Professional Documents
Culture Documents
Component - I Role Name Affiliation
Component - I Role Name Affiliation
Module Code and Name: H12EE01 Extension Education: Meaning, Definition, Scope and
Importance
Name of the Content Writer: Dr. Basavaprabhu V. Jirli
Component – I
When we come across the term “Extension” first and foremost thing coming to our mind
is it is like “Ravindrapuri Extension” or “Rajaji Nagar Extension”, electric wire “Extension Box”
nowadays in the language of computers there is a ‘file extension’ also. Is it the thing that we will
be discussing throughout this lecture? NO, the term Extension has its roots in Latin word ‘Ex’
means out and ‘Tensio’ means stretch, put together we can say that taking anything out of the
four walls of source institution is termed as extension. There is one more term suffixing
extension is education. Collectively we come across the term ‘extension education’. Then what is
this education? Education is the process of bringing desirable changes into the behavior of
human beings. Then next question arises is what is desired? The desired changes are change in
knowledge; change in skill and change in attitude. Then the question remains is what is extension
education? The general perception regarding education is if we acquire education, then it will get
a degree or diploma etc. we try to identify it as part or type of formal education. Extension
education is that type of education, which will not produce any degree/diploma etc but interested
in changing the behavior of people.
The concept of extension was instigated in United Kingdom around the year 1840 for
taking the outcomes of research conducted in various fields of science in Universities. The
scientists involved in research were curious to share their research outcomes with the community
in a way the common man can understand. It was popular exercise among the communities.
Later the concept moved to United States of America, and took the shape of service along with
the educating communities. Rest of the world followed the suite in subsequent years. In this
context we can say that Extension is one of the youngest sciences which has history of about 175
years. In Indian context even though the concept of extension prevailed with civilization of
human race, formally it was not recognized as ‘Extension service’ or ‘Extension education’.
Similar services were available to the communities by the members of society, but not under the
banner of extension. Over a period of time the concept was accepted by society and extension
was developed as a profession and a discipline.
The term extension education has different connotations in different countries. In United
States of America, Extension means Education, they believe in providing education, so that
extension service is automatically taken care of. In United Kingdom extension means, Advisory
work. In case of Germany it means enlightenment. While in France extension means
“Vulgarisation” with a meaning lighting the pathway. An Austrian understands extension as
furthering, means taking things ahead while in Spain it is capacitation, meaning capacity
Paper Code and Title: H12EE Extension Education
Module Code and Name: H12EE01 Extension Education: Meaning, Definition, Scope and
Importance
Name of the Content Writer: Dr. Basavaprabhu V. Jirli
building of people. In Dutch extension means “Voorlitching” means simplifying the complex
message for the benefit of common man. In Korea it is rural guidance, but in Malaysia it is
showing torch. The countries have made their efforts to put meaning in their own way but the
crux of these meanings is all these nations leaves the responsibility of outcomes of extension
process to the end users but in case of India the term extension education is largely understood as
“Transfer of Technology”. Wherein the extension service provider retains the responsibility of
transferring the technology rather than end user. If the technology has not reached anybody
means it is not transferred by extension agency. Hence largely we can understand the meaning of
extension education as “Reaching the unreached and constantly enriching the reached”
Both these processes viz., reaching the unreached and constantly enriching the reached
are done by extension professionals. The process of reaching the unreached is largely done by
the extension service providers or field extension professionals. The process of constantly
enriching the reached is being done by extension educators or centre extensionists. These are the
two levels extension education operates.
Now coming to more holistic understanding of the concept of extension education. The
available definitions of extension education can largely be classified into two groups as we have
made efforts to understand levels of extension.
synthesized with useful technology which are technically profitable, economically feasible and
socially viable and specially focusing on the addressing the problems of adults and youth.
This is how extension operates at two levels one to provide education and other to
provide service.
It is evident from the discussion that extension is an educational activity as well as service and it
is for all. Basically extension helps people to help themselves. Extension believes in working
with groups of people rather than working for the people. Extension believes in teaching people
learning by doing and seeing is believing. Essentially it is a two way channel. Extension is a
living relationship between people and extension workers. Extension education is a continuous
Paper Code and Title: H12EE Extension Education
Module Code and Name: H12EE01 Extension Education: Meaning, Definition, Scope and
Importance
Name of the Content Writer: Dr. Basavaprabhu V. Jirli
process in which both teacher and learner contribute and gain. Ultimately we can understand
extension as a science of making people innovative.
2. Enhancing efficiency in marketing, distribution and utilization: at this juncture the first
question comes to the mind is what is the role of extension in marketing? There are two aspects
that we need to look into. First organizing people into groups and second one providing
appropriate information regarding issues associated with marketing. Looking into typical nature
of Indian agriculture in general and various production systems in particular, it can be concluded
that extension has a dominant role to play in enhancing efficiency in marketing, distribution and
utilization. If we look into agricultural production and marketing systems, about 80% of the
Paper Code and Title: H12EE Extension Education
Module Code and Name: H12EE01 Extension Education: Meaning, Definition, Scope and
Importance
Name of the Content Writer: Dr. Basavaprabhu V. Jirli
production and marketing units are small and marginal. With their limited units of production,
small and marginal producers lack bargaining power in marketing of their produce. If you don’t
bargain, you won’t get better price in the market, then the chain reaction continues. Then what is
the way out? the way out is organizing small and marginal producers into groups. This particular
effort has seen many ramifications over a period of time. Whenever people (small and marginal
producers) have organized themselves there is change in socio economic status of people.
