Storytelling: Creating a

Powerful Message
Handouts

Human Resources and Security

Learning and Development

Prepared by ABILWAYS
under contract to
HR B3
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Exercises – 1 and 2

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Handouts

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William Ury

http://www.ted.com/talks/william_ury

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Why stories? Breaking through the fortified citadel of the audience’s mind

"I was born in a tenement in Glasgow. My parents worked hard to provide me

with the opportunities they never had. My father wanted to be a doctor but
couldn't afford to go to university, so they saw to it that I got the chances they
did not. (...) You know, my education was paid for by the state, the sports
facilities where I trained as an athlete were paid for by the state - and the health
care I have received was paid for by the state."

Menzies Campbell addressing the 2006 Liberal Democrat party conference

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Today’s Challenges…

Honourable Members,

I am as young as the European project that turns 60 next year in

March 2017. I have lived it, worked for it, my whole life.

My father believed in Europe because he believed in stability, workers’ rights

and social progress.

Because he understood all too well that peace in Europe was precious — and
fragile.
I believe in Europe because my father taught me those same values.

But what are we teaching our children now? What will they inherit from us?
A Union that unravels in disunity? A Union that has forgotten its past and
has no vision for the future?

Our children deserve better.

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They deserve a Europe that preserves their way of

life. They deserve a Europe that empowers and
defends them. They deserve a Europe that protects.

It is time we — the institutions, the governments, the citizens — all took

responsibility for building that Europe. Together.

Jean-Claude Juncker, President of the European Commission, 14

September 2016 STATE OF THE UNION 2016: TOWARDS A BETTER
EUROPE —
A EUROPE THAT PROTECTS, EMPOWERS AND DEFENDS (excerpt – Conclusion)
https://ec.europa.eu/priorities/state-union-2016_en

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Ivan Krastev

https://www.ted.com/talks/ivan_krastev_can_democracy_exist_without_trust

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I would like to thank you for the great honour and privilege to address you
today, shortly before the 20th anniversary of the fall of the Berlin Wall.

I am the second German Chancellor on whom this honour has been bestowed.
The first was Konrad Adenauer when he addressed both Houses of Congress in
1957, albeit one after the other.

Our lives could not have been more different. In 1957 I was just a small child of
three years. I lived with my parents in Brandenburg, a region that belonged to
the German Democratic Republic (GDR), the part of Germany that was not free.
My father was a Protestant pastor.
My mother, who had studied English and Latin to become a teacher, was not
allowed to work in her chosen profession in the GDR.

In 1957 Konrad Adenauer was already 81 years old. He had lived through the
German Empire, the First World War, the Weimar Republic and the Second World
War. The National Socialists ousted him from his position as mayor of the city of
Cologne. After the war, he was among the men and women who helped build up
the free, democratic Federal Republic of Germany.

Angela Merkel's Speech: 'We Have No Time to Lose' made before the US
Congress on Tuesday, German Chancellor Angela Merkel thanked the
Americans for their decades-long support of Germany and for their role in
helping to end the Cold War.

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Along with passion, personal stories can help establish trust in a leader. Such
stories typically recount with the speaker dealt with adversity in his or her life.

I was born to a teen mum. My dad left me when I was two. I was raised by my
single mum and my grandparents. They didn’t have a lot of money. They didn’t
have a lot of status. They could give me love and education and hope.

And so I put hope on my signs. I spoke about hope at the Democratic convention.
I wrote a book called The Audacity of Hope. But I need to explain to people that
hope is not blind optimism. Hope is not ignorance of the challenges that lie before
us. I know how hard it will be to provide health care to everybody. Then
insurance and the drug companies are not going to give up their profits easily. I
know how hard it will be to change our energy policy. Exxon- Mobil made $11
billion this last quarter.

I know how hard it is to live in poverty, that’s built up over generations. I know
how hard it is to make sure that we’re lifting up our schools, because it’s not just
going to involve teachers, it’s not just going to involve administrators: it will
involve parents and communities changing our mindset about our children.

I know these things because I have fought on the streets as a community

organizer. I have fought in the courts as a civil rights attorney. I have fought in
the legislature. I have won some fights and I’ve lost some too. I’ve seen good
legislation die, because good intentions were not enough. Because they weren’t
fortified with political will. Or political power. I’ve seen how this country’s
judgment has been clouded, sometimes by fear and division, how we have been
made to be afraid of each other, afraid of immigrants, afraid of gays, afraid of
people who don’t look like us. I know how hard change is. But I also know this:
that nothing worthwhile in this country has ever happened without someone
somewhere was willing to hope.

Barack Obama, from the speech at the Jefferson-Jackson dinner in February

2008

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Jamie Oliver

http://www.ted.com/talks/jamie_oliver

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Haiti earthquake three years on: EU gives an additional €30.5
million in humanitarian aid
Brussels, 07 January – Three years after a devastating earthquake struck Haiti,
taking more than 200,000 lives and making 1.5 million people homeless, the EU
continues to help the struggling country with an additional €30.5 million in
humanitarian funding.

The passage of tropical storm Isaac and hurricane Sandy across the region last year
illustrated the continuing needs of hundreds of thousands of vulnerable people.
Many of them are still living in camps but are slowly returning to permanent
homes. Access to clean water, primary health care, improving sanitation and
promoting hygiene all remain as issues. A key area of humanitarian work in Haiti
is the continuing response to the cholera epidemic and preventing its spread.

"The EU remains committed to helping Haitians in need and the country with its
reconstruction," said Kristalina Georgieva, the EU's Commissioner for International
Cooperation, Humanitarian Aid and Crisis Response. "It is important to stress that
major achievements have been made so far in the earthquake response. The
number of displaced people living in camps has decreased from 1.5 million at the
peak of the crisis to less than
350.0 at the end of 2012. The cholera outbreak has been largely contained.
However, we need to continue with our efforts to give Haiti a chance to rebuild
itself as a country much stronger than before the earthquake." Commissioner
Georgieva will be visiting Haiti this weekend.

"As Haiti is extremely prone to natural disasters, resilience is at the heart of our
response," she added. "Several communities, as well as local and national
authorities have been supported in improving their disaster preparedness and
response capacities." The EU supports projects based on awareness-raising
campaigns in schools and the creation of local emergency-alert groups, which
contribute to making communities and key institutions more resilient to future
disasters.

Since the earthquake struck in 2010, €213 million in EU humanitarian aid has been
mobilised for Haiti - including an additional €30.5 million, which we are announcing
today. This new money will mainly help those still homeless as a result of the
earthquake, cholera victims and those badly affected by Hurricane Sandy.
Background
Haiti is the largest beneficiary of the European Commission's humanitarian aid in
Latin America and the Caribbean, with more than €260 million in humanitarian aid
since 1995.

In 2010, the Commission allocated €122 million, of which €100 million was used
to respond to the humanitarian needs caused by the earthquake. These funds
helped to provide shelter, safe drinking water, food and essentials such as
blankets, kitchen utensils and hygiene products to about 5 million people. The
remaining €22 million went towards addressing the cholera epidemic in the form of
treatment facilities, improved water and sanitation and the promotion of hygiene
activities, benefitting around three million people. Other EU institutions were
involved in the relief efforts. Twenty five European countries provided help through
the EU Civil Protection Mechanism.

In 2011 €38.5 million was granted to assist 5 million people. The Commission's
humanitarian aid assists people not only still living in camps and staying in tents
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but also in areas of the country that were not directly affected by the earthquake
and where significant numbers of displaced people sought refuge in the aftermath
of the disaster. The EU’s humanitarian strategy was focused on three pillars:
earthquake and cholera response (€26 million); under-nutrition and obstetric care
(€7 million); and disaster risk reduction (€5.5 million), this last in particular is a
high priority for the EU in Haiti and is mainstreamed in all EU-funded actions.

In 2012, ECHO allocated €34.25 million to Haiti. Its assistance focused on

addressing displacement, responding to cholera - a disease that is now endemic -
responding to disasters such as tropical storm Isaac and Hurricane Sandy, and
reducing the risk of disasters. In 2011-2012 ECHO's Disaster Preparedness
program (DIPECHO) carried out disaster preparedness activities benefitting 1.3
million people in the country, and helping the Haitian civil protection services to
better prepare for emergencies.

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Save the Children: Thousands of Children Sleeping in Open
Areas after Typhoon Bopha Ravaged Parts of Philippines
WESTPORT, Conn. (Dec. 13, 2012) — Thousands of children and their families are
sleeping out in open areas after Typhoon Bopha flattened entire villages in the worst-
affected parts of eastern Mindanao in the Philippines, Save the Children says.

The aid agency says emergency shelter materials are needed urgently as
evacuation centers overflow and families either live in open areas or attempt to
repair their roofs and walls with whatever material they can find around them.

"Children have a right to feel protected regardless of their situation, and a

sturdy house is important for them to feel safe at night. Sleeping in open areas
also makes children more vulnerable to abuse and trafficking," said Anna
Lindenfors, country director for Save the Children in the Philippines. "Save the
Children is working to distribute emergency shelter materials for families as
soon as possible."

In the worst-affected areas, Save the Children spoke to children whose homes had
been damaged or destroyed. An 11-year-old girl, Kimberly, from Davao Oriental
said: "We tried to fix our house with plastic sheets and scraps of wood we found in
the area. But the floor was completely damaged as well, so I slept in my chair at
night."

"My father and older brother fixed part of the floor, but I am scared that another
storm like that would come, so I still sleep in my chair," she added.

Kimberly is among 1.6 million children affected in the storm, and her fear of rain
and storms are shared by many who were unprepared for Typhoon Bopha. Save the
Children, along with UNICEF and Plan International, are now urging all government
agencies, local representatives and communities, as well as humanitarian partners
to be attentive towards the needs and rights of children in emergencies. Together
with the government, these aid agencies have also started registering children and
making temporary care arrangements when needed.

Save the Children has been responding to the needs of children and their families
through the distribution of pre-made aid packages containing toiletries, blankets,
sleeping mats, mosquito nets and cooking pots and pans to nearly 2000 families.
Additionally, Save the Children has also begun preparations to provide emergency
shelter items, including tarpaulins and repair kits containing hammers, pliers and
nails to over 6,000 affected families in Compostela Valley and Agusan del Sur. Child-
friendly spaces will also be set up with toys and art materials that children can play,
draw and paint with in the day. Volunteers and staff running these spaces will also
provide psychosocial support to these children.

"These are some of the poorest and most vulnerable children, and they many have
been through a terrible ordeal of losing their family members, relatives, friends,
homes and belongings. It is important that we give them a sense of normalcy as
soon as possible," said Anna Lindenfors. "A safe place to play in the day and a roof
over their heads at night is vital to achieving that."

Without you...A Child Goes Without. See how you can help.

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European Commission – Fact Sheet

Five years on from the Haiti earthquake: The EU’s response

Brussels, 08 January 2015

On 12 January 2010, Haiti was struck by a devastating earthquake that took

222,750 people's lives, injured many thousands and made 1.5 million homeless.
Today, the amount of people still living in camps – those formally known as
Internally Displaced People – has gone down to 79,000.

While many challenges still lay ahead of Haiti, in terms of poverty eradication,
political stability and environmental degradation, the EU has been able to support
the Haitian population right from the aftermath of the earthquake in January 2010
up to now, with our aid reaching one in every two Haitians.

How the EU responded (EXCERPT)

Since day one, the European Union has responded to the needs of the Haitian
population; providing shelter, food and health services, helping to rebuild roads,
schools and supporting the Haitian authorities in the reconstruction process.

Besides responding to the post-earthquake humanitarian crisis, the European Union

has continued to provide cooperation aid to Haiti, aiming to eradicate poverty,
improve living standards and encourage long-term socio-economic development.

The EU has provided in total €883 million for Haiti between 2008 and 2013, of
which €545 million came from the European Development Fund (EDF). The funds
were used in a number of priority areas: supporting the State's budget,
rehabilitation of roads, agriculture, education, human rights, food security,
electoral assistance and support to trade. Thanks to this support, the education of
150,000 children has been improved, as has food security for another 750,000
people in the country.

…
All in all, 150,000 children in Haiti are currently benefitting from improved
education thanks to EU aid.

For Further Information

For more on DG DEVCO:

http://ec.europa.eu/europeaid To find out more
about our work in Haiti:
http://eeas.europa.eu/delegations/haiti/index_fr
htm
For more on DG ECHO's work in Haiti:
http://ec.europa.eu/echo/en/where/latin-america- carribean/haiti
DG ECHO’s factsheet on Haiti:
http://ec.europa.eu/echo/files/aid/countries/factsheets/haiti_en.pdf

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Using your stories to inspire

“For while Washington is consumed with the same drama and divisions and
distraction, another family puts up a ‘For Sale’ sign in their front yard. Another
factory shuts its doors forever. Another mother declares bankruptcy because she
couldn’t pay her child’s medical bills. And another soldier waves goodbye as he leaves
on another tour of duty in a war that should have never been authorised and should
have never been waged. And it goes on and on and on. And we become cynical. We
conclude this is the best we can do. We turn away from politics. Our standards
become low. But in this election, at this moment, Americans are standing up, all
across the country, to say: ‘Not this time! Not this year! The stakes are too high. And
the challenges are too great to play the same old Washington game, with the same
old Washington players, and expect a different result.’ People want to turn the page.
They want to write a new chapter in American history.”

From Barack Obama’s speech at the Jefferson-Jackson dinner in Richmond Virginia

on February 9, 2008

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Using your stories to boost confidence

"A young person growing up in Europe before the Erasmus Programme was launched,
would not have found it easy to hop on a train to take up the chance of a place at a
university on the other side of the continent. He or she could have expected to spend
their years studying relatively close to home, in the same culture in which they grew
up, surround by the same language and the same experiences and expectations.

Today, thanks to the European Union's Erasmus Programme, xxx xxx numbers of
students are embracing the chance to study in foreign universities, learning not only
their subject, but also how other societies live and function, exploring other cultures,
learning other languages and gaining an insight into the lives of their fellow
Europeans....."

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How to use your stories – To inform

This example comes from a radio broadcast by Franklin D. Roosevelt’s made

in March 12, 1933 (the first of his celebrated fireside chats) aimed at
explaining to the American people why the banking system had collapsed
and what was being done about it.

"I want to talk for a few minutes with the people of the United States about banking—
with the comparatively few who understand the mechanics of banking but more
particularly with the overwhelming majority who use banks for the making of deposits
and the drawing of checks. I want to tell you what has been done in the last few days,
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why it was done, and what the next steps are going to be. I recognise that the many
proclamations from State Capitols and from Washington, the legislation, the Treasury
regulations, etc., couched for the most part in banking and legal terms should be
explained for the benefit of the average citizen. I owe this in particular because of the
fortitude and good temper with which everybody has accepted the inconvenience and
hardships of the banking holiday. I know that when you understand what we in
Washington have been about I shall continue to have your cooperation as fully as I
have had your sympathy and help during the past week.

First of all let me state the simple fact that when you deposit money in a bank the
bank does not put the money into a safe deposit vault. It invests your money in
many different forms of credit-bonds, commercial paper, mortgages and many other
kinds of loans. In other words, the bank puts your money to work to keep the wheels
of industry and of agriculture turning around. A comparatively small part of the
money you put into the bank is kept in currency -- an amount which in normal times
is wholly sufficient to cover the cash needs of the average citizen. In other words the
total amount of all the currency in the country is only a small fraction of the total
deposits in all of the banks.

What, then, happened during the last few days of February and the first few days of
March? Because of undermined confidence on the part of the public, there was a
general rush by a large portion of our population to turn bank deposits into currency
or gold. -- A rush so great that the soundest banks could not get enough currency to
meet the demand. The reason for this was that on the spur of the moment it was, of
course, impossible to sell perfectly sound assets of a bank and convert them into
cash except at panic prices far below their real value."

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Potential pitfalls

"A fifteen-year-old [girl] named Caley, who is in Sarasota High School [is in a]
science class [that] was supposed to be for twenty-four students. She’s the thirty-
sixth student in that classroom. They sent me a picture of her in the classroom. They
can’t squeeze another desk in for her, so she has to stand during class. I want the
federal government, consistent with local control and new accountability, to make
improvement of our schools the number one priority so Caley will have a desk and
can sit down in a classroom where she can learn."

On October 3, 2000 million viewers tuned in to see the first televised debate
between Al Gore and George W. Bush.

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Launching the EU's Cybersecurity Strategy press conference /Brussels
7 February 2013, http://europa.eu/rapid/press-release_SPEECH-13-104_en.htm
We are all here because we recognise the Internet is important: for our economy,
for our values, and for our human rights. We all recognise that insecure systems
could harm those benefits. And we recognise that we need to work together, within
the EU and internationally, to achieve a safe and free internet.

We rely on the internet for ever more services – from shopping and socialising, to
healthcare, education, and smart transport.

But the more we depend on it – the more we depend on it to be secure. Staying

open and free is essential to online innovation. And there is no true freedom without
security – not when you're walking down the street, and not when you're online.

As Cathy and Cecilia will demonstrate, there are many different actions to ensure
cybersecurity. But they complement each other: for example, to be taken seriously
by international partners, we must get our own house in order.

We are all familiar with cyber-incidents and their consequences. From phishing
scams and identity theft; to the case of Dutch certification company Diginotar; to
the outages for millions that can follow natural disasters like storms.

We need to protect our networks and systems, and make them resilient. That can
only happen when all actors play their part and take up their responsibilities. Cyber
threats are not contained to national borders: nor should cybersecurity be.

So our strategy is accompanied by a proposed Directive to strengthen cyber-

resilience within our single market. It will ensure companies take the measures
needed for safe, stable networks.

In the Diginotar case, they did not report that their systems were hacked, nor did
they revoke the digital certificates. And that resulted in certificates being
fraudulently issued and circulating online; ultimately undermining trust in the
system.

Under our proposal, sectors using telecoms networks in ways vital to our economy
and society – energy, transport, banking, healthcare, and key Internet companies
– would have to manage risks; and report significant incidents, as we already
require for the telecoms sector.

The EU's member states should be sufficiently equipped to protect themselves – like
with competent authorities for network and information security, and well-
functioning computer emergency response teams. They should also cooperate and
share at EU level.

And I want a European security industry to play its part too – strong and
trustworthy. With the right investment in research and development, and the right
policy framework, we can take security research and turn it into commercial reality
– right here in Europe.

Europe needs resilient systems and networks. Failing to act would impose
significant costs: on consumers, on businesses, on society. A single cyber incident
can cost from tens of thousands of euros for a small business — to millions for a
large-scale data breach. Yet the majority of them could be prevented just by users
taking simple and cheap measures.

Already today, cyber incidents disrupt millions, undermining trust in the online
world. By working together we can boost that confidence, protect European
values, and help Europe become a connected, competitive continent.

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Environment: Europeans call for stronger EU air quality policy

According to the latest research, a majority (56 %) of Europeans believe that air
quality has deteriorated in the last 10 years. In Italy, as many as 81 % hold this
view, and in Cyprus, France, Greece, Hungary, Romania and Spain, 70-75 % of
survey participants believe that this is the case. The research – a Eurobarometer
called Attitudes of Europeans towards Air Quality – shows strong support for
further action at EU level. Almost four out of five participants (79 %) believe that
the EU should propose additional measures to address air pollution. The survey
specifically asked participants if they were aware of EU air quality standards and
national emission ceilings, and out of those who know about these instruments (25
% in both cases), more than half (58 % and 51 %) were of the view that they
should be strengthened. The findings will now feed into an on-going review on EU
air policy by the Commission which is due for the second half of 2013.

Janez Potočnik, European Commissioner for the Environment, said "Citizens want
us to act and we will respond by reviewing our air policy in 2013. They are asking
for more measures in key sectors, and better information on policy effectiveness. To
meet these challenges we need to work together at all policy levels – and follow
up with action on the ground."

The survey reveals widespread dissatisfaction with actions currently being taken
to address air quality problems, with seven out of ten Europeans (72%)
considering themselves unhappy with efforts by public authorities to improve air
quality. The survey also shows a general sense that the level of information about
air quality is insufficient; almost six out of ten (59%) Europeans do not feel
adequately informed about air quality issues, with 31 % of participants in Spain
and 27 % in Luxemburg, Cyprus and Latvia of the view that they are not informed
at all.

When asked about the most effective way to tackle air pollution, 43 % suggest
stricter emission controls on industry and energy production. Emissions from
vehicles (96 %), industry (92 %) and international transport (86 %) are considered
to have the biggest influence on air pollution.

Impacts of air pollution on health and nature are also a cause for concern. Almost
9 out of 10 Europeans believe that air quality-related diseases such as respiratory
and cardiovascular diseases are a serious problem. Around 8 out of ten consider
acidification and eutrophication as serious problems.

Electric cars and hybrid electric/gasoline cars are considered the most beneficial
to air quality, and electricity the most environmentally friendly household heating
system, followed by wood biomass, gas, and pellets biomass. Seven out of ten
believe that renewable energy should be prioritised as the main energy option in
future. Some 85 % of Europeans agree with the so-called "polluter pays" principle,
whereby those who pollute should also pay for the costs for negative impacts for
health and the environment. When asked what could be done at a personal level
to improve air quality, most participants (63 %) identified reducing their car use
and replacing old energy-using equipment with more efficient models (54 %) as
the most important individual actions to take.

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Background
Despite progress in recent years, several air quality standards are still widely
exceeded in the EU's most densely populated areas, especially from pollutants
such as particulate matter, ground-level ozone, and nitrogen dioxide. 2013 will be
a year in which the Commission's current air policy is reviewed, with a focus on
finding ways to improve the quality of the air we breathe.

As part of the review, the Commission has also launched an online stakeholder
consultation, where EU citizens, organisations and companies can provide their
views and ideas on options for the air policy review. The online consultation is
open until 4 March 2013 and can be found at the following link:
http://ec.europa.eu/environment/consultations/air_pollution_en.htm

A first online stakeholder consultation was carried out in 2011, and the report
can be found here:

http://ec.europa.eu/environment/air/pdf/Survey%20AQD%20review%20-
%20Part%2 0I%20Main%20results.pdf

This Eurobarometer survey on air quality, in which and more than 25.000 EU
citizens in all Member States were asked a number of questions on the topic of
air quality, was carried out in autumn 2012. The results will feed into the on-
going review of EU air policy.

http://europa.eu/rapid/press-release_IP-13-6_en.htm

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CLAD Crosslinguistic Language Diagnosis
Part of the EU’s Lifelong Learning
Programme Transversal programme:
KA 1 — Policy Cooperation and innovation in lifelong learning
Studies and Comparative Research European Qualifications Framework

Project managed by EACEA

Language and literacy impairments are one of the leading factors preventing
individuals from obtaining key competencies set out by the Lisbon agenda.

Language impairments due to a genetic risk factor affect approximately 10% of

all children. Undiagnosed language impairment can have significant long term
effects for affected individuals. The genetic risk factors most adversely affect
individuals from low socio- economic background. The CLAD project wants to
improve the situation of language impaired individuals by developing a set of
diagnostic techniques that allow a fast and easy diagnosis of language
impairment. LAD target five languages: Rumanian, German, Italian, English, and
lithuanian. The strategy of the CLAD project follows that of the GAPS test
developed for English by H van der Lely (2007): CLAD determines the validity of
a set of clinical markers for types of language impairment.

CLAD broadly targets phenomena in semantics/pragmatics and

Morphophonology/morphosyntax that current linguistic knowledge predicts to be
clinical markers for language impairment across the five languages: scope,
implicatures, question exhaustivity, quantifiers, agreement, adjective gradation,
and consonant clusters. We expect that these tests will provide a profile of SLI
that is largely uniform across the five languages.

The users of the result of this action are primarily other researchers and speech
and language therapists. For the former, CLAD will publish its results in high-
profile peer-reviewed journals. For the latter, CLAD develops a set of
dissemination and exploitation offers, for example offering seminars for
professionals to spread the CLAD results and regularly publishing parent
newsletters in the five local languages.

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Timely help for children with learning difficulties

Across Europe one in ten children have problems with language and literacy due
to a genetic factor. Working out which children are affected can be challenging
but the project Crosslinguistic Language Diagnosis (CLAD) is shining a light on
those at risk.

By developing a set of diagnostic techniques, CLAD is hoping to help affected

children get the support they need more quickly. The stakes are high:
undiagnosed impairment has far reaching effects on children frustrated by their
own seeming inability to learn. Figures show that children from low socio-
economic backgrounds suffer more from the consequences.

The project will look for indications of impairment, called clinical markers, in the
way children use the five languages involved in the trial: Romanian, German,
Italian, English and Lithuanian.

The result of the new diagnostic tests will be published in journals for the
benefit of other researchers in the field. For people directly involved in helping
children overcome barriers, such as speech therapists, the project will host
seminars to pass their findings on. Parent newsletters in the five languages will
also be published to keep families of those affected up to date with the latest
developments in the field of diagnosis, making sure their children get the help
they need to stay motivated and happy.

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Further Resources for you (in addition to the links
in the handouts & presentation materials):

Books
The New Digital Storytelling: Creating Narratives with New Media, by: Bryan Alexander

The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling,
by: Annette Simmons

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences

across Multiple Platforms, by: Andrea Phillips

Le storytelling en action: Transformer un politique, un cadre d'entreprise ou un baril de

lessive en héros de saga! By: Georeges Chétochine and Olivier Clodong

How to be interesting by: Jessica Hagy

TED Talks
Andrew Stanton: The clues to a great story
http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story.html

Chimamanda Adichie: The danger of a single story

http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html

Six good talks including the second of those above

http://www.ted.com/playlists/62/how_to_tell_a_story.html

Nobel lectures
Al Gore acceptance speech
http://www.youtube.com/watch?v=ahN50abNc4s

Aung San Suu Kyi acceptance speech

http://www.youtube.com/watch?v=wRYyEk-5zoI

Newspaper article
Speech by Angela Merkel delivered before the US Congress, translated into EN
http://www.spiegel.de/international/europe/angela-merkel-s-speech-we-have-no-time-to-lose-
a- 659196.html

Academia
Overview of Brown and Levinson’s pragmatics and their work on a politeness theory:
http://en.wikipedia.org/wiki/Politeness_theory

Rhetoric of Anecdotes
‘... A 40-Year-Old Black Man Made the Point to Me’: Everyday Knowledge and the
Performance of Leadership in Contemporary British Politics
Judi Atkins Alan Finlayson
University of Leeds University of East Anglia
http://www.academia.edu/809720/Rhetoric_and_Anecdotes_in_British_Political_Speech

A picture is worth 1 000 words 

The shape of a society’s stories is at least as interesting as its pots or spearheads
http://mayaeilam.files.wordpress.com/2012/01/maya_eilam_vonnegut.png
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