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MOTIVATIONAL FACTORS IN CHOOSING COURSE PROGRAM IN

CRONASIA FOUNDATION COLLEGE INC.


________________________________________________________________

A Basic Research

Presented to

Faculty of Office Administration Department

Cronasia Foundation College, Inc.

General Santos City

_________________________________________________________

In Partial fulfillment of the Requirements for the Degree

Bachelor of Science in Office Administration

____________________________________________

By:

ASUNTO, ELSIE JEAN

HEREDERA, JOELYN

GADOR, JEEZYL

November 2021
Chapter I
Introduction
Background of the Study

Dreams can be pure make-believe. Dreams may also be based on goals that

can be realized. Fulfilling such dreams requires information and knowledge

information about the requirements for reaching goals and knowledge of one’s

strengths and limitations. Choosing a major is one of the essential milestones in

college, and it’s a decision that will influence every student’s career trajectory —

for better or worse. Entering college life is not easy for a student to choose the

best course that would help in the future. Choosing the right career path is

becoming more and more important for young students today. Students have to

consider many things when choosing a career and college major. Many factors

can influence a student’s decision, including parents, coaches, religious figures,

or any role models in a student’s life.

This study aimed to determine the motivational factors in choosing a course

program in which decision-making affects career choice. Decision-making is the

logical way of setting one’s mind to choose amidst the possibilities to satisfy

man’s ease. This is true as stated that good decision-making is an essential skill

for career success generally, and effective leadership particularly. It is true that

for an individual to be successful, the person must possess good decision-

making. Every day we make decisions, whether big or small, and these decisions

can make huge impacts in our lives. As the person progresses, they can decide to

improve, fun and games, some deal with people, others deal with future careers.

Some of the Motivational Factors in choosing a course program include interest in

the field, academic ability, familiarity, economic stability, peer Influence, etc.
According to Olaosebikan and Olusakin (2014) stated, as a result, deciding on a

career is a critical decision that will affect an individual's entire destiny. Career

exploration is the level to which potential jobs are investigated and considered is

career exploration—exploring professional possibilities before committing to one

boosts future career success and satisfaction. In comparison, Kazi and Akhlaq

(2017) study a unique environment, talents, skills, and academic achievements

that influence career choice.

Statement of the problem

This study aimed to determine the Motivational factors in choosing a course

program in Cronasia Foundation College Incorporated.

Specifically, it sought to answer the following questions:

1. What is the Demographic Profile of the Respondents in terms of;

1.1 Gender;

1.2 Age;

1.3 Course; and

1.4 Family Income?

2. What is the Level of the Motivational Factors in choosing course program in

Cronasia Foundation College Incorporated on the following:

1.1. Interest in the field;

1.2. Academic ability;

1.3. Familiarity;
1.4. Economic Stability; and

1.5. Peer Influence?

3. Is there any significant relationship between Demographic Profile and

Motivational Factors in choosing a course program?

Significance of the Study

On their time or even power they have. It helps to be more effective and efficient

at the Students. This study is beneficial to the following:

To the Administrations. It would help managers know more about making difficult

decisions and managing fantastic.

To the Students. It would help the student know more about choosing a course

program in entering college.

To Parents. The result of the study would help the parents of the respondents feel

secure because there are programs in the institution like the mentoring program

that would help their children cope and adjust to the adversities of college life.

To Teacher/Mentor. The study would help the teachers/mentors encourage ideas

that will guide the students/mentees properly. This may also increase their

competency.

To the Future Researchers, the Future Researchers may be able to use the

findings of the study for further research and investigation mainly related to the

Motivational Factors in choosing course program since there are minimal local

studies that can be found exploring this particular subject or concern.


Scope and Delimitation of the Study

This study focused on the Motivational Factors in choosing a course program.

The respondents of this study were 100 randomly selected first-year students

from different courses enrolled in Cronasia Foundation College Incorporated. The

range of this study would be this school year, 2021-2022.


CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES AND CONCEPTUAL

FRAMEWORK

This chapter presents the related literature and studies, conceptual and

theoretical framework, and definitions of terms relevant to this study.

Related Literature

Choosing a College Course

Choosing and deciding what course to choose in college may be difficult and

sometimes unpredictable, but it is mainly seen from one perspective. Many would

say that the main factor or the primary influence is the passion for a particular

field. Still, few know exactly what they want to become when they graduate High

school, which leads us to think of other significant motives (Procedia Economics

and Finance, 2016).


Bucherer (2018) added that selecting college courses starts the binding process.

Students may not realize that their decisions can affect their decision four years

when they are expected to graduate. Courses.com.ph mentioned that choosing a

course is a tough decision for teens, and many college students become stuck

with courses they don’t like or are not particularly interested in. The course the

student will take will have a lot of say on the career they eventually pursue, so it is

essential to decide on a course best for them. Many factors can influence come

into play when college student’s choice of career path. Students will typically

consider the quality of life they want when older. Factors such as interest in the

field, academic ability, familiarity, economic stability, and peer Influence can

influence decisions.

Interest in Field

Some students grow up knowing what they want to do in life. These students

will go the extra mile to get their dream job. However, students often compromise

on a different path due to many factors they can’t control. Students will research

their preferred career path and investigate everything about it. The salary and

benefits of that job do not play a role in this decision. In a research study, the

factor “match with interest” is rated over job characteristics, significant attributes,

and psychological and social benefits in importance when students choose a

major. Personal interest is also a factor in students’ program choices. Since there

is no definite direction for choosing a career, Perger and Takacs (2016) suggested

that the students understand their characteristics and associate them with their

most compatible careers. The way students evaluate themselves in association


with a personality trait influences the type of career to choose. Gwelo (2019) and

Raveenther (2017) found that students' personalities influence their career

choices. Kemboi, Kindiki, and Migio (2016) have stated that an individual's

personality plays a significant role in their career choice. They choose the career

they prefer the most because it describes their unique identity and matches their

personality the best. Gwelo (2019) further adds that students are more likely to

choose a career that best suits their personality to enjoy learning and gain

satisfaction. Dynan, Rouse, and Easterlin (2016) further argued that students'

interest in programs influences their main choices.

Penedilla and Rosaldo (2017) stated that, in choosing a career, suitability to the

students' interest is given importance. Students must know what degree to

pursue in college, a course that interests them and at the same time fit their

abilities so that it will not be hard for them to choose the right career path. Many

students try to provide a course or two based purely on personal interest. While

their majors may reflect their primary interests, most people are interested in

more than one intellectual pursuit. (Reynolds, 2019).

Studies conducted in different countries different cultures can sum up with

varying relationships among variables selected for the study; for example, in

Kenya, personality types and interest in the subject is a factor that impacts a lot

on making career preferences by the students, but if we look at this similar kind of

study conducted in South Africa where demographics and culture are different it,

showed that the financial factors impact on career choices of students, Abrahams

et al. (2016).
Personality plays an important role; productivity, fulfillment, and motivation are

presently related to the individual. Lack of fit can be the most dangerous grounds

of dissatisfaction and ends up in the stress career failure. Rebecca J. et al. (2016)

conducted a study on 399 students in Kenya, resulting in a relationship between

personality types and career preference. Most of the students were satisfied with

the course they selected before entering the university, indicating that suitable

career choices would improve satisfaction and success in their studies and future

employment. But on the other side, when students make changes in their course

section, it suggests that the subject selection choices do not align with their

future career choices. Consequently, it constructs the probability of the

relationship status between personality types and career choice among

undergraduate students in Kenya.

Academic Ability

Many students choose their major based on their academic ability. However,

some students do not have the knowledge or the work practices to succeed in

some majors that may need more study than other fields. These students may find

a better fit in a

Less work-intensive significant that needs fewer difficult classes. This affects the

career paths of these students. An individual’s aptitude and intellectual abilities

are also criteria for choosing a career. An aptitude is a potential for success after

training, but a layman may define aptitude as a natural ability for something. The

context in which people live with their aptitudes and educational attainment are

the other things that do influence people’s career choices (Bandura, 2016).
When individuals are in jobs best suited to their capabilities, they perform best,

and their productivity is highest. Parson's Trait and Factor Theory of

Occupational Choice emphasized the importance of analyzing one’s skills, values,

interests, and personality and then matching these up to jobs that use these.

Holland's Career Typology established a classification system that matches

personality characteristics and personal preferences to job characteristics.

