Professional Documents
Culture Documents
Research Feasibility Pattern
Research Feasibility Pattern
Practical Research 1
Submitted to:
Submitted by:
Alexis Cepeda
ABM 11
2020
Introduction
Food is an important part of our lives. It is why understanding and improving the
growth, process, and transportation of food is essential. The food industry mostly covers a
complex set-up of activities concerning the supply, consumption, and catering of foods and
services across the world. Because of its compound activities it employs a huge number of
skilled and unskilled workers. Food industry also includes finished and partially prepared food
products. ¹
Food industry is a complicated global set of businesses that supply the food the world
consumes. This involves agriculture, where the raising of crops, livestock and seafood are done.
Also, manufacturing of food, known as farm machinery and supplies, is done. Furthermore,
food processing is also implemented, where the raw ingredients are converted to food. If there
is food processing, marketing is also present in which between the food company and consumer,
events occur. Now, food service takes place wherein, regulations are also implemented for the
Food industry is responsible at providing food for everyone. Street food vending is on
hand with providing food to low-and-middle-income consumers, in urban areas on a daily basis.
Food industry plays a wide range of satisfying the needs of the people, under this is the selling
of street foods to attain the hunger of an individual. Street food vendors continues to develop the
who are not able to afford other expensive foods just to lessen their eagerness when it comes to
food consumption.
Consumption is a procedure which consumes items such as food, non-food and services.
According to Piekut, 2009 its main objective is to satisfy human needs, however it should be
acknowledged that it has also become an important representation of the living standards, the
criterion of structuring culture, and the manner in which consumers ' identity is expressed today.
Nowadays, people are more practical in choosing food that will satisfy their hunger and
desires. Instead of spending their spare money on buying foods from restaurants and fast food
chain, people choose to spend it on street food. Hence, street food offers an accessible source of
food to subordinate people. Hiamey et al. (2013) found in a study investigating street food
consumption in Ghana that people buy street food because of its convenience, sensory appeal
such as great taste and pleasant smell, quality of nutrition, cost savings, and social benefits
achieved such as being stylish and trendy. They stated that every socioeconomic group intakes
street food six times a week on average. In another survey by Vieira-Cardoso et al. (2014) with
1004 Brazilian respondents, researchers found that at least once a day 1/3 of the consumers
Street foods frequently represent local traditional cultures and operate in endless variety.
The raw ingredients as well as the production of street food beverages, snacks and meals are
very diverse. Vendors ' stalls are usually located outside and under a roof that is easily
accessible from the street. They have minimal-cost seating facilities that are often basic. Their
marketing success is highly based on place and word-of-mouth promotion (Winarno and Allain,
1991). ²
Street food vending has various types it may be the selling of food beverages, snacks
and meals but they are all known as prepared and ready to eat foods. Such foods are located
anywhere as it is known as street food so they are found along the street. Street foods are bought
by some people at a very low cost. Costumers more prefer to buy cheaper and easy to find foods
nearby to satisfy their need in food rather than spending their money for expensive foods that
are only limited and not enough. Street food vending's good development will depend on the
providing easy, accessible, and cheap food to low- and middle-income consumers. It is also
regarded not only as an alternative for the poor but as a source of unique tourist gastronomic
Selling street food is found all over the world, but varies widely between regions and
cultures because it reflects the tradition and culture people. FAO (1989) defined street food as
ready-to-eat foods and drinks prepared and sold by hawkers, especially in streets and other
similar places of the public. Most of the street food is classified as fast food and finger food.
They're preferable to other average restaurant meals. It is often sold from a portable food booth,
food cart, food truck, and is intended for immediate use. Street food is also known as delicious
Street food is, therefore, more than just a cheap food, it compresses a wider sociological,
political, and economic range. Every street food business is usually small in size, needs simple
skills, minimal facilities and small amounts of capital, thus they are very numerous and have
significant income that it found to be a source of a family meal. Selling in the streets has job
creation potential also for some of those who find work in the street food industry, are having a
Ian Steele as to why the street food industry is proliferating, particularly in Asia. “With
increasing costs and the difficulty of procuring fuel, the only immediate alternative is to turn to
street foods. As more women work outside home, there is less time for cooking.” Women play a
very significant role in the street food industry worldwide. Surveys showed that women were
engaged in 90% of Philippine businesses, 53% in Senegal and 40% in Indonesia (Tinker and
Cohen, 1985).
Because of its low cost and convenience, millions of low- and middle-income consumers
eat street food especially in rural areas. It also leads to authentic tourist culinary experiences,
offering a connection between food, place, and tourism. Tacio (2012) stated that it is an integral
part of the landscape and culture of Filipinos. They are known to enjoy the average three meals a
day plus merienda (snacks). They race to the streets to satisfy their hunger for their favorite street
foods for a few pesos. Street food is more than just a convenient food source in the Philippines.³
1. What strategies do the food stalls employ to stand out among all the other stores that have
3. How can these food stalls maintain and/or increase the rate of their income/sales?
1. To be able to identify what strategies do the food stalls employ to stand out among all
2. To know what are their reasons for choosing that kind of business.
3. To know on how can they survive the competencies with the other street food vendors
The study is carried out to the benefit of the street food vendors, future researches,
Street food vendors. The outcome of this study will improve their marketing practices and will
help them identify the best way to meet the demands of the customer/s.
Businessmen. The study can act as a framework for performing and conceptualizing businesses
Future businessmen. This study will give them an idea on how to run a small business and how
Project Scope
This study examines the competencies of street food vendors as sources of competitive
advantage that would be good for micro businesses. It was based on interviews with specific
located at Brgy. Kapantawan, Legazpi City. The interview was followed by extensive review
and examination of the literature. The research was implemented during a field work in 2020.
Review of the literature and study of the findings of the field work were carried out in the
following period.
The proposed business is the Fruity Cupcake with filling. The proponent
thought of innovation of cupcake which is a Fruity cupcake. It is one of the best
ways to satisfy the craving of a certain person.
Product
Demand Analysis