11

SENIOR HIGH SCHOOL (CORE)

2nd Semester Quarter 3
Module 1: How Communication is Influenced by
Media and Information

Media and Information Literacy

Senior High School (Core)
2nd Semester Quarter 3 – Module 1: How Communication is Influenced
by Media and Information

Republic Act 8293, section 176 states that: No copyright shall

subsist in any work of the Government of the Philippines. However, prior
approval of the government agency or office wherein the work is created
shall be necessary for exploitation of such work for profit. Such agency or
office may, among other things, impose as a condition the payment of
royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos,
brand names, trademarks, etc.) included in this book are owned by their
respective copyright holders. Every effort has been exerted to locate and
seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership
over them.
Regional Director: Gilbert T. Sadsad
Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Writers: Ailen S. Laguda, Alvin D. Laban, Isagani E. Nazarrea

Editors:

Reviewers:

Illustrator:

Layout Artist:
Introduction

Welcome to this self-learning module: How Communication is

Influenced by Media and Information. In accomplishing this learning
material, you have to take first the pre-test, and you are tasked to study the
learning activities and perform the various practice tasks 1, 2 and 3. After
doing so, you may take the post- test to determine the knowledge and skills
you gained from this lesson. To enhance your competence, you have also to
accomplish your assignment found in this module. Thank you and
Goodluck!
Objective: After completing the module, you should be able to…

1. Describe how communication is influenced by media and information

technologies
2. Perform communication
3. Choose the appropriate medium of communication

Vocabulary List
To have a better understanding of the lesson presented in this
module, you should be familiar with the following terms:

affect v. have an effect on; make a difference to

analog adj. relating to or using signals or information represented by a
continuously variable physical quantity such as spatial position, voltage,
etc.
broadcast v. transmit (a program or some information) by radio or television
channel n. a means of access for a thing, a communication, or an idea
communication n. the imparting or exchanging of information between the
transmitter (source) and receiver.
convenience n. the state of being able to proceed with something with little
effort or difficulty.
digital adj. expressed as series of the digits 0 and 1, typically represented by
values of a physical quantity such as voltage or magnetic polarization.
emoticon n. emoji; smiley; a representation of a facial expression such as:-)
(representing a smile), formed by various combinations of keyboard
characters and used to convey the writer's feelings or intended tone
evolution n. the gradual development of something, especially from a simple
to a more complex form
influence n. the capacity to have an effect on the character, development, or
behaviour of someone or something, or the effect itself
information n. stimuli that has meaning in some context for its receiver
internet n. a global computer network providing a variety of information and
communication facilities, consisting of interconnected networks using
standardized communication protocols
gesture n. a movement of part of the body, especially a hand or the head, to
express an idea or meaning
media n. the means of transfer of information
receiver n. a piece of radio or television apparatus that detects broadcast
signals and converts them into visible or audible form
source n. a place, person, or thing from which something comes or can be
obtained
speed n. the rate at which someone or something is able to move or operate.
technology n. the application of scientific knowledge for practical purposes,
especially in industry.
transmitter n. a set of equipment used to generate and transmit
electromagnetic waves carrying messages or signals, especially those of
radio or television; a person or thing that transmits something.
verbal adj. relating to or in the form of words
visual adj. relating to seeing or sight
written adj. in writing form
World Wide Web n. an information system on the Internet which allows
documents to be connected to other documents by hypertext links, enabling
the user to search for information by moving from one document to another
Pretest
Direction: Read the questions carefully and select the best answer by
writing only the letter of your choice on a separate sheet of paper.
1. Which of the following is a broadcast media?
A. Philippine Daily Inquirer C. DZMM Teleradyo Online
B. Manila Bulletin D. GMA Channel 7
2. ____ is a piece of radio or television apparatus that detects broadcast
signals and converts them into visible or audible form.
A. media C. transmitter
B. receiver D. channel
3. Which of these does NOT belong?
A. Messenger C. Youtube
B. Twitter D. Facebook
4. Which is not a medium of communication?
A. shortwave B. medium wave C internet D. digital
5. Current communication methods can be done in multi-mode thru
the use of ___?
A. media B. Youtube C. internet D. computer
6. Which is not a part of communication process?
A. media B. receiver C. source D. speed
7. Which of these devices can NOT send a successful email?
A. mobile phone B. Xbox C. laptop D. workstation
8. Which of these is NOT a consideration in communicating?
A. status B. privacy C. security D. intent
9. _____ is the consideration for the least effort and time to send
information to intended recipient.
A. intent B. cost C. convenience D. status
10. Which of these uses a verbal mode of communication only?
A. newspaper C. Twitter
B. broadcast radio station D. Messenger
Learning Activities
To Read:
Communication Media and Information
In this lesson, you will learn how media and information technology
has affected communication in everyone’s lives. What are its effects on face
to face communication and how it has affected us? Technology has also
impacted us positively and negatively in our daily life communication. Before
the evolution of technology, humans were more focused on their goals, we
were more productive due to lack of distractions, we were composed to be of
creative nature due to lack of luxury of information, life was slow, the
competition was small due to lack of communication gap among people and
business. The communication was not so fast and destructive and it was not
viral.

But, technology speeds up communication between people.

Technology provided convenience and enable people to use more than one
method of communication simultaneously.
By definition, communication is giving or gaining information by
speaking, reading writings or discerning non-verbal messages such as
gestures and images. By these we need supplying facts whenever we
communicate with others. In simple matter like telling your friends what
happened to you, we converse with others by communicating. It serves as
our connection with each other. Communication is not just by talking; it can
be in other different terms also, like sign language or writing.
Mode of communication:
Verbal - communicating by voice, by talking
Non-Verbal - by movements, gestures
Written - in a piece of paper or material
Visual - using pictures or any other things that will visually represent what
a person is communicating
Since time immemorial, doing communication can be effective only if it
complies with the process. The generation of information pass on through
the channel to the recipient. This practice had been there since mankind
learn to converse. And, as people advances the way we communicate with
our fellowmen, media and technology goes with it too. Even at the advent of
computers, we also use computers in communication to our advantage.
Parts of communication process
1. Source or sender. It is where the information emanates. When using
technology this is the transmitter.
 2. Recipient or receiver. The person that gets the information relayed.
The device that reproduce the signal back to analog form so man can
understand.
3. Information. Facts provided or learned about something or someone;
What is being conveyed in a communication
4. Channel. It is a passageway, the medium of access for a thing, a
communication, or an idea

Communication Flow

Illustration of
transmitter – medium - receiver

transmitter ➔ medium (channel, application) ➔ receiver

One-way. The information emanates from the source and goes to the
receiver. And the information flow ends there.
 Illustration of
transmitter – medium – receiver – response - cycle

transmitter ➔ medium (channel, application) ➔ receiver

Conversation. The information originates from the source, goes to the

receiver and the roles of the former and the latter inverts as the
communication goes. The flow of information exchange goes to and from
both ends of the communication.
Popular form of communication, technology and its medium of
conveyance of information.

One-way (Channel) Media Mode

newspaper broadsheet print written, visual

tabloids broadsheet print written, visual
broadcast radio station shortwave, medium wave, verbal
frequency - modulated radio
frequency signal
broadcast tv station frequency - modulated radio verbal, non-verbal,
frequency signal visual
facsimile (fax) machine microwave radio frequency written, visual
signal
Yahoo mail (email) internet, personal computer written, visual
 unit or internet-capable
mobile device
Youtube (video internet, personal computer verbal, non-verbal,
streaming) unit or internet-capable visual
mobile device

