SH.

LAL NATH HINDU COLLEGE, ROHTAK

Project Report
On
“E-MARKETING”
Subject: Contemporary Issue in Commerce
(B.COM HONS. 5TH SEMESTER)
(SESSION 2020-2021)
Under the guidance of:
Miss.. Preeti Dhingra
(Assistant professor of department of
commerce)
Submitted by:
Palak
College Roll No.:.3357
University Roll No.:
 ACKNOWLEDGEMENT
In the accomplishment of this project successfully, many people have
best owned upon me their blessings and heart pledged support, this
time I am utilizing to thank all the people who have been concerned
with this project.

Primarily I would thank god for being able to complete this project with
success. Then I would like to thank my principal Dr. Vijay Kumar and my
contemporary teacher Miss. Preeti Dhingra, whose valuable guidance
has been the ones that helped me patch this project and make it full
proof success. Her suggestions and her instructions have served as the
major contributor towards the completion of the project.

Then I would like to thank my parents and my classmates who have

helped me with their valuable suggestions and guidance has been very
helpful in various phases of the completion of this project.

Palak
B.COM HONS
Final year

⮚ Types of E-marketing:
❖ Internet marketing
❖ Interactive marketing
❖ Mobile marketing
“BLOGS ARE GOOD FOR BUSINESS”

⮚ Methods of E-marketing:
●Search engine marketing
●Display advertising
●E-mail marketing
●Affiliate marketing
●Interactive advertising
●Viral marketing

CERTIFICATE
This is to certify that this project has been
made by Palak of B.COM HONS 3rd year of
Contemporary issue in commerce on
E-MARKETING under my guidance and have
been completed successfully.

Miss.Preeti Dhingra
(Assistant Professor in department of
commerce)

5’S in E-marketing: -
 ● Sell
● Serve
● Speak
● Save
● Sizzle: - sell the sizzle not the sausage

Frame work of E-marketing: -

● Set overall electronic objectives –need
standards and expectation
● Understand each customer – data base
marketing.
● Design your presence- follow the rules of
research
● Entertain! provide a wealth of experiences
● Make it interactive –engage the cust
⮚ E-MARKETING: -
● E marketing or Electronic marketing refers to the
application of marketing principles and techniques
via Electronic media and more specifically the
Internet. The terms E-marketing, Internet Marketing,
Online marketing are interchanged and frequently
can be considered synonymous.
● It is the process of marketing a brand using the
marketing.
● It includes both direct response marketing and
indirect marketing elements and uses a range of
technologies to help connect business to their
consumers.
DEFINITION: -
1) It includes both direct response marketing and
indirect marketing elements and uses a range of
technologies to help connect business to their
consumers.

2)E-marketing compasses all the activities a business

conduct via World wide web (WWW) with the aim of
 attracting new business, retaining current business and
developing its brand identity.

Nature of E-marketing:-
❖ Arrival of the internet.
❖ Wide advertisement board.
❖ Internet marketing online business.

Features: -
● Internet marketing allows global marketing facility.
● It is less expensive.
● It makes marketing easily
● Sell your products and services and encash your
bills from anywhere.
● It increases the choice of product, services and the
seller.
● Vast availability of information.
How e-marketing is better than traditional
marketing?

E-marketing Traditional marketing

Interactive advertisement Contact from one side

Its methods are less Its methods are more

expensive. expensive.

It is a marketing to consumer It is a offline marketing

through online channels like tactics such as print
websites and online banner, advertisements, television
advertisements and radio ads, direct mails
etc.
Scope of E-marketing: -
● Internet marketing allows the marketer to reach
the consumer in wide range of ways
● It is considered to be a broad scope
● E-marketing ties together the creativity and
technical aspects.
● Internet marketing
● Digital marketing
● Search engine marketing
● E-mail marketing
● Viral marketing
● Tele- shopping
● E-branding
● E- advertising

Objectives:-
● Specific
● Measurable
● Action oriented
● Realistic
● Time specific
 E MARKETING STATISTICS: -
20% of the population is Online. Among Internet users, highest
percentage of shopping online in South Korea, where 99% of
those with Internet access have used it to shop, followed by
UK(97%) Germany (97%) .Online shopping sales in Asia to reach
US$168.7 billion.

⮚ Internet marketing tools:-

● Online marketing tools include websites,

social media and advertising.
● Use of social media
● Marketing plan
● Social media is the latest marketing buzz,
touted by both offline and online
marketing experts way to reach
customers.

Condition: -
● A properly designed website is one of the most imp.
Marketing tools that an e-marketing needs.
● Internet connectivity
● Cyber security
● Cyber crime
● Loss of personal touch in shopping
● Legal issues(trade mark, domain name, copy right,
jurisdiction issues)
● Low percentage of computer penetration
● Low percentage of internet surfers entering into online
transaction

Importance of E-marketing: -
 ● The internet has brought many unique benefits
to marketing one of which being lower costs for
the distribution of information and media to a
global audience.
● The interactive nature of internet marketing,
both in terms of providing instant response and
eliciting response, is a unique quality of the
medium.

Role of E-marketing: -
● The role of e-marketing is to help in relating the
products to their customers and prospective
consumers in a convenient way…
● As of today it is said that “EITHER WAYS LEAD TO
THE INTERNET”.
● Just a simple click in surfing the internet would
give you what you want and need.
● E-marketing is inexpensive.
● Companies can reach a wide customers for a small
fraction of traditional advertising budgets.
● Convenient to research n purchase of goods and
services.
● Pay per impression, pay per click , pay per action.
● 24/7 marketing.

● Our right scams.

● The consumer is unable to physically feel or try on the
product.
● Marketer will not be able to use the personal touch
factor/human factor.
● Technology
● Low connection speed
● Complication
⮚ Online marketing: -
Online marketing simply means marketing
through internet. Internet marketing is
defines as the process of building and
maintaining customer relationships through
online activities to facilitate the exchange of
ideas, products and services that satisfy the
goals of both parties.

E-Marketing tools: -

● Opt in e-mails
● Mobile phones
● Interactive TV
● I-radio
● I-kiosks
 ⮚ Uses of internet in E-marketing

● Distribution
● Customer relationship
● Money collection
● Lead generation
● Advertisement
● Feedback tool

E – Branding: -
E-branding means using electronic channels to
support brands. In other words e-branding means
supporting the brand by developing an online
experience of the brand.
⮚ Strategies to go for E- marketing: -
❖ E-marketing strategy includes all aspects
of online advertising of products, services,
and websites which in turn includes: -
● Search engine marketing
● Public relation
● Social media
● Market research
● E-mail marketing
● Direct sales
❖ Problems to go for E-marketing: -
● Availability of computers
● Access to internet
● Credit cards
⮚
E-advertising: -
Advertising on the electronic media such as
internet, web, e-mail etc. is known as e- advertising.
It is considered as non personal information usually
persuasive in nature about a product or service by
an identified sponsor. Hence all paid space on the
web or in an e-mail.

Types of e-advertising: -
● Website
● Banners
● Buttons
● Pop ups
● Sponsorship
● E-mail
 ⮚ E-payment system: -
It means making payment through electronic media
by using credit or debit cards for the products
bought electronically.
⮚ E-payment media:-
● Debit card
● Credit card
● Smart card
● E-wallet
● E-check
⮚ Security threats:-
● Adware
● Trojan
● Virus
● Worms
● Cookies
● phishing
● Pharming
● mouse trapping
 ⮚ Security Tools:-
● anti-virus program
● integrity checking software
● audit logs
● fire walls
● backups
● encryption

⮚ E- MARKETING MIX :-
● E-Product
● E-Promotion
● E-Price
● E-Place

Strategies: -
Strategies are developed for products purchased in
shops. The internet has changed the way we sell our
products and services. Consumers use the internet
to research and purchase products online, so firms
need online strategies to attract and retain
customers. The e- marketing mix refreshes the
marketing mix ready for the online market place.

⮚ E-product strategy:
Firstly there are clear online facts about the product
you are purchasing. The buyer knows immediately
about product features, the facts, not sales person
assumptions. The buying process is also customized
for returning visitors, making repeat purchases
easier. The product can also be customized to
consumer needs.

⮚ E-price strategy:
Pricing is always difficult to do and must take into
account many considerations. The internet has
made pricing very competitive. Many cost i.e. store
costs, staff costs, have disappeared for complete
online stores. The internet gives consumer the
power to shop around for the best deal at a click of
a button. Payment is also easy online credit and
debit cards use allow for easy payments.
⮚ E-place strategy:
One of the biggest changes to the marketing mix is
online purchasing. Consumers can purchase direct
from manufacturer cutting out retailers totally.
Location is very important within our place strategy.
Knowing your customer and knowing where they
visit should help you understand where to place
your online links and advertisement.

