ABM-Applied

Economics
Quarter 1 – Module 7:
Analyzing Different Principles,
Tools, and Techniques in
Creating a Business
ABM-Applied Economic
Alternative Delivery Mode
Quarter 1 – Module 1: Analyzing Different Principles, Tools, and Techniques in Creating
a Business
First Edition, 2020

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Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Author: Carryl B. Decon
Editor: Susan B. Pastera
Reviewers: Antonietta D. Duca
Illustrator: Mark D. Petran
Layout Artist: Mara Jamaica B. Floreno
Management Team: Ma. Gemma M. Ledesma, CESO V
Elena P. Gonzaga
Athea V. Landar, Donald T. Genine
Lorlenie M. Ortillo, CESO VI
May P. Pascual
Analie J. Lobaton
Susan B. Pastera

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Department of Education – Region VI Western Visayas

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E-mail Address: region6@deped.gov.ph
 ABM-Applied
Economics
Quarter 1 – Module 1: Anlyzing
Different Principles, Tools and
Techniques in Creating a
Business
Introductory Message
For the facilitator:

Welcome to the ABM-Applied Economics Grade 11 Alternative Delivery Mode

(ADM) Module on Analyzing Different Principles, Tools and Techniques in Creating a
Business

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the ABM 11 Alternative Delivery Mode (ADM) Module on Analyzing

Different Principles, Tools and Techniques in Creating a Business!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

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 What I Can Do This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

iv
 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the nature of Applied Economics. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module is divided into two lessons, namely:

 Lesson 1 – Principles in Creating a Business
 Lesson 2 – Tools and Techniques in Creating a Business

After going through this module, you are expected to:

1. Identify the different principles in creating a business; and
2. Analized the different tools and techniques in creating a business.
 What I Know
What comes into your mind, when you hear the word “business”?

1.

2.

Rubrics:

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
There are information that are
Information That 7
unanswered
Left Unanswered
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0

Lesson

1 Principles of Creating a Business

You have learned issues affecting the Filipino entrepreneur in the past lesson. Now,
you will learn the principles of creating a business.

What’s In

Activity 1. Essay

Directions: Explain your answer comprehensively as you can.

1. What do you think is the economic issues affecting our Filipino entrepreneurs?
How can you help them knowing that you are a students. Write your answer on
your journal notebook.
2. What can you do now as a student help prepare yourself for a future economy.
 What’s New

Activity 2. Four Pics One Word.

Directions: Name the picture. Write your answer on your journal.

1. 6 letters

2. 6 letters

3. 6 letters
4. 2 words, 1st word 3 letters, 2nd words 5 letters

What is It

In order to be successful in whatever venture you want to happen in your life. We

are guided by the so called principles. In this topic Principles in Creating Business,
www.inc.com presented 10 guiding principles to build successful business in the
world. As an ABM student it is vital for us to learn this guiding principles, if you
want to learned more about this topic you can make used of your www.google.com
to enhance your knowledge in creating business be it your own or as an employee.

10 Principles in Creating a Business

1. Scalability – businesses which has a potential to grow. For some instances

people are growing their business by aligning their strategy/efforts on the present
situation. (example the Covid-19 pandemic)

2. Big ideas – greater opportunities, in creating your business big ideas plays a
vital role, adopting to abrupt changes, planning and aligning people to fit in the
business. Every business begins with an idea. Business ideas come from many
sources. Hobbies, interests, and business experiences often give people ideas for
new business.
 The success of one’s business is
through collaboration of ideas.

3. Systems – recognizing small and big parts contributes success and failures to
the business, everybody should fit in from the owner to its employee, resources and
equipment. In making plan/decision one should be align to the other.

4. Sustainability – a business must be powerful able to harness all economic

conditions, in all market settings, providing positive and meaningful quality results
to its customers. Such differentiated result is the key to survive.

5. Growth – all business need to be growing especially in the internal aspect of

business. When you are a beginner in a business it is like a school wherein your
employees are students that need your guidance, with your intention and
determination that the business will grow.

an example of how your business grow

6. Vision – What do you want your business to be in the future, your very purpose
in creating a business, vision plays a vital role as it is your guide in planning.

Creating your own vision statement,

aligning it in abrupt changes, like what is happening right now in our economy.

7. Purpose – a business is the results of a big dream in mind of the person who
dream for it.
8. Autonomy- A business if not part of the owner’s life, but in fact, its own entity.
A business possesses a life of its own. Many start-up business owners are quite
independent. Their businesses were started because they do not want to take
direction from other people. A business is difficult to start, however, without the
help of others. Even the smallest businesses need a few full or part-time employees.
The employees must be selected carefully for their ability to work as a team.
Choosing the “team” becomes one of the most important initial business decisions.
9. Profitability – a business help economic entity, managing economic reality,
creating an economic certainty for the communities in which it thrives.
10. Standards - a business creates standard against all businesses measured as
either successful or not. In order a business will go beyond, aim high beyond the
existing standard.
Knowing the 10 principles presented, you can now apply this principles in creating
your own business. Remember each business needs guided principles in order to
be successful.

What’s More

Activity 3. Guess me right!

Considering yourself as an online seller which is the trend in today’s pandemic

affecting big and small business. How will you stand-up from among online seller
competitors? Identify the best principles you learn or you can make your own
principles that most suited to you as an online seller.

Directions: Identify what’s principles mentioned above best describe the

statement. Choose the word from the box.

Profitability Autonomy Vision Sustainability Purpose

System Standards Growth Scalability Big ideas

___________1. Use capital and cash flow wisely.

___________2. Understand organizational structure and design

___________3. Build a great staff.

___________4. Have a quality and unique products among competitors

___________5. Business owners guide in planning every aspect of the business.

___________6. Promote your product and services. Remember your business needs
your guidance.

___________7. Respect your customers. They play a vital role in the business.

___________8. Business should fit congruently to then needs of the community.

Aligning it is important.

___________9. Know your industry and competitors. Businesses is not created by

accident it is a dream of a person who wants it.

___________10. Make your hobbies a business.

 What I Have Learned

Activity 4: Essay

The effect in the education system of Covid-19 pandemic is hard, forcing learning
institutions to completely suspend the conduct of physical classes. If you are the
owner of not establish tertiary learning institution. What do you think is the
challenge? How will you rise up from the challenge?

Directions: From among the 10 principles given choose at least 5 that you think
the best principles that you think solve the challenge.

What I Can Do

Activity 5: Teach Me
Directions: Give the functions of the given principles in creating a business.

Principles Functions

1. System

2. Scalability

3. Profitability

4. Vision

5. Purpose

Assessment

Fill in the blank. Read the sentence carefully. Write your answer on your journal
notebook.
1. It makes your business unique to the others existing businesses. You aim high
from the existing __________.
2. It is your guide when you plan your business. __________

3. It helps economic entity and sometime it measures the success of the business.
___________________

4. It is always the aim of many business may it internal or external. ____________

_________5. What principles of creating a business make you thrive in this

pandemic that could help our nation economy as well as the stability of the
employees.

Additional Activities

The effect in the education system of Covid-19 pandemic is hard, forcing

learning institutions to completely suspend the conduct of physical classes. If you
are the owner of not establish tertiary learning institution. What do you think is the
challenge? How will you rise up from the challenge? Make your own vision to face
the challenge.

Rubrics

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
There are information that are
Information That 7
unanswered
Left Unanswered
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0
References

Intro to Business 4th Edition England, Dlabay, Burrow and Ristau

www.google.com
www.shutterstock.com
https://www.inc.com

For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph

 What I Know

Key Terms For each numbered item, find the term that has the same
SWOT meaning.
Business 1. it is a relationship between the quantity of a commodity that
Plan producers wish to sell at various prices and the quantity that
VMOST consumers wish to buy.
Supply and 2. is a framework and evaluation technique for strategic
Demand planning in an organization
Vision 3. is a strategic planning technique used to help a person or
Political organization to identity strength, weaknesses, opportunities
Factor and treats.
Inflation 4. is a quantitative measure of the rate at which the average
price level of a basket of selected goods and services in an
economy increases over some period of time.
5. is a written document that describes in detail how a
business-usually a new one – is going to achieve its goals.
6. an aspirational description of what an organization would
like to achieve or accomplish in the mid-term or long-term
future.
7. an activity related to government policy and its
administrative practices that can have an effect on something.

Lesson Tools and Techniques in Creating

2 a Business
In lesson 1. you learned about principles in creating a business. This time you will
learn the tools and techniques in creating a business. How important this tools and
techniques when planning to have your own business. Many Successful businesses
big or small had established a powerful business plan in order to succeed. In this
lesson you will learned some tools and techniques and you can also enhanced your
knowledge skills in developing a suitable tools that you think well help you,
especially in your locality.

What’s In

Fill in the blank with the correct answer.

1. _______ it comes from many sources, like hobbies, interest and experiences of a
person.
2. ______ it is your guide when you plan in creating a business.
3. ______ it is the results of a big dream in mind of the person who dream for it.
4. ______ it is aligning your business to what is needs of the community where in
your business is.
5. _______ it is aiming high and go beyond with that existing business.
 5. _______ it is aiming high and go beyond with that existing business.

What’s New

Activity 1. Weigh My Strength

Visualize the picture, whom do think has the strength to carry a 1 sack of rice, and
your suggestion to the one who do you think cannot carry a 1 sack of rice?. Write
your answer on your journal notebook. Explain your answer.
Rubrics:

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
There are information that are
Information That 7
unanswered
Left Unanswered
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0

What is It
A lot of definitions, suggestion on tools and techniques to utilized/applied in
creating a business be it small or big. If you have your internet connection a lot of
available options are there, your challenge is selecting the best tools and
techniques given the business problem and opportunity. In this lesson the tools
and techniques and their examples help you to broaden your knowledge on how to
create a business.
Common Tools and Techniques include:

1. SWOT Analysis– The standard analysis tool, defined as Strengths, Weaknesses,

Opportunities, and Threats.
Strength – are internal, positive attributes of your company. These are things that
are within your control.
* What business processes are successful?
* What assets do you have in your team, such as knowledge, education,
network, skills, and reputation?
* What physical assets do you have, such as customers, equipment,
technology, cash, an patents?
* What competitive advantages do you have over you competitors?
Weaknesses – are negative factors that detract from your strengths. These are
things that you might need to improve on to be competitive.
* Are there things that your business needs to be competitive?
* What business processes need improvement?
* Are there tangible assets that your company needs, such as money or
equipment?
* Are there gaps on your team?
* Is your location ideal for your success?
Opportunities – are external factors in your business environment that are likely
to contribute to your success.
* Is your market growing and are there trends that will encourage people to buy
more of what you selling?
* Are there upcoming events that your company may be able to take
advantage of to grow the business?
* Are there upcoming changes to regulations that might impact your
company positively?
* If your business is up and running do customers think highly of you?
Treats – are external factors that you have no control over. You may want to
consider putting in place contingency plans for dealing them if they occur.
* Do you have potential competitors who may enter your market?
* Will suppliers always be able to supply the raw materials you need at the
prices you need?
* Could future developments in technology change how you do business?
* Is consumer behaviour changing in a way that could negatively impact
your business?
* Are there market trends that could become a threat?
To help you understand better what is a SWOT Analysis look like an example is
given to you.
Sample SWOT Analysis for Online Food Delivery Services which is in demand
right now because of the Covid-19 pandemic.

Strengths

* Experience staff & strong delivery system If you have excellent cook, good
packaging system. If you provide quality food with good taste and timely delivery
service, then people would prefer your product. Since there is a restrictions of the
people to go outside of their home because of the pandemic.
* Well recognized food products – people would immediately recognize your
products because they’re familiar with the taste and prices of the products they
won’t explore other options, rather they would place their order to you.
* Fresh Food – people are attracted to fresh cooked foods. It will attract more
people, especially those who have tried other online services before. When you
deliver the same service that you advertise, then it would give a lot of referrals.
* Modified Menu – the items on the menu should have a variety, so that people
would have option to choose. A customized menu would give your brand
competitive edge. Customer would certain that it is your product even a lot are in
the market.
Weaknesses

* Limited capital - starting an online food delivery business is cheaper than

building a real restaurant or hotel. But it doesn’t mean that you don’t spend
capital. You need capital for the advertisement, billboards, online adds. Referral
and word of mouth marketing are good, but it won’t give you a bigger sales. You
would need free taste, to introduce your food products and the bigger audience in
the social media platform.
Costly food - food ingredients are becoming costly because of the pandemic.
Sometimes some of needed ingredients are out in the market that cause your
competitive advantage among competitors.

Employees are part-time – food delivery services is a kind of job that people
usually don’t stay long, coz of longer hours, tough routine, low salary/income, and
risk of being exposed to all kinds of weather.

Lack of trust among the public – Since it is food delivery services people tend to
be meticulous the way you prepare food, especially if you are new in the business.
People will prioritize the stores they know, rather than the new ones.
Opportunities

Food trucks and wagons – When you introduce your products using food trucks
and meet people in person, then you would be able to minimize their trust issues.
People know what kind of person you are, and see how you manage your kitchen.

Alliances with others (bars, clubs) bars and clubs offer only drinks if your make
alliance with them to add an extra food service in their. Then you would turn them
into dinners. Extra service would make them attract new customers, and it would
help you increase your sales.
Expansion with other city’s and municipalities – since you had established a
good image of your business in one city, you have now good reviews and capital,
then you can make an expansion use the satisfied customer’s reviews in your
marketing campaign of the other cities/municipalities.

