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TABLE OF CONTENT
CHAPTER I : INTRODUCTION
1.1 Background of the Study …………………………………………………
CHAPTER V : CLOSING
INTRODUCTION
Discourse analysis is an approach o the analysis of written, vocal, or sign language use,
or any significant semiotic event. The object of discourse analysis (discourse, writing,
conversation, communication event) are variously defined in terms of coherent sequences of
sciences, propositions, speech, or turn-at-talk. Discourse analysis not only study language use
‘beyond sentence boundary’ but also prefer to analyze ‘naturally occurring’ language use, not
invented examples.
Speech-act theory is a subfield of pragmatics. This area of the study is concerned with
the ways in which words can be used not only to present information but also to carry of actions.
It is used in linguistics, psychology, legal and literary theories, and even the development of
artificial intelligence.
Speech act theory was introduced in 1975 by Oxford philosopher J.L Austin in “How to
Do Things With Words” and further developed by American philosopher J.R Searle. It
considers there levels or components of utterances: Illocutionary act (the making of a meaningful
statement, saying something that a hearer understands), illocutionary act (saying something that
causes someone to act), illocutionary speech acts can also be broken down into different families,
grouped together by their intent of usage.
CHAPTER III
RESEARCH METHOD
Speech Act
According to Austin in Isnawati (2015) that when people say or state something, they
also do something or create an act, it is called speech acts. At this time, people can peform an
action physically. The speaker do not need to do the action physically. The utterances said would
be sufficient to perform an action.
From de definition above, the research has conclusion that speech act is the study of
intention speaker meaning when people use the language performing an act.
According to Verceheren in Altikriti (2011) in performing speech acts, there are three
related acts:
1) Locutionary act (or locution) : The particular sense and reference of an utterance.
2) Illocutionary act ( or illocution) : The act performed in, or by virtue of, the performance
of the illocution; and
3) Perlocutionary act (or perlocution) : The act performed by means of what is said.
The object of this research is a form of act illocutionary functions contained in lyric song.
The subject of this research is child milk advertising on television namely lyric song.
1. The writer watched the video and read the script of the lyric song.
2. The writer made a note to identify to know the type of illocutionary act of produced and
dominant illocutionary function produced in the advertising used the lyric song.
3. The writer classified data, choose which include in illocutionary act.
4. The writer analyzed the speech used the lyric song.
3.5 Instrument
1. The data analyzed by using speech act theory from Searle. It could used to identify the
kinds of illocutionary act produced by the lyric song.
CHAPTER IV
4.1 Data
Mamma
Based on the findings, there are five types of illocutuniory acts expressed by
Searle. They are Declarative, Representative, Expressive, Directives, and Commisive. The data
is summarized in the able below.
Table 1
5 Commisive -
4.3 Discussion
Based on the table 3 above, I gets 3 types of illocutionary act, there are
Representative, Expressive and Commisive. First, I have three sentence hat include in
representative there are “That why pediasure has 25 key nutrients”, “To support height,
weight, and natural defense system”, and “Complete nutrition from growth you can be
sorrow”. From the third statement that include representative about we can know that the
phe ediasure have a lot of nutrients, to make our body ideal and also o make our body
strong, so our body can fight the diseases, and microbe. Second, in expressive, I have
sentence “ She may not be eating well”, it means that the speaker give the statement that
express if we do not drink pediasure may be the children not eating well. And the last
part, I have two sentences in commisive. There are “And can become sickly” and “See
improvement in growth”. It means that if we did not drink the milk in the next may be
our body will get sick, and if we have to drink that milk in the future our body can get the
healthy.
4.4 Finding
The writer presented the findings of speech act kinds according to John Searle theory,
especially classified function of illocutionary act.
So, I found the kinds of communication function in illocutionary act used the child milk
advertising on television namely Lyric Song “MAMMA”
5.1 Conclusion
In advertisement one, Bebelac 3: medley you are my everthing that is the product extends
the customer can make their children can reach his dream. After being analyzed, we can
find the illocutionary act of the advertisement are two representatives and one expressive.
In advertisement two, Nutrilon Royal 3: Life is Adventure, the song tell to the viewers
that the child must know how the wild world. We can find one declarative, three
representatives, one expressive, and two commisive.
In the last advertisement, Pediasure: See improvement in growth. This advertisement old
that many benefits in that milk can support the growth of the child. After being analyzed,
we can find the illocutionary acts of the advertisement are three representatives, one
expressive, and two commisive.
Thus, from the data above, not all the illocutionary act using in the advertisement but the
most dominance illocutionary act used by the advertisement are representative and
commisive.
5.2 Question-Answer
The type of act illocutionary of produced in the advertising are representative and
commisive.
The most dominant illocutionary function produced in the advertising is
representative.