1.

Analyse Potential Markets/Verticals/Sectors (the reasons for Qualifying)

From Reading the case it is certain that the agricultural sector can be a potential sector for the water
resource management system aquaWISE as Agriculture is the primary source of livelihood for about
58% of India's population and require information about various things like crop planning, water
usage, efficient use of water and efficient use of the resources and as understood by the case
aquaWISE is potential in doing the job

Moreover, India being so dependent into the agriculture sector yet it is using the traditional method
for the crop harvesting, in other words it is using hard work rather than smart work, also water is the
major issue farmers majorly face so they require a concrete plan for water management for effective
and efficient use of water as a resource.

Secondly water industry also can be a potential market as the major drivers include rapid
urbanization generating enormous pressure on water utilities for quality and continuous water
supply and related services; rapid adoption of advanced technologies for innovating smart solutions
to cater to the growing water industry challenges; rising concern for sustainable living leading to the
development of regulations and laws by governments across the globe to reduce water
consumption; and developing water treatment solutions.

Case Analysis:

WATER RESOURCE MANAGEMENT

Uses of aquaWISE:

• Flood warning
• hydropower operations
• water allocation
• agriculture operations

Features:

1. Collects data from various source like:

• IOT sensors
• Satellites
• API Integrations
• Crowd sourcing using Mobile app and process it for next level of operations.

2. processing the collected data and then aggregate it so that effective insights can be derived.

3. AI models

• Helps in saving a lot of time and efforts in computations and run various hydrology,
hydraulic, crop models

4. The platform also comes with features:

• GIS portal
• Analytics
• Dashboard elements like tables, charts

Work of the Organisation through the Platform:

• REALTIME VISIBILITY

• WATER AUDIT & PLANNING

• RESERVOIR OPERATIONS

• CANAL MANAGEMENT

WATERSHED:

• VILLAGE WATER BUDGET

• HYDROLOGICAL ASSESMENT

• SOIL & WATER CONSERVATION

• VILLAGE MASTER PLAN

DISASTER MANAGEMENT:

• FLOW FORECAST

• CYCLONE MANAGEMENT

• HEAT WAVE

• DROUGHT DASHBOARD

SMART CITIES:

• LAND USE INTELLIGENCE

• REVENUE ENHANCEMENT

• CITY HEALTH ASSESMENT

• PUBLIC GRIEVANCES

Sales Pitch:
Situation:
The situation is that I am working on this sales project in which I have to sell the water
resource management system to the one water industry which supply packaged
drinking water to the users living in the urban areas.
Me: Good morning, sir nice to meet you I am Ankush, an employee from Vassar Labs
can I have your 2 minutes?
Customer: Good morning, yes sure.

Me: Sir from our records we assume you manage a water supply organisation which
supply water to the urban sector, so in relate to that I want to share something which
can drive your attention.
Customer: Yes, you’re right our organisation is named swatch, yes go on.
Me: so, sir, Factors such as a surge in population, economic development, and continued
urbanization, as well as the growth in per-capita food consumption, have emanated a
global challenge of coping with the rising demand for (renewable) water resources. rapid
urbanization generating enormous pressure on water utilities for quality and continuous
water supply and related services and rapid adoption of advanced technologies for
innovating smart solutions to cater to the growing water industry challenges.
Customer: Yes, that’s totally agreed.

Me: so, sir as we all know that while processing the RO water lot of water gets wasted
in that process which require major focus and moreover it is require to maintain the
water table of a particular area so that it requires less effort in extraction of water.
We provide service like Water resource information and management systems •
Reservoir operations • Water budgeting and conservation planning • Canal irrigation
management • Crop planning • State water allocation planning • Interbasin transfers
And all the information is AI based and cloud based so sir you can definitely check
this system it will surely be beneficial for the company.
Customer: Wow really that’s great thank you for your support, I will surely let you know
my decision at the earliest.
Me: we look forward to serve you our best sir.
Sales Pitch:
Situation:
The situation is that I am working on this sales project in which I have to sell the water
resource management system to the one water industry which supply packaged
drinking water to the users living in the urban areas.
Me: Good morning, sir nice to meet you I am Ankush, an employee from Vassar Labs
can I have your 2 minutes?
Customer: Good morning, yes sure.

Me: Sir from our records we assume you manage a water supply organisation which
supply water to the urban sector, so in relate to that I want to share something which
can drive your attention.
Customer: Yes, you’re right our organisation is named swatch, yes go on.
Me: so, sir, Factors such as a surge in population, economic development, and continued
urbanization, as well as the growth in per-capita food consumption, have emanated a
global challenge of coping with the rising demand for (renewable) water resources. rapid
urbanization generating enormous pressure on water utilities for quality and continuous
water supply and related services and rapid adoption of advanced technologies for
innovating smart solutions to cater to the growing water industry challenges.
Customer: Yes, that’s totally agreed.

Me: so, sir as we all know that while processing the RO water lot of water gets wasted
in that process which require major focus and moreover it is require to maintain the
water table of a particular area so that it requires less effort in extraction of water.
We provide service like Water resource information and management systems •
Reservoir operations • Water budgeting and conservation planning • Canal irrigation
management • Crop planning • State water allocation planning • Interbasin transfers
And all the information is AI based and cloud based so sir you can definitely check
this system it will surely be beneficial for the company.
Customer: Wow really that’s great thank you for your support, I will surely let you know
my decision at the earliest.
Me: we look forward to serve you our best sir.

PPT for sales Pitch: