Group

Group1 1
SALES MANAGEMENT
CEO Le Hong Dac
MITSUBISHI AMC
322 Nguyen Van Linh, Binh Thuan Ward, District 7
0358035453
vunam5453@gmail.com
INTRODUCE

The demand for cars is higher and higher, Mitsubishi's car

products are receiving great attention from customers. With
development potential, A.M.C Investment and Trading Joint
Stock Company has been the authorized 3S agent of
Mitsubishi Motor Vietnam since 2000.

Although only in operation since 2002, but A.M.C

agent has proven very good sales capacity. As one of
the dealers with the highest sales and regional market
share in Mitsubishi Motor Vietnam.
MISSION/VISIO
N
- Mission “To provide utmost driving
pleasure and safety for valued customers
and community”
- Vision “Evolving business model from
investing to managing”
MARKET SHARE

Source:
 MARKET TREND
The market trend of the automobile industry in Vietnam increases significantly over the period. The trend of car buyers in
Vietnam is increasingly rejuvenated with the proportion of over 42% being people aged 25-34 years old.
Recently, the car market witnessed a series of newly launched SUVs, which quickly had a "huge" sales volume in the top-selling
months of the last months of 2020 and 2021.
 MARKET GROWTH
Mitsubishi's main MPV model, Xpander, took the throne of
MITSUBISHI PRODUCT
Toyota Vios to become the best-selling car in January 2021
PAJERO
SPORT in the Vietnamese market with sales of 2,793 units, a slight
NEW XPANDER
TRITION XPANDER decrease of 153 units compared to December 2020.
CROSS CROSS
NEW NEW Mitsubishi Xpander is favored by many people for its
OUTLANDE XPANDER
R NEW beautiful design, wide interior, and affordable price.
ATTRAGE
NEW
ATTRAGE NEW
XPANDER

Except for the death of the Mirage due to low sales, there
are no major changes in the Mitsubishi product lineup in
2020 compared to 2019 when the Xpander is still the
most important model of the company.
 PESTEL
Political Technological

- Potential Vietnam Economical

- When it comes to technology,
market for the
development of the the automobile manufacturing
automobile industry Social industry has improved a myriad
- The government allows of new features.
a 50% reduction in - Mitsubishi Motors alone has
registration fees for - Vietnam's GDP is owned a series of advanced and
domestically produced increasing slightly over the - Infrastructure in modern technologies in the
and assembled cars to years after the pandemic. Vietnam is significantly automotive manufacturing sector
support business people. This is an opportunity to improved and safe, the such as the Mivec engine, Invec
- Proposing policies to show increased demand in infrastructure and gearbox, Rise chassis, Plug-in
promote stable and long- the auto market. transportation are
term growth of the Hybrid EV system, transmission
- After the epidemic, the expanded system Super Sellect 4WD-II….
automobile market
Vietnamese economy - Average income affects Mitsubishi technology has been
continued to grow strongly the purchasing power of verified by many Mitsubishi
consumers automotive products in the
world.
 5 FORCES
Threat of new entrances
The dominance of bigger names in the automotive Threat of substitute products
industry keeps the threat high like Vinfast , Toyota
Electric cars are entering the automotive industry and promising
to be an alternative product in the general automobile market
Bargaining power of buyers The car industry is currently on a highly competitive trend.

Even though the business offers many promotions and

discounts, customers still expect a lower price. Brand
identity can provide very dominant competitive
advantages in the automotive industry.
Industry rivalry
The intensity of rivalry is high in the automotive industry.
All the competing firms are constantly finding ways to stay
profitable, whether by differentiating their product or
minimizing the price.
Bargaining power of suppliers
Supplier switching cost for an auto manufacturer varies
depending on the type of supplier and the nature of
product delivered by the supplier
Switching costs are low because it’s easy to switch
around suppliers
 5M
Material:
- Modern equipment is imported to meet the rigorous
needs of production
Method:
- Mitsubishi AMC always strives to “ Constantly improve
- Buy raw materials in Vietnam service quality” to bring customers the best service
Machine: values, reputation and profession.
- Modern factory line from Japan - Wide showroom space is designed impressively and
- Paint spraying room of international standard, advanced professionally, displaying many models located in the
most valuable location in District 7 to attract customers.
paint technology line using color mixing system in a - Promotion programs, discounts and especially
closed area, ensuring safety and environmental sanitation. services for customers such as: organizing customer
Menpower: exchanges, entertainment.
- Graduated from University/College/ Intermediate School
in BA, Marketing, Foreign Trade, Automotive Measurement:
Engineering,…. - Customer satisfaction reports.
- Make reports on the number of products consumed
- Experts from Japan
per month.
- Well-trained, have the opportunity to be promoted to - Create surveys for guests and employees.
management positions
- Good appearance, good skills in communication,
persuasion and negotiation
 COMPANY:
A.M.C Mitsubishi Vietnam,
have big showroom and
warehouse at HCM, factory
at Binh Duong, 20 salesman
and 5 marketer
Collaboration:
- Mitsubishi motor
CUSTOMER: Vietnam
- 2 million phone calls
- 3000 customer 5C - Travel company
- Businesses
- Businesses and
individuals

COMPETITOR: CONTEXT:
- Toyota - A.M.C is the main mitsubishi
- Suzuki car distributor in HCM
- Honda
- Nissan...
 PRODUCT
NEW ATTRAGE: Inheriting the inherent strengths of a CBU imported
model from Thailand: durability, reliability and leading fuel economy
in the segment, the new Mitsubishi Attrage is now wearing the current
"Dynamic Shield" design. Younger and older help give you a solid start
to your new journey.

XPANDER /XPANDER CROSS: Featuring an SUV style with a youthful

appearance, comfortable interior compartment and flexible operation,
the new Mitsubishi Xpander Cross will fully satisfy a variety of
experiences, especially adventurous individuals. discover.

PAJERO SPORT/ NEW OUTLANDER: Bring a new design that is

modern, stylish and represents full success. New Outlander possesses
outstanding features expressed through Dynamic Shield design
language, active safety system e-Assist and powerful performance
from MIVEC engine, creating the perfect crossover vehicle for every
need. your moving bridge.

MITSUBISHI TRITON: Inheriting and further improving the design

direction of the previous generation of a multi-purpose sports pick-up
that fully meets the needs of both personal and business use,
providing the comfort and convenience of a vehicle. passenger car but
still ensure the durability and practicality of a pickup.
PRICE
 PLACE
Mitsubishi AMC has 2 main showrooms:
The first is showroon at 322 Nguyen Van Linh,
Second is the Car Care Center at 619 Huynh Tan Phat, Quarter 1,
Binh Thuan Ward, District 7.
District 7, Ho Chi Minh City
 PROMOTION
 01 Macbook Air M1 worth 30 million
Organized event "MITSUBISHI EXPERIENCE DAY " with
 01 Karcher K2 360 high-pressure washer
many interesting test-driving activities and attractive offers.
 01 Citizen - Mitsubishi Triton special
edition
 01 Mitsubishi Triton model with ratio 1:48
 SWOT
Strengths Weakness
1 . Customer-centric 1. Recurring quality and safety issues
2. Affordable pricing relative to competitors companies leading to high recall and repair costs
3. Comprehensive product portfolio across 2. Negligible market share in non-SUV
segments the automobile categories
3. Low brand awareness in the Vietnam markets
4. Spacious car interior
5. Having a car assembly factory in Vietnam

Opportunity Threats
1. Strong presence in high-growth economies 1. increasing costs such a fuel and material prices.
of ASEAN region
2. Declining suddenly Vietnamese economy
2. Increasing adoption of hybrid and electric (pandemic covid-19)
cars in developed countries
3. Intensifying competition in the
3. Owning a series of advanced and modern
automobile industry (Chevrolet, Nissan, Toyota,
technologies in the automotive manufacturing
Hyundai.GM etc.)
sector.
 
