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Travel & Tourism in

Sudan (2021)
Overview of the travel & tourism sector in Sudan covering
demands & flows, traveler spending, airlines, hotels, car rental,
travel intermediaries, and key tourism themes

GDTT291IP

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Contents
Traveler Demands and Flows 3
Domestic Trips 4
Inbound Arrivals 5-6
Outbound Trips 7-8
Traveler Spending Patterns 9
Domestic Expenditure 10
Inbound Expenditure 11
Outbound Expenditure 12
Airlines 13-14
Hotels 15-17
Tourism Themes 18-20
Definitions & Research Methodology 21-38

2
Traveler Demands and Flows
Domestic Trips
Domestic Tourism by Purpose of Visit (Million), 2014–2024 Number of Trips by Month (Domestic & Outbound) (Thousand), 2019

2014 2019 2024 January 262


0.90 0.86
0.80 February 170
0.80
March 234
0.70 0.67
April 204
0.60
May 172
0.50
June 241
0.40 July 316

Travel & Tourism in Sudan


0.30 August 305
0.21 0.23 0.20
0.17 0.18
0.20 0.14 September 243
0.10 0.05 October 204
0.04 0.06
0.00 November 233
Business Leisure VFR Other Personal
December 308

Domestic Trips - Overnight Stays (Million), 2014–2024 Average Length of Domestic Trip (days), 2014–2024

2014 2019 2024 2014 2019 2024

2.13 2.65 2.89 2.08 2.13 2.14

Source: GlobalData 4
Inbound Arrivals

Top 10 International Arrivals by Place of Origin - 2019 International Arrivals by Mode of Transport (%) - 2019

Rank Country of Origin/Destination Number of Travellers (Thousands)

1 Saudi Arabia 367.80

2 Ethiopia 26.71

3 United Kingdom 15.03

4 South Sudan 11.45

5 Italy 4.38

Travel & Tourism in Sudan


6 Djibouti 3.14

7 Chad 2.55

8 Rwanda 2.00

9 Eritrea 0.58

10 Belgium 0.08

International Arrivals by Mode of Transport (millions) – 2014–2024

2014 2019 2024


Air 0.46 0.61 0.69

Land 0.01 0.09 0.12

Sea 0.18 0.14 0.16

Source: GlobalData 5
Inbound Arrivals

Inbound Tourism by Purpose of Visit (Million), 2014–2024

0.60 Business Leisure VFR Other Personal


0.55
0.50
0.50

0.39
0.40

0.30 0.26
0.22

Travel & Tourism in Sudan


0.20 0.17

0.09 0.11
0.10 0.07
0.03 0.04
0.02
0.00
2014 2019 2024

Inbound Trips - Overnight Stays (Million), 2014–2024 Average Length of Inbound Trip (days), 2014–2024

2014 2019 2024 2014 2019 2024

1.88 2.47 2.84 2.87 2.94 2.95

Source: GlobalData 6
Outbound Trips

Top 10 International Departures by Destination - 2019 International Departures by Mode of Transport (%) - 2019

Rank Country of Origin/Destination Number of Travellers (Thousands)

1 Egypt 538.54

2 Saudi Arabia 379.62

3 UAE 178.24

4 South Sudan 87.29

5 Uganda 46.78

Travel & Tourism in Sudan


6 Kuwait 27.28

7 China 23.17

8 Ethiopia 22.76

9 India 22.59

10 Eritrea 21.40

International Departures by Mode of Transport (millions) – 2014–2024

2014 2019 2024


Air 0.73 1.47 1.87

Land 0.07 0.12 0.14

Sea 0.03 0.06 0.08

Source: GlobalData 7
Outbound Trips

Outbound Tourism by Purpose of Visit (Million), 2014–2024

0.90 Business Leisure VFR Other Personal


0.79
0.80

0.70 0.64
0.66

0.60
0.52
0.49
0.50
0.37
0.40

Travel & Tourism in Sudan


0.32
0.30 0.26
0.18
0.20 0.15
0.12
0.10 0.05

0.00
2014 2019 2024

Outbound Trips - Overnight Stays (Million), 2014–2024 Average Length of Outbound Trip (days), 2014–2024

