SOUTHEASTERN UNIVERTY

Paper: Value Proposition Canvas (2-2)

Name: Ezechias NTIRENGANYA

Course: PMIN 5303 Ministry Entrepreneurship

November 5, 2021
CUL-6601: VALUE PROPOSITION CANVAS

Organization: Scripture Union Rwanda

Products & Opportunity for community participation as the mission
Services: fulfillment (Holistic Ministry)
- Seminars on poverty alleviation technics and strategies
- Free medical tests
- Leading small roads construction
- Learning the word of God
Pain Relievers: To Community population: Seminars of poverty alleviation
technics, testing non-communicable diseases (Diabetes, Blood
pressure, Symptoms of cancer, etc.), Seminar on Hygiene and
sanitation and community health, building of village roads,
Seminars on Cooperative management, Presenting the Gospel
that sets free, Leading small roads construction by engineers to
be.

University Student: Initiatives aiming at community

transformation, practicing theoretical knowledge, responding to
individual needs, showing what they are capable of
Gain Creators: Community population: Knowledge about poverty alleviation
technics, hygiene and sanitation, Free medical services, Service
without long trip, availability of water, knowledge about
cooperative management for self-reliance, etc.

University Students: Professional development, Quality

trainings, opportunity to contribute to their community’s
betterment, realizing what they can do, Sharing the Gospel.

Customer Segment: University Students and Community population

Customer Community population: Fighting malaria, Fetch water from afar,
Jobs: need of knowing health status, Struggle with abuse, educating
teenagers to avoid drug abuse,
Pains: Community Population: Diseases (Malaria, Cholera, Diarrhea, etc.)
poverty, lack of roads, lack of potable water, no knowledge about
financial management and cooperative management, Lack of
knowledge about hygiene and sanitation, High Infant mortality rate
(25.38/1000), Malaria, Expensive treatment services, long journey to
the hospitals, children abuse and drug abuse by teenagers, etc.

University Students: Lack of enough practical skills, lack of

opportunity to serve, low level of professional skills development,
burden to see the population in a prevailing life issues.

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 Gains: Community population: Free medical services, knowledge about
hygiene and sanitation, access to water, knowledge about financial and
cooperative management, reduction and eradication of infant’s mortality
rate, Gospel presented to them, knowing God and be set free from all
forms of oppression.

University Students: Professional experience, opportunity to serve

the community, seeing the result what they can contribute, doing their
calling through holistic development (mission and community life
improvement)

Project description:

This project is about “Community Service Matching Service”. It intends to give an opportunity

to Scripture Union Rwanda’s University students grouped in Bible clubs to participate in

community transformation as they share the Good news. This is a holistic project that

considers the spiritual and physical life at the same time. The reason behind this will be the

fulfilment of the mission.

In our project, the client’s segmentation showed that the community population and the

university students are the primary beneficiaries. But both sides will contribute to achieving

the outcomes of our project. University Students will play a big role in using the skills learned

in class and applying them in the activities that intend for the community transformation. This

action is what we called community participation.

As I said in previous assignment, this project will focus on the following:

- Addressing the needs of the vast majority of the population and ensuring sustainable

poverty reduction and rural livelihoods;

- Giving students a platform to learn, grow professionally and spiritually while they are

innovating new ways of responding to the needs of society.

- Giving a chance to the population to experience the love of God who sets us free from

all forms of oppressions in life and have them respond to the significance of God’s word.

I said that this project is a holistic one as we want to address the total human being as a

whole. Staff Writer presents that Holistic development is a process of self-actualization and

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learning that combines an individual's mental, physical, social, emotional and spiritual

growth.1

Our products and services are targeting to meet the physical, social, economic and spiritual

sides of the communities that we will be serving. This is because the communities we want

to serve are marked by the extreme poverty. Their pains are like diseases (Malaria, Cholera,

Diarrhea, etc.) poverty, lack of roads, lack of potable water, no knowledge about financial

management and cooperative management, Lack of knowledge about hygiene and

sanitation, High Infant mortality rate (25.38/1000), Malaria, Expensive treatment services,

long journey to the hospitals, children abuse and drug abuse by teenagers, etc.

There is an opportunity to have so many different talents, skills, and learning fields from

university students who are members of Scripture Union Bible clubs in universities. There

are those who are doing medicine, Civil engineering, social sciences, Finance,

environmental management and so many different fields. We treasure this opportunity and

we want to use it in order to bring community transformation to our country. Talking about

“managing discomfort” Babson College said that the population are willing to take on the

responsibility as change agents to make the possibility a reality.2

In our project, the client’s segmentation showed that the community population and the

university students are the primary beneficiaries. But both sides will contribute to achieving

the outcomes of our project.

As the pain reliever, we proposed to organize learning seminars about poverty alleviation

technics, we want to help the population to know their health status as we do the free testing

non-communicable diseases (Diabetes, Blood pressure, Symptoms of cancer, etc.) by the

1
Staff Writer, What Is Meant by Holistic Development? Accessed at https://www.reference.com/world-view/meant-
holistic-development-76972df667fdba8c, Last Updated March 28, 2020
2
Babson College, Managing Discomfort, accessed from http://www.babson.edu/academics/executive-educa...

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faculty of medicine students. We will present seminars on Hygiene and sanitation and

community health and cooperative management that will be done by social sciences

students. The Engineers to be will be facilitating the building of village roads to help in easy

movement. All the activities will be done as present the Gospel that sets free and will be

taken through discipleship classes.

Eric Almquist, John Senior, and Nicolas Bloch said it well that the elements of value that

meet four kinds of need are functional, emotional, life changing, and social impact.3 All these

areas and needs will be addressed as the activities are targeting saving their time and

money, reducing the risk.

In the project, both sides will benefit as students will be gaining knowledge as they will go

first in rigorous training, and they will also be putting into practice theories learned at school.

It’s really a big opportunity for university students to have a platform where they show what

they can do to change the life of many. Then, the community population will enjoy the value

proposition we will present to them.

For the community population, this project is a good fit for them as it is targeting to give them

pain relievers and gains. We will be responding to the big issues of their daily life. Their

worries will be addressed such as infant mortality rate, access to potable water, and many

other gains.

The University students will also be glad to see their contribution to the community that will

be a long with spiritual transformation. These students are normally animated by the passion

to reach the unreached, then there is a realization that there are so many unchurched people

in the community. So, this project will respond to the issues of both sides, physical and

spiritual at the same time.

3
Almquist E., John Senior, and Nicolas Bloch, The Elements of Value Measuring—and delivering—what consumers
really want, Haward Business Review, September 20217

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 Bibliography

1. Aric A., Senior J., and Bloch N., The Elements of Value Measuring—and delivering—
what consumers really want, Haward Business Review, September 20217

2. Babson College, Managing Discomfort, accessed from

http://www.babson.edu/academics/executive-educa...

3. Writer S., What Is Meant by Holistic Development? Accessed at

https://www.reference.com/world-view/meant-holistic-development-76972df667fdba8c,
Last Updated March 28, 2020