Extension is playing the role of binding force behind organizing people into groups. The
organized efforts started with concept of cotton cooperative marketing societies in 1904 and
current extension approach is organisisng small and marginal producers into group as “Producer
company”. Producer Company is an innovation brought by amending the companies act in 2005.
But during this journey of more than a century the crux of modus operandi remained same, i.e.,
people should come together to envisage change. The outcome of the change is termed as
development, and extension has a role to play in development
3. Conservation, development and use of natural resources. The natural resources are the part and
parcel of nature. Many of natural resources are non-renewable in nature. What is the role of
extension in conservation, development and use? Had we understood the importance of natural
resources, it would not have given the scope for extension. Then how to address the issue? The
way out is extension, what and how it will do it? Extension has its own way of bringing people
together and addressing the issue. May it be Operational Research project, Lab to Land
programme, watershed approach, participatory approach etc., are some to quote here.
4. Management on the farm in the home: Extension plays a key role in identifying a place for
everyone and putting everything in its place. This is what precisely management is. Clients of
extension are constantly in search of information regarding the inputs for management of
resources. May it be human, financial or material, it needs a skilled manager. Extension has
potential of translating individuals into managers. Once the managerial skills are acquired by
individuals, purpose of extension is achieved. Hence there is lot of scope in this direction.
5. Family living: Of the five basic social institutions we study in sociology, the primary social
institution is family. It provides base for all processes. The extension inputs target each and
every individual in a family. The principle of extension “Whole family approach” clearly spells
out the role of family and involvement of family in extension services. The definition of
extension also emphasizes on addressing the problems of adults and youth, which covers the
entire family. The discipline home science has a great role to play in family living. The issues
addressed in human development lead to better family living and through which achieve the
objectives of extension.
6. Youth Development: The most productive phase of life, needs to be nurtured properly for
achieving long term objectives. If the phase of life is productive, then, the entire life will be
Paper Code and Title: H12EE Extension Education
Module Code and Name: H12EE01 Extension Education: Meaning, Definition, Scope and
Importance
Name of the Content Writer: Dr. Basavaprabhu V. Jirli
productive. Hence catching the phase is very important. Extension approaches, principles and
definitions pay special attention to youth.
7. Leadership development: when we come across the term leader, the first and foremost picture
comes into mind is ‘Political leader’, and we reserve our expressions for political leadership. Is it
the connotation extension is going to promote? No, lets understand the concept of leadership. It
is not limited to only political leadership. There are various types of leadership viz., professional
leader, religious leader, opinion leader, prominent talent leader etc. What makes you a leader? A
quality lying within you makes you leader. The only thing is you need to identify the quality that
is lying within you. If you are not able to identify the quality of yours, extension plays a key role
in this direction. Extension helps you to identify the quality lying within you, which can make
you a leader. There are methodologies of identification of leader for taking up extension services.
8. Community development: As per the definition of Food and Agriculture Organisation (FAO)
Community development is possible only when governmental efforts are supported by peoples
efforts. It means it’s just like a simple chemical equation, when governmental efforts are clubbed
with peoples cooperation the outcome is development. There is definite role of extension here.
Governmental efforts are as a part of governmental policies, extension play a key role in
formulation of policies. Also extension has role in ensuring peoples cooperation is making policy
initiatives a reality.
9. Public affairs: every common man has to deal with many public affairs in a day today life. To
deal with each issue, needs professional skills. May it be information regarding the governmental
schemes or information related to technology etc. Gathering information is only one aspect of
management of public affairs. The most important thing is getting its benefits. Is an individual
ready to get the benefits of programmes of the institutions? As per the records available there are
about 160 programmes/schemes going on related to agriculture and allied sciences. But how
many are aware of these 160+ schemes, and how many are really getting the real benefits of the
schemes? I am sure it’s a billion dollar question still waiting for appropriate satisfactory answer.
Under such circumstances’ we can feel the role of extension education. How it is making people
aware of the schemes and becoming a mediating agency in getting the benefits to the people.
According to Adivi Reddy, you cannot apply yesterday’s techniques today and be in the
business of tomorrow. What is that we need to understand out of this phrase? Through this
phrase the author wants to reveal the importance of extension education in our professional life.
We might have been educated in any of our specializations, and we might be good in our
specialization but if we don’t acquire the day today developments in my area of specialization,
nobody will be talking to me in the long run. It applies to every profession. In medical profession
they update knowledge through CME means Continuing Medical Education. In other professions
also we have such facilities in case of agriculture and allied sciences it is Extension Education
which supports regular updating of knowledge of professionals.
Conclusion