2014 2019 2024 2014 2019 2024

8.22 16.76 21.35 10.04 10.16 10.20

Source: GlobalData 8
Traveler Spending Patterns
Domestic Expenditure

Total Domestic Tourism Expenditure by Category (USD million), and Expenditure per Domestic Tourist (USD) 2014–2024

2014 2019 2024

Total Per tourist Total Per tourist Total Per tourist

Accommodation 29.01 18.93 26.30 14.15 29.31 14.54

Travel & Tourism in Sudan


Entertainment & Sightseeing 9.38 6.12 8.50 4.57 9.98 4.95

Foodservice 16.44 10.73 14.91 8.02 17.22 8.54

Retail 10.72 6.99 9.66 5.20 11.56 5.73

Transportation 27.18 17.74 24.67 13.27 27.44 13.61

Travel Intermediation 3.85 2.51 3.48 1.87 3.89 1.93

Other Sectors 4.49 2.93 4.04 2.17 4.59 2.27

Total 101.07 65.95 91.56 49.25 103.97 51.58

Source: GlobalData 10
Inbound Expenditure

Total Inbound Tourism Expenditure by Category (USD million) 2014–2024

2014 2019 2024

Accommodation 248.97 286.24 342.38

Entertainment & Sightseeing 41.20 46.94 55.35

Travel & Tourism in Sudan


Foodservice 114.69 131.99 157.20

Retail 238.58 277.15 335.98

Transportation 279.74 319.57 380.63

Travel Intermediation 15.86 18.13 21.37

Other Sectors 26.98 31.38 37.57

Total 966.03 1,111.39 1,330.46

Source: GlobalData 11
Outbound Expenditure

Total Outbound Tourism Expenditure by Category (USD million) 2014–2024

2014 2019 2024

Accommodation 474.54 1,055.48 1,461.87

Entertainment & Sightseeing 42.75 96.60 132.97

Travel & Tourism in Sudan


Foodservice 200.31 445.00 597.07

Retail 122.86 273.92 367.44

Transportation 388.97 862.19 1,180.75

Travel Intermediation 89.37 202.02 278.64

Other Sectors 82.07 182.71 244.13

Total 1,400.87 3,117.93 4,262.87

Source: GlobalData 12
Airlines
Airlines

Total Seats Available (Million), 2014–2024 Total Revenue (USD Million), 2014–2024

2014 2019 2024 2014 2019 2024

2.8 3.3 3.8 509.2 658.1 799.8

Revenue Generating Passenger Kilometres, versus Kilometres Available


Total Seats sold, (Million), 2014–2024 (Billion), Low Cost Airlines, 2014–2024

Number of Revenue-Generating Passenger Kilometers


3.5 Number of Passenger Kilometers Available
10.0 12.0

Travel & Tourism in Sudan


3.0
3.0 10.0
2.5 10.0
2.5 8.0 8.2
2.1 7.2 8.0
2.0 6.0
1.5 6.3 6.0
4.0 5.4 7.8
1.0 4.0
0.5 2.0 2.0
0.0 0.0 0.0
2014 2019 2024 2014 2019 2024

Load Factor (%), 2014–2024 Revenue per Customer (USD), 2014–2024

2014 2019 2024 2014 2019 2024

74.57% 76.93% 78.15% 244.01 261.44 269.46

Source: GlobalData 14
Hotels
Hotels

Total Hotel Revenue (USD Billion), 2014–2024 Hotels – Room Nights Available versus Room Nights Occupied (Million), 2014–2024

Number of Rooms Nights Available by Hotel Category


0.09
Number of Rooms Nights Occupied by Hotel Category
0.09
0.09 2.50 2.20 2.24
0.08 1.90
0.08 2.00

1.50 1.23 1.27


0.08 0.07 1.04

Travel & Tourism in Sudan


1.00
0.07
0.50
0.07
0.00
2014 2019 2024
2014 2019 2024

Hotels, Room Occupancy Rates (%), 2014–2024 Hotels, Average Revenue Per Available Room (USD), 2014–2024