⮚ E-promotion strategy:
Promoting product and services online is concerned
with number of issues. Placing banner,
advertisement on other web pages is a common
form of e-promotion. Banner adds must be placed
where potential customers browse.
Each element of e-marketing mix must complement
and support the other e-marketing mix elements
and traditional marketing mix element if the
company is to have a successful online marketing
strategies. Internet enables consumers to access the
company 24 hour a day 7 days a week.
SOME OF THE E-MARKETING COMPANY’S :
●FLIPKART
●AMAZON
●SNAPDEAL
●MYNTRA
●EBAY
●HOMESHOP 18
●CLUBFACTORY
●FUTURE BAZAAR
●INFIBEAM
AMAZON:
● It is an American multinational technology
company that focuses on E-commerce ,
cloud computing, digital streaming and
artificial intelligence.
● It is considered one of the big four
technology companies along with Google,
Apple, Facebook.
● It is the world largest e-commerce market
place.
● It was founded by” Jeff Bezos” on july 5
1994 in Washington. It is initially started as
an online market place for books but later
expanded to sell electronics , software ,
video games, furniture, food, toys, Jewelry.
Amazon DISTRIBUTES downloads and streaming of
video , music, audio book, through its Amazon
prime video ,Amazon music.

⮚ Amazon products and services:

❖ It includes several media:
● Books
● DVD's
● Music cd’s
● Video tapes
● Baby products
● Consumer electronics
● Beauty products
● Gourmet food
● Grocery
● Health and personal care items
● Kitchen items
● Jewelry
● Watches etc.
❖ Amazon also has a number of services
available including:
● Amazon fresh
● Amazon prime
● Amazon web series
● Alexa
● App store
● Amazon drive
● Fire tablets
● Amazon digital game store
● Amazon studio
● Kindle

❖ Business model:
● Amazon –to buyer –sale approach
● Multi –level e-commerce
● Customer tracking
● It operates 7 websites that support their
business operation globally and offer 20
million items of sale.
Conclusion:
Online marketing, especially search engine
marketing will continue growing in double digits in
the next few years.
At the same time there are an increasing number of
households using the internet and search and
engine.

Amazon has 237 million active customers. If it were a

country, it would the fourth-largest in the world. In the
United States, Amazon owns a 30% marketshare in
e-commerce … not exactly a niche market.

To what can we attribute Amazon’s...

In the average marketing department, email

marketing relies heavily on promotional messaging
and newsletters. Coupons, sales and content sent to
massive lists of customers and prospects,
occasionally segmented by purchase history is a
shot in the dark.
Amazon Says Biggest Impact of Coronavirus on Its
Business Globally Has Been in India.
Amazon CFO Brian Olsavsky said the coronavirus-focussed lockdown in
India has “cut back a lot” on its offering.

★ Amazon CFO has highlighted the company’s

tough time during earnings call.
★ The e-commerce giant is mainly selling groceries
in the country.
★ Amazon and Flipkart have urged the
government to ease rules.

Amazon has seen the biggest impact of the

COVID-19 spread on its business
internationally in India, Chief Financial Officer
(CFO) Brian Olsavsky said during its first
quarter earnings call on Thursday. The US
e-commerce giant that has a strong presence
in the country is facing a tough time due to the
national lockdown that has temporarily
contracted its business to essential items such
as home groceries. The coronavirus outbreak
has also impacted the delivery fleet of Amazon
and other online marketplaces in the country.

Amazon Partners With Indian

Railways to Deliver Orders
Amid Coronavirus Lockdown.
Amazon’s own product sales increased
nearly 33% while its income from
marketplace seller commissions and
other fees jumped almost 55%.
Amazon.com Inc. registered its most profitable
quarter ever in the three months ended Sept. 30 as
its North America revenue increased by 39.3% year
over year amid the surge in online shopping driven
by the COVID-19 pandemic, the company
announced Thursday.
Amazon’s sales of merchandise it owns,
which it refers to as first-party sales,
increased 32.8% globally. Fees Amazon
collected from sellers on its ecommerce
marketplaces increased even more
dramatically, by 54.7%. Those fees
includes the commissions Amazon
collects from marketplace sellers and
revenue from its Fulfillment by Amazon
warehousing and delivery service,
among other items. Overall, Amazon’s
revenue increased 37.4% to a record
$96.15 billion. Its net income also set a
quarterly record at $6.33 billion, an
increase of 196.7% over the third
quarter of 2019.
Remarks
Signature
 Bibliography
✔ https://en.wikipedia.org/wiki/Marketing
✔ https://www.feedough.com/importance-of-
✔
✔
✔
✔
✔ marketing/
✔ https://en.wikipedia.org/wiki/Online_advertis
ing
✔ https://en.wikipedia.org/wiki/E-commerce_p
ayment_system
✔ https://en.wikipedia.org/wiki/Amazon_(comp
any)
 Index
TOPICS Page No. Remarks

1.E-Marketing
i)Nature& Features
ii)Difference
iii)Scope & objective
iv)Type & method
v) 5’S and Framework
vi)Importance& Role
Vii) Advantages & limitations
Viii) Strategies

1)Online marketing

2)E-Advertising

3)E-Payment

4)Amazon

5)Conclusion

6)Bibliography