Improved customer service – good hygiene practices is a quality that people

admire in their food. When you satisfy them the services that you advertise, then it
would help to create goodwill. It is best characteristics that would make people
choose your food delivery services among competitors in the long term.

Covid -19 – has great impact on gatherings in hotel and restaurants industry. But
it has presented an opportunity for online food delivery services to continue grow
and expand. Since people can’t go out in public places, and gatherings are limited,
the option for them is to order food online and have it delivered to their home.
Threats

Cheaper prices of competitors – if your competitor has already had supplier of

cheap ingredients and is offering the same as your at a lower price. Then it would
be a threat to your business, unless you’re offering unique products and services
that they don’t have. Otherwise, the cheap prices of your competitor would help
them to attract most of the price conscious market share. Either you should find
cheaper supplier of your food products or differentiate your products among them.
Restriction of the food truck since we have pandemic, some will not allow food
trucks to openly sell food items. Then it would be difficulty for you to connect with
targeted customer. Trust is a big issue.
Contaminated food – food preparation is somewhat risky, if food preparation is
not carefully prepared and can cause damage to people health, then it will create
negative marketing of your business. Even if it happen at once; people would not
order from you anymore, it doesn’t matter how established your food products and
delivery services.

Economic downturn – the impact of the covid-19 pandemic affect economies

across the globe, unemployment rate is higher than ever. It means people have less
budget to buy even affordable food.

Competition – many are unemployed and already consume their savings. The
online takeaway and food delivery service market is compromised of so many
competitors. In such competitive environment, it has become difficulty for online
businesses to differentiate their products and offer low prices.
PESTLE Analysis stands for
P – Political
E – Economics
S – Social
T – Technological
L – Legal
E – Environmental

In formulating this analysis there are certain questions that need to be asked while
conducting this analysis, which give them an idea of what things to keep in mind.
* What is the political situation of the country and how it affect the industry?
* What are the existing economic factors?
* How much importance does culture has in the market and what are its
determinants?
* What technological innovations are likely to pop up and affect the market
structure?
* Are there any current legislations that regulate the industry or can there be
any change in the legislations for the industry?
* What are the environmental concerns for the industry?
All aspects of this techniques are crucial for any business that might be in. PESTLE
Analysis are more comprehensive than SWOT Analysis.
Political Factors – determine the extend to which a government may influence the
economy or a certain industry. For example, ABS-CBN, government may impose a
new tax or duty due to which entire revenue generating structures of organization
might change.

It include tax policies, Fiscal policy, trade tariffs etc. that a government may levy
around the fiscal year and it may affect the business environment (economic
environment) to a great extent. The closure of ABS-CBN.
Economic Factors – these are determinants of an economy’s performance that
directly impacts a company and have resonating long term effects. For Covid-19
pandemic it has an impact on our economy globally. Another one is the inflation
rate of any economy would affect the way company’s price their products and
services. Adding to that it would affect the purchasing power of a consumer and
change demand/supply models for that economy.
It include inflation rate, interest rates, foreign exchange rates.
Social Factors - these factors filters the social environment of the market, and
gauge determinants like cultural trends, demographics, population analytics etc.
An example for this can be buying trends of people during the pandemic in terms of
food delivery services.
Technological Factors - these factors pertain to innovations in technology that
may affect the operations of the industry and the market favourably and
unfavourably. This refers to automation, research and development and the
amount of technological awareness that a market possesses. Good example is
Tracking Apps for Covid-19, like what other countries are doing to solve the
pandemic, like Thailand.
Legal factors - these factors have both external and internal sides. There are
certain laws that affect the business environment in a certain policies that
companies maintain for themselves. Legal Analysis takes into account both of these
angles and then charts out the strategies in light of these legislations. Example,
consumer laws, safety standards, labor laws etc.
Environmental factors – include all those that influence or are determined by the
surrounding environment. This aspect of the PESTLE is crucial for certain
industries particularly for example tourism, farming, agriculture etc. Factors of a
business environmental analysis include but are not limited to climate, weather,
geographical location, global change in climate environmental offsets etc.

VMOST Analysis
The VMOST Analysis, also known as the MOST Analysis, is a framework and
evaluation technique for strategic planning in an organisation. The analysis
ensures stakeholders in an organisation gain reliable insight into the desired
changes in their organisation.
For example, the analysis may increase the effectiveness of investments in a
company by stimulating how value is added to help a company move forward in the
right direction. The main benefit of this structured method is that it enables team
members to set goals at every level of the organisation. As the analysis works top
down, it ensures that the focus remains on the most important goals.

VMOST Analysis Model

 1. Vision
The set of ideas that describes what the future should look like is called a vision.
As it concerns the future, vision statements often use terms like ‘will’ or ‘shall’ and
will often contain visual descriptions such as a location where the plans should be
implemented. In addition, the vision also often contains an idea on how and which
products should be offered. A good vision has a long-term character, though due to
the high level of dynamics in organisational life, these might need to be changed
along the way.
2. Mission
Once the vision has been created, mission statements are concise actions of
changes to help the company accomplish its vision. Missions are action-oriented
and contain specific, feasible plans, often at a high level. Depending on the vision,
one or more mission statements might be needed to help the company get to where
it wants to be, and these may take weeks, months and sometimes even years.
Similar to a mission in military context, mission statements often require multiple
people to achieve the goal in question. The same applies in the corporate world.
Therefore, it is often a complicated task, in which planning and resource
management are combined at the very least, to form missions and incorporate
them in the vision.
3. Objectives
After the missions have been established, goals are linked to them, in order to help
the user measure their success rate. Goals are checkpoints that let the user know
whether an individual mission statement has been completed or not. The SMART
acronym is a convenient tool to formulate realistic goals. If a goal has been defined
in a SMART way, this means that it is specific, measurable, achievable, relevant
and time bound.
4. Strategy
To achieve one’s goals, a strategy must be linked to a least one mission statement
goal. A consequence of this is that a strategy often results in being a complicated
and comprehensive idea about how a company should be managed. Often a
strategy supersedes a theme, for example the focus on new innovations or the
improvement of user-friendliness of devices or apps.
5. Tactics
Tactics are actions that need to be completed in order to fulfil the strategy. Every
strategy contains a number of tactics that can be carried out by various business
units. The easiest way to think about tactics is the use of the ‘Verb-Noun’ format.
For example: design CRM, expand website or recruit employees. Tactics encompass
multiple units and therefore are often part of multiple groups such as product,
human resources, processes, technology or marketing.
You can navigate your google search for additional tools and techniques that you
want to learn.
 What’s More
Activity 2. Find my Fair!
Directions: Match Column A with Column B. Write the answer on the space
provided before each number.

COLUMN A COLUMN B
_________1. The things that are within your a. opportunities
control.
_________2. Negative factors that detract b. weaknesses
from your strengths.
_________3. External factors that contribute c. Strengths
to your success.
_________4. No control over. d. treats
_________5. Affect the purchasing power of a e. economy
Consumer and change demand/supply f. political

What I Have Learned

Activity 3. Think of Me!

Using PESTLE analysis list down the things do you think ABS-CBN violates. Why
government sanction them by not giving a new franchise?

What I Can Do

Activity 4: Improve Myself!

Create your Personal SWOT Analysis to Assess and improve yourself.
 Assessment

Task: Match the items in Column 1 to items in Column 2. Write the letter of
the correct answer.

Column 1 Column 2
1. Environment factor a. influence or are determined by
2. Political Factors the surrounding environment.
3. Treat b. are external factors that you have no
control over.
4. mission statement c. determine the extend to which a
government may influence the economy or
a certain industry
5. opportunities d. are negative factors that detract from
your strengths.
6. Weaknesses e. are external factors in your business
environment that are likely to contribute to
your success.
7. Technological factor f. concise actions of changes to help the
company accomplish its vision.
8. Economic factor g. these factors pertain to innovations in
technology that may affect the operations
of the industry and the market favourably
and unfavourably.
9. Social Factor h. these factors filters the social
environment of the market, and gauge
determinants like cultural trends,
demographics, population analytics etc.
i. determinants of an economy’s
performance that directly impacts a
company and have resonating long term
effects.
10. SWOT j. is a strategic planning technique used to
help a person or organization to identity
strength, weaknesses, opportunities and
treats.
 Additional Activities

The picture above is about Maid in Cadiz Delivery Services use the VMOST on this
business. You are rated using the rubrics.

Rubrics

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
There are information that are
Information That 7
unanswered
Left Unanswered
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0

References
Intro to Business 4th Edition England, Dlabay, Burrow and Ristau
http://www.liveplan.com
http://www.groupmap.com
http://www.toolshero.com
http://www.free-management-ebooks.com
http://www.articles.bplans.com
http://www.marketingtutor.net