According to Holland's theory, most people are one of six personality types:

realistic, investigative, artistic, social, enterprising, and conventional. Knowing

your personality will help you understand yourself. It matters that your personality

fits your career choice. Exposure of students to career-related technical and

academic subjects, also known as elective subjects in the Philippines, also helps

in students’ decision making in career choices is also mentioned by (Finlasyon

2016).

Familiarity

Familiarity is one of the factors that play a role in the decision. Difficulties in

making a career choice during the school-to-work transition are familiar problems

for university students, particularly in the current pandemic affecting the global

economy, significantly affecting graduate students joining the job market. (Presti

et al., 2021; Muda & Fook, 2020). According to Abdul Wahab (2017), most

graduates in Malaysia at the ages of 22 to 27 encounter a burdensome transition

from education to work. Students also experience challenges and difficulties

selecting a career (Kulcsár et al., 2020), and some are not satisfied with their

selected careers (Khan & Rehman, 2018). For example, students will end up
completing erroneous career choices, such as pursuing science-related careers

over careers in the art field or working over and underqualified.

For numerous students, choosing a college or a major is a vital decision

determining their entire life plan, success, and professional career. The factors

affecting their choices, such as the standing of the college, location, cost,

socioeconomic status, student expectations, school size, and many more, might

have various weights in choosing a major. The right career choice for the

students entering into professional education is critical, impacting their

professional lives and future achievement. This decision will therefore impart

them throughout their lives. Ahmed, Sharif, and Ahmad (2017).

Economic Stability

Many students believe that they need to be economically stable to live a

comfortable lifestyle. When these students look into a major or a career path, they

seek higher-salary jobs or majors that involve job security. The 11 financial

aspects that students consider include high earning potential, benefits, and

opportunities for advancement. Given the present economy and American culture,

many students think they need a high-paying job to make it in society. The

economic situation denotes the state in the local economy in which a person will

search for their careers (Meddour, Abdo, Majid, Auf, & Aman, 2016). Economic

growth in the country is connected to the increment in employment rates and

people's spending capacity. A growing business will create more connections and

more openings for employment. This will naturally draw students to those ever-

increasing fields. This is because they may see great potential for their life growth
and income. A study by Meddour et al. (2016) argued that demographic culture

was different in exposing economic factors' impact on students' career choices.

This is because abundant people crave to choose a career that could give them a

sound basis for a better standard of living (Cavus, Geri, & Turgunbayeva, 2015).

Malubay, Mercado, and Macasaet (2015) witnessed the primary factor influencing

the decision of freshmen students in taking up specified courses or programs is

the economic factors that contain economically stable wages and in-demand jobs.

Peer Influence

Students’ interactions with peers play a major role in how students think about

themselves (Yi-Hui, 2016). Yi-Hui (2016) showed that students’ interactions with

peers of diversified interests, races, and backgrounds could stimulate reflection,

knowledge, and beliefs, leading to new ways of thinking about the world, other

peers, and eventually themselves. Kiuru's (2018) study also revealed the

importance of peer interaction in Finland when he stated that the academic

orientation typical of the peer group they belong to might potentially have a long-

term impact on individual students’ study programs. Okiror and Otabong's (2015)

study further found that peer interactions influence students ' choosing

programs.

Kala (2015) stated that parents and peers are the closest people students may

confide in regarding careers. Some students may influence others to follow their

career path. In her research entitled “Parental and Peer Influence on Career

Choice,” she found out that the fact that peers influenced subject and class

selection, as well as library books and co-curricular activities, implies the need to
sensitize students to choose friends who are positive in life and those with a clear

vision of their life goals. Students who choose the bad company end up ruining

the rest of their career life because of the influence of peers. The study concluded

that most peers unconsciously influence their fellow students' career choices.

Additionally, an article titled “Interpretative Reproduction in Children's Peer

Cultures” written by (Corsaro 2015) reviewed that friends and peers are “helpful in

examining and scrutinizing feelings, beliefs and ideas “in an acceptable manner.

Besides, at the level of decision-making among youth, studies report that most

decisions depend on ability, education, teacher advice, level of counseling with

peers, and cultural and familial background of friends.

Therefore, peer pressure becomes a factor in career decision-making because

individuals closely involved with their friends sometimes follow their friends’

decisions. For instance, if one person chooses civil engineering, others will also

be forced to select their friend’s choice of college course because they don’t want

to be separated from each other. As a result, the choice they chose is not suited

for them (Alba, 2016).

