TOPIC

A Study to understand the factors that

contribute SAMSUNG to sustain in the Mobile
Market

LITERATURE REVIEW
 Title of Journal Author Year ISSN Interpretation
research name of NO
paper public
ation
The Analysis of International Jung, 2014 133– In building a shared vision, constructing a
Strategic Journal of Sang chul, 142 performance-based people management system,
Management Software and Sang technological development, logistics, marketing and
of Samsung Engineering and chul Jung sales, and cost control methods, Samsung
Electronics Its Applications Electronics employs a number of basic value chain
Company models. Leadership, standardisation of management
systems, commitment to creative tactics and
training, and collaboration with value chain experts
are all factors in the company's transformation
effort's success.

Factors Factors affecting Ryu, Min 2014 0747- The elements that influence application developers'
affecting application Ho 5632 loyalty to mobile platforms are investigated in this
application developers’ research. To do so, the study creates a model based
developers’ on loyalty theory that includes variables that reflect
loyalty to the unique environment of mobile platforms.
mobile Satisfaction is a direct antecedent of application
platforms developers' commitment to a mobile platform,
according to an empirical study done in South Korea.
The findings also suggest that the software
development kit (SDK) quality of a mobile platform is
one of the most critical indicators of application
developers' satisfaction with the platform, as well as
the platform's reputation.

A Study of Analyzing The Tamalero, 2016 279– According to Aaker (1997), a brand is more than just
Samsung Effect of Brand F., & 291 a name, logo, or design for a product; it is a
Galaxy Personality and Tumiwa, protracted process of thought that links to a
Smartphone). Brand Experience J. R. company's existence and survival, which
Jurnal EMBA, on Customer necessitates strategic management. Brand
4(5) Loyalty personalities are human traits that are linked with
customers and reflect the four elements of
competence, sincerity, excitement, and
sophistication.

Scope of International Ahamed, 2017 2394- India is experiencing rapid urbanisation and
mobile health Journal Of Farhad 6032 population growth at the moment. The present
in Indian Community health-care facilities and people are unable to meet
health care Medicine And the population's health-care requirements. As a
system Public Health 4(4) result, the country is experiencing a demand-supply
deficit. The inaccessibility of secondary and tertiary
government health services, as well as the improper
functioning of three tier health care delivery, are the
 other key roadblocks to effective health care
utilisation. Technological interventions such as tele-
consultation attempted to address the situation on a
continual basis, but with limited success. Other
technical advances, such as mobile-based
interventions (mHealth), have also emerged. The use
of telecommunication and multimedia technologies
in conjunction with mobile and wireless healthcare
delivery systems is referred to as mHealth.
The High- SSRN Electronic Singh, 2013 1556- This article investigates Samsung's marketing
Quality Low- Journal Deepesh 5068 methods. India has the potential to be a lucrative
Price Business market for the mobile phone sector. Every mobile
Strategy of operator considers India to have 900 million mobile
Samsung subscribers. However, India's per capita income is
Mobile in extremely low. As a result, a company that produces
Penetrating low-cost mobile phones with a variety of features
Competitive can only dominate the market. Indians prefer to pay
Market of less for better quality. The studies evaluate and
India contrast the quality, features, and prices of Samsung
and Nokia. According to secondary data, Samsung is
the market leader in the mobile phone market.
Samsung's revenue and market share have both
increased. This will assist Samsung in becoming
India's next mobile industry leader.

CONSUMER Jurnal EMBA, Limbonga 2014 218– According to Munnuka (2008), perception is the first
PERCEPTION, 2(1) n, M. Y 223 and embedded impression supplied by an individual
BRAND customer based on his choice and interpretation of
EXPERIENCE facts to construct a complete picture of the brand
AND that distinguishes it from other product brands.
PURCHASE While Reid et al. (2009: 105) define consumer
INTENTION OF behaviour as "the study of how people's thoughts,
CHINESE feelings, attitudes, beliefs, and patterns of behaviour
MOBILE influence what they buy, when they buy it, and how
PHONES IN they use it,"
MANADO
A Study on the Emerging Trends Mohapatr 2016 105– The study will investigate items introduced in the
Product Life in Management & a, 110 last two years, as well as the company's vision and
Cycle of Information Dibyajyoti ambitions, as well as some of the current issues. The
Samsung Technology investigation will then move on to the marketing mix
Smartphone ’ of Samsung Smartphones in their early phases of
s in India development, in order to acquire a better knowledge
of how Samsung has differentiated itself by utilising
the four marketing mix components to achieve an
advantage over its competitors.

Analysing slow Information Potnis, 2020 15540 Because the use of mobile technology for financial
growth of Technology for Devendra 170 services can help developing countries develop
mobile money Development Dilip . economically, it's vital to look into the barriers to
market in 26(2) using mobile money in places like India, where
India using a adoption is extremely low. This theory-driven,
market exploratory study proposes and tests a rare event
separation logistic regression model for using mobile money
perspective services in India by adopting a market separation
perspective. The presence of a SIM card (temporal
separation), income and bank account ownership
(financial separations), knowledge of mobile money
services (information separation), age and gender
(social separations), and residence location (spatial
separation) all significantly inhibit the use of mobile
money services, according to the analysis of 45,036
responses.

Application of International Baber, 2020 17536 'Masstige' is another term for'mass prestige.'
‘masstige’ Journal of Ruturaj 227 Masstige marketing has grown as a strategic activity
theory and Business and aimed at increasing market penetration and gaining
approaches Emerging Markets a competitive advantage over competitors. The
for the 12(3) article uses Paul's masstige mean index (MMI) to
marketing of calculate Apple, Xiaomi, and Samsung's masstige
smartphone scores (2018). Data was acquired from 613
brands in India respondents from four main cities in central India via
a survey questionnaire. The information was
gathered from owners of Apple, Xiaomi, and
Samsung smartphones. In comparison to Xiaomi and
Samsung, the results showed that Apple, a US brand,
had the greatest masstige score. Gender, income,
and age were also found to have a substantial
impact on brand masstige, brand perception, and
willingness to pay premium prices for smartphone
brands.