 COMPETITOR
Direct competitors:
 COMPETITOR
Other brand competitors:
 Segment and target
Segmentation Vehicles Competitor Targeted customer
Class B NEW ATTRAGE Toyota Vios, Honda City, Nissan Sunny Are customers who love durability, reliability
 hay Mazda 2 with low cost but Japanese quality as well as
high comfort of passengers with spacious
interiors, simple but eye-catching design and
above all

Class M XPANDER , XPANDER CROSS Toyota Innova, KIA Rondo,  The family car with moderate engine and new
Chevrolet Orlando design, suitable for whole family travel with
spacious, comfortable space and can store
many items each time and Off-road terrain

CUV/SUV PAJERO SPORT, NEW OUTLANDER Chevrolet Trailblazer , Isuzu mu-X,  With a powerful engine, spacious space, and
Ford Everest, Toyota Fortuner, Honda high undercarriage design suitable for riding
CR-V on difficult terrain. Suitable for adventurous
people and traveling through difficult or
  difficult terrain.

Pickup truck MITSUBISHI TRITON Chevrolet Colorado,  Ford Ranger hay  Suitable for individuals, the company can be
Toyota Hilux. used to move but still can carry bulky things.
POSITIONING
 CUSTOMER SEGMENT
Demographic
- Age: 30-60 years old
Geographic
Regional: Mainly in Ho
- Gender: All gender Chi Minh City ( &0%
- Income: From 30 millions VND/ month and revenue) and vicinity
above
- Job: All occupation. Middle class and above,
a few upper class .

Demand Psychographic
- A reputable car distributor - Lifestyle: Modern, busy
- Travel a lot and long distances life, love technology

- Comprehensive service after - Personality: Confident,

buying car out-going, polite
Business Model Canvas
SALES FORECAST
Total target and reveneu in 3 years
BUDGET Sales
BUDGET Marketing
Sales Plan
 DISTRIBUTION

• Recruiting 2 new distributors

• Open 3 new showrooms in Binh

Thuan,Phan Thiet,Kien Giang
 CUSTOMER RELATIONSHIP

POTENTIAL CUSTOMERS:

 Customers can be suggested to register for a test

drive through the website or invite them to
participate in the car experience festival event
every 2 months

Recent Customers:
 Giving a birthday present for guest.
 Giving voucher to the customers invite new
guest.
 Discount from 5 - 10 for loyalty customer.
 PRICE POLICY

Model
name Cost Price

1 Mitsubishi Attrage 375,000,000 ₫ 435,000,000 ₫

2 Mitsubishi Xpander 555,000,000 ₫ 740,000,000 ₫

3 Mitsubishi Xpander Cross 679,000,000 ₫ 785,000,000 ₫

4 Mitsubishi Triton 600,000,000 ₫ 665,000,000 ₫

5 Mitsubishi Outlander 825,000,000 ₫ 870,000,000 ₫

6 Mitsubishi Pajero Sport 888,000,000 ₫ 1,010,000,000 ₫

 Building sales force
This is the target proposed by Mitsubishi Vietnam factory in 2021. And
from then on we estimate the products for the next two years.
 HUMAN RESOURCE.
Compensation and promotion policies
Hard wage : 5.000.000vnd
Recuitment
Soft wage : Employees are awarded commissions: 1%/car
Requirements:
- Have a driver’s license, have an interest in cars, and know about motor
Allowance: Welfare section:
vehicles

- - Trained - Health insurance, social insurance

Have good appearance

- - Buy insurance for employees - Travel

Work independently and withstand high pressure

- Have communication skills and eyescontact. - Promotion

- Having experience and know foreign languages is an advantage. - 1 year of 3-day vacation
Process: - Holiday
Job posting

Pre-qualification (through email)

TRAINNING PLAN
Interview: - Organize focused training sessions for new salespeople and former employees.

- HR Manager - Separate training for each sales team.

- Sales Director - Intensive training on products and machines.

- Every two weeks will train once.

