Professional Documents
Culture Documents
SERVICE INNOVATION IS A PRODUCT, PROCESS, OR BUSINESS CONCEPT, OR COMBINATIONS THAT HAVE BEEN
ACTIVATED IN THE MARKETPLACE AND PRODUCE NEW PROFITS AND GROWTH FOR THE ORGANIZATION.
SERVICES WITH HIGHER INTERACTIVITY WITH CUSTOMERS PROVIDE INCREASED OPPORTUNITIES FOR
1. COMPANY DESCRIPTION - THIS IS WHERE YOU ELABORATE ON WHAT YOU DO (AND THE PRODUCT OR SERVICE
YOU OFFER), WHO YOU SERVE, AND WHY YOU’RE DIFFERENT (AND BETTER) THAN THE COMPETITORS. THINK OF
THIS SECTION AS AN EXTENDED ELEVATOR PITCH THAT WILL HELP READERS UNDERSTAND THE WHAT AND
WHY OF YOUR BUSINESS. DESCRIBE WHAT YOUR BUSINESS DOES, HOW THAT SATISFIES A NEED IN THE
MARKETPLACE, THE SPECIFIC TYPES OF CUSTOMERS YOU SERVE, AND ANY COMPETITIVE ADVANTAGES THAT
2. MANAGEMENT & OPERATIONS - LAY OUT HOW YOUR COMPANY OPERATES. INCLUDE YOUR ORGANIZATIONAL
EMPLOYEES. EVEN IN VERY SMALL BUSINESSES AND SOLE PROPRIETORSHIPS, YOU SHOULD INCLUDE A
DETAILED DESCRIPTION OF WHO DOES WHAT IN YOUR BUSINESS AND PROVIDE BACKGROUND INFORMATION
3. EXECUTIVE SUMMARY - BEGIN THE DOCUMENT WITH A SYNOPSIS OF THE ENTIRE PLAN. ALTHOUGH IT’S THE
ALWAYS THE FIRST ELEMENT OF A BUSINESS PLAN, THE EXECUTIVE SUMMARY IS WRITTEN LAST. THE ONE-
PAGE EXECUTIVE SUMMARY SHOULD INCLUDE YOUR MISSION STATEMENT, BASICS ABOUT WHEN YOUR
COMPANY WAS FOUNDED AND BY WHOM, A DESCRIPTION OF YOUR PRODUCTS OR SERVICES, HIGHLIGHTS OF
YOUR GROWTH SO FAR, AND A SUMMARY OF HOW YOU WANT THE BUSINESS TO GROW.
What are the advantages of having technology in a business?
3 points
THE BENEFITS OF TECHNOLOGY ARE MANY, AND THAT EXTENDS TO THE BUSINESS WORLD AS WELL, AND HAVE
Give an example of computer software and explain how it affects our lives
3 points
AN EXAMPLE OF THIS IS FACEBOOK SOFTWARE OR MESSENGER, IT HAS A VERY EASY EFFECT ON OUR DAILY
LIVES BECAUSE IT MAKES IT EASIER TO COMMUNICATE JUST BY USING THESE APPS, AND YOU CAN USE IT
ANYWHERE NOW. THIS IS WHAT WE ARE USED TO, AND YOU CAN ALSO SHARE ANY THINGS IN YOUR LIFE
WITHOUT ANY DIFFICULTY AND ITS IMPACT ON OUR LIVES IS VERY IMPORTANT IN COMMUNICATING OTHERS
PROMOTION OF SALES:
ADVERTISING PROMOTES THE SALE OF GOODS AND SERVICES BY INFORMING AND PERSUADING THE PEOPLE TO
BUY THEM. A GOOD ADVERTISING CAMPAIGN HELPS IN WINNING CUSTOMERS AND GENERATING REVENUES.
ADVERTISING HELPS IN THE INTRODUCTION OF NEW PRODUCTS IN THE MARKET. A BUSINESS ENTERPRISE CAN
INTRODUCE ITSELF AND ITS PRODUCTS TO THE PUBLIC THROUGH ADVERTISING. ADVERTISING ENABLES QUICK
PUBLICITY IN THE MARKET.
2. UNDERSTAND WHAT YOU OFFER - AS AN ENTREPRENEUR, YOU NEED TO KNOW WHAT YOU OFFER, AND HOW IT
FITS INTO THE MARKET. WHETHER IT’S A PRODUCT OR A SERVICE, YOU NEED TO KNOW WHERE YOU FIT IN. THAT
MEANS YOU NEED TO KNOW WHEN IT’S TIME TO TWEAK THINGS A LITTLE BIT. THIS ALSO INCLUDES KNOWING
WHETHER YOU ARE HIGH END, MIDDLE OF THE ROAD OR BARGAIN. BEING ABLE TO POSITION YOURSELF AND
THEN ADJUST AS NEEDED IS AN IMPORTANT PART OF ENTREPRENEURSHIP.
3. ACCEPT FAILURES - ACCEPTING YOUR FAILURES IS NOT ONLY IMPORTANT FOR ENTREPRENEURS BUT FOR
EVERYONE. YOU SHOULD BE ABLE TO ACCEPT YOUR FAILURES AND NOT RUN AWAY FROM THEM ACCEPTING
YOUR FAILURES GIVE THE STRENGTH TO CORRECT THEM OR EVEN IMPROVE UPON THEM. YOUR FAILURES
SHOULD NOT BE SOMETHING THAT COULD HOLD YOU BACK BUT SOMETHING THAT YOU COULD LEARN FROM.
EVERYONE FACES FAILURES IN MANY THINGS THEY DO SOME PEOPLE GIVE UP AS THEY FAIL AND OTHERS FACE
THEIR FAILURES AND CORRECT THEM WHERE ARE THE SOME SPECIAL CASES THEY LEARN FROM THEIR
FAILURES CORRECT THEM AND IMPROVE UPON THEM AND KEEP IT IN THEIR MIND SO THAT IT FORBIDS THEM
TO REPEAT THEIR MISTAKE OR MAKE ANOTHER OF THE SAME KIND.
ENTREPRENEURS SERVE AS THE CATALYSTS IN THE PROCESS OF INDUSTRIALIZATION AND ECONOMIC GROWTH.
BREAKTHROUGHS ARE PUT TO ECONOMIC USE BY ENTREPRENEURS. IT IS THE ENTREPRENEUR WHO ORGANIZES
A BUSINESS MODEL - IS OUTLINE OF COMPANY PLANS TO MAKE MONEY WITH ITS PRODUCT AND CUSTOMER,
FOR THE SUCCESSFUL OPERATION OF A BUSINESS, IDENTIFYING REVENUE SOURCES, CUSTOMER BASE,