Related Studies

Factor Affecting the Career Preference of Students

The career choice is a delicate issue for students, which requires caution and

serious considerations – factors affecting their choice. The kind of career the

youths pursue can affect their lives in many ways. Students choose their courses

in college based on their perceived exits. Students select their courses about how

productive a course is and if it is needed in the industry (Moneva,2019). Choosing

and deciding what course to choose in college may be difficult and sometimes

unpredictable, but it is mainly seen from one perspective. Many would say that the
main factor or the primary influence is the passion for a particular field. Still, few

know exactly what they want to become when they graduate High school, which

leads us to think of other significant motives (Procedia Economics and Finance,

2015).

Young people’s dreams and ambitions may take many forms and go through

phases and changes. Some are practical and realistic; some can never go beyond

wishful thinking. But among the main factors that help determine the life, they will

eventually have the kind of schooling they get and the type of work they do. Their

abilities, in turn, help determine what they will be able to achieve in the way of

education and a career (Fizer,2015). Many can influence come into play when

college students choose a career path. Students will typically consider the quality

of life they want when older. Factors such as Influences of family, Job

Opportunities, and Peer influence can play a role in the decision.

Parents Influence

Parental influence exists in career decision-making amongst students. There is

also an interrelationship between father preference and mother preference; father

preference and mother occupation; father’s occupation and mother’s occupation;

father’s occupation and career and mother’s occupation and career. Autonomy in

making career decision-making amongst students is restricted to parents’

preference. Further, this finding is limited to the present study area. (Kumar,

2016). Some students think that parents’ decisions matter in choosing the College

Course. They believe parents’ decision is essential factor because their parents

send them to school and pay for their tuition, and some may say that their parents

know what is best for them. In her research, Kala (2015) found out that parents

who agreed that it was adequate to influence their child’s course cited that they

are responsible for paying for their college and university. Thus, their influence on
the career they will pick mattered. In addition to this, the study found out that the

parents who tended to entice their children to follow their career path limits the

student’s ability to select a career for themselves autonomously.

Parents’ aspiration influences students’ choice of program. Ibrahim (2017) study

revealed that family members contribute to medical laboratory science students

because they usually provide financial support. Similarly, Dagang and Mesa

(2017) study identified the strong influence of parents on their children's choice of

program in tertiary school. It is intensely rooted in the consciousness of the

Filipino people the respect for elders, thus the strong influence of parents on

children decision. In a Filipino family child are financially dependent on their

parents, hence their submission to their parent’s decision, thus explaining the

moderate influence of others such as their peers, friends, and relatives.

Khoo, Ban, Neng, Hooi, and Joan (2015) revealed that college students and non-

college students who were involved in this study decided that parents are the

most influential or essential person when choosing their choice of college or

university and course of study because parents perceive as their primary source

of finance and usually seek advice from them due to the perception that parents

have the relevant information or experience with concerns to higher education.

Hence, parents are viewed as credible sources of advice.

Students, who come from families with a higher socioeconomic status,

determined by income and ownership status, tend to be less risky with their
money and often have less need for student loans. In a study conducted by

(Charles et al. 2017), there is a significant relationship between the parental class

and how the students struggle with handling their money. High-income parents

are more likely to have saved for and paid for their children's college costs. These

parents tend to have a clearer understanding of non-debt financial aid options.

They spend more time planning to pay for college, saving more for college, and

contributing more money to their children to support them while in school. Young

adults from more educated families tend to pursue higher degrees and attend

more expensive, elite universities for more extended periods.

In addition, Kaneez and Medha (2018) supported that parental influence

significantly affects their children's career choices. Parents have a significant

impact on the primary selection; siblings and friends are also essential sources to

select a major, while teachers and media are the least selected factors. However,

parents influence their children's career choices and other factors like peers,

employers, and relatives.

Job Opportunity

Opportunity is an essential determinant since a career path is a long-term

approach where students are assumed to get involved in a particular job by

choosing the most promising career with stable demand in the market (Gwelo,

2019). On top of that, Mncayi and Dunga (2016) noted that being exposed to the

available opportunities would give students an excellent chance to choose the

most satisfying career that suits their aptitudes. The opportunities may be

academic qualification, practical field attachment, and job shadowing.


Nevertheless, the utmost possible opportunity would be an employment

opportunity. Statistical data proves that opportunity significantly impacts career

choice (Gwelo, 2019). Gwelo (2019) highlighted that people always attempt to

predict uncertain futures. Similarly, students constantly strive to plan their

careers for a stable future where excellent job opportunities are essential factors

influencing career choices.

Geiger and Ogilby's (2018) studies revealed that job opportunities in the program

pursue impact students ‘choice. A study by Pascual (2014) unraveled that

students’ foremost consideration in choosing a course in University is the

availability of potential work. The study of Pascual (2014) is also in line with

Rababah's (2016) study which revealed that opportunity and availability of jobs

influence students’ choice of the major program in the University.

Students are highly concerned about their careers in this competitive era—

employment opportunity is an essential criterion for selecting the Philippine

Higher Education Institution. Private Higher Education Institution at the same time

may attract students and influence their decision-making by promoting various

statistics or testimonials from the alumni. Ramchandani et al. (2018) highlighted

that employment opportunities are part of the elements students evaluate in

making their choice before entering a Private Higher Education Institution. Before

that, Sanchez (2014) also commented that students would decide based on their

chances of employment and exposure to the on-job study that may add more

value to their education besides easier to get a job after graduation. Aydin (2015)

supported the statement from Sanchez (2014), although the respondent of the
study was not similar. Based on all three research, it can be concluded that

employment opportunities are significant as part of the influence factor that may

lead student decision-making to enroll into their preferred Private Higher

Education Institution. Every year, many students enroll in HEI for reasons linked

to future job prospects. More than 85% of first-year students rated the ability to

get employment opportunities as a significant factor in their decision to attend

college (Eagan et al., 2015). Regarding research results by Jaradat and Mustafa

(2017), they revealed the employment opportunities indicate a substantial effect

on their majors’ selections with score means of 3.64.

Theoretical Framework

The primary purpose of this study is to determine the Motivational Factors in

choosing a course program in Cronasia Foundation College Inc. Academic year

2021-2022. Further, this study is anchored on the career choice theory of John

Holland (2018), which states that in choosing jobs, people prefer jobs where they

can be around others who like them. They search for environments that will allow

them to use their skills and abilities and express their attitudes and values while

taking on enjoyable problems and roles. In addition, Holland’s theory has six

personality types: Realistic, Investigative, Artistic, Social, Enterprising, and

Conventional (RIASEC). Realistic direct to someone who likes working alone or

with other real people. Investigative refers to a “thinker” who strives to complete

tasks and often prefers to do so independently. Artistic refer to

someone as imaginative and usually extroverted. Social refers to someone who

manages to be concerned with social problems and wants to help others.

Enterprising refers to someone enterprising leans toward leadership roles. Who is


willing to take on challenges and are often extroverted persons. Conventional

refers to someone who prefers structured tasks and tends to details. They are

often conservative Behavior is determined by an interaction between personality

and environment. Primarily people have one of the personality types and usually

use it as a basis for choosing a career or Course. Also, selecting a career-based

RIASEC will increase students' satisfaction and academic success. Holland

stresses that people who choose to work or study in an environment comparable

to their personality are more likely to be successful and satisfied (Holland, 1996).

Applying Holland’s theory in selecting a career of students could relate to

choosing the course based on their financial status. The six personality types of

Holland’s theory might have correlations with the financial status of students. For

example, the realistic personality type of students is the students who choose

their course according to their status or the practical way of determining the

course. The investigative personality type of students is the students who choose

their course according to their ideal career or dream career, even if their financial

status is low because they might and can find a way to sustain the chosen course.

The social personality types of students are the students who choose their course

without considering their financial status.

Furthermore, their financial status is average or above average, so they tend to be

more concerned with social problems and help others than their financial status.

The enterprising personality type of students is the students who choose their

course to challenge themselves and maybe know to what extent their financial

capability is. The conventional personality type of students, these are the

students who choose their strand based on their financial status accordingly,

because they think more logically and practically about what course or career
they are capable of in terms of money to afford the need and necessity of their

chosen course (Holland, 1996).

Conceptual Framework

This Conceptual Framework of the study shows the relationship of the

independent and dependent variables. This Framework embodies the specific

direction by which the research will have to be undertaken by describing the

relationship between particular variables identified in the study.

Definition of Terms

Explaining the following terms would enlighten the terminologies used in

this research, conceptually and operationally.

Academic ability. Conceptually, it is a degree of competence in educational

activities (school) in math, science, and English. Operationally, it refers to having

the ability in terms of academics.

Course Program. Conceptually, the college school or university offers a college

course program with degrees and certificates. Operationally, in this study, it is

defined as a specific field of study in which a student will be pursuing in the

future for their desired profession.

Economic Stability. Conceptually, growth is the absence of excessive fluctuations

in the macroeconomy. Operationally, it describes a country’s financial system that

displays only tiny output growth.


Familiarity. Conceptually, the quality of being well known; recognizability based

on long or close association. Operationally, something familiar for you,

friendliness or intimacy between people.

Peer Influence. Conceptually, a person whose actions and opinions strongly

influence the course of events. Operationally, the people who influence you when

choosing the right course you want to take.

Interest in the field. Conceptually, to induce or persuade, the feeling of being

motivated and to engage oneself in the desired course. Operationally, a field

wherein you are interested in achieving something or you are attracted to that

particular field.

Motivational factors. Conceptually, recent educational research using the social-

cognitive approach has identified several unique motivational elements.

Operationally, the things a student should consider in choosing a college course.


CHAPTER III

RESEARCH METHODOLOGY

This chapter presents the research design, research instrument, the participants,

research locale and the data gathering procedure to be used.

Research Design

This study employed quantitative method using correlative-descriptive type of

method approach to determine the Motivational Factors In choosing Course Program in

Cronasia Foundation College Inc.

Respondents of the Study

The respondents of this study were randomly selected 100 first year college

students from different courses in Cronasia Foundation College Incorporated. Random

Sampling is a part of the sampling technique in which each sample has an equal

probability of being chosen. A sample chosen randomly was meant to be an unbiased

representation of the total population.

Research Locale

In this time of the pandemic, we cannot do face-to-face surveys. The researchers

have it online and ensured that the respondents in Cronasia Foundation College

Incorporated academic year 2021-2022 and cooperated respectfully.

Research Instrument

The researchers used the online method of survey questionnaires such as

Google Forms. Google Forms is survey administration software that allows collecting
information from the respondents through the survey. They contain information that can

be automatically entered into spreadsheets.

The survey questionnaires determined the Motivational Factors in Choosing

Course Program in Cronasia Foundation College Inc. academic year 2021-2022. In this

part, the researcher used an adopted survey questionnaire from the study of Pascual

(2014) to collect data about the Motivational Factors in Choosing Course Program in

Cronasia Foundation College, Inc. The researchers used a 5 -point Likert scale to

describe the level of effectiveness and efficiency of the survey.

Five Point Likert Scale

Range Scale Description


4.50- 5.00 5 Strongly Agree
3.50- 4.49 4 Agree
2.50- 3.49 3 Neutral
1.50- 2.49 2 Disagree
1.00-1.49 1 Strongly Disagree

Data Gathering Procedure

The method used by the researchers in gathering data was through a constructed

online survey questionnaire. The researchers asked permission from the department

head and school coordinator to conduct a research study. As soon as the permission

was granted, the survey questionnaires were administered, after which the researchers

also gathered them.

Seeks or collects and synthesizes information from a variety of information and

sources in an objective, unbiased manner to reach a conclusion, goal, or judgment, and

to enable strategic and leadership decision making letter to administrator of the school.

We conducted survey through online using Google Forms. Due to this pandemic we

can’t allowed to conduct survey through face to face. The following data was sent link
through messenger or email when conducted survey questionnaire to the respondent.

All the data gathered was tallied and tabulated accordingly.

Statistical Treatment

To analyzed and interpret the data gathered by the researchers the following

tools were used:

To determine the demographic profile of the respondents, percentage count was used.

Formula: P=F/Nx100

Where: P= Percentage
F= Frequency
N= Total of Respondents
To determine the Motivational Factors in Choosing Course Program in Cronasia

Foundation College Inc., weighted mean was used.

Formula:

To determine the significant relationship between demographic profile of the

respondents and Motivational Factors in Choosing Course Program in Cronasia

Foundation College Inc, Pearson correlation coefficient was used.

Formula:

Pearson correlation = r = Σ (xy) / sqrt [ (Σ x2) * (Σ y2)]

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