Apathwayinwhicht

heproductgoesf
rom t
hepr
oducert
ooneormor
eint
ermedi
ari
esbef
orei
t
r
eachestheconsumer.

Sel
ectone:

a.Mar
kupPr
ice

b.Mar
kdownPr
ice

c.I
ndi
rectChannel

d.Di
rectChannel

Quest
ion 
13

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whatar
ethebasi
cmar
ket
-segment
ati
onst
rat
egi
es?

Sel
ectone:

a.Li
fest
yle,
income,
gender

b.Gender
,age,
race

c.Behav
ior
al,
Demogr
aphi
c,
Psy
chogr
aphi
c,andGeogr
aphi
cal

d.Race,
educat
ion,
ethni
cit
y

Quest
ion 
14

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whatdogapssy
mbol
i
zei
naposi
ti
oni
ngmap?

Sel
ectone:

a.Possi
blear
easf
ornewpr
oduct
s
b.Bot
hoft
hese

c.Noneoft
hese

d.Possi
blear
easf
orexi
sti
ngpr
oduct
s

Quest
ion 
15

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Apat
hwayi
nwhi
chapr
oductgoesf
rom t
hepr
oducerst
rai
ghtt
otheconsumer
.

Sel
ectone:

a.Di
rectChannel

b.Mar
kupPr
ice

c.Mar
kdownPr
ice

d.I
ndi
rectChannel

Quest
ion 
16

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whati
sthemat
hemat
ical
for
mul
afort
heMar
kdownPr
ice?

Sel
ectone:

a.Whol
esal
eCost*Mar
kupPer
cent
age/
100

b.Ret
ail
Pri
ce*Mar
kdownPer
cent
age/
100

c.Ret
ail
Pri
ce-Mar
kdownAmount

d.Whol
esal
eCost+Mar
kupAmount

Quest
ion 
17
Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Setwhenaretai
lst
orebuy
sapr oductf
rom awhol
esal
er,
theyaddanaddi
ti
onal
amountt
othe
wholesal
ecostt
omakeapr of
it
.

Sel
ectone:

a.I
ndi
rectChannel

b.Mar
kdownPr
ice

c.Mar
kupPr
ice

d.Di
rectChannel

Quest
ion 
18

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
sabasi
cfact
ort
hataf
fect
smar
ketsegment
ati
on?

Sel
ectone:

a.Measur
abi
l
ityofi
tsef
fect
ivesi
ze,

b.Al
loft
hese

c.Cl
eari
dent
if
icat
ionoft
hesegment
,

d.I
tsaccessi
bil
i
tyt
hroughpr
omot
ional
eff
ort
s,and

Quest
ion 
19

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion
Quest
iont
ext

Whatar
ethet
hingsy
oushoul
dbasey
ourpr
oducton?

Sel
ectone:

a.Noneoft
hese

b.Bot
hTar
getmar
ket
sandPot
ent
ial
prof
it
s

c.Tar
getmar
ket
s

d.Pot
ent
ial
prof
it
s

Quest
ion 
20

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Af
tersegmenti
ngamarketandt
hent
arget
ingaconsumer
,youwoul
dpr
oceedt
oposi
ti
ona
pr
oductwit
hinthatmar
ket
.

Sel
ectone:

a.Psy
chogr
aphi
cSegment
ati
on

b.Mar
ketPosi
ti
oni
ng

c.Tar
getMar
ket
ing

d.Mar
ketSegment
ati
on

Quest
ion 
21

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whati
sthef
ir
stquest
ioni
nthesi
x-st
epquest
ionf
ramewor
kforsuccessf
ulposi
ti
oni
ng?

Sel
ectone:
a.Doy
ouhav
ether
esour
cest
odoi
t?

b.Ar
eyourt
act
icssuppor
ti
ngt
heposi
ti
oni
ngobj
ect
ivey
ouset
?

c.Whom y
ouhav
etodef
eatt
oownt
heposi
ti
ony
ouwant
.

d.Whatposi
ti
ondoy
oucur
rent
lyown?

Quest
ion 
22

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whati
sthemat
hemat
ical
for
mul
afort
heMar
kupPr
ice?

Sel
ectone:

a.Ret
ail
Pri
ce-Mar
kdownAmount

b.Ret
ail
Pri
ce*Mar
kdownPer
cent
age/
100

c.Whol
esal
eCost+Mar
kupAmount

d.Whol
esal
eCost*Mar
kupPer
cent
age/
100

Quest
ion 
23

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whatar
ethesegment
saccor
dingt
omont
hlyear
nings?

Sel
ectone:

a.Noneoft
hese

b.Hi
gh,
mid,
low

c.Mi
d,l
ow

d.Hi
gh,
low
Quest
ion 
24

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Thev
ari
ousway
sthatapr
oductcanr
eacht
heconsumer
.

Sel
ectone:

a.Mar
ket
ingMi
x

b.Di
str
ibut
ionChannel
s

c.Pr
oductPosi
ti
oni
ng

d.Mar
ket
ingSt
rat
egy

Quest
ion 
25

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Iti
sbasedont het
heor
yt hatthechoi
cesthatpeoplemakewhenpurchasi
nggoodsorser
vices
areref
lect
ionsoft
hei
rli
festyl
eprefer
encesorsocio-economi
ccl
ass.

Sel
ectone:

a.Mar
ketSegment
ati
on

b.Tar
getMar
ket
ing

c.Mar
ketPosi
ti
oni
ng

d.Psy
chogr
aphi
cSegment
ati
on

Quest
ion 
26

Compl
ete

Mar
k1.
00outof1.
00
Fl
agquest
ion

Quest
iont
ext

Whyi
smar
ketsegment
ati
onandt
arget
ingnecessar
y?

Sel
ectone:

a.Toi
dent
if
yandt
argetcer
tai
ndemogr
aphi
cgr
oups

b.Tof
indcust
omer
s

c.Toi
dent
if
ycer
tai
ndemogr
aphi
cgr
oups

d.Tot
argetcer
tai
ndemogr
aphi
cgr
oups

Quest
ion 
27

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whati
sthel
astst
epi
nthesi
x-st
epquest
ionf
ramewor
kforsuccessf
ulposi
ti
oni
ng?

Sel
ectone:

a.Whom y
ouhav
etodef
eatt
oownt
heposi
ti
ony
ouwant
.

b.Whatposi
ti
ondoy
oucur
rent
lyown?

c.Ar
eyourt
act
icssuppor
ti
ngt
heposi
ti
oni
ngobj
ect
ivey
ouset
?

d.Doy
ouhav
ether
esour
cest
odoi
t?

Quest
ion 
28

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Agoodplacet
ostartwhenyouar
ethi
nki
ngthr
oughy
ourpl
ansf
orapr
oductorser
vice,
andi
t
hel
psyoutoavoi
dtheseki
ndsofmist
akes.
Sel
ectone:

a.Mar
ket
ingst
rat
egy

b.The4Psofmar
ket
ing

c.Mar
ket
ing

d.TheMar
ket
ingmi
x

Quest
ion 
29

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Asmal
luni
twi
thi
nal
argemar
ketcompr
isi
ngofl
i
ke-
mindedi
ndi
vi
dual
s.

Sel
ectone:

a.Mar
ketSegment

b.Needs,
want
sanddemands

c.Cust
omerdemogr
aphi
cs

d.Tr
outandRi
es

Quest
ion 
30

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whyi
sitnotf
easi
blet
ogoaf
teral
lcust
omer
s?

Sel
ectone:

a.Cust
omer
shav
edi
ff
erentwant
s

b.Cust
omer
shav
edi
ff
erentneeds

c.Cust
omer
shav
edi
ff
erentt
ast
es
d.Al
loft
hese

SQ12

Quest
ion 
1

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Mostcommonpr
ici
ngmi
stake.

Sel
ectone:

a.Pr
ici
ngbasedoncust
omerv
alue

b.Pr
ici
ngbasedoncost
s

c.I
ncr
easi
ngpr
icest
ooqui
ckl
y

d.Reduci
ngpr
icesgr
adual
l
ytogetsal
es

Quest
ion 
2

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
sagener
alpr
ici
ngappr
oach?

Sel
ectone:

a.Al
loft
hese

b.Compet
it
ion-
basedpr
ici
ng

c.Tar
getpr
ofi
tpr
ici
ng

d.Cost
-pl
uspr
ici
ng
Quest
ion 
3

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Thepri
cesacompanyset
sinf
luencest
hewayconsumer
svi
ewt
hecompanyandt
hequal
i
tyof
i
tsproduct
s.

Sel
ectone:

a.Pr
oductPosi
ti
oni
ng

b.Cost
s

c.ConsumerDemand

d.Compet
ingPr
oduct
s

Quest
ion 
4

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Busi
nesseshav
etosel
lmor
ethant
heyspendt
omakepr
ofi
tandst
ayi
nbusi
ness.

Sel
ectone:

a.Pr
oductPosi
ti
oni
ng

b.Cost
s

c.ConsumerDemand

d.Compet
ingPr
oduct
s

Quest
ion 
5

Compl
ete

Mar
k1.
00outof1.
00
Fl
agquest
ion

Quest
iont
ext

What
'st
hemat
hemat
ical
for
mul
aforMar
kupPr
ice?

Sel
ectone:

a.Var
iabl
eCost-Fi
xedCost
s/Uni
tSal
es

b.Var
iabl
eCost+Fi
xedCost
s/Uni
tSal
es

c.Uni
tCost
/(1-Desi
redRet
urnonSal
es)

d.Uni
tCost
/(1+Desi
redRet
urnonSal
es)

Quest
ion 
6

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Thepri
cesthatcompeti
tor
ssetfort
hei
rproductsar
eani
mpor
tantconsi
der
ati
onf
orsmal
l
busi
nessesthatar
eint
roduci
ngnewproducts.

Sel
ectone:

a.Compet
ingPr
oduct
s

b.Pr
oductPosi
ti
oni
ng

c.ConsumerDemand

d.Cost
s

Quest
ion 
7

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Dy
nami
cpr
ici
ngal
l
owssel
l
erst
o:
Sel
ectone:

a.Moni
torcust
omerbehav
iorandt
ail
orof
fer
s.

b.Changepr
icesont
hef
lyt
oadj
ustf
orchangesi
ndemandorcost
s.

c.Al
loft
hese

d.Ai
dconsumer
swi
thpr
icecompar
isons.

Quest
ion 
8

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Smallbusi
nessesoft
enfocusoni
nnov
atepr
oduct
sthatmeett
heneedsofspeci
fi
cni
che
marketswit
hinlar
germarket
s.

Sel
ectone:

a.ConsumerDemand

b.Cost
s

c.Pr
oductPosi
ti
oni
ng

d.Compet
ingPr
oduct
s

Quest
ion 
9

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Compani
eswi
shi
ngt
omakeapr
ofi
tmustexceed

Sel
ectone:

a.Noneoft
hese

b.Bot
hoft
hese
c.Thebr
eak-
evenuni
tvol
ume.

d.Thebr
eak-
evenpoi
nt

Quest
ion 
10

Compl
ete

Mar
k0.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

What
'st
hemat
hemat
ical
for
mul
aforUni
tCost
?

Sel
ectone:

a.Var
iabl
eCost+Fi
xedCost
s/Uni
tSal
es

b.Uni
tCost
/(1-Desi
redRet
urnonSal
es)

c.Var
iabl
eCost-Fi
xedCost
s/Uni
tSal
es

d.Uni
tCost
/(1+Desi
redRet
urnonSal
es)

LA16

Quest
ion 
1

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Showt
otal
costandt
otal
rev
enuesatdi
ff
erentl
evel
sofuni
tvol
ume.

Sel
ectone:

a.Pr
ice

b.Cost
-basedpr
ici
ng

c.Pr
oductPosi
ti
oni
ng

d.Br
eak-
evenchar
ts
Quest
ion 
2

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Theonl
yel
ementt
hatpr
oducesr
evenues.I
tisf
lexi
bleandcanbechangedqui
ckl
y.

Sel
ectone:

a.Br
eak-
evenchar
ts

b.Pr
ice

c.Cost
-basedpr
ici
ng

d.Pr
oductPosi
ti
oni
ng

Quest
ion 
3

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Usesbuy
ers'
per
cept
ionsofv
aluer
athert
hansel
l
er'
scost
stosetpr
ice.

Sel
ectone:

a.Compet
it
ion-
basedpr
ici
ng

b.Br
eak-
evenpoi
nt

c.Di
vi
sional
orpr
oductl
i
nemanager
s

d.Val
ue-
BasedPr
ici
ng

Quest
ion 
4

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion
Quest
iont
ext

Thei
nter
sect
ionoft
het
otal
rev
enueandt
otal
costcur
ves.

Sel
ectone:

a.Compet
it
ion-
basedpr
ici
ng

b.Br
eak-
evenpoi
nt

c.Di
vi
sional
orpr
oductl
i
nemanager
s

d.Val
ue-
BasedPr
ici
ng

Quest
ion 
5

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Thepr
ocessofcr
eat
ingast
rongi
magei
nthemi
ndoft
heconsumer
.

Sel
ectone:

a.Pr
oductPosi
ti
oni
ng

b.Pr
ice

c.Cost
-basedpr
ici
ng

d.Br
eak-
evenchar
ts

SQ13

Quest
ion 
1

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
sacat
egor
yofseacar
ri
ers?
Sel
ectone:

a.Ov
erseas

b.Noneoft
hese

c.Domest
ic

d.Bot
hoft
hese

Quest
ion 
2

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Amaj
orcomponentoft
het
otal
costofl
ogi
sti
csmanagementofanent
erpr
ise.

Sel
ectone:

a.Suppl
yChai
nManagement

b.Tr
anspor
tat
ionCost

c.Ri
skManagement

d.Pi
pel
i
nesf
ort
ranspor
t

Quest
ion 
3

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Themostdeci
siv
eissueaf
fect
ingt
hechoi
ceoft
hebestoft
ranspor
tat
ionmeansi
s

Sel
ectone:

a.Noneoft
hese

b.Tr
ade-
offbet
weencust
omerser
viceandcost

c.Logi
sti
cs
d.Pr
ofi
t

Quest
ion 
4

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

I
tspur
posei
stodel
i
vergoods/
ser
vicest
otheconsumer
s.

Sel
ectone:

a.Noneoft
hese

b.Pl
anni
ng

c.Phy
sical
dist
ri
but
ion

d.Tr
anspor
tat
ion

Quest
ion 
5

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whati
sthepr
inci
plet
hatAct
ivi
tybasedcost
ingi
sbasedon?

Sel
ectone:

a.Thef
actthattheproduct
sorthecust
omer s,
namel
ytheobj
ectsorcausesofcost,
creat
e
demandforacti
vit
iesandthei
rimpl
ementat
ioncompl
etest
hedistr
ibut
ionprocess

b.Bot
hoft
hese

c.Noneoft
hese

d.Pr
ecisel
ydepi
cttheacti
vi
ti
esthatgenerat
ecost
sint
hef
ramewor
kofi
mpl
ement
ingt
he
di
str
ibuti
onal
funct
ionsthr
oughoutthesuppl
ychai
n

Quest
ion 
6

Compl
ete
Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
sanobj
ect
iveofef
fi
cientt
ranspor
tsy
stems?

Sel
ectone:

a.Noneoft
hese

b.Reduct
ionoft
hecostoft
het
otal
costoft
het
ranspor
tat
ionsy
stem

c.Reducti
onofcost
sassociat
edwit
hthemaint
enanceofhighorl
owlevel
sofinventor
y
associ
atedwit
hopport
unit
ycostofi
nvest
edcapit
ali
nstockandrel
ati
veasset
s,orlow
customerser
vicel
evel
.

d.Bot
hoft
hese

Quest
ion 
7

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesear
emai
nlyt
ranspor
tedv
iaai
r?

Sel
ectone:

a.Al
loft
hese

b.Medi
cal
phar
maceut
ical
mat
eri
al

c.El
ect
ri
cequi
pment

d.Cl
othi
ngandf
oot
wear

Quest
ion 
8

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext
Thel
ogi
sti
csact
ivi
ti
esi
nvol
vedi
nSCM canbedi
vi
dedi
n

Sel
ectone:

a.Keyact
ivi
ti
es

b.Suppor
tact
ivi
ti
es

c.Al
loft
hese

d.Phy
sical
act
ivi
ti
es

Quest
ion 
9

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
schar
act
eri
sti
coft
hephi
l
osophyofl
ogi
sti
csmanagement
?

Sel
ectone:

a.Al
loft
hese

b.Ri
skmanagement

c.Reduci
ngcost

d.Qual
i
ty

Quest
ion 
10

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
sanobj
ect
iveofcust
omerser
vicei
nter
msofl
ogi
sti
cs?

Sel
ectone:

a.Theabi
li
tyt
odev
elopqual
i
tycont
rol
procedur
esoft
hesuppl
i
edgoods,
wit
hint
hef
ramewor
k
ofthedel
i
very
b.I
mpr
ovi
ngt
hedi
str
ibut
iont
imei
nregar
dsoft
hepr
ocessi
ngoft
heor
der
s.

c.Maint
aini
ngandret
aini
ngsat
isf
iedcust
omer
sint
hedi
rect
ionofst
rengt
heni
ngt
heoccupi
ed
marketshar
eofthecompany.

d.Al
loft
hese

LA17

Quest
ion 
1

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Themanagementofmul
ti
pler
elat
ionshi
psacr
osst
hesuppl
ychai
n.

Sel
ectone:

a.Pr
oduct
s/ser
vicesdi
str
ibut
ionchannel

b.Mat
eri
alSuppl
i
esChannel

c.Suppl
yChai
n

d.Suppl
yChai
nManagement

Quest
ion 
2

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Theyr
epr
esentt
hemostpopul
arf
orm oft
ranspor
tat
ion.

Sel
ectone:

a.Di
str
ibut
ionChannel

b.RoadTr
anspor
tat
ions
c.Cust
omerSer
vice

d.Rai
ltr
anspor
tat
ions

Quest
ion 
3

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Theyhav
etheabi
l
ityt
otr
ansf
erl
argeamount
sofpr
oductacr
ossl
ongdi
stances,
bykeepi
ngt
he
costl
ow.

Sel
ectone:

a.Rai
ltr
anspor
tat
ions

b.RoadTr
anspor
tat
ions

c.Cust
omerSer
vice

d.Di
str
ibut
ionChannel

Quest
ion 
4

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Provi
dest
hef
inal
goodstotheenduser/cust
omer
,inaf
ashi
onensur
ingcust
omersat
isf
act
ion
thr
oughhi
ghl
evel
sofcustomerser
vice.

Sel
ectone:

a.Suppl
yChai
nManagement

b.Suppl
yChai
n

c.Pr
oduct
s/ser
vicesdi
str
ibut
ionchannel

d.Mat
eri
alSuppl
i
esChannel

Quest
ion 
5
Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Thiswayoftranspor
ti
ngliqui
dandgascargoappearsinourcount
ryt
hroughourownf
act
ory
faci
li
ti
esorcompaniesthatref
ineandexpl
oitt
heproduct
sthatarei
nli
quidfor
m.

Sel
ectone:

a.Di
str
ibut
ionChannel

b.RoadTr
anspor
tat
ions

c.Pi
pel
i
nesf
ort
ranspor
t

d.Cust
omerSer
vice

SQ14

LQ18

Quest
ion 
1

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Thefi
nalsel
ecti
onoftheseneedst
oconsi
dert
argetaudi
ence,
budget
,compet
it
iver
esponse
andeachtool
'spur
pose.

Sel
ectone:

a.Consumerpr
omot
ional
tool
s

b.Sal
esPr
omot
ion

c.Di
rectMar
ket
ing

d.Consumeri
ncent
ives
Quest
ion 
2

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Usual
l
ytar
get
edatt
hef
encesi
tt
ersandbr
andswi
tcher
s.

Sel
ectone:

a.Consumerpr
omot
ional
tool
s

b.Consumeri
ncent
ives

c.Sal
esPr
omot
ion

d.Di
rectMar
ket
ing

Quest
ion 
3

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whatar
ethe4PsofMar
ket
ing?

Sel
ectone:

a.Peopl
e,Pr
omot
ion,
Pri
ce,
Product

b.Peopl
e,Pl
ace,
Promot
ion,
Product

c.Pol
i
tics,
Peopl
e,Pl
ace,
Promot
ion

d.Pr
oduct
,Pr
ice,
PlaceandPr
omot
ion

Quest
ion 
4

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion
Quest
iont
ext

Themaj orfunct
ionofthisof
ficei
stohandl
epr
essrel
eases,
supportpr
oductpubl
i
cit
y,cr
eate
andmai ntai
nthecorporatei
mage,handl
ematt
erswit
hlawmakers,
guidemanagementwith
respecttopubli
cissues.

Sel
ectone:

a.Sal
esEf
fectResear
ch

b.Mar
ket
ingPubl
i
cRel
ati
on

c.Publ
i
cRel
ati
ons

d.Communi
cat
ionEf
fectResear
ch

Quest
ion 
5

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Tosuppor
tcor
por
ateandpr
oductbr
andi
ngact
ivi
ti
esi
sthedi
rectr
esponsi
bil
i
tyoft
his.

Sel
ectone:

a.Mar
ket
ingPubl
i
cRel
ati
on

b.Communi
cat
ionEf
fectResear
ch

c.Publ
i
cRel
ati
ons

d.Sal
esEf
fectResear
ch

SQ15

Quest
ion 
1

Compl
ete

Mar
k0.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext
Thef
indi
ngsofaSWOTanal
ysi
sdependon

Sel
ectone:

a.Bot
hoft
hese

b.Ei
theroft
hese

c.Fact
orsi
ncl
udi
ngeconomi
cvar
iancesandcompet
it
oract
ivi
ti
es

d.Theper
sonorgr
oupcompl
eti
ngt
heanal
ysi
s

Quest
ion 
2

Compl
ete

Mar
k0.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Theygener
all
yrel
atet
oext
ernal
fact
ors

Sel
ectone:

a.Al
loft
hese

b.St
rengt
hsandweaknesses

c.Oppor
tuni
ti
esandt
hreat
s

d.St
rengt
hs,
weaknesses,
oppor
tuni
ti
esandt
hreat
s

Quest
ion 
3

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Theyar
eof
teni
nter
nal
toy
ouror
gani
zat
ion.

Sel
ectone:

a.St
rengt
hsandweaknesses

b.Al
loft
hese
c.Oppor
tuni
ti
esandt
hreat
s

d.St
rengt
hs,
weaknesses,
oppor
tuni
ti
esandt
hreat
s

Quest
ion 
4

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whatact
ivi
tycanhel
pacompanyi
mpr
oveandmai
ntai
nint
ernal
fact
ors?

Sel
ectone:

a.Bot
hTr
aini
ngandPer
for
manceev
aluat
ions

b.Per
for
manceev
aluat
ions

c.Tr
aini
ng

d.Noneoft
hese

Quest
ion 
5

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Companyweaknessmayi
ncl
udewhi
choft
hef
oll
owi
ng?

Sel
ectone:

a.Al
loft
hese

b.Poorcust
omerser
vice

c.Lackofpr
oductknowl
edge

d.Badr
eput
ati
on

Quest
ion 
6

Compl
ete
Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
sanaspectt
hatcannotbecont
rol
l
ed?

Sel
ectone:

a.Compet
it
ion

b.I
nter
nat
ional
mar
ket
s

c.Qual
i
typr
ocedur
es

d.Busi
nessr
eput
ati
on

Quest
ion 
7

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

WhatdoesSWOTst
andf
or?

Sel
ectone:

a.Bot
hoft
hese

b.St
rengt
hs,
weaknesses,
oppor
tuni
ti
esandt
hreat
s

c.Smar
t,wi
se,
out
per
for
m,t
ime

d.Noneoft
hese

Quest
ion 
8

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Todev
elopast
rongmar
ket
ingst
rat
egy
,busi
nessesneedt
ounder
stand
Sel
ectone:

a.Thei
rcust
omer

b.Thei
rindust
ry

c.Demandsoft
hei
rindust
ryandcust
omer

d.Al
loft
hese

Quest
ion 
9

Compl
ete

Mar
k0.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
hesei
sanaspectt
hatcannotbecont
rol
l
ed?

Sel
ectone:

a.Compet
it
ion

b.Busi
nessr
eput
ati
on

c.I
nter
nat
ional
mar
ket
s

d.Qual
i
typr
ocedur
es

Quest
ion 
10

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Whi
choft
heseaspect
scanbeconsi
der
edasext
ernal
fact
orsi
nSWOTAnal
ysi
s?

Sel
ectone:

a.Economi
cdev
iat
ions

b.Compet
ingbusi
nesses

c.Al
loft
hese
d.Gov
ernment
alchanges

LA19

Quest
ion 
1

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

SWOTAnal
ysi
scanbeusedt
oki
ck-
offt
his.

Sel
ectone:

a.I
nter
nal
-Ext
ernal
Anal
ysi
s

b.Busi
ness'
mar
ket
ingst
rat
egi
es

c.St
rat
egyFor
mul
ati
on

d.St
rengt
hsandWeaknesses

Quest
ion 
2

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

WhatdoesSWOTst
andf
or?

Sel
ectone:

a.St
rengt
hs,
Weaknesses,
Order
sandTi
ps

b.St
oreWeaknesses,
Oppor
tuni
ti
esandThr
eat
s

c.Soci
alWel
far
eOppor
tuni
ti
esandThr
eat
s

d.St
rengt
hs,
Weaknesses,
Oppor
tuni
ti
esandThr
eat
s

Quest
ion 
3
Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Toi
mpr
ovey
ourbusi
nessov
eral
lst
andi
ngs,
thesemustbecl
ear
lygener
ated.

Sel
ectone:

a.I
nter
nal
-Ext
ernal
Anal
ysi
s

b.Busi
ness'
mar
ket
ingst
rat
egi
es

c.St
rengt
hsandWeaknesses

d.St
rat
egyFor
mul
ati
on

Quest
ion 
4

Compl
ete

Mar
k1.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext

Thef
oundat
ionofamar
ket
ingpl
an.

Sel
ectone:

a.Mar
ketAnal
ysi
s

b.Oppor
tuni
ti
esandThr
eat
s

c.Mar
ket
ingSt
rat
egy

d.SWOTAnal
ysi
s

Quest
ion 
5

Compl
ete

Mar
k0.
00outof1.
00

Fl
agquest
ion

Quest
iont
ext
Whatar
ethet
hingsy
ouneedt
oensur
ewhencar
ryi
ngouty
ouranal
ysi
s?

Sel
ectone:

a.St
rat
egyFor
mul
ati
on

b.Ri
gor
ousandr
eal
i
sti
c

c.I
nter
nal
-Ext
ernal
Anal
ysi
s

d.Busi
ness'
mar
ket
ingst
rat
egi
es