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  • Customer Segment

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    Thịnh Nguyễn
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    6 views1 page

    Customer Segment

    Uploaded by

    Thịnh Nguyễn

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CUSTOMER SEGMENT

    Demograpic

    - Age : 30 – 35 years old


    - Gender : All gender
    - Income : From 40 millions VND/ month and above
    - Job : All occupation. Middle class and above. Knowledge class

    Demand

    - A reputable car distributor


    - Travel a lot and long distances
    - Comprehensive service after buying car

    Geographic

    - Regional : Mainly in Ho Chi Minh City (&0% revenue ) and vicinity

    Psychographic

    - Lifestyle : Modern, busy, dynamic


    - Personality : Confident, out – going, polite, moderate

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