1.

SEDMENTATION AND TARGET

A. Car segment B - small family car: NEW ATTRAGE:

- Rivals: Toyota Vios, Honda City, Nissan Sunny, Mazda 2

- The parameters of the cars in this segment have a length x larger than segment A
cars and smaller than 4,100 x 1,750, ground clearance 160, engine capacity from 1.3L
- 1.6L, interior space 4 - 5 seats.

- Target customers Cars in this segment have a relatively simple design and low
cost from a few hundred million, the car is suitable for families from 4 to 5
people. The updated selling price of Vios is from 570 million to 658 million,
depending on the version.

NEW ATTRAGE - TOYOTA VIOS:

HIGH QUALITY

HIGH PRICE

B. Segment M car - MPV car or minivan: XPANDER, XPANDER CROSS:

- Rivals: Toyota Innova, Kia Rondo

- Target customers: Family car, for many passengers, usually 7-9 seats. This type
of vehicle is often aimed at crowded families, or used as a service business vehicle
with smooth operation, cargo volume and adults.

XPANDER, XPANDER CROSS - TOYOTA INNOVA

HIGH QUALITY
 HIGH PRICE

C. Segment CUV / SUV: PAJERO SPORT, NEW OUTLANDER:

- Rivals: Chevrolet Trailblazer, Ford Everest, Toyota Fortuner, Honda CR-V

- Being able to overcome difficult terrain with 2-wheel drive, CUV / SUV vehicles
often have high ground clearance with the vertical body design and square box. CUV
vehicles have a unibody structure, body and frame are one. While on an SUV, the
body and frame are produced separately and then fitted together (body on frame).

- Target customers: with a powerful engine, spacious space, and high undercarriage
design suitable for traveling on difficult terrain. Suitable for those who love adventure
and travel through difficult or difficult terrain.

PAJERO SPORT, NEW OUTLANDER - TOYOTA FOTUNER

HIGH QUALITY
 HIGH PRICE

D. Pickup truck: MITSUBISHI TRITON:

- Rivals: Chevrolet Colorado, Ford Ranger, Toyota Hilux.

- A pickup truck or Pickup truck is a small truck with an enclosed cabin and a rear
cargo tank to serve both passenger and cargo needs, the frame structure of the pickup
is similar to the large SUV. with good off-road ability, but superior traction and load
capacity than a multi-purpose vehicle.

- Target customers: Suitable for individuals, companies can be used to move but
still can carry bulky items.

MITSUBISHI TRITON - FORD RANGER

HIGH QUALITY

HIGH PRICE

2. Positioning: