WELCOME TO A

NEW LIFE
Raising The Bar
KNOWLEDGE

Created by:
Mr. Bachox/Bar Consultant
 ALCOHOLIC BEVERAGE
WHAT IS AN ALCOHOLIC BEVERAGE ????????

Alcoholic beverage is beverage that contains alcohol by process can be Brewing,

Fermentation, and Distillation

Brewing is a process stepping starch source in water and fermenting the resulting sweet liquids with
yeast

Fermentation is a chemical process which yeast is added to sugar source. The yeast breaks down the
sugar into alcohol, carbon dioxide gas, and heat

Distillation is a process in which a fermented liquid (the wort) is heated to separate the alcohol from
it

BEER
Beer is an alcoholic beverage made of water, yeast, barley, and hops by process brewing alcohol
contains between 4-6%

Type of beer :

Pilsner, light/ lite

Lager (Aging)

Ale (Hops)

Stout (Caramel)

Brands of beer:

Pilsner, light/ lite Lager Ale Stout

Heineken light = Hol Heniken = Hol Newcastle brown =Eng Guinness = Ireland
Amstel light = Hol Groslh = Hol Bass ale =Eng Anker =INA
Corona light = Mex Becks = Germ Amberbock =USA
Budweiser light = USA Peroni = Italy McEwan’s =Scotland Muphys = Ireland
Coors light = USA Stella Artois = Belgium Sierra Nevada
Stout = USA
Miller light = USA Corona = Mex

Bintang = INA Red stripe = Jamai

Bali hai = INA Samuel adams = USA

Non Alcoholic Beer :

Bintang zero = INA

O’Doul’s = USA

Buckler = HOLLAND

Drinking beer is recommended: day time

Note: for the future all brands beer will be made all types of beer

Cocktail of beer :

Sandy

Red eye

Black velvet

WINE
Wine is an alcoholic beverage made of grape by process fermentation alcohol contains between 15-25
%

Type of wine :

Natural/ table wine

Champagne/ sparkling wine

Fortified wine

Aromatized wine

Learn about wine :

1. History

2. Vintner

3. Variety ( Grape )

4. Vineyard location ( Region )

5. Vintage

6. Characteristic

7. Spectrum

8. Food fairing

9. Storage

10. Service

History
 1682 The old world wine was made in Portugal, Douro River Valley region. This wine
became a most popular wine in Europe countries, such as France, Italy, Germany, Spain and etc.

Wine made out of Europe we call new world wine (Asia, Central America, USA, and South
Africa)

Grape variety:

White wine Red wine Rose wine

Riesling ( LB ) Pinot noir ( LB ) Zinfandel (SWEET)

Sauvignon blanc ( MB) Merlot ( MB ) Grenache ( DRY)

Chardonnay (FB) Cabernet sauvignon (MB) Tiodorine ( DRY)

Shiraz (FB)

Additional grape variety :

St emelion Pinot meunier

Muscat Malbec

Pinot grigio Rioja

Pinotage

Vintner (Wine Maker) as a professional winemaker usually comes from generation to generation
sometimes they learn from their experience

Vineyard location (Region):

 Cool Climate = Less ripe grapes - Light body (low alcohol contain)

Example:

1.Alsace (France, Rieslings)

2. Rheinhessen (Germany, Rieslings)

 Warm Climate (Hot Country) = Very ripe grapes – Fuller body

Example:

1.Australia, Lovina (Bali),

2.Burgundy (France, Chardonnay)
Some countries and the Vineyard locations:

France Italy Germany

Champagne region Tuscany Rheinhessen

Burgundy ( Bourgogone) Chianti Rheingau
Bordeaux Albana di romagna
Sauterne
Loire valley
Alsace
USA AUS NEW ZEALAND INA SOUTH AFRICA

Napa valley Hunter valley Marlborough Bali Grokgak Cape winelands

Washington DC Barossa valley

Yarra valley

Margaret River

Vintage: the year when the grape were harvested and continuous to make wine

Characteristic:

White Wine:

 Reisling (Light body )

 Sauvignon Blanc (Medium body )

 Chardonay (Full body )

Red Wine:

 Pinot Noir (Light body)

 Merlot (Medium body)

 Cabernet Sauvignon (Medium body)

