AMITY BUSINESS SCHOOL, NOIDA

DISSERTATION SYNOPSIS
Name of the candidate: Ishita Singh Faculty Guide: Dr. Vandana Ahuja

Enrollment Number: A0101920089

Program And batch: MBA General 2022 Batch

1.Title of the study:

IMPACT OF PROMOTIONAL TOOLS ON CUSTOMER BUYING BEHAVIOR IN AUTOMOBILE INDUSTRY

2. Problem statement:

Research on Customer buying behavior towards promotional activities employed by Automobile Companies

3. Relevance of the study:

1) To know more about the Automobile Industry.

2)To understand the role of customer buying behavior and Promotional tools in Automobile Industry.

3)To understand how automobile companies has been able to make use of promotional tools to influence the
customer buying behavior and driving sales.

4)To study the effectiveness of promotional tools employed by Automobile companies to influence its customers.

5)To understand How automobile companies as a brand performs in the market, strategies adopted.

4. Literature Review /Conceptual framework:

5. Research Methodology:

Research methodology consists of series of action or steps that help to carry out research and the desired
sequencing of the steps. Market research does follow a particular sequence and number of inter related activities.

1)Objectives of the study

2)Methods of data collection is designed.

3)Selecting sampling plan

4)Collect the data

5)Processing and analyzing the data

6)Reporting the findings.

Research Design

Research design specifies the procedures and methods that is useful for conducting a particular study. It basically
involves arrangement of conditions for collection and analysis of data that aims to combine relevance to research
purpose.

It can be classified as follows:

 Hypothesis Testing Research Design

 Descriptive Research Design

6. Tentative Chapter Scheme: -

References/Bibliography

Synopsis Approved

Signature of Student Signature of Faculty

Guide

Date Date:
 Fomat For Synopsis
AMITY BUSINESS SCHOOL, NOIDA

DISSERTATION SYNOPSIS
Name of the candidate: Devesh Kumar Faculty Guide: Dr. Vandana Ahuja

Enrollment Number: A0101920011

Program And batch: MBA General 2022 Batch

1. Title of the study: Analysis of effectiveness of SEO Tool in SERP Ranking

2. Problem statement:

3. Relevance of the study:

4. Literature Review /Conceptual framework:

5. Research Methodology:

6. Tentative Chapter Scheme:

References/Bibliography

Synopsis Approved

Signature of Student Signature of Faculty Guide

Date Date: