12/5/21, 10:14 PM Summary of Decisions

Summary of Decisions FRUITION Quarter 2

Corporate
Goals and Strategy
Target Segments: 1 - Speed, 2 - Mountain

Mission statement: We strive to work on rendering excellent value for money by providing the lightest, fastest,
durable, and environment-friendly bike in the market.

Strategic directions:
focus on smaller, high margin segments
focus on smaller, less costly geographic markets
focus on geographic markets which minimize distribution costs
build a market position and defend it
take the lead and keep it
attack the competition on their home ground
be the market share leader
be the technology leader
be the high service provider in the market

Marketing
Modify Brand
Roxyy
Chromebolt

[new] [new]

ESSENTIALS
Base components

BIKE FRAME
Rugged agile design for rough terrains (Rugged)
Sleek aerodynamic design for speed (Aerodynamic)

CARBON FIBER MATERIAL

Enriched - lighter, stronger

TIRES
Mountain - high grip (Child-fit, Utility, Comfort, Rugged)
Racing - fast (Child-fit, Utility, Comfort, Aerodynamic)

BRAKES
Precision
Standard disc

HANDLEBARS
Basic straight (Child-fit, Utility, Comfort, Rugged)
Basic drop down (Aerodynamic)

PEDALS

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12/5/21, 10:14 PM Summary of Decisions

Roxyy
Chromebolt

[new] [new]
Extra grip flat
Basic clip (Rugged, Aerodynamic)

GEARS
24 speed (3 x 8)

SEAT
Polymer gel comfort (Child-fit, Utility, Comfort, Rugged)
Polymer gel racing (Aerodynamic)

ACCESSORIES
Bell
Reflectors (front, back, spokes, pedals, wheel rims)
Repair kit
Bottle cage

DECALS
Colorful thin brushstrokes
Colorful youth-oriented

LIGHTS
Standard

SUSPENSION/SHOCK ABSORBERS
Full suspension (front and back) (Child-fit, Utility, Comfort, Rugged)

Sales Channel
Open Stores
NORAM
Opening: Toronto, New York City

Total store cost: 470,000

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