Back Ground of the Study

Street food commonly known as “pagkaing kalye” is a part of

culture and lifestyle in the Philippines. In a wider sense, it can
serve as a presentation of different spheres of life and
characters in people depending on its origins.

Many street foods are intimately connected with take-out,

snacks, and fast food. Distinguished by its local flavor, it creates
and mirrors culture and the environment. According to Knowles
(1998), its history can be found from the people’s nomadic
means of existence until the means of trade developed
permanently that the food genre eventually became its own
unique category. This quality explains the cultural and
geographical characteristics of the above mentioned.

Street food can be then defined as a large variety of easy-to-eat

and easy-to-prepare meals and drinks particularly prepared on
the street, also as stated and approved by F.G. Winarno, A.
Allain of the Food Technology Development Centre (1986). It is
enjoyed and known by all. Everybody benefits from its healthy
consumption as well as it grants one important aspect in
Filipino culture – finding pleasure in eating.
Statement of the problem

This feasibility study is intended to evaluate the feasibility of

selling street foods.
Specifically, it aims to evaluate and analyze the following areas:
*The Marketing aspects of the study
-Demand
-Product
-Pricing Strategy
-Promotion
Scope and Delimitation

The study will tackle the feasibility of a street food restaurant

business that is located at Maria Aurora, also the acceptance of
the present and potential customers, on how well they will
respond to these foods served in restaurants that are usually
found in the streets. The respondents will be the residents of
Maria Aurora, Aurora categorized from adults, teens, students
and office employees.
General Objectives of the Study

a.) To be able to change the perception of people regarding

safety and cleanliness of street foods.

b.) To increase the level of awareness of consumers on the

different ways that the street foods can be introduced
from a simple and ordinary recipes to a stylish and
savory dishes or cuisine.

c.) To line up with other competitors using our unique

approach in catering street foods.

d.) To offer an affordable but delicious and satisfying street

foods.
Significance of the Study

To the consumer: the customer will benefit from this study

because through the data presented, they can gain a
perspective that Filipino street foods are not only savoury and
cheaper but also safe.

To the researcher: in the process of this study, the researchers

can attain new knowledge and skills from the subject that can
be used to improve their skills.

To the future researchers: the future researchers can use the

data from this research to further figure out how businesses
and street food can be improved and another one of which is
having new discoveries that can be benefit most of the other
benefactors of this study.

To the businesses: that these businesses can use this data to

acquire a view on what a business needs to acquire more
consumers towards their products.
Bistro Streat

Proponents:

Jerome Crisanto

Rachelle Rodrigo

Christine Tejones