Conversation (Channel) Media Mode

online radio station internet, personal computer verbal, non-verbal,

unit or internet-capable
mobile device
online tv station internet, personal computer
unit or internet-capable
mobile device
Messenger (text chat, internet, personal computer
phone chat, video chat) unit or internet-capable
mobile
Facebook internet, personal computer
unit or internet-capable
mobile device
Twitter internet, personal computer
unit or internet-capable
mobile
Instagram internet, personal computer
unit or internet-capable
mobile device
visual
verbal, non-verbal,
visual
written, verbal,
non-verbal, visual
written, verbal,
non-verbal, visual
written, verbal,
non-verbal, visual
written, non-
verbal, visual

Communication can be affected by external factors or from the

environment. Like news, it is changing and requires the support of facts and
information. And therefore, is affected by:
Media. The media makes communicating a lot easier than before; there is
internet present today which enables chatting with friends and families
through phone screens and personal computers. It greatly affected the
distribution of information; it widened the range in just a short time. There
are also the TV Networks, radios, that broadcasts or communicates with a
large number of people. Newspapers, journals, tabloids and the likes are
another form of communication media and have their own genre of
communication.
Information. It is the supply of communication; it makes talking and
sharing opinion with others much more meaningful specially when
answered with sense. Information is what we talk about, even the mere
thing that you inform your parents that you are going to come home late via
phone call or chat is giving out information.
 You see, these two things mentioned greatly affect communication in
many ways. But it helps for a greater cause, we people find the best ways to
reach our loved ones and any other people on that matter. For we want to
make things easier and less of a hassle so people invent ways through
technology to improve communication.
Now people can use email, social media, chat messengers, video
conferencing, video calls, images, videos, symbols, diagrams, charts,
emoticons, etc. for communication.

Radio and tv stations can now be heard or see through the mobile
phones and personal computer units too courtesy of the world wide web.
Even station from the remotest place on Earth can be ‘tuned’ as long as
internet signal is available. Not to fail to mention that newspapers and the
likes too are now in the same bandwagon with the broadcast media.

With all of these technology available to anyone, all they can is to

consider which one is appropriate to use for communicating. To avoid
getting into trouble communicating using todays technology and media, we
should consider the these.

1. Intent
Objectives of doing the communication vary from as simple as
letting someone know your current location to reminding your
parents for the next family vacation plans.
2. Receiver
The ability to get, use, understand, and respond if need be the
information sent in least possible time is the worry here.
3. Privacy
Sender’s and the receiver’s privacy must not be compromised at
the expense of communication at any time. Overlooked, will be a
great mistake on the part of the leaking party. Sending someone’s
pictures, screengrabs of conversation, recorded audio or video
clips, and the likes always pose intrusion to privacy concerns.
4. Security
The idea of losing material things of value, or bodily harm that can
be inflicted to both sender and receiver are the concern of security
in a communication. Ordinary images or clips during the exchange
of communication may pose nothing to just anybody but many
details can be derived from it by a con man. Having a Siberian
Huskies dog in a picture may mean the person is in a middle class
family, that the person can be exploited to pay ransom. Giving
details such as residence address or telephone number can be
used to manipulate against just anybody. Unscrupulous persons
may use it ranging from just a simple name dropping to terroristic
acts attribution and blackmail. Electronic details such as mobile
number, atm number, etc. can be exploited as many times as can
be.
5. Convenience
Least effort and time to send information to intended recipient. Or,
the adeptness in sending out the communication is the concern of
convenience.
6. Cost
Sending the information with the least possible expense on the part
of the source is one good reason why that medium is used for the
communication.
PRACTICE TASK 1
Objective: In this task, you should be able to…
1. Describe how communication is influenced by media and information
technologies
2. Perform communication
3. Choose the appropriate medium of communication

Direction: This is individually performed. Using any means available

currently at your disposal. Make a short message of your liking and relay it
to anybody. Mind the response of the individual/group you communicated
with. Take note of the interaction. Answer the questions below using a
separate sheet of paper. Do not fail to submit output to the teacher.
1. What communication mode have you just performed?  written
 verbal  non-verbal  visual
2. What consideration weighed much for you to decide using that
particular mode of communication?  receiver  privacy 
security  convenience  intent  cost  others _______________
3. What was your message?
________________________________________________________________
What was the response?
________________________________________________________________
4. Why did you not use facsimile machine to communicate with
the person?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
5. Why did you use that medium of communication?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
PRACTICE TASK 2
Objective: In this task, you should be able to…
1. Describe how communication is influenced by media and information
technologies
2. Perform communication
3. Choose the appropriate medium of communication

Direction: This is individually performed. Using any means available

currently at your disposal. Send a communication (using the image provided
by your teacher for this activity) to anybody. Mind the response of the
individual/group you communicated with. Take note of the interaction.
Answer the questions below using a separate sheet of paper. Do not fail to
submit output to the teacher.
1. What communication mode have you just performed?  written
 verbal  non-verbal  visual
2. What consideration weighed much for you to decide using that
particular mode of communication?  receiver  privacy 
security  convenience  intent  cost  others _______________
3. What was your message?
________________________________________________________________
What was the response?
________________________________________________________________
4. Why did you not use facsimile machine to communicate with
the person?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
5. Why did you use that medium of communication?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
PT2
PRACTICE TASK 3
Objective: In this task, you should be able to…
1. Describe how communication is influenced by media and information
technologies
2. Perform communication
3. Choose the appropriate medium of communication

Direction: This is individually performed. Using any means available

currently at your disposal. Send a communication (using the text provided
by your teacher for this activity) to anybody. Mind the response of the
individual/group you communicated with. Take note of the interaction.
Answer the questions below using a separate sheet of paper. Do not fail to
submit output to the teacher.
1. What communication mode have you just performed?  written
 verbal  non-verbal  visual
2. What consideration weighed much for you to decide using that
particular mode of communication?  receiver  privacy 
security  convenience  intent  cost  others _______________
3. What was your message?
________________________________________________________________
What was the response?
________________________________________________________________
4. Why did you not use facsimile machine to communicate with
the person?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
5. Why did you use that medium of communication?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
PT3

PUMUNTA KA DITO NGAYON DIN AT GIGIL NA GIGIL AKO SA GINAWA

MO!

HINDI KA DAPAT MAGPAPAKITA SA AKIN

WAG KA NG PUMUNTA SA BAHAY KO

syempre, dapat nandito ka para okey

POST TEST
Direction: Read the questions carefully and select the best answer by
writing only the letter of your choice on a separate sheet of paper.
1. Which is not a part of communication process?
A. media B. status C. source D. receiver
2. ____ is the person or thing that generates information to
communicate.
A. media C. transmitter
B. receiver D. channel
3. Which of these is NOT a consideration in communicating?
A. security B. privacy C. presentation D. intent
4. Which of these does NOT belong?
A. Youtube C. Messenger
B. Twitter D. Facebook
5. Which is not a medium of communication?
A. shortwave B. analog C internet D. medium wave
6. Current communication methods can be done in multi-mode thru
the use of ___?
A. internet B. Youtube C. mobile phone D. computer
7. Which of the following is a broadcast media?
A. Philippine Daily Inquirer C. GMA Channel 7
B. Manila Bulletin D. DZMM Teleradyo Online
8. Which of these devices can NOT send a successful email?
A. mobile phone B. laptop C. Xbox D. workstation
9. _____ is the consideration for the least effort and time to send
information to intended recipient.
A. convenience B. cost C. intent D. status
10. Which of these uses a verbal mode of communication only?
A. newspaper C. Twitter
B. broadcast radio station D. Messenger
ASSIGNMENT
Direction: Answer the questions provided. Write your answer in your
notebooks.

1. What is media literacy

2. What is information literacy?
3. What is technology literacy?
4. What are the similarities between media, information, and technology
literacy?
 References

• https://Google.com/ Search
• https://www.indeed.com/career-advice/career-
development/types-of-communication
ANSWER KEY

Pretest Post test

1. D 1. B
2. B 2. C
3. C 3. C
4. D 4. A
5. C 5. B
6. D 6. A
7. B 7. C
8. A 8. C
9. C 9. A
10. B 10. B