- And there will be team work classes during company vacations to increase
solidarity with each other.
 Action Plan (2021)
SALES PLAN YEAR 1 - 2021 APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FER MAR TOTAL TOTAL
1 XPANDER CROSS 25 14 15 1 3 15 20 30 20 5 5 2 155 105245000
NEW XPANDER 11 5 10 1 1 10 2 20 5 3 1 2 71 39405000
MT 3 2 10 1 1 5 1 11 5 1 1 2 43 23865000
2
AT(CBU) 16 4 5 1 1 8 1 1 2 0 1 1 41 22755000
AT(CKD) 8 6 2 1 1 2 2 5 0 2 1 2 32 17760000
NEW ATTRAGE 9 5 1 1 0 5 1 10 0 0 1 8 41 15375000
3 MT 5 8 3 3 0 3 6 5 1 7 1 5 47 17625000
CVT 1 5 4 2 0 2 4 0 1 3 1 3 26 9750000
NEW OUTLANDER 1 11 2 1 0 2 1 0 1 0 1 7 27 22275000
2.0 CVT 7 1 1 1 1 1 3 5 3 0 2 3 28 23100000
4
2.0 CVT PREMIUM 1 1 3 1 1 2 2 2 0 1 1 2 17 14025000
2.4 CVT PREMIUM 1 1 2 1 0 2 2 1 2 1 1 0 14 11550000
 4X2 MT 1 1 1 1 1 1 1 1 1 1 1 1 12 7200000
4X2 AT MIVEC 1 1 1 1 0 0 1 1 1 1 1 1 10 6000000
x 4X2 AT MIVEC PREMIUM 1 1 1 1 0 0 1 1 1 1 0 0 8 4800000
4X4 MT MIVEC 1 1 1 0 0 0 1 1 1 1 0 0 7 4200000
4X4 AT MIVEC 1 1 1 0 0 0 1 1 1 0 0 0 6 3600000
4X4 AT MIVEC PREMIUM 1 1 1 0 0 0 1 1 1 0 0 0 6 3600000
PAJERO SPORT 1 1 1 0 0 0 1 1 1 0 0 0 6 5328000
D 4X2 MT 1 1 1 0 0 0 1 0 1 0 1 0 6 5328000
6 D 4X2 AT 1 1 1 0 0 0 1 1 1 0 1 0 7 6216000
G 4X2 AT 1 1 1 1 0 1 1 1 1 0 1 1 10 8880000
G 4X2 AT PRE 1 1 1 0 1 1 1 1 1 0 1 1 10 8880000
GRAND TOTAL 100 75 70 20 11 61 57 105 56 27 25 43 650 398762000
 Action Plan (2022)
SALES PLAN YEAR 1
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FER MAR TOTAL TOTAL
- 2021
XPANDER
1 25 14 15 21 23 35 40 30 20 25 5 2 255 173145000
CROSS
NEW 11 5 10 1 1 10 2 20 5 3 1 2 71 39405000
XPANDER
2 MT 3 2 10 1 1 5 1 11 5 1 1 2 43 23865000
AT(CBU) 16 4 5 1 1 8 1 1 2 0 1 1 41 22755000
AT(CKD) 8 6 2 1 1 2 2 5 0 2 1 2 32 17760000
NEW
ATTRAGE 9 5 1 1 0 5 1 10 0 0 1 8 41 15375000
3
MT 5 8 3 3 0 3 6 5 1 7 1 5 47 17625000
CVT 1 5 4 2 0 2 4 0 1 3 1 3 26 9750000
NEW
OUTLAND 1 11 2 1 0 2 1 0 1 0 1 7 27 22275000
ER
2.0 CVT 7 1 1 1 1 1 3 5 3 0 2 3 28 23100000
4
2.0 CVT
1 1 3 1 1 2 2 2 0 1 1 2 17 14025000
PREMIUM
2.4 CVT
