HYPDREAM

BEST TRIP FOR YOUR DREAM

 Member 04
LÂM TUYẾT NHI
050606180271
01
ĐỒNG MINH KHANG
05
050606180157 VŨ ĐỨC HẢI
030805170346
02 06
ĐÀO MINH HIẾU
CAO PHÁT LỢI
050606180110
050606180198

03 07
PHẠM ANH ĐÀO MAI LÊ HOÀNG KỲ
050606180075 050606180153
 CONTENT HYPDREAM

1 EXECUTIVE SUMMARY
5
SALES AND
MARKETING PLAN

Product strategy
2 COMPANY DESCRIPTION Pricing strategy
Distribution strategy
Commercial strategy
Promotion and After sale service

3 MARKET ANALYSIS 6 FINANCIAL PLAN

Market opportunities
Market size
Survey
Competitors analysis
Direct competitors
Indirect competitors

4 THE BUSINESS 7 PERSONAL

ORGANIZATION
Canvas
Products and special features
Sleeping pillow made from tea grounds
Fragrant herb bag
Materials
Textures and features
Production process
Preservation method
Services
Sale
Business premises
 1
EXECUTIVE SUMMARY

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 HYPDREAM
In the context of the country's growing development today along with the
advancement of science and technology, technology has created many
breakthroughs to bring users the best values ​and experiences. However, in order
to achieve the results they have to trade with time, family, especially their health,
when they cannot balance these factors, they will fall into states of stress, fatigue.
Tired from worrying and overwork and that is why insomnia occurs more and
more.
Embrace the increasingly complex trend and realize how important sleep is. So
HypDream was born, Hyp stands for "Help you protect". In addition, "Hyp" is
also an abbreviation of the name of Hypnos, the name of the god of sleep in
Greek mythology. We have a mission to protect users' sleep and bring them great
experiences, as our slogan: Best trip for your dream.
HypDream's products are aimed at sleeping pillows, but especially here our
pillows are combined with natural products. The pillow core is made from the
main raw material of dried tea grounds, combining natural ingredients to create
scents, improve health and sleep for users. Not only that, but these preparations
make perfumes that help improve sleep, which are extremely safe and are widely
used as treatment.
HypDream pillow is combined with floral scents such as Lavender, Hops, Daisy,
Rosemary, Mugwort, giving users a gentle scent, making it easy to fall asleep.

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 2
COMPANY DESCRIPTION

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 Core values
“Becoming the leading brand of pillows made from tea grounds and natural products in Vietnam in
terms of health products for life.”
Environmental friendliness
For a happy life

Vision:
HypDream not only brings value to customers
but also brings full life to employees and
generates profits for investors who believe in and
devote themselves to the company. With the
original ideals when establishing HypDream, it
is community-oriented and contributes to social
welfare.
With the set goals and orientation, we will
become the leading company providing pillow
products made from natural products in Vietnam.
Mission
HypDream was born with the mission of bringing a
good night's sleep to all customers with pillow
products combined with natural products to create
comfort and convenience with a variety of pleasant
scents to help customers have a good night's sleep,
get a natural deep sleep, easy to start a new day full
of energy with abundant creative inspiration. We
are always committed to bringing good quality
products, safe for health. To bring the highest
satisfaction to customers is our pride.

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 Goals &
Milestones

Goals
2023 Produce more diverse products.
2030 we will become the leading supplier of
natural bedding products in Vietnam.
2035 exports to European markets.
Milestone
December 17, 2021 Launching ceremony of
HysDream pillow brand combined with
natural products.
January 5, 2022 The first store on Ngo Gia
Tu Street, District 10, Ho Chi Minh City
officially opened.
June 4, 2022 inaugurated HysDream's textile
factory.

Short term: Building brand name, building competitive advantage in domestic market
Long term: Expanding the market and creating relationships with partners, maintaining
customer’s loyalty through developing services and more high-quality products with
many special features.

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 3
MARKET ANALYSIS

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 Market
Opportunities

The development of Vietnam's economy in recent

years has also had a positive impact on business
activities, including the pillow business in Vietnam.
Vietnam's membership in the WTO has created a
favorable environment for business activities and
development. However, associated with the
opportunity is the competition of companies in the
same industry with each other.
On the other hand, the bedding business is much like
the fashion business. Although it is not a new trend,
it is still hot in the current market. Sleeping pillows
are an essential need in people's daily lives. Whether
you are in a rural or urban area, every home uses
pillows to help with daily life. Pillows are a However, this is an old market and there are
diversified product for the consumer segment, many brands that already have their own market
including the low-mid-high customer segment. share. But besides that, there are still many
Therefore, when trading in pillows, they are not segments that do not have the appearance of the
afraid of being saturated in the market and also bring big boys and is a potential niche market that is
high profits to sellers. pillow products made from tea grounds with
dried herbs and flowers.
Therefore, we at HypDream decided to make
pillow products from nature to serve customers
who want a good night's sleep and are filled with
the scents they like. In addition, HysDream's
products are in line with the current market trend
of environmental protection. Natural pillow
products as well as pillow fragrances help users
enjoy a good night's sleep to the fullest.

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HypDream Page 11
 According to the latest updated data, the current population of Ho Chi Minh City is more than 9
million people. It has become the place with the largest population in the country. Of which, men
accounted for 48.7% and women for 51.3%. However, if we include unregistered residents, the actual
population of Ho Chi Minh City is more than 14 million people.

HO CHI MINH POPULATION 2021

8,837,544
POPULATION 15M

10M

5M

0M
50

60

70

80

90

00

10

20

30
19

19

19

19

19

20

20

20

20
YEAR

The population of Ho Chi Minh City 2021-World

Population Review
This is a busy market with a dense population like Ho Chi
Minh City. It is an opportunity for start-ups to thrive. And
this is in line with what HypDream aims to do.
Besides, the price of a mid-range pillow product ranges
from 200,000 VND to 400,000 VND, while the market
size is estimated at 2800 billion to 5600 billion VND. For
HypDream, this is a lucrative market. With the average
income in Ho Chi Minh City at about 9 million VND a
month, which is quite high compared to the average level
of the whole country. People are more conscious of their
spending on health products after the arrival of the
COVID-19 pandemic.
MARKET
SIZE
This is also an opportunity and also a
challenge for Hypdream in terms of
entering the market when there are many
other competitors. But with the difference
in products that are scents and
environmental friendliness, we believe
that we will have our own market share
and place in the hearts of customers.

This is also an opportunity and also a challenge for Hypdream in terms of entering the market when
there are many other competitors. But with the difference in products that are scents and
environmental friendliness, we believe that we will have our own market share and place in the hearts
of customers.

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 Survey on pillow
market in
Vietnam
In general, Vietnamese bedding,
pillows, and cushion products are
gradually dominating foreign
products, thanks to the efforts of
Vietnamese mattress enterprises to
improve the process and quality.
Products range from popular to high-end,
from domestic to imported goods. Vietnamese
goods are not "outrageous" in terms of
purchasing power compared to big brands
from Thailand, Taiwan, Korea, etc. With the
average value of an order to buy blankets,
pillows, and mattresses of 4 million VND, the
retail market size will be about 800 million
USD and grow steadily every year.

Survey on pillow

usage time
According to a pillow manufacturer, Only 18% of people surveyed know that pillows
should be changed every 2 years. The rest are completely vague about how long a pillow
is used for. Meanwhile, The Sleep to Live Institute (The Sleep to Live (USA)
recommends changing pillows every 6 months. In fact, there is no specific evidence on
how long a pillow's lifespan is. Many sleep experts recommend that if you fold your
pillow in half and it doesn't unfold on its own, you throw it away. Since then, the
function of supporting the head and neck has almost disappeared.

Target customer segment

People over 25 years old who have a need
to improve sleep quality and a need to gift
products to relatives and friends, elderly
people, and people who have an income of
about 10 million per month.
Specifically, the mid-market segment in the
bedding market in Vietnam.

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 Competitors analysis
General features
Combining ingredients derived from nature: using herbs, dried flowers,
creating scents. Diversified products, sizes and uses: there are many sizes
and product segments to suit consumer needs.
Suitable for all ages: from children, adults to the elderly.
Similar business areas and distribution channels: concentrated in Ho Chi
Minh City, distributed on e-commerce sites.

Differences
HypDream sleeping pillow uses tea grounds as the main material to make
the pillow, which is dried and disinfected. Using green, clean materials in
accordance with environmental protection criteria, limiting waste from
tea. HypDraem sleeping pillow has a variety of scents, suitable for medical
preferences and needs, as well as features in healing and improving sleep
and health.

HypDream's products have a longer shelf life (about 1

year) than competitors. The reason is that the main raw
material is from dried tea grounds, combined with aseptic
preservation technology. In addition, the HypDream
pillow is easy to maintain and clean.

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 DIRECT
COMPETITORS

Nam Nguyên Dược

Name Dreamlife
Company

Logo

Herbal pillow and

Product Herbal pillow
neck pillow

Price 130.000 -250.000 VND 150.000-330.000 VND

Customer segment Infants, children, adults Infants, children, adults

Produced from 100%

Producing 100%
natural herbs. There
natural herbs Has
Advantage are a variety of items.
been on the market
Gain the trust of
for many years
customers.

173 Nơ Trang Long, P. No. 69 Street No. 7,

Address 12, Binh thanh district, Residential Area, Binh
HCM City Chanh, HCM City

Reviews from
Good Very good
customers

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 Indirect competitors
Currently on the market, there are many choices of pillows, which give the
appearance of high-end pillow lines that go with bedding. This is a heavy
indirect competitor to natural pillow products. On the market, there are many
types of blankets and pillows made from many different materials, such as
cotton, velvet fabric, felt fabric, brocade, silk, etc. These materials are all very
soft and warm to help sleep. It is delicious, smooth and much more comfortable.
The high-quality bedding set has a smooth, cool fabric surface that feels like
pampering and soothing the skin. No more worrying about skin diseases that
may be acquired. With natural ingredients without using chemicals, high-grade
bedding is always safe for health, including children when their immune systems
are still not good. Features such as airiness, elasticity, and softness ensure the
basic service required for rest. From there, the user will not feel any pain or
discomfort in the contact area. With a high-quality bedding set, the material used
to produce the bedding must also be of high-quality material, which means that
the life of the high-quality bedding set is very long.

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HypDream Page 17
 Competitive advantage
There is a variety of products as well as suitable fragrance for many customer
segments. Exclusive, soft pillow formula brings a pleasant scent. There is a variety of products
HypDream pillows are not usual soft products but they’re good for health and as well as rich scents suitable
help people to have a deep and relaxing sleep. for many customer files. The
Pioneer: HypDream sleeping pillow with the main ingredient is the first tea business has five pillow
residue in Vietnam, helping to improve sleep, bringing a gentle scent, products made from tea and
cherishing each sleep for customers. dried herbs and flowers, such
Meeting the needs of customers: along with the trend of green living and the as Oolong tea pillow, Daisy
desire to improve sleep, HypDream pillow uses dried tea grounds as the main tea pillow, Mint tea pillow,
raw material, contributing to environmental protection. At the same time, Rose tea pillow, Angelica
combining scents from flowers helps customers have better experiences and and rose leaf tea pillow. The
contributes to improving their own health. combination above Not only
is comfortable for the user,
but it is also helpful in
protecting the environment,
which is one of the problems
of our time. The products
have the same characteristics
as normal pillows and come
with many options. Scents
can be mixed together,
thereby creating product
diversity and getting more
customer files.

Convenient location for buying and Young and enthusiastic staff:

selling products: Location is one of
the strengths and also an advantage of
the company. The central location is
convenient for trading activities as
well as attracting customers.
Get services that bring satisfaction to
customers: When customers come to
the shop to shop, they can enjoy cups
of tea, or choose and make the
pillows they want by themselves.
HypDream
Having a young and enthusiastic
team in the profession will bring
many creative ideas that can be
jointly developed and perfected
into a business that is more suitable
for the market. This is both an
advantage and a disadvantage, but
HypDream determines that this is
one of the human advantages that
Hysdream has.
Page 18
 SWOT
ANALYSIS

S W O T
Environmental
problems need to be
Building a reputable
The product has not solved. (O1)
brand takes time. (T1)
built a brand name Today, people have a
New products bring Young start-up team,
compared to sense of environmental
health to people. (S1) not much experience.
competitors. (W1) protection and are
Friendly products for (T2)
It takes a long time to building a green
the environment. (S2) Competition: Being
build customer trust. environment. (O2)
Products are reasonably competitive on price,
(W2) People are becoming
priced. Catch up with product quality, and
Must change the more interested in their
the trend of green service quality. (T3)
pillowcase every 2-3 health and sleep,
living and health. (S3) Easy to imitate and
months. (W3) particularly at night.
Diversity of product always improve the
The distribution (O3)
scents.(S4) product. (T4)
channel system is still As products become
People's awareness of
limited. (W4) more and more diverse,
pillow usage time. (T5)
people tend to use
natural products. (O4)

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 SWOT
ST
ANALYSIS
(S1,S2,S3,S4,O1,O3,O4)
New products bring health to people. (S1)
Friendly products for the environment. (S2)
Products are reasonably priced. Catch up with the
trend of green living and health. (S3)
Diversity of product scents (S4) WO
(W1,W4,O1,O3,O4)
The product has not built a brand name
compared to competitors. (W1)
It takes a long time to build customer trust.
(W2)
Must change the pillowcase every 2-3
months. (W3)

WO The distribution channel system is still

limited. (W4)
(W1,W4,O1,O3,O4)
Environmental problems need to be solved. (O1)
Today, people have a sense of environmental
protection and are building a green environment.
(O2)
People are becoming more interested in their

WT
health and sleep, particularly at night.(O3)
As products become more and more diverse,
people tend to use natural products. (O4)
(W1,W2,W3,W4,T1,T2,T3,T5)
Building a reputable brand takes time. (T1)
Young start-up team, not much experience.
(T2)
Competition: Being competitive on price,
product quality, and service quality. (T3)
Easy to imitate and always improve the
product. (T4)
People's awareness of pillow usage time. (T5)

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 4
THE BUSINESS

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 KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIP SEGMENTS
- Fabric and cotton - Building business - New products, - Product information - Those who need to
supplier. processes. suitable for all ages. and events are improve their sleep.
- Raw materials from - Business modeling. - Environmental constantly updated. - People with good
Central Highlands - Continuously friendliness. - Professional customer income and care
farms. closely monitor work - Cherish the user's care team. about health.
- E-commerce and efficiency. sleep. - Products are easy to - Suitable for all ages.
Telecommunications - Have a sales and - Various models. return. - Luxury spa and
services. marketing plan. Fair pricing. - Gratitude program massage parlors.
- Shipping channels. - Budget estimates. - Clean ingredients, on holidays and - Yoga practitioners.
- Banks. - Be ready in any safe for users. birthdays. - Old people have
- Aroma essential oil situation, calmly face - Natural materials, trouble sleeping.
supplier. the unexpected. safe for users. - Diverse and spread
- Store owner. - Good warranty and across all ages.
- Commercial centers: after-sales service.
Aeon Mall, Lotte
Mart,… KEY RESOURCES CHANNELS
- Resources for input materials - Online channel
- Resource of knowledge (recipe for making - Offline channel
pillows)
- Financial resources
- Distribution channel resources
- Technology and machinery resources
- Human resources

CHANNELS
- Business registration and advertising
costs
- Cost of raw materials
- Store maintenance costs
- The cost of hiring
- Product wear and tear costs
CHANNELS
- Revenue from customers who order
directly through the store
- Revenue from selling products through
intermediary partners.

Canvas model
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 Products and special
features
SLEEPING PILLOW MADE FROM TEA GROUNDS
According to our observations, there is a large number of
people who are interested in health and a healthy lifestyle.
On the one hand, their living conditions have improved
compared to before, resulting in people having time and
financial resources to take care of their health. In addition,
people are tending to live environmentally friendly, using
environmentally friendly products. On the other hand, new
diseases or epidemics appear more and more in modern
life. If people lead a healthy lifestyle, they can protect
them from these diseases.
Currently, the sleeping pillow market has many features to
protect human health and improve sleep. However, the
products are not guaranteed for the time of use, as well as
being environmentally friendly. Therefore, we decided to
come up with the idea of ​developing a sleeping pillow
from tea grounds, both improving the user's sleep, being
environmentally friendly and bringing many other benefits.

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 All the types of HysDream are made from natural ingredients
available in Vietnam. Each type is used to help users feel relaxed,
relieve headaches, feel comfortable… But depending on the
requirements of each customer, each type will be suitable for
each person according to the products below:

Type of
Materials Uses
product
Anti muscle tension, shoulder pain, sore
Oolong tea Natural cotton, neck, stimulate blood circulation.
pillow oolong tea Who should use: Suitable for people who
grounds often have to do office work, the people
often have to hold in a pose.
Heat clearing, bright eyes, lower blood
Natural cotton, pressure.
Daisy tea tea grounds, Who should use: Suitable for people with
pillow daisy petals pain, high blood pressure, headache, often
watery eyes, blurred vision due to liver
heat, restless sleep.
Natural cotton, Heat clearing, detoxify, anti virus.
Mint tea tea grounds, Who should use: Suitable for people with
pillow mint leaf pressure headaches, keratitis caused by
viruses, eyesore.
Natural cotton, Beauty care, skin care.
Rose tea tea grounds, Who should use: Suitable for people who
pillow rose leaf want to improve skin health, freckled,
pimples due to hot liver.
Natural cotton, Low blood pressure, headache relief,
Angelica tea grounds, arteriosclerosis.
and rose angelica leaves, Who should use: Suitable for people with
leaf tea rosace leaf headaches due to sinusitis, high blood
pillow pressure, women who are menstruating or
postpartum.
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 Fragrant herb
bag
Not everyone likes to lie on pillows made
from tea grounds or natural materials.
Instead, the business HysDream has made
fragrant herbs and stuffed them in small bags
to meet the needs of customers when lying on
rubber pillows or air pillows but still want to
feel the scent from all kinds of products.
herbs to induce more vivid sleep depending
on the herb used.
Herbal sleep pillows are a wonderful way to
incorporate herbs into the lives of your
friends and family. They are simple items:
fragrant herbs stuffed into small pouches and
then placed inside the pillowcase of a
favorite pillow. The scent helps the person
sleep well and can even help create vivid
dreams depending on the herbs used.

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 Known for its relaxing properties,
lavender is a great herb to add to a
pillow while sleeping. Used alone,
lavender buds provide a peaceful
quality of sleep for both the elderly
and young children. If the lavender

Lavender seems to have lost its scent, gently

crushing and breaking the buds will
help release more lavender oil.

Use hops to calm nerves; they're

perfect for the night before a big test
or to help your college student relax

Hops
in a new environment.

This flower has a natural apple

fragrance and this is a type that
children love very much. This

Daisy flower is often stuffed inside teddy

bears so that small children can hug
it to make it easier to fall asleep.

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 This is an interesting herb to keep in
your pillow. Unlike previous herbs,
rosemary actually helps you to have
vivid dreams.
For many people, the ideal sleep is
the time to deal with our daily lives.
For those who believe in this idea,
dreaming can be a way to solve
problems and help feel balanced
Rosemary during the day.

From time immemorial, wormwood

has been used in food and drink to
this day. But now that wormwood is
also used to make herbal flowers,
they work to stimulate vivid dreams,
wormwood is an unusually growing
herb. Combine it with rosemary, and
you have an herbal pillow that also
makes your dreams a lot more
enjoyable. Wormwood is known to
help relieve bad dreams and anxiety
Mugwort
as well as help with insomnia.

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 Pillow material
The Green Sleep pillow is made from tea grounds that have been
disinfected; the source
All-natural ingredients include: chrysanthemum petals, rose petals,
mint leaves, white leaves thread and persimmon leaves are sieved and
washed thoroughly to remove impurities; 100% natural cotton wool.

Quality Standards
Raw materials used to manufacture pillows must
meet the following standards:
- New tea grounds; Fresh ingredients, no

Materials
deformation.
- No dust
- No chemicals are used
- Keep the natural scent
- Finely milled, not irritating
- No bugs, mites
- Store in a disinfected environment
- Low humidity
Pillow Case material
The pillow case is sewn with strong seams, 100%
cotton, unbleached. It is a breathable material with
high sweat absorption, does not cause irritation or
allergic skin reaction.

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 TEXTURES AND
FEATURES
Pillow size: 40x60x13 (respectively width, length, height) (cm).
The pillow size with a thickness of 13cm is the ideal size to help protect
the joint system
for users. The settlement when there is an impact force is 3-4 (cm).
With this size, users can rest assured to have a good and deep sleep
without worrying about pain every morning when lying in the wrong
position.
Shape: Traditional rectangular pillow. The side has an adjustable zipper
desired height.
The pillow does not flatten or deform from 1 - 2 years. Use for more
than that term if properly stored.
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 PRODUCTION
PROCESS

HysDream's products are manufactured with a closed process, the environment is

disinfected and antibacterial, so it is very sure that the state of mold floating on the
tea grounds and flower leaves is guaranteed. All ingredients are obtained from nature
without any preservatives or fragrances.

The pillow manufacturing process is as

follows:
+Step 1: Select raw materials and import
sources to ensure that the ingredients are
of clear origin and free of drugs
Step 2: Control the source of goods and
purchase raw materials based on the
original standards
Step 3: Filter and wash raw materials
Step 4: Dry the raw materials by
sublimation drying technology under
sterilization conditions
Step 5: Put the ingredients into the
vacuum-filled pillow
Step 6: Packing and finishing the product.

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 In order for the pillow core to stay dry and keep the
fragrance long-lasting, the pillow core needs to be
Preservation
exposed to the sun at least once every 2 weeks. Dry
the pillow under the light of the sun for 15-30
method
minutes, helping to remove bacteria and bring up the
natural fragrance of the pillow.

You can rub the sides of the pillow to stimulate the

scent of pillows that have been used for a long time.
Use an extra layer of pillowcases to limit the contact
of bacteria and be easy to clean.
Note: Absolutely do not wash the inside of the pillow,
but only dry it in the sun.

Business premises

HysDream business store is open at 232 Ngo Gia Tu, District 10.
Important factors for HysDream businesses to set up shop here:
Beautiful ground.
Near residential area.
Near the junction, the intersection of the city center.
There is a spacious car park.
Is a famous street, busy trading all kinds of blankets, sheets,
pillows, mattresses.
HypDeam store consists of 3 floors: 1st floor sells pillows and
bags of aromatic herbs, 2nd floor is a warehouse to store
products, 3rd floor rents drinks to take advantage of cost
reduction.
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 5SALES AND
MARKETING PLAN

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 PRODUCT

STRATEGY

To satisfy the demand of green living and help people having a really cozy,
relaxing and deep sleep, HypDream has been making more and more effort to
develop and expand pillow product lines with special and specific natural
fragrances.
More specifically, all products are made of high-quality cotton and dried natural
materials such as tea grounds or petals which are chosen carefully so that
they’re good for health and help people to sleep easily and deeply. Our products
are manufactured to meet international sleep standards.
HypDream pillows’ not only bring consumers the “true” sleep but also help
patients who are in trouble of mental health, especially sleep-related problems
such as insomnia, frequent awakenings at night,...Moreover, fragrant nature
pillows from HypDream also contribute to improving the negative effects of the
environment.

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 PRICING
STRATEGY

HypDream focuses on developing fragrant nature pillows

with high quality, however, companies always try to offer
our customers affordable prices:
Retail price is 300,000 - 350,000 VND per pillow
(depending on size)
Wholesale price: 200,000 - 250,000 VND per pillow
(depending on size), this policy will be applied for the bill
which has the total quantity over 50 pillows.
These prices are not high and completely appropriate for
customers having high average income. Currently, the
average price of the high-quality cotton pillow is over
250,000 VND. Our products are not only usual soft
pillows but also products having special features with
relaxing fragrances, which helps consumers’ sleep better.

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 Distribution
strategy

In order to help customers easily buy products, the company applies

online and offline sales models:
Offline: The store is spacious and environmentally friendly, located
in the center of Ho Chi Minh City, customers can easily come to the
store to experience and choose a pillow with a scent that suits their
preferences.
Online: Products are also sold via official fanpage (Facebook and
Instagram). On e-commerce platforms (Shopee, Lazada, Tiki),
customers will choose and order directly through the application,
then the product will be delivered to their place. These channels are
managed by the professional team of the company so that we’re
willing to answer any questions and assist with purchases. Online
platforms are also updated with the newest products with detailed
information frequently, which helps customers to easily choose
products at home.

Multi-channel shopping facilitates customers to go to the store and

choose the right pillows which are appropriate for their favor, or
shopping online, suitable for far-away customers, with just one click
they can order their favorite pillows and wait some days for quick
delivery door - to - door. Company always strives to bring products
to users in the easiest way, helping customers save time and effort.
HypDream also allows customers to pay for products by many
methods such as: cash, debit and credit cards, digital wallets
(MoMo, Zalo Pay, ShoppeePay).

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 COMMERCIAL
STRATEGY

HypDream combines offline marketing (at

stores, events - holidays, workshops related
to green living and mental health, sleep)
and online marketing. However, company
will focus more online marketing campaigns
via our fanpage (running Facebook and Tik
Tok ads for targeted customers, sharing
tips for having good sleep,... and other
benefit stories), HypDream also cooperate
with some KOLs and TikTokers who having
followers caring about mental health, green
living to introduce, experience and review
products. Besides, HypDream will also
develop our website with full functions of
online sales and connected directly with all
fan pages.
All the statistics of online and offline
marketing campaigns are followed,
collected and analyzed carefully in order to
develop our products and other services
more and more appropriately for
customers.

HypDream Page 37
HypDream Page 38
 Promotion
and After sale
service
Promotion
Implement electronic points cards through
customer's mobile phone numbers. Every year
when it comes to the birthday month’s customers,
HypDream will offer a 10% discount on the total
product value (applies only once per year).
Sale promotions in big holidays and events in
VietNam such as Blacfriday, Tet and other sale
holidays on e-commerce platforms are also
conducted according to the annual marketing plan.

After sale service

Immediately after purchasing, whether online or offline,
we will contact customers and provide as detailed
instructions as possible. We are also always ready to
answer questions and agree to return defective products
after 3 days from the date of purchase printed on the
invoice (rely on delivery date for online order).
Instructions for use and care of the pillow will be
included with each product when purchased. Our staff
will also explain in detail again. During using
HypDream’s products, consumers can ask for assistance
via Facebook and Instagram, our customer service team
are willing to support.

HypDream Page 39
 6
FINANCIAL PLAN

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 Investment costs
Category Cash (VND)
Store premises (already

built without any 35.000.000

construction costs)/month

Money for repair (to suit

70.000.000
the decor and needs of the
project), decor
Business license 4.500.000

Register a brand name 3.650.000

Total cost 113.150.000

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 OPERATING
COSTS

FINANCIAL PLAN

HypDream Page 42
 Cost of
Raw materials
Category Quantity Into money
Tea grounds 100 Kg 500.000

Rosemary 10 Kg 1.000.000

Chrysanthemum 20 Kg 240.000

Dingling 20 Kg 170.000

Cotton 30 Kg 600.000

Rose 20 Kg 300.000

Lavender 15 Kg 375.000

Green bean pods 20 Kg 40.000

Total cost 2.555.000

HypDream Page 43
 Cost of equipment and machinery
Category Quantity Into money
Receipt printer
1 4.000.000
system, cash box

Wi-Fi system 1 700.000

Printing (flyers, name cards, ..) 650.000
Camera systems 6 6.000.000

Industrial refrigeration 2 60.000.000

Dryer ST-00 24 1 32.000.000

Sewing machine 2 14.000.000

Blower (closed pillow) 1 5.000.000

Crusher 1 22.050.000

Timekeeper 1 1.690.000

Sewing thread, scissors 500.000

Industrial fans 2 2.560.000

Pneumatic press machine

1 26.900.000
ben 2 pillow edge

Automatic fabric cutting

1 22.000.000
machine

Total cost 166.900.000

HypDream Page 44
 Cost of living
Category Into money
Electricity bill 20.000.000

Water money 500.000

Wifi money 240.000

Total cost 20.740.000

Marketing costs
Category Into money
Web design 2.000.000

Run ads and check Facebook 20.000.000

KOLs, Influencers 8.000.000

Total costs 30.000.000

HypDream Page 45
 Personnel
Category Quantity Into money
Guard 1 7.000.000

Cleaner 1 7.000.000

Total cost 14.000.000

TOTAL OPERATION COST 213.455.000

HypDream Page 46
 Depreciation of
machinery materials
Years 0 1 2 3 4 5

Original 166.900.000 166.900.000 166.900.000 166.900.000 166.900.000 166.900.000

price

Depreciation 33.380.000 33.380.000 33.380.000 33.380.000 33.380.000

Accumulated
33.380.000 66.760.000 100.140.000 133.520.000 166.900.000
depreciation

Residual value 133.520.000 100.140.000 66.760.000 33.380.000 0

HypDream Page 47
 Operation costs of
the project
Year
Category
1 2

Rent Expense 420.000.000 420.000.000

Repair costs 70.000.000 0

Cost of raw materials 30.660.000 50.000.000

Cost of living
248.880.000 260.000.000

Marketing costs 140.000.000 120.000.000

Staff costs
168.000.000 168.000.000

Total cost 1.077.540.000 1.006.880.000

HypDream Page 48
 Expected Revenue
Year
Category
0 1 2
Production capacity (pillow/year) 7000 7000

Sales output 4000 4500

Output sold directly at the store 1700 2000

Direct selling price at the store 350.000 370.000

Revenue from direct sales at the store 595.000.000 740.000.000

Online sales 2300 2500

Average selling price online 360.000 380.000

Revenue from online sales 828.000.000 950.000.000

Quantity of inventory 0 0

Total revenue 1.423.000.000 1.690.000.000

Sales deductions (10% promotion for

1.312.000 0
the first 30 days of opening)

Net Revenue 1.421.688.000 1.690.000.000

HypDream Page 49
 Profit
Year
Category
1 2

Turnover 1.421.688.000 1.690.000.000

Cost 1.077.540.000 1.006.880.000

Depreciation 33.380.000 33.380.000

EBIT 310.768.000 649.740.000

EBT 310.768.000 649.740.000

PIT 20% 62.153.600 129.948.000

EAT 248.614.400 519.792.000

HypDream Page 50
 7PERSONAL
ORGANIZATION

HypDream Page 51
 CEO ( Hiếu )
Carry out all activities according to the strategies and policies of
the company.
Hieu was the VP of Marketing for XX company for 3 years,
helping the company grow to become a dominant player in the
market. Hieu’s major responsibility in the company is to create
the vision and direction for the company and work with the rest
of the executive team to plan how this will be accomplished.

CMO ( Lợi )
Responsible for marketing within the company.
Responsible for product development, marketing
communications, market research, customer care,
distribution channel development, public relations, sales
administration row…
With 4 years of experience as a Marketing Executive at
XX, Lợi joined theHypDream team in 2021 as the Chief
Marketing Officer. His major responsibilities include
creating an innovative marketing strategy to meet the
company’s overall goals for sales and revenue.

CFO ( Đào )
In charge of corporate financial management such as: research,
analysis, development of financial plans; effectively exploit and
use capital sources, warn of risks to businesses through financial
analysis and make recommendations. Reliable predictions for the
future.
Đào has over 4 years of experience as a CFO for a variety of
growing technology companies. At HypDream company, her
major responsibilities include allocating the company’s resources
effectively to effectively execute the company vision, with
respect to the company’s goals for consistent growth.

HypDream Page 54
 Sale ( Hải )
Do everything in the store such as: arranging products,
consulting customers, checking inventory to report to
superiors.

Sale ( Nhi )
Do everything in the store such as: arranging products,
consulting customers, checking inventory to report to
superiors.

HRM ( Khang )
The person who will implement all the activities,
management policies, and remuneration regimes of the
business that affect their employees.
Having 2 years of experience in the field of HR;
graduating with excellent level in human resources from
BUH; experienced in interacting with staff; having good
communication skills; being elegant and tactful; having a
trainee degree in human resource management of
Mitsubishi company in 2018.

Production management ( Kỳ )
The person who is responsible for the factories and
workshops in the enterprise, directly participates in the
planning and monitoring of the progress of the production
process to ensure the delivery of goods on time, meeting
the requirements of quantity and quality standards
according to the plan.
Having 2 years of experience in the field of production,
the ability to manage, meticulously monitor the operation
stages, practice abroad in the XX food manufacturing
company.
HypDream Page 53
 The
END
BEST TRIP FOR YOUR DREAM

HYPDREAM