2014 2019 2024


2014 2019 2024
33.75 24.99 26.95
54.54% 55.78% 56.77%

Hotels, Average Revenue Per Occupied Room (USD), 2014–2024

2014 2019 2024

61.89 44.79 47.47

Source: GlobalData 16
Hotels

Total Number of Guests (million), 2014–2024 Total Number of Hotel Establishments (Absolute), 2014–2024

450
0.80 0.72 377 391
0.69 400
0.70 350
0.57
0.60 300 261
0.50 250
0.40 200
0.30 150
0.20 100
50

Travel & Tourism in Sudan


0.10
0
0.00
2014 2019 2024
2014 2019 2024

Total Number of Hotel Rooms (‘000), 2014–2024

6.20 6.13
6.02
6.00
5.80
5.60
5.40 5.20
5.20
5.00
4.80
4.60
2014 2019 2024

Source: GlobalData 17
Tourism Themes
Tourism Themes

The graphic below depicts the big themes driving growth in the tourism sector.

Travel & Tourism in Sudan


Source: GlobalData 19
Tourist Megatrends - Overview

Megatrend Overview

Artificial intelligence (AI) refers to software-based systems that use data inputs to make decisions on their own or that help users make decisions. Within five years, the
Artificial Intelligence deployment of AI will be essential to the survival of companies of all shapes and size across all sectors. The uptake of AI is facilitating smarter, more efficient, and more reactive
customer services and offerings. From digital assistants to human-less check in experiences, AI holds great potential for the industry. For a range of reports and data on this
theme, see: To understand how this theme is impacting the travel & tourism sector, see: https://consumer.globaldata.com/ThemesView/OverView/613
As consumerism has evolved, for many the importance of material possessions has dwindled and the desire for experience has become more important. Beyond more
sophisticated customer demands, this is supported by sharing through social media, the uniqueness that comes with an experience versus a product, and exposure to the
possibility of alternative experiences beyond consumers' everyday lives. This pushes the tourism industry to the fore of consumers' minds, with travel being the ultimate
Experience Economy
experience. As various elements of the industry are prioritized by consumers to reiterate their place in this new economy, the travel industry's role is to facilitate and develop,
to capitalize on this new world order. To understand how this theme is impacting the travel & tourism sector, see:
https://consumer.globaldata.com/ThemesView/OverView/671

Travel & Tourism in Sudan


Geopolitics (the influence of factors like geography, economics and demography on the politics of the state) shape the environment in which businesses operate. Companies
Geopolitics
must take geopolitical events into account when devising strategies. In its most basic form, tourism is influenced by the ability of people to visit new destinations. Something
that is heavily influence by access and risk, perceived or otherwise. To understand how this theme is impacting the travel & tourism sector, see:
https://consumer.globaldata.com/ThemesView/OverView/618

The interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data. The advent of connected objects is a boon
Internet of Things to the Tourism industry, and with consumers increasingly benefitting from a more integrated tech experience in their home lives they are becoming more comfortable with,
and dependent on, IoT technology. While the use of the IoT has benefits for tourists' ease and enjoyment, for the industry it creates a significant opportunity to elevate
propositions and stand out, but most importantly collect vast amounts of behavioural data which can then be used to improve services going forward. To understand how this
theme is impacting the travel & tourism sector, see: https://consumer.globaldata.com/ThemesView/OverView/616

Sustainability is focused on meeting the needs of the present without limiting the ability of future generations to meet their needs. As a concept, it can be split into three
Sustainability
categories: economic; environmental; and social (or profits, planet and people). The travel and tourism industry is hugely impacted by sustainability, with climate change,
wasteful practices and the physical impact of overwhelming tourist flows all having a negative effect on the world, indeed the product, that they need to survive. To
understand how this theme is impacting the travel & tourism sector, see: https://consumer.globaldata.com/ThemesView/OverView/617

Source: GlobalData 20
Definitions
Definitions: Traveler Demands and Flows

Term Definition

Domestic Trips Overnight trips taken by resident visitors within the economic boundary of his/her country outside his/her usual place of residence

Inbound Trips Overnight trips to a country by visitors who are not residents of that country

Outbound Trips Overnight trips by residents of a country outside that country. They are also called as international trips

Travel & Tourism in Sudan


The total number of domestic and international trips undertaken by the residents of a country, segmented by twelve months starting from
Trips taken by season
January till December.