PREMIUM 1 1 2 1 0 2 2 1 2 1 1 0 14 11550000
 NEW
TRITION 1 1 1 1 0 1 1 5 5 0 2 2 20 12000000
4X2 MT 1 1 1 1 1 1 1 1 1 1 1 1 12 7200000
4X2 AT
MIVEC 1 1 1 1 0 0 1 1 1 1 1 1 10 6000000
4X2 AT
MIVEC
PREMIU 1 1 1 1 0 0 1 1 1 1 0 0 8 4800000
5 M
4X4 MT
MIVEC 1 1 1 0 0 0 1 1 1 1 0 0 7 4200000
4X4 AT
1 1 1 0 0 0 1 1 1 0 0 0 6 3600000
MIVEC
4X4 AT
MIVEC 1 1 1 0 0 0 1 1 1 0 0 0 6 3600000
PREMIU
M
PAJERO
SPORT 1 1 1 0 0 0 1 1 1 0 0 0 6 5328000
D 4X2 MT 1 1 1 0 0 0 1 0 1 0 1 0 6 5328000
6 D 4X2 AT 1 1 1 0 0 0 1 1 1 0 1 0 7 6216000
G 4X2 AT 1 1 1 1 0 1 1 1 1 0 1 1 10 8880000
G 4X2 AT
PRE 1 1 1 0 1 1 1 1 1 0 1 1 10 8880000
GRAND TOTAL 100 75 70 40 31 81 77 105 56 47 25 43 750 466662000
 Action Plan (2023)
SALES PLAN YEAR
1 - 2021 APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FER MAR TOTAL TOTAL
XPANDER
1 CROSS 25 14 15 21 23 35 40 30 40 25 40 30 338 229502000
NEW
11 5 10 20 2 26 2 20 5 3 10 5 119 66045000
XPANDER
2 MT 3 2 10 1 1 5 20 11 5 1 1 2 62 34410000
AT(CBU) 16 4 5 1 1 8 1 1 2 0 1 1 41 22755000
AT(CKD) 8 6 2 1 1 2 2 5 0 2 1 2 32 17760000
NEW
ATTRAGE 9 5 1 1 0 5 1 10 0 0 1 8 41 15375000
3 MT 5 8 3 3 0 3 6 5 1 7 1 5 47 17625000
CVT 1 5 4 2 0 2 4 0 1 3 1 3 26 9750000
NEW
OUTLAN 1 11 2 1 0 2 1 0 1 0 1 7 27 22275000
DER
2.0 CVT 7 1 1 1 1 1 3 5 3 0 2 3 28 23100000
4 2.0 CVT
PREMIU 1 1 3 1 1 2 2 2 0 1 1 2 17 14025000
M
2.4 CVT
PREMIU 1 1 2 1 0 2 2 1 2 1 1 0 14 11550000
M
 NEW 1 1 1 1 0 1 1 5 5 0 2 2 20 12000000
TRITION
4X2 MT 1 1 1 1 1 1 1 1 1 1 1 1 12 7200000
4X2 AT
1 1 1 1 0 0 1 1 1 1 1 1 10 6000000
MIVEC
4X2 AT
MIVEC 1 1 1 1 0 0 1 1 1 1 0 0 8 4800000
PREMIU
5 M
4X4 MT
1 1 1 0 0 0 1 1 1 1 0 0 7 4200000
MIVEC
4X4 AT
1 1 1 0 0 0 1 1 1 0 0 0 6 3600000
MIVEC
4X4 AT
MIVEC
PREMIU 1 1 1 0 0 0 1 1 1 0 0 0 6 3600000
M
PAJERO
1 1 1 0 0 0 1 1 1 0 0 0 6 5328000
SPORT
D 4X2
MT 1 1 1 0 0 0 1 0 1 0 1 0 6 5328000
6
D 4X2 AT 1 1 1 0 0 0 1 1 1 0 1 0 7 6216000
G 4X2 AT 1 1 1 1 0 1 1 1 1 0 1 1 10 8880000
G 4X2 AT
1 1 1 0 1 1 1 1 1 0 1 1 10 8880000
PRE
GRAND TOTAL 100 75 70 59 32 97 96 105 76 47 69 74 900 56020400
0
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