 Syrah/shiraz (Full body)

Rose wine

 Zinfandel (SWEET)

 Grenache ( DRY)

 Tiodorine ( DRY)

Spectrum
White wine Red wine
Pear Lime Spices: Berry Flavor:
Lemon Kiwi Turmeric Blueberry
Apple Apricot Cloves Blackberry
Orange Peach Galangal Cherry
Rasberry
Strawberry
Food fairing
White wine is recommended for poultry and sea food

Red wine is recommended for red meat

Storage

While we storage wine, if the wine with cork we have to put horizontal, if the wine with twist we can
put any style

White wine and rose wine storage in the refrigerator

Red wine (room temperature)

Service

White wine and rose wine serve with white wine glass and wine bucket and ice

Red wine serves with red wine glass and wine holder or wine basket

During service the wine make sure we explain 4V (Vintner, Variety ( Grape ), Vineyard location
( Region ),Vintage)

NON ALCOHOLIC WINE

Non Alcoholic Wine became popular in world market. Some places were not familiar with
this kind of product.

Methods to make Non Alcoholic Wine:

Diluted is a process to add water to the alcohol to decrease the alcohol contains

Grapes Variety of Non Alcoholic Wine:

Carignan the first grape variety for making non alcoholic red wine

Chardonnay the first grape variety for making non alcoholic white wine

Cocktail from wine:

Spritser
Kir
Sangria
 CHAMPAGNE, CREMANT AND SPARKLING WINE
Champagne/ sparkling wine = natural wine add CO2 (Champenoise process)

The difference champagne and sparkling wine

Champagne made in France in the Champagne region

Sparkling wine made out from France

Cremant made in France out from Champagne region

Champagne region is divided into 5 main areas:

1. Reims = Pinot noir

2. Marne = Pinot meunier

3. Cotes des blancs =Chardonnay

4. Cotes de sezanne = Chardonnay

5. Cotes des bar/aube = Pinot noir

Grape variety of champagne:

1. Pinot Noir 38%

2. Pinot meunier 35%

3. Chardonay 27%

How is Champagne made??????

 Harversting

 Pressing the grape

 Fermentation:

 Blending

 Liquer de tirage ( a blend of sugar and yeast ) At this point, the wine placed in its
permanent bottle with a temporary bottle cap

 Second fermentation = this is where the bubbles come from.

 Aging= Quality of wine

 Riddling= process to make sendiments resting in the neck of the bottle

 Degorgement = process to take out the sendiments by the carbon dioxzide

 Dosage = is a winemaker adding sugar to find out the taste of the champagne sweet or
dry
  Recorking the wine recorked with real cork instead of a bottle cap

DOSAGE OF CHAMPAGNE

Brut = DRY

Extra dry =SEMIDRY

Demi-sec = SWEET

Sec = SEMISWEET

The major types of sparkling wine:

1. Non-multiple vintage = 2 times vintage/harvested

2. Vintage = 1 time/ single vintage

3. Prestige / cuvee = single vintage with longer aging requriments

4. Blanc de blanc = 100% Cardonnay

5. Blanc de noirs = 100% pinot noir and pinot meunier

6. Rose = blending of white and red grapes

7. Cremant = sparkling wine made in France out from champagne

Here are some of cremant appelations:

1. Cremant de Bourgogne 100% Chardonnay

2. Cremant de Alsace Pinot blanc& Chardonnay

3. Cremant de la loire Cenin blanc, Cabernet Franc, Pinot Noir, Chardonnay and
grolleau

Brands of champagne: Brands of sparkling wine Brands of cremant

Crystal Asti spumante = Italy Lang lois

Moet & Chandon Froseco = Spain Antec

Veuve clicquot Chandon = USA Saint roch

Dom perignon Mum’s napa = USA Jean Charles boisset

Perrier Jouquet

Mum’s Gordon rounge

Cocktail from champagne

 Kir royal

 Mimosa

 Belimi

 Moulin rounge

Recommended: any occasion: (special day)

 FORTIFIED WINE
Fortified wine is Natural Wine adding spirit or sugar

2 types of fortified wine:

1. Sherry ( before dinner )

2. Port( after dinner )

Grapes variety:

Sherry Port
Palomino Touriga Nacional
Pedro Ximenez Touriga Franca
Moscatel Tinta Cao
Tinta Barroca
Basardo

Brands of sherry Brands of port

Tio pepe (Spain) Ponseca (Portugal)
Dry sack (England) Taylor (Portugal)
Harveys bristol cream (England) Graham (Portugal)
Dow’s (Portugal)
 AROMATIZE WINE
Aromatize wine is Natural wine adding herb, and spices

Type of aromatize wine:

1. Bitter

2. Vermouth

Brands of bitter Brands of vermouth

Angostura bitter Cinsano (rosso = sweet)

Campari Martini (rossi= sweet, bianco= medium, dry= dry)

Aperol
 SPIRIT/ LIQUOR
Spirits are generally classified into 5 main groups:

1. Grains spirits

2. Plant liquors

3. Fruit liquors

4. Liqueurs

5. Bitter

What is spirit???

1. Spirit is an alcoholic beverage made of can be grain spirits, plant liquors, fruit
liquors, bitter, liqueurs and herb by process distillation alcohol contains between 40-
45%

6 popular spirits:

1. Vodka

2. Rum

3. Gin

4. Tequila

5. Whiskey/whisky

6. Cognac/brandy
 VODKA
Vodka is an alcoholic beverage made of can be potato, grain, grape by process distillation
alcohol contains between 40-45%

Originally vodka comes from Russia and Poland

Basically vodka has been defined as a clear, neutral spirit of no discernable flavor or aroma
so it is colorless, odorless, and tasteless, but nowadays they created aroma, color vodka

The word vodka means water in Russia

To know the quality of vodka depend on times of distillation

Brands of vodka

Brands Country Ingredients Distillation

Grey goose France Wheat 5x
Ciroc France Grape
Stolichnaya Russia Wheat 2x
Belvedere Poland Rye 4x
Ketel one Holand Wheat 3x
Absolute Swedia Wheat 2x
Pearl Canada
Christiania Norwey Potato 6x
Bombora Aus Grape
Smirnof USA Grain 3x

Here some vodkas with aroma and color

Aroma: Color
Grey goose Blavod (England) Catechu
Vincent van gogh
Absolute
Smirnof
Ketel One
Note: please follow the update product regarding aroma and color
Cocktail:
Screw driver
Black Russian
Sea breeze
Sex on the beach
Madras
Service: neat or on the rock
 RUM
Rum is an alcoholic beverage made of sugar cane (molasses) by process distillation alcohol
contains between 40-45%

Original rum comes from Cuba

Type of rum:

1. Light/ silver = pot stainless ( DRY)

2. Gold/pale rum = aging (OAK BARREL)

3. Dark rum = caramel

Brands of rum:

Silver Gold Dark

Bacardi Bacardi oat Bacardi select

Mount gay silver Appleton special Myer’s dark rum
Matusalem plantino Mount gay eclipse Barbancourt 3
star
Matusalem clasico

Cocktail from rum:

Rum punch
Mojito
Daiquiri
Cuba libre
Pina colada
Service: neat or on the rock
 GIN
Gin is an alcoholic beverage made of grain, spices, and add juniper berries by process
distillation alcohol contains between 40-45%

• Gin first originated in the 17th century by Dr. Sylvius, a professor of Medicine. He
used the juniper berry known as “junipers” because he thought it could assist in the
care of bladder problems. British soldiers sampled this and called it the “Dutch
Courage.” They brought the recipe home and they called it gin.

• It became the national drink of England, which had established over 7000 gin
distilleries alone at that time.

Type of gin:

• Genever Gin: A sweet gin, originally designed in Holland for medicinal purposes;
Genever means Juniper

• Plymouth Gin: Made in Plymouth, ethanol/chemical characteristics today covered

with rose floral notes

• London Dry Gin: The least sweet of all Gins; most preferred style of Gin in the
world

Brands of gin:

England and Skotland Holland

Bombay sappire Vincent van gogh

Hendrix Bokma
Tenqueray
Gordon’s
Beefeater

Cocktail:
Gin martini
Gibson
Gin gimblet
Singapore sling
Service: neat or on the rock
 TEQUILA
Tequila is an alcoholic beverage made of blue agave by process distillation alcohol contains
between 40-45%

Type of tequila:

• Bianco or silver

This is the traditional tequila that started it all. Clear and transparent, fresh from the
still tequila is called Blanco (white or silver) and must be bottled immediately after
the distillation process. It has the true bouquet and flavor of the blue agave. It is
usually strong and is traditionally enjoyed in a "caballito" (2 oz small glass).

• Oro or Gold
Is tequila Blanco mellowed by the addition of colorants and flavorings, caramel being
the most common. It is the tequila of choice for frozen Margaritas.

• Reposado or Rested
It is Blanco that has been kept (or rested) in white oak casks or vats called "pipones"
for more than two months. The oak barrels give Reposado a mellowed taste, pleasing
bouquet, and its pale color. Reposado keeps the blue agave taste and is gentler to the
palate. These tequilas have experienced exponential demand and high prices.

Brands of tequila:

Jose cuervo Tequila 1921 Don Julio

Patron Mariachi

Cocktail:

Margarita
Tequila sun rise
Tequila sour

Note: any time serving tequila lime and salt is mandatory

Service : neat or on the rock

 WHISKEY/WHISKY
Whiskey/whisky is an alcoholic beverage made of barley (oat, wheat, rye, malted), corn by
process distillation alcohol contains between 40-45%

Type of whiskey/whisky:

1. Rye whiskey

2. Bourbon whiskey

3. Scotch whisky

- Blended Scotch whisky

- Single malt Scotch

- Deluxe Scotch whisky

4. Irish whisky

1. Rye whiskey (Canadian whiskey) has strong distinctive flavor 51% rye it is aged for 6
years and mature in white oak barrels

Brands of rye whiskey:

Crown royal
Tangle ridge
Seagram’s 7
Seagram’s VO
Canadian club

2. Bourbon whiskey =American whiskey (Bourbon and Tennessee whiskey)

Bourbon whiskey is named for Bourbon country (Kentucky)

Tennessee whiskey is unique type of bourbon invited by the Jack Daniels distillery.

Tennessee whiskey the product must be distilled in Tennessee that often we call sour mash
whiskey.

Those whiskeys filtered through maple charcoal after distillation

Brands of bourbon whiskey:

Jack Daniels Bookers bourbon Makers mark

Jim beam Knob creek

Cocktail from bourbon whiskey:

Manhattan

Old fashioned

Mint julep

Service: neat or on the rock

3. Scotch whisky
 Blended Scotch whisky is product that contains a mix of barrel-aged malt and grain
whiskies
 Single malt Scotch is single distillation and one place distillery
 Deluxe Scotch whisky is the longer aging from blend scotch whisky
Brands:

Blended Scotch whisky Deluxe Scotch whisky Single malt Scotch

Dewar’s Dewar’s 12 years old Glenfiddich
Johnnie walker red/black Johnnie walker blue/gold Laproaig
Catty shark Royal salute Glenfiddich
J&B Dimple Glenlivet
Maccalan

Five region single malt whiskey Brand of the region

1. Highland Park : Jura, Tobermory, Glengoyne, Arran

2. The Lowlands : Auchentoshan, Bladnoch, Glenkinchie

3. Seaside : Springbank, Glen Scotia, Kilkerran

4. The Isle : Laphroaig, Lagavulin

5. Speyside : Glenlivet, Glenfiddich

Cocktail from Scotch whisky:

Rusty nail
Scotch sour
Rob boy
4. Irish whisky is made from malted barley or from
a mixture of malted and un-malted barley and other cereals.
Brands of Irish whisky:

Old bushmill Jim jamson Paddy

Old black bush The sexton

Cocktail of Irish whisky:

Irish coffee
 COGNAC/ARMANAC AND BRANDY
Cognac and Brandy is an alcoholic beverage made of wine by process distillation alcohol contains
between 40-45%

The difference among cognac, armanac, and brandy

Cognac and Armanac are France brandies

Brandy is out from France country

The difference between cognac and armanac

Cognac VS Armanac

Cognac region Gascony region

Grape of cognac:

St. emillion St. emillion

Folle blanche and colombard Folle blanche and colombard

Baco blanc

Region of Cognac:

 Grande champagne region

 Petite champagne region

 Borderies region

 Fins bois region

 Bon bois region

 Bois ordinaries region

Brands:

Cognac Armanac Brandy

Remy martin Chateau menard Carlos 1

Courvoisier Comtal Levanto
Hennessy Samalens larresingle Metaxa 5 star
De fussingy xo
Martell’s

Code of quality Cognac, Armagnac, and Brandy

1. VS ( Very Special ) or Three star *** less than 2.5 years

2. VSOP ( Very Superior Old Pale ), at least 4.5 years old

 3. XO ( Extra Old) minimum of 6 years old

Service: warm or room temperature and ice water mandatory

Cocktail:

Brandy manhattan
Brandy alexander
Stinger

LIQUEUR/CORDIAL
Liqueur/cordial is an alcoholic beverage made of fruits, herbs, leafs, and flower, with aroma
and taste by process distillation alcohol contains between 25-45%

Type of liqueur/cordial:

1. Liqueur under proprietary brand

2. Liqueur under general brand

Under proprietary brand = the product they make it (brands) with personal brands

Under general brand = most of the product they calling as per ingredient

Brands Under proprietary brand Brands Under general brand

Frangelico Italy Bols = Nederland

Amereto Italy Marie brizard = France
Galiano Italy De kupyer = Nederland
Strega Italy Bali moon = INA
Kahlua Mexico Note:
Tia maria Jamaica Crèame de banana
Grand marnier France Crèame de menthe green
Contreau France
Baileys Irland
Drambuie Scotch
Jack daniels honey USA
Sauthern comport USA
Midori Japan
Chambord France
Jagermeister Germany
Goldschlager Germany
Lemoncello Italy
St. germany France
Service: neat, on the rock or frappe
Popular liqueurs sorted by flavor:

 Orange

Curacao, Contreau, Grand marnier, Triple sec

 Peach

Peach schnapps, Southern comfort

 Chocolate/coco beans

Baileys, Crème de cacao(white), Crème de cacao(dark)

 Coffee

Kahlua, Strega, Tia maria

 Mint/peppermint

Crème de menthe (white), Crème de menthe (green), Peppermint schnapps

 Almond

Ameretto ( also apricot), Crème de noyaux

 Licorice

Anisette, Sambuca, Pernod

 Berries

Cassi, Chambord

 Honey

Jack daniels honey, Irish mist, Drambuie

 COCKTAIL/MOCKTAIL
The inventor of the Cocktail was a premier bar named Betsy Flanagan. One day, she serves a drink
with a cock fur tail to the French soldiers. That ’s where the term cocktail come from.

Cocktail is mix drink combinations between spirits, liqueur, juices, and some sodas

Method to make cocktail:

Shaking Layering
Muddling Stirring
Blending
Pouring

Type of cocktail:

Aperitif, digestive, before dinner = bitter and sour

Tropical, modern, fruity, juicy, creamy

After dinner, sweet, creamy

Brands of cocktail:

Aperitif Tropical After dinner

Martini Rum punch Brandy alexander

Negroni Mojito Grasshopper
Manhattan Margarita ` White russian
Old fashioned Fruit daiquiri Rusty nail
Pina colada Stinger

Caviar
 Caviar : is egg of the Surgeon Fish

 Spoon of Caviar : Mother Field

 Caviar come from : Baltic Sea/ Caspian sea

 Why Caviar is Expensive? : Because DHA

 Serve Caviar : Chop of egg yogh, white egg, parsley, Bombay, sour

cream, lemon, cruised ice.

Service with style:

 UP SELLING/SUGGESTIVE SELLING
Up selling/suggestive selling encourages guests to buy additional food and beverages. An
example of suggestive selling is suggestive an appetizer to go with beverage orders. Up
selling means suggesting more expensive and possibly better quality items

Here are some techniques server uses for more effective suggestive selling ad up selling:

1. Develop a selling attitude

2. Be enthusiastic. It’s easier to sell something they’re excited about

3. Make beverage sound appetizing. Use words like fruity and thirst-quenching, when
describing them

4. Ask questions. Find out if guests are unhurried or only have time for a quick drink;
whether they like sweet or tart beverages; if they feel like having something hot or
cold

5. Suggest specific menu items, don’t simply ask, would you like soup with your drinks?
Instead, point out “ A cold bowl of borscht would go nicely with your martini on a hot
day like this