Salesforce MFA Mandate

Campaign in a Box (Global)

For partner use only.

Not for customer distribution.

Updated : November, 23 2021

cpl.thalesgroup.com
 How to use this Campaign in a Box?

▌ Salesforce (SFDC) is requiring all of its customers to enable MFA (multi-factor

authentication) to securely access its platforms by February, 1 2022 next year.
▌ Customers who don’t enable appropriate MFA by the deadline will be out of
compliance with their contractual obligations. Salesforce recommends that
customers consult with their legal team to understand the implications.
▌ Thales can secure access to Salesforce and all user apps with ‘Authentication
Everywhere’ for cloud and on-prem apps - making sure that users can securely
access any application, wherever they are, from any device.
We have created this dedicated Salesforce MFA Mandate Campaign for partners to use
immediately.
The aim of the campaign is to both target new customers and existing customers, by
promoting Thales as the worldwide leader in authentication and access management
solutions.
This easy-to-use guide puts the available sales and marketing assets, as well as tips for
supporting your sales efforts – all in one place.
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 Messaging &
Sales Enablement

cpl.thalesgroup.com
 Salesforce MFA Mandate messaging and target audience

▌Authentication Everywhere ▌Target Audience

Thales enables organizations to deploy All new and existing customers
authentication everywhere for cloud
and on-prem apps - making sure that ▌Target Personas
users can securely access any Salesforce system owner
application, wherever they are, from
Salesforce developer
any device.
Salesforce manager / administrator
▌Access Management
Salesforce business application analyst
Thales’ innovative access
management and modern IT director
authentication solutions enforce CISO
authentication across the broadest
range of applications allowing users to
securely access dozens of apps on
their multiple authentication journeys.
View Salesforce MFA Mandate
information page
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 Value Proposition for both new and existing customers
▌Meeting the February, 1 deadline
Thales can help your customers meet
the Salesforce MFA Mandate deadline
and provide secure access to all their
apps and resources with
‘Authentication Everywhere’.
Thales offers the largest selection of
authentication methods with different
form factors and certifications to
support a spectrum of users and work
environments.
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▌The solution: Thales SafeNet Trusted
Access
With its wizard-based template for
SFDC and hundreds of other enterprise
apps, Thales SafeNet Trusted Access
lets users enable a policy in a couple of
minutes – making it fast and easy to
meet the Salesforce MFA Mandate
deadline.
SafeNet Trusted Access enables
organizations to protect enterprise
applications and scale securely in the
cloud with a broad range of
authentication capabilities, while
ensuring security with Smart SSO and
policy-driven access controls.
 Marketing Materials &
Campaign Assets

cpl.thalesgroup.com
 Campaign Objectives and Messaging
▌Campaign Objectives
Enable you to build more pipeline,
opportunities and revenue.
Drive new and existing customers
through the sales journey faster as the
Salesforce MFA Mandate deadline
approaches.
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▌Campaign Messaging
Salesforce is requiring all of its
customers to enable MFA (Multi-factor
Authentication) to securely access its
platforms by February, 1 2022 next
year.
Thales can secure access to
Salesforce and all user apps with
authentication everywhere for cloud
and on-prem apps - making sure that
users can securely access any
application, wherever they are, from
any device.
 How to use the campaign for lead generation

▌Build your campaign using the new Accelerate Campaigns Center

▌What is Accelerate Campaigns?

The Accelerate Campaigns Center enables the execution of personalized marketing
campaigns with simplicity and ease
Empowering partners with greater control over their digital marketing activities, lead
generation efforts and sales pipeline

▌Accelerate Campaigns enables partners to create:

Personalized marketing campaigns
Co-branded marketing collateral
Social content publishing
Effective lead management reporting

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 How to use the campaign for lead generation
▌How to access the new Accelerate
Campaigns Center
Click here to access the campaigns
center and begin building your
Salesforce MFA Mandate Campaign
(Global).
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▌Need more information?
Familiarize yourself with the Accelerate
Campaigns Center by watching our on-
demand webinar, which will introduce you
to the Center
Access our useful Getting Started Guide,
which will provide you with instructions
about how to set-up your profile, so you
can begin exploring the Accelerate
Campaigns Center
If you have any questions about the
Accelerate Campaigns Center, you can
visit our Frequently Asked Questions page,
or contact:
DLAccelerate.Campaigns@thalesgroup.com
 How to use the campaign for lead generation

▌Build your own e-mail marketing campaign

Use the campaign messaging provided to build your own e-mail campaign
Suggested campaign flow:

1 2 3 4 5 6

e-mail #1 Social post #2 e-mail #3 Social post #4 e-mail #5 Sales follow up

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 E-mail #1 suggested content for you to use

▌Subject line and Headline

Are you ready for the Salesforce Multi-factor Authentication Mandate?

▌Main copy
You may have heard that Salesforce is requiring customers to implement Multi-factor
Authentication (MFA) for users logging onto its platforms. The mandate comes into effect on
February, 1 2022.
Using MFA to ensure secure access to Salesforce is a smart move. Given that the vast majority
of data breaches are the result compromised credentials, it makes sense to apply Multi-factor
Authentication to all your apps, not just Salesforce.
Thales Authentication and Access Management solutions help you achieve this quickly and
flexibly by deploying ‘Authentication Everywhere’ for cloud and on-prem apps. This way you
will ensure that users can securely access any application, wherever they are, from any
device.

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 E-mail #1 suggested content for you to use

▌Call to action
To learn more about the Salesforce MFA Mandate and how to meet it, please download our
free Fact Sheet here

▌Campaign asset
Fact Sheet: 10 Things to Know - Are you ready for the SFDC MFA requirements?

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 Social Post #2 suggested content for you to use

▌Subject line and Headline

Are you ready for the Salesforce MFA Mandate?

▌Main copy
With its MFA Mandate, Salesforce clearly recognizes that identity is the new defense
perimeter. Want to know how to implement MFA for Salesforce and plug other authentication
gaps in your environment? This free Fact Sheet gives you what you need to know on the
Salesforce MFA requirement and how best to address it by implementing MFA for Salesforce
and your other cloud apps.

▌Call to action
To learn more about the Salesforce MFA Mandate and how to meet it, please download our
free Fact Sheet here

▌Campaign asset
Fact Sheet: 10 Things to Know - Are you ready for the SFDC MFA requirements?

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 Email #3 suggested content for you to use

▌Subject line and Headline

Don’t forget! Apply MFA to Salesforce today!

▌Main copy
Don’t forget… Salesforce is requiring customers to implement Multi-factor Authentication
(MFA) for users logging onto its platforms. The mandate comes into effect on February, 1 2022.
Good security requires MFA for all of your users when they use any cloud-based or on-prem
app – otherwise you are exposed.
Thales has a pre-integrated interface to Salesforce via its Authentication and Access
Management solutions. Enable a policy in a couple of minutes to meet the February 2022
deadline.

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 Email #3 suggested content for you to use

▌Call to action
To learn more about the Salesforce MFA Mandate and how to meet it, please download our
free Fact Sheet here or contact <insert partner contact information here> today!

▌Campaign asset
Fact Sheet: 10 Things to Know - Are you ready for the SFDC MFA requirements?

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 Social Post #4 suggested content for you to use

▌Subject line and Headline

Apply MFA to Salesforce today!

▌Main copy
According To Anne Neuberger, Deputy National Security Advisor, the use of Multi-factor
Authentication (MFA) could prevent as much as 80-90% of cyber-attacks. Salesforce is clearly
taking this seriously and is requiring customers to use MFA to securely access its platforms by
February, 1 2022. Download this free Fact Sheet that gives the rundown on the Salesforce MFA
requirement and offers guidelines on how MFA can help secure access to all your apps.

▌Call to action
To learn more about the Salesforce MFA Mandate and how to meet it, please download our
free Fact Sheet here

▌Campaign asset
Fact Sheet: 10 Things to Know - Are you ready for the SFDC MFA requirements?

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 Email #5 suggested content for you to use

▌Subject line and Headline

Understanding Salesforce's MFA requirement and how best to meet it

▌Main copy
As of February, 1 2022, Salesforce will be enforcing Multi-factor Authentication (MFA) for
internal employees. Whether you are already using an authentication solution or not, this
Thales on-demand webinar session will provide guidelines on what the Salesforce requirement
is, and how you can best meet it by adopting an ‘Authentication Everywhere’ approach to
your access security.

▌Call to action
To learn more about the Salesforce MFA Mandate and how to meet it, please watch this
Thales on-demand webinar session.

▌Campaign asset
Webinar: Understanding Salesforce's MFA requirement and how best to meet it

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 Content for Distributors

Promote this campaign in your newsletter to your partner community

▌ Subject Line and Headline
Are your customers ready for the Salesforce Multi-factor Authentication Mandate?

▌Main copy
You may have heard that Salesforce is requiring customers to implement Multi-factor
Authentication (MFA) for users logging onto its platforms. The mandate comes into effect on
February, 1 2022.
Thales Authentication and Access Management solutions help your customers achieve
compliance quickly and flexibly by deploying ‘Authentication Everywhere’ for cloud and on-
prem apps. This way your customers will ensure that users can securely access any
application, wherever they are, from any device.
For all our partners, this brings extra value and opportunity to your sales efforts – whether this
be supporting your customers with migrating their applications to the cloud, or meeting
compliance mandates – your customers can rely on Thales and <insert distributor name> to
secure their digital transformation.

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 Content for Distributors - promoting to your partners via e-mail

▌Subject Line and Headline

Are your customers ready for the Salesforce Multi-factor Authentication Mandate?

▌Main copy
You may have heard that Salesforce is requiring customers to implement Multi-factor
Authentication (MFA) for users logging onto its platforms. The mandate comes into effect on
February, 1 2022.
Using MFA to ensure secure access to Salesforce is a smart move. Given that the vast majority
of data breaches are the result compromised credentials, it makes sense to apply Multi-factor
Authentication to all your customers apps, not just Salesforce.
Thales Authentication and Access Management solutions help your customers achieve
compliance quickly and flexibly by deploying ‘Authentication Everywhere’ for cloud and on-
prem apps. This way your customers will ensure that users can securely access any
application, wherever they are, from any device.

19
 Content for Distributors - promoting to your partners via e-mail

▌Call to action
For all our partners, this brings extra value and opportunity to your sales efforts – whether this
be supporting your customers with migrating their applications to the cloud, or meeting
compliance mandates – your customers can rely on Thales and <insert distributor name> to
secure their digital transformation.

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 Additional marketing tools you can use

▌Product brief ▌ Report

Cloud-based Access Management - Gartner: Innovation Insight for Many
SafeNet Trusted Access Flavors of Authentication Token

▌Video ▌Handbook
Thrive with SafeNet Trusted Access Access Management handbook
Thales SafeNet Trusted Access Demo ▌ Webinar
Passwordless Authentication Solutions Thales Trusted Access Summit webinar
by Thales
▌ Case studies
▌White paper
Brother case study
A Comprehensive Guide to
- All case studies here
Authentication Technologies and
Methods

▌Blog
Trick or Treat: The Choice is Yours with
21 Multifactor Authentication
 Questions &
Special Requests
Please contact

DLAccelerate.Campaigns@thalesgroup.com

cpl.thalesgroup.com