Marketing Plan For Selling Product Both Online &

Traditional Marketing

Marketing plan efforts by further defining product through

 Packaging
 Branding
 Product positioning.

Creative Packaging : Creative packaging is an important component to marketing plan that captures the
overall look and feel of your product. Your cosmetics packaging also can go a long way in branding your
business. Etsy, a website where small business owners can sell handmade products including cosmetics,
emphasizes the importance of creative packaging to make the most of your sales potential. Use
innovative materials such as wood, recycled cardboard, lace or velvet. Add lots of layers and
embellished details such as ribbons, flaps, buttons or fabric cords. Always include your logo on package
designs and, if the package warrants it, company information such as your website or phone number.

Branding : As you continue to define your marketing directives, branding naturally comes into play.
Branding is the emotion behind your product -- in essence, it’s the consumer’s perception and feeling
toward your brand. Give thought to your brand personality, a concept that Besame Cosmetics creator
Gabriela Hernandez defines as “one of the main points of difference in the product landscape.” She adds
that “a memorable [personality] is key to making the brand stick in the consumer's mind.” Brand
personality includes the look and feel of your business, a moral standing, a temperament and a physical
appearance. For example, if you intend to market your cosmetic product as a fashion-forward, trendy
brand, your marketing collateral should make good use ofcolor and design that appeals to a younger
demographic with smells and textures that are light and airy. Launching a luxury product aimed at an
older demographic should have atraditional, opulent feel with richer fragrancesand a thicker, fuller
texture. These factors lead to your cosmetic brand personality, an essential component that leads to
product positioning in the marketplace.

Product Positioning : Take your marketing directives a step further by zeroing in on your core
demographic and marketing to them. Small businesses can work to fully understand their core
customersby using online marketing tools like Google Analytics, an interactive tool that details how your
website is being used, including incoming search terms. For instance, the search “best oil-free face wash
for acne” would likely identify a younger audience, while the keyword “hyaluronic acid night
moisturizer” may indicate a mature demographic. Knowing who is buying each product of your
cosmetics line opens the door to highly-effective, segmented advertising -- an essential component to
your overall marketing plan.
 Marketing Plan For Selling Cosmetics Product Online
Marketing

7 key components of a online marketing plan

1. Website design : As the face of company website design needs to be professional, clean and
easy for all visitor to navigate.

2. Blog : Statistically company that blog get 55% more visitor to their website than company that
don't blog.Therefore website should include an integrated blog whice helps provide customers
with useful, relevant information.

3. Search engine ooptimisation : Many potential customer start at the search engine when they
need what you sell. To be found you must use search engine optimisation techniques to help
your website, blog and social media account rank high in search engine.

4. Paid ads : A online marketing plan is incomplete without the investment in paid ads. In today's
landscape visibility is key. Organic search is very valuable but paid ads such as google adwords
display ads is crucial in gaining exposure in search result.

5. Email marketing : Because you can't always keep your website on people's mind, email
marketing is great way to stay infront of customers

6. Social media presence : Consumer utilise social channels to express their opinions, learn about
new product and engage with brands and key influencers.You must ensure that you also acyive
on these channels and be aware of what consumer are talking about inorder to address their
need directly.

7. Analytics : Measuring the resuwand trends of your website, blogs, email campaigns, search
enging and social media reach plays a crucial role in any online marketing plan. This availability
of data is key to maximising your return on investment.
 Marketing Plan For Selling Cosmetics Product
Traditional Marketing
Traditiona marketing much costing than online marketing. We can identify some traditional marketing
keys below here :

 Broadcast : Television and radio are traditional avenues still widely used. Broadcast marketing
reaches a large audience within a limited period of time. Television advertisementsalso bring
authenticity and realism to a product as peoplecan see how the product works. However,
broadcast messages have a shorter lifespan compared with printedmessages. Additionally,
marketing through television andradio is costlier, compared with other forms of traditional
marketing.
 Ditect mail : Direct-mail marketing creates awareness of a product through postcards,
brochures, letters and fliers sent through mail. Direct mail is called a targeted type of marketing
strategy because information is sent to a specific target market. However, direct-mail marketing
can be expensive as a business incurs design and printing costs as well as postage expenses to
reach its target.
 Print advertising : includes advertising products and services through newspapers and
magazines. Print marketing is both a mass-marketing and niche-marketingstrategy. As a mass-
marketing strategy, printed advertisements reach different classes of people, who might or
might not have an interest in the product. In magazines, print marketing reaches out to the
niche market that reads the magazine, such as women, fathers,teens or car lovers.
 Face to face meeting : Getting out and meeting potential clients face to face, then working hard
to build relationships with them, still yields the highest returnsfor us. Most of our customers are
referrals from existing clients, investors and other service providers in our ecosystem. I spend a
significantportion of each day meeting people, networking, following up with old contacts, and
checking in with clients.
 Networking : Old-fashioned networking is the oldest form of marketing, but it’s super powerful.
Conferences are a really great traditional marketing method because you can meet influencers,
potential partners and clients, and existing clients.
 Public relation effort : Our experience has proven that relationships and communication still
matter. Recently, I’ve noticed a high return on the relationships we’vebuilt through networking
and theexposure we’ve received from our public relations efforts.