The total number of domestic trips of a country, segmented by the purpose of visit. Purpose of visit includes business, leisure, VFR (visit to
Domestic trips by purpose of visit friends and relatives) and other personal purposes, such as pilgrimage, health and medical, education and training, transit, volunteer work not
included elsewhere, investigative work and migration possibilities, and other temporary non-remunerated activities not included elsewhere.

The average length of trip undertaken by the residents of a country and also the international residents visiting that country, segmented by
Average length of trip
domestic, inbound and international trips

The total number of overnight stays recorded during a particular year, which is also categorized into domestic, inbound and international
Number of overnight stays
trips.

Source: GlobalData 22
Definitions: Traveler Demands and Flows

Term Definition

The total number of domestic trips of a country, segmented by the purpose of visit. Purpose of visit includes business, leisure, VFR (visit to
Domestic trips by purpose of visit friends and relatives) and other personal purposes, such as pilgrimage, health and medical, education and training, transit, volunteer work not
included elsewhere, investigative work and migration possibilities, and other temporary non-remunerated activities not included elsewhere.

Domestic Trips by Mode of Transport The number of overnight domestic trips is categorized by the mode of transport like, air, land, sea and rail

Travel & Tourism in Sudan


International Arrivals by Mode of
The number of international arrivals to a country is categorized by the mode of transport like, air, land, sea and rail
Transport

The total number of international arrivals to a country, segmented by the purpose of visit. Purpose of visit includes business, leisure, VFR (visit
to friends and relatives) and other personal purposes, such as pilgrimage, health and medical, education and training, transit, volunteer work
International arrivals by purpose of visit
not included elsewhere, investigative work and migration possibilities, and other temporary non-remunerated activities not included
elsewhere.

International Departures by Mode of


The number of international departures from a country is categorized by the mode of transport like, air, land, sea and rail.
Transport

The total number of international departures from a country, segmented by the purpose of visit. Purpose of visit includes business, leisure,
International departures by purpose of VFR (visit to friends and relatives) and other personal purposes, such as pilgrimage, health and medical, education and training, transit,
visit volunteer work not included elsewhere, investigative work and migration possibilities, and other temporary non-remunerated activities not
included elsewhere.

Source: GlobalData 23
Definitions: Traveler Spending Patterns

Term Definition

Domestic tourist expenditure by sector Expenditure on tourism commodities during domestic tourism trips for both overnight and day travel

The total direct spending exclusively on accommodation by inbound, domestic and outbound tourists within a single economy. The
accommodation here includes all kinds of establishments, i.e., hotels, resorts, motels, guest houses etc. However, in case the expenditure of
Accommodation package travels, only the exclusive accommodation part of it will be included in this instead of the total package value. If the expenditure of
accommodation is done through any third party intermediaries, only the revenue of accommodation will be included (not the commission
part of the intermediaries).
The total direct spending on sightseeing and entertainment across different tourism attraction points (i.e., parks/theme parks/national parks,

Travel & Tourism in Sudan


theatres, historical monuments etc.) by inbound, domestic and outbound tourists within a single economy. Like accommodation it also
Sightseeing and entertainment
includes the exclusive part of sightseeing and entertainment expenditure (the travel expenditure or the food & drinks expenditure while
visiting tourism attraction points will not be included here)
The total direct spending exclusively on food and beverages from foodservice outlets by inbound, domestic and outbound tourists within a
Foodservice single economy. Foodservice outlets include full-service restaurants, cafes/bars, fast food, street stalls/kiosks, self-service cafeterias, 100%
home delivery or takeaway
The total direct spending exclusively in retail outlets and shopping places by inbound, domestic and outbound tourists within a single
Retail
economy. It includes duty-free

Transportation The total direct spending exclusively on all kinds of transportation by inbound, domestic and outbound tourists within a single economy

The total direct spending via travel intermediaries by inbound, domestic and outbound tourists within a single economy. So, this data-point
Travel intermediation
includes only the revenue (i.e., commission only) of the intermediaries, not the total market value generated by the travel intermediaries
The total direct spending within all other sectors by inbound, domestic and outbound tourists within a single economy. Here all other sectors
Other sectors include the expenditure on foreign exchange services, SPA/personal care, ticketing and reservation systems, equipment rental services,
tuition fees paid by foreign students, expenditure towards communications such as mobile recharge, internet etc .

Source: GlobalData 24
Definitions: Traveler Spending Patterns

Term Definition

Inbound tourist expenditure Expenditure by non-residents on tourism commodities during their overnight international trips

The total expenditure by residents for the purpose of and during international overnight tourism trips, irrespective of whether transactions
Outbound tourist expenditure
involved domestic or international providers

Travel & Tourism in Sudan


Outbound expenditure: Domestic This is a part of outbound expenditure. It represents the outbound expenditure towards products/services purchased/availed from local
providers companies i.e. the companies based in tourist’s country of residence are considered as domestic providers

Average expenditure per domestic The average value of expenditure on domestic travel and tourism activities by a typical resident of a country, segmented by type of tourism
tourist by sector product purchased

Source: GlobalData 25
Definitions: Air Transportation

Term Definition
Trips for holidaying, recreation, or visits to friends and relatives. It includes any other trips excluding business trips or trips due to purpose of
Leisure trips
business
Trips involving business as the primary purpose. It includes trips for meetings, incentives, conventions and exhibitions (MICE) purposes,
Business trips
events and conferences

Passenger airlines An airline whose primary business is the transport of passengers

Airlines that generally offer lower fares by eliminating many traditional services. To recover the revenue lost in reduced ticket prices, the
Low-cost airlines
airlines may charge for additional facilities such as priority boarding, seat allocation, food and baggage.

Travel & Tourism in Sudan


Full-service airlines Full-service airlines generally have higher fares, operate long-distance routes and offer a complete range of in-flight services.

An airline which is hired by a group or single customer for leisure or business purposes, or as an air ambulance, and flies outside normal
Charter airlines
schedules. Airlines classified as non-scheduled by civil aviation organizations fall into this category
The number of seats available for purchase on all the airlines operating in a country, i.e. both national and foreign carriers operating on
Number of seats available
domestic and international routes
The number of seats sold to revenue passengers by all the airlines operating in a country in one year. In other words, seats sold means
Number of seats sold passengers handled at airports of a particular country excluding Transfer and Transit Passengers. For an inbound trip, irrespective of where
the ticket is booked, 2 seats are sold (one for coming and one for returning). Similarly, for outbound, 2 seats are sold
Number of passenger kilometers
Number of passenger kilometers available is the product of number of seats available and the number of kilometers flown
available
Number of revenue-generating Number of revenue-generating passenger kilometers the product of number of revenue-paying passengers aboard the vehicle and the
passenger kilometers distance traveled
Load factor or passenger load factor is defined as the number of passenger-kilometers travelled as a percentage of the total seat-kilometers
Load Factor
available

Source: GlobalData 26
Definitions: Air Transportation

Term Definition

Revenue per passenger It is calculated by dividing total revenue generated by passenger airlines with total seats sold in a country

Total Revenue It is defined as the total revenue generated by passenger airlines, including Full Service, Low Cost and Charter airlines in a country

Transportation Airline Passengers It is the total distance (expressed as kilometers/miles) travelled by all passengers. It is the sum of the products obtained by multiplying the
Carried by Distance number of revenue passengers carried on each flight stage by the stage distance

Travel & Tourism in Sudan


Transportation Airline Passengers Long Haul flights accounts for all the flights which have a flight time of more than 3 hours. It is the total distance (expressed as
Carried by Distance: Long Haul kilometers/miles) covered by all passengers travelling on long haul flights

