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  • Smim Haleeb

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    Murtuza Abbas
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    The document provides information about Haleeb Foods' brand briefing and social media presence. It outlines the roles of team members working on the Haleeb Foods account. It then gives a brief history of Haleeb Foods, their loss of market share, and current strategy. Social media analytics are presented for Haleeb Foods' and competitors' accounts. Campaign examples and competitive social media data are also summarized.

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    HALEEB FOODS SOCIAL MEDIA STRATEGY

    Original Title

    SMIM HALEEB

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    The document provides information about Haleeb Foods' brand briefing and social media presence. It outlines the roles of team members working on the Haleeb Foods account. It then gives a brief history of Haleeb Foods, their loss of market share, and current strategy. Social media analytics are presented for Haleeb Foods' and competitors' accounts. Campaign examples and competitive social media data are also summarized.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views10 pages

    Smim Haleeb

    Uploaded by

    Murtuza Abbas
    The document provides information about Haleeb Foods' brand briefing and social media presence. It outlines the roles of team members working on the Haleeb Foods account. It then gives a brief history of Haleeb Foods, their loss of market share, and current strategy. Social media analytics are presented for Haleeb Foods' and competitors' accounts. Campaign examples and competitive social media data are also summarized.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 10

    BID: 700K HALEEB FOODS

    MEMBER ROLES:
    M MURTAZA ABBAS (TEAM LEAD)
    SHAFIA (COMMUNITY LEAD)
    MUHAMMAD ASAD (CONTENT LEAD)
    SOFIA AFZAL (STRATEGY LEAD)
    SHAYAN (CREATIVE LEAD)

    03
    BRAND BRIEF
    Started in 1984 with the name of Chaudhry
    Diaries Ltd.
    First product "Haleeb Milk"
    They were a leader in the package milk
    industry with a 52% market share.
    Lost market share
    The new strategy was " Amazing quality and
    unique taste".
    Promotions
    Current market share 9%
    Social Media Audit Branding:
    Haleeb foods use white & blue color combinations in its branding.
    Blue: Freshness, cleanliness
    White: Purity and simplicity

    Like/followers: 120k 2k
    Avg posts (monthly): 15-18 14-15
    Content Engagement(likes): 30-100 30-90
    Target Audience: Kids/Women Same
    Creations: Gifs/Static Same
    Boosting: mostly on videos Don't boost
    Campaigns
    Haleeb have several campaigns

    #Daraz11.11 Folllwers: 8.7k #HamariChoiceHaleeb #BarsonKaAitemaad


    #HaleebIsSafe
    Continue....
    Followers: 174,759
    Avg Post: 6-7(M)
    Engagement: 200-300
    (likes)

    Followers: 126
    Avg Post: last active 2018
    Engagement: 3-4 Likes

    Subscribers: 356
    Avg Videos: 1-2(M)
    Engagement: 100-150 (views)

    Competitive Analysis

    Goodmilk Nurpur Day Fresh


    Followers: 94.9k Followers: 163k Followers: 109k
    Avg Post: 15-20(M) Avg Post: 5-10(M) Avg Post: 10-12(M)
    Engagement: 10-20(likes) Engagement: 30-50 (likes) Engagement: 70-90 (likes)

    Followers: 1,257 Followers: 8,463 Followers: 2,581, 8,212


    Avg Post: 15-20(M) Avg Post: 10-15(M) Avg Post: 15-20(M)
    Engagement: 8-9 (likes) Engagement: 80-90 (likes) Engagement: 200-300 (likes)

    Followers: 30 Followers: 461


    Avg Post: 11-12M) N/A Avg Post: last post 2016
    Engagement: 0-2 Engagement: 4-6 (likes)

    Followers: 11,323 Followers: 64,541 Followers: 41,483


    Avg Post: 0(M) Avg Post: 6-7(M) Avg Post: 2-3(M)
    Engagement: 0 (likes) Engagement: 100-150 (likes) Engagement: 40-50 (likes)

    Followers: 401 Followers: 174,759 Followers: 1.84k


    Avg videos: 1year ago Avg videos: 1(M) Avg Post: 3-4(M)
    Engagement: 250-500 Engagement: 400-700 Engagement: 50-60 (views)
    (views) (views)
    Campaigns

    Goodmilk Nurpur Day Fresh

    Say No To Khula Doodh

    factory plant videos

    fitness campaign with the hashtag


    Breast cancer awareness #BuildImmuneSystem in 2020
    Collab with Teeli
    THANKYOU!!!

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