SECTIONS & CHAPTERS

A GUIDE TO PROMOTING ON TWITTER

As we know, social media is one of the best ways to sell your T-shirt designs online. While the
majority of our users rely heavily on Instagram and Facebook for promotion, Twitter remains a
valuable outlet – especially if that’s where your community lives.
Twitter still operates in real time, with posts appearing in chronological order, free of the
algorithmic throttling that has a chokehold elsewhere. This makes Twitter one of the last, truly
democratic social media platforms out there – post content and, assuming you have an
engaged and active following, they will see it. Let’s look at how you can make the most of that.

LEARN TO PROMO FROM THE PROS

You’d be amazed at how creative some people are with their tweets – our community is always
finding new ways to promote their designs and it’s worth taking notes. Here are just a few of
our favourite campaign promo tweets from recent times;

Vicky Grout giving context to her campaign launch

Mute Records’ long-sleeve gif
Helena Covell reimagining the Twitter image gallery through great design
Helena Covell’s 24-hour countdown animation
No Bad Days showing their T-shirt in the flesh
Marylou Faure’s hype tweet
Object Blue’s T-shirt reveal video
Ghoul Kiss’ detail heavy launch animation
SOBA’s mock-up on design launch tweet
MAKE THE MOST OF YOUR PROFILE PAGE (AND MAKE IT LOOK GREAT)

This isn’t rocket science, but you’d be amazed at how many people don’t maximise the tools
available to them. Your social accounts need to match the aesthetics of your merchandise –
they need to look great. Here are a few key places to start:

Upload a beautiful cover photo

Upload a profile photo or logo
Change the colours of your links to match your latest campaign, or to a colour that is
contrasting and striking. This will make your socials colour coordinated and attention-
grabbing.
Add your campaign link into your Twitter bio and make it easy for your audience to find the
link. Make sure they can’t miss it.
Send a tweet showcasing your new T-shirt design in all its glory and be sure to include
your campaign link. From here you can ‘pin’ it to your profile so it always stays at the top
of your profile page – ready for anyone passing by to click on.

ENGAGE WITH YOUR AUDIENCE

Just like on other social networks, you need to engage with your audience on Twitter and let
them know you’re listening. We can’t stress enough how important this is! Twitter is very much
built on personal connections, and every engagement counts.

If someone tweets about you, be sure to retweet, add a comment or even just drop a ‘like’ on
it. Showing personality on socials can help your brand go a long way, and it will make you more
memorable.

Other top engagement tips:

Definitely, retweet any positive messages about you or your campaign – it’s a great way to
build momentum and to support the people supporting you.
Find the people on Twitter already talking about you by searching for your handle – drop
them a like as a great way to let them know you have an official profile that they should
follow.
You’re still working even when your campaign is over. Use the in-between moments to
showcase buyers wearing tees from previous campaigns.

HYPE YOUR CAMPAIGN’S KEY MOMENTS

Twitter operates in real time, which means you can make more of repeat messaging – don’t be
afraid to hammer home your message and make sure it gets seen. Key times we recommend
you posting to hype your campaign:

Pre-launch (“New tees coming soon! Watch this space.”)

Launch (“Here they are! Get them here…”)
1 week left (“Only 1 week left to grab my tee.”
24 hours left (“24 hours left! Grab them before they’re gone!”)
12 hours left
1 hour (“Last chance!”)
Post-campaign (“Thanks to everyone that purchased a tee!”)
Tip: Hashtags are a great way to reach like-minded people on Twitter, using them is especially if
you don’t have a big following. Also, make sure to direct your fans to your shop URL through
these key moments to give yourself the best chance of converting.

PLAY AND EXPERIMENT WITH THE DIFFERENT POST FORMATS

Use your Twitter account to post exclusive content your audience can’t find anywhere else. This
could be video, photo or just a text post.

You can post a video of you opening up some of your samples, or showing how you create the
artwork for your merchandise. Anything that gives a human side to your brand is always good.

Helena Covell
@helcovell · Follow

24 hrs left for a ‘Bad Egg’ tee via @everpresshq

everpress.com/bad-egg

Watch on Twitter
Just as an example, you could do a poll post. It gives you the chance to ask your fans what
product they’d like to see you create next. This will give your fans an interactive experience, and
they also get to have their say. They will appreciate having the chance to shape a brand they
care about.

TAG YOUR PERSONS OF INTEREST AND BRAND AMBASSADORS

Twitter is a place where you can tag all of the accounts that you feel are relevant to the vision
you’re pushing forward. If you’re lucky you may even get a retweet from a major account – this
is a sure-fire way to make sure your post reach is maximised and that you’re reaching new
audiences.

KEEP AN EYE ON #EVERPRESS FOR TIPS (AND TO FIND FRIENDS)

We love our Twitter community; they’re extremely active and they’re always tagging us or using
our #Everpress hashtag to keep us in the loop. Wherever possible we try and show support
with a like or retweet so make sure you’re using tagging and hashtagging on your tweets.

Better yet, scour through the hashtag for recent updates on what our community of sellers are
up to and for tips on great content ideas.

Looking to promote your campaigns elsewhere? Check out our Instagram and
Facebook promo guides.

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