Transportation Airline Passengers Short Haul flights accounts for all the flights which have a flight time of less than or equal to 3 hours. It is the total distance (expressed as
Carried by Distance: Short Haul kilometers/miles) covered by all passengers travelling on short haul flights

Source: GlobalData 27
Definitions: Car Rental

Term Definition
Car rental is the hiring of a motor vehicle from one party to another for short term use excluding taxis. Therefore, in our dataset, the
Car rental definition of car rental market includes only self driven, short term (i.e., less than 1 year) car rental data. It excludes leasing or rental of cars
for more than one year and also the chauffer driven cars/cabs
Business rentals Annual revenue generated through car rentals under negotiated contractual agreements between businesses and a rental company

Leisure rentals Annual revenue generated through car rentals directly to customers

Airport rentals by leisure customers Annual car rental revenue generated through direct customer rentals to and from an airport

Travel & Tourism in Sudan


Revenue generated through car rentals by business customers from an airport under negotiated contractual agreements between the
employers and the rental company. This classification while preparing data-points will not be there for medium datasets. ‘Airport Rental’ – if
Airport rentals by business customers any passenger is travelling to and fro airport by hiring a self driven car will be considered as airport. It also means that, from any car rental
POS inside the airport or with closer proximity of the airport (where no other mode of transport is used for commuting), if a traveller hires
the car will be part of this data-point
Non-airport rentals Annual car rental revenue generated through direct customer rentals at locations other than airports
Non-airport rentals by business Revenue generated through car rentals by business customers at locations other than airports under negotiated contractual agreements
customers between the employers and the rental company
The revenue generated by car rental firms through customers hiring vehicles through insurance and leasing companies, repair shops or
Insurance replacement
dealerships with which car rental companies have a contractual relationship
Fleet size The number of vehicles available for rent in one year

Number of rental occasions The number of times rental cars are rented out
The total number of days all cars in the fleet are rented. It is calculated by multiplying the total fleet size by the average number of days per
Rental days
year during which a car is rented

Source: GlobalData 28
Definitions: Car Rental

Term Definition

Average rental length The average duration of a car rental

Utilization rate The ratio of the number of rental days to total number of days for which cars could be actually rented during the year

Average revenue per day The ratio of car rental revenue to the total number of rental days in one year

Travel & Tourism in Sudan


Car Rental Sales by Channel The sales made through online as well as offline channels in the car rental industry

The sales made online either through direct suppliers or travel intermediaries in car rental industry and it includes renting a car through the
Car Rental Sales by Channel: Online
company official website or mobile app
Car Rental Sales by Channel: Online – The sales made online through direct suppliers in car rental industry and it includes renting a car through the company official website or
Direct Suppliers mobile app
Car Rental Sales by Channel: Online – The sales made online through travel intermediaries in car rental industry and accounts for bookings made through third parties including
Intermediaries online aggregators, brokers and travel agents

Car Rental Sales by Channel: Offline Offline car rental sales includes car rented via brick and mortar store

Source: GlobalData 29
Definitions: Hotels

Term Definition
Establishments that provide paid lodging and full guest services, typically with a continuous staff presence. This includes accommodation
provided by hotels and similar establishments, for instance operating under the name 'bed & breakfast', resort hotels, suite/apartment hotels
Hotels
and motels. It excludes provision of homes and furnished or unfurnished flats or apartments for more permanent use, typically on a monthly
or annual basis
Includes hotels that are considered to be budget accommodation, or have a one- or two-star rating, providing accommodation on a short-
Budget hotels
term basis at relatively low prices
Includes hotels with a three-rating. These hotels provide more facilities and comfort than budget hotels, and their services are charged at
Midscale hotels
higher prices

Travel & Tourism in Sudan


Includes hotels with a four -star rating. These hotels provide more facilities and comfort than budget and midscale hotels, and their services
Upscale hotels
are charged at higher prices

Includes hotels with a five-star rating or higher. Luxury hotels provide comfortable accommodation, with a combination of facilities and style,
Luxury hotels
typically at higher prices than standard hotels

Number of rooms The total number of rooms available in all hotel accommodation establishments in a country in one year

