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Aarm PSX Lesson 3
Aarm PSX Lesson 3
By
I f you already know about mutual funds, stocks, and bonds, great. But if you
think CDs only play music, and the ETF is a government agency, please don’t
skip this chapter. All five of these popular investment types
warrant a place in the average investor’s portfolio.
Stocks
Common stocks provide investors with an ownership interest in a company.
Shares of stock represent company equity and are often called just that,
equities. As discussed in Chapter 2, investors can buy and sell stocks on
exchanges—entities that exist mostly to create a marketplace for the shares.
Stocks trade constantly during business hours—9:30 a.m. to 4.00 p.m. Eastern
time most weekdays—with prices changing from second to second.
As the value of a company rises and falls, so does the value of an investor’s
stock. Over the long haul, stock prices tend to rise when companies increase
their sales and profits. But in the short term, stocks can gyrate, moved by
things like overall economic trends, news from rival companies, government
action, and a host of other factors.
For example, at the end of August 2013, Microsoft shares sold for $33.40,
with about 8.44 billion shares outstanding. If you multiply the number of
shares by the per-share price you get $282 billion—the stock’s market
capitalization, often abbreviated to market cap. An investor who purchases
50 shares of Microsoft for roughly $1,670 would own a tiny fraction of one
of the world’s largest companies. When more people wish to buy a certain
stock than to sell it, prices tend to rise. As any economics textbook will tell
you, when products become scarce and the demand for them increases,
prices often increase in response. The stock market won’t run out of
Microsoft shares should they become popular for any reason, but
when buyers outnumber sellers, the disparity creates scarcity and drives the
price up. The same principle applies on the downside—where an excess of
shares and a dearth of buyers leads to falling prices.
Stock-price movements illustrate the importance of the market—the
importance of you, the investor—because markets set stock values. The
World Bank estimated the value of all U.S. companies’ stock at $18.7 trillion
at the end of 2012—more than five times the value of companies in each of
the next-largest markets, China and Japan. With more than 5,000 U.S.
companies trading their stock—not to mention hundreds of foreign
companies with stocks that trade in this country—equity investors can tap
into just about any facet of the economy.
Not all stocks behave the same way, which means they can play different
roles in your portfolio. Here are some classifications every stock investor
should understand:
Value stocks. Investors tend to set values for stocks relative to their
earnings (or sales, or cash flows, etc). If a stock that earned $100
million over the last year trades at 10 times earnings, its market cap
is 10 times $100 million, or $1 billion. In most cases, investors focus
on per-share numbers. For example, if the company earning $100
million has 100 million shares outstanding, it earns $1 per share. A
price/earnings ratio of 10 prices the stock at $10 per share. Many
academic studies have shown that stocks with low price/earnings
ratios relative to the rest of the market tend to outperform. Value-
oriented investors gravitate toward value stocks—companies that
trade at a discount relative to their earnings or some other
operating statistic.