Room occupancy rate The percentage of available rooms sold during a given period
Number of Rooms Nights available by
The total number of hotel rooms available, multiplied by the number of days rooms were available in a year
Hotel Category
Number of Rooms Nights Occupied by The total number of hotel rooms occupied by guests; and is calculated by multiplied Number of Rooms Nights available by Room occupancy
Hotel Category rate
Average (Room) Revenue per Available
It is calculated by dividing Total Room Revenue by Number of Rooms Nights available
Room by Hotel Category
Average (Room) Revenue per Occupied
It is calculated by dividing Average (Room) Revenue per Available Room by Room Occupancy Rate
Room by Hotel Category

Source: GlobalData 30
Definitions: Hotels

Term Definition

Average (Total) Revenue Per Available


It is calculated by dividing the sum of Total Room Revenue and Total Non Room Revenue by Number of Room nights available in a year
Room
A measure of financial performance in the hospitality industry. It is the ratio of total room revenue to total room nights available. Average
Revenue per available room
room rates and occupancy can also be used to calculate revenue per available room

Total room revenue The room rent that a guest pays for the occupied room

Revenue earned by hotels other than the room rent. It includes revenue from food and beverages, telecommunications, health and leisure

Travel & Tourism in Sudan


Total non-room revenue
operations, and car rentals

Total Revenue It is the sum of Total Room Revenue and Total Non-Room Revenue

Number of guests Guest numbers in all hotel accommodation establishments in a country in one year

Business guests The annual number of guests arriving in hotel accommodation establishments for business purposes

Leisure guests The annual number of guests arriving in hotel accommodation establishments for leisure purposes

Source: GlobalData 31
Definitions: Travel Intermediaries

Term Definition
Part of a business that assists in selling travel products and services to customers. The products may include airline tickets, car rentals, hotels,
Travel intermediaries
railway tickets and package holidays that may combine several products
Accommodation only Total revenue generated by intermediaries exclusively through accommodation bookings

Travel only Total revenue generated by intermediaries exclusively through travel bookings

Car rental only Total revenue generated by intermediaries exclusively through car rental bookings
A combination of tourism products or services, such as accommodation, travel bookings, car rental etc., bundled together by a travel

Travel & Tourism in Sudan


Tourism packages
intermediary
Dynamic packaging is a method used in package holiday bookings to enable consumers to build their own package of flights, accommodation,
Dynamic Package
and car rental instead of purchasing a pre-defined package
Revenue generated by travel intermediaries from travel products and services that are not classified above. It includes tourist attraction
Other products
entrance fees, travel insurance, foreign currency purchase sold via travel agents
Businesses that sell travel-related products and services to both leisure and business customers on behalf of suppliers such as tour operators.
These may include package holidays, sightseeing tours, airline tickets, hotel accommodation, cruise bookings, car rentals, rail travel and travel
Travel agents
insurance. Travel agents may also indulge in selling travel related products and services to customers from direct suppliers such as airlines
and hotels
Tour operators typically combine two or more travel services, such as transport, sightseeing, accommodation, food and entertainment, and
Tour operators
sell them either directly to customers or through travel agents as a single product, called a package tour, for one price
Any part of the value chain between the direct supplier and traveler (customer), which is not classified as a travel agent or a tour operator.
Other providers
Exchange service providers come under Other providers
Domestic trips Revenue generated by travel intermediaries selling travel-related products or services for travel within national boundaries

International trips Revenue generated by travel intermediaries by selling travel-related products or services for travel outside national boundaries

Source: GlobalData 32
Definitions: Travel Intermediaries

Term Definition

Online Revenue generated by travel intermediaries by selling travel-related products or services over the internet

Revenue generated by travel intermediaries by selling related products or services to a customer over the counter (brick and mortar travel
In-store
agents and tour operators)
Market Value by Channel & Tourist Revenue generated by travel intermediaries by selling travel-related products or services to customers travelling with business as their
Purpose - Business primary purpose
Market Value by Channel & Tourist Revenue generated by travel intermediaries by selling travel-related products or services to customers travelling with leisure as their primary
Purpose – Personal purpose

Travel & Tourism in Sudan


Market Value by Channel & Tourist Revenue generated by travel intermediaries by selling travel-related products or services to customers travelling for purposes other than
Purpose leisure or business, such as education, sports or pilgrimage
Number of Guests by Customer Type - Revenue generated by travel intermediaries by selling travel-related products or services to customers travelling with business as their
Business primary purpose
Number of Guests by Customer Type - Revenue generated by travel intermediaries by selling travel-related products or services to customers travelling with any other purposes
Leisure besides business trips

Source: GlobalData 33
Research Methodology
Research Methodology
Research Analysis Quality Control

Sources Market forecasts Templates


Collection of the latest market-specific Feeding forecast data into market Detailed process manuals
data from a wide variety of industry models: Standardized report templates and
sources: • Macroeconomic indicators accompanying style guides
• Government statistics • Industry-specific drivers Complex forecasting tools to ensure
• Industry associations Analysis of travel and tourism sector that forecast methodologies are
• Company filings database to identify trends: applied consistently
• International organizations • Latest travel and tourism trends Quality-control checklists
• Travel and tourism agencies • Key drivers of the travel and tourism

Travel & Tourism in Sudan


For a complete list of sources please sector Quality control process
visit the dashboards section of the Peer review
Intelligence Centre. Report writing Senior-level QC
Expert opinion Analysis of market data Random spot checks on data integrity
Collation of opinion taken from leading Discussion of company and industry Benchmark checks across databases
travel and tourism sector experts trends and issues Market data cross-checked for
Analysis of third-party opinion and Review of financial deals and travel and consistency with accumulated data
forecasts: tourism trends from:
• Broker reports • Company filings
• Media • Government sources
• Official government sources
Data consolidation and verification
Consolidation of data and opinion to
create historical datasets
Creation of models to benchmark data
across categories and geographies

Source: GlobalData 35
Research Methodology
Market Study
Methodology
Standardization
GlobalData’s dedicated research and analysis teams consist of Definitions are specified using
experienced professionals with industry backgrounds in recognized industry classifications. The
marketing, market research, consulting and advanced same definition is used for every
statistical expertise. country. Annual average currency
exchange rates are used for the latest
GlobalData adheres to the Codes of Practice of the Market completed year. These are then
Research Society (www.mrs.org.uk) and the Society of applied across both the historical and
Competitive Intelligence Professionals (www.scip.org). forecast data to remove exchange rate

Travel & Tourism in Sudan


fluctuations.
All GlobalData databases are continuously updated and
revised. Internal Audit
Review of in-house databases to gather
All travel and tourism reports are created by following a existing data:
comprehensive, four-stage methodology. This includes: Historic market databases and reports
Company database
• MARKET STUDY
Trend monitoring
• RESEARCH Review of the latest travel and tourism
companies and industry trends
• ANALYSIS

• QUALITY CONTROL

Source: GlobalData 36
About GlobalData
GlobalData is a leading provider of data, analytics, and insights on the world's largest
industries.

In an increasingly fast-moving, complex, and uncertain world, it has never been harder
for organizations and decision makers to predict and navigate the future. This is why
GlobalData’s mission is to help our clients to decode the future and profit from faster,
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provide decision-makers with timely, actionable insight.

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community of analysts.

One Platform
We have a single taxonomy across all of our data assets and integrate our capabilities
into a single platform – giving you easy access to a complete, dynamic, and comparable
view of the world’s largest industries.
Disclaimer
All Rights Reserved. No part of this publication may be reproduced, stored in a
retrieval system or transmitted in any form by any means, electronic,
mechanical, photocopying, recording or otherwise, without the prior
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to be correct at the time of publication but cannot be guaranteed. Please note
that the findings, conclusions and recommendations that GlobalData delivers
will be based on information gathered in good faith from both primary and
secondary sources, whose accuracy we are not always in a position to
guarantee. As such, GlobalData can accept no liability whatsoever for actions
taken based on any information that may subsequently prove to be incorrect.

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