MAGAZINE JOURNALISM

Sample Assessment Material

Time allowed
Three hours

Instructions
• Write the question number next to each answer in your answer booklet.
• You are not required to rewrite the question in your answer booklet.
THIS PAGE IS INTENTIONALLY LEFT BLANK • Ensure that you pay particular attention to words in bold.

Information
• Different questions may carry a different number of marks.
• Marks for each question are shown in [ ].

Advice
• Read each question carefully before you start to answer it.
• Use the full time permitted and check all your answers.

Materials
• Notes or books are not permitted.
• Non-programmable calculators are permitted.

© INSTITUTE OF COMMERCIAL MANAGEMENT

 ANSWER FIVE QUESTIONS FROM EIGHT 5. In the modern world E-magazines (Electronic Magazines) are making a huge impact on
ANSWER ALL THE QUESTIONS IN SECTION A the market.
ANSWER ANY FOUR QUESTIONS IN SECTION B How do E-zines differ from traditional print? Consider the following aspects in your answer:
• Distribution
SECTION A (Answer ALL parts of this question, worth a total of 20 marks) • Financing
• Readership
1. Explain the meaning of the following journalistic terms and give one reason for its use: • Reader interaction
(a) Classifieds • Marketing/ promotions [20 marks]
(b) Dummy
(c) Blurb
(d) Pull-out 6. (a) Write the contents page of a teenage general interest sport magazine. [10 marks]
(e) Media pack (b) Describe reasons for including any five of the items in (a) in the magazine. [10 marks]
(f) House style
(g) Ghost writer
(h) Advertorial 7. (a) Name and describe five responsibilities of a sub-editor. [10 marks]
(i) Cropping (b) What are five advantages of employing a freelance writer? [10 marks]
(j) Slip [20 marks]

8. Describe the legal, ethical and regulatory constraints that affect magazine journalists.
SECTION B (Answer any FOUR questions from this section, each question is worth 20 marks) Consider the following aspects in your answer:
• Press freedom
• Press law
2. You have arranged for an interview with a celebrity footballer and their partner. What • Regulation
preparations for the interview will you make? • Principles
In your answer you may want to consider: • Case studies [20 marks]
• Research
• Type of interview
• Contracts
• Purpose/ questions END OF QUESTIONS
• Equipment [20 marks]

3. What do you understand about the distribution process?

You may want to use the following sub-headings to help organise your work:
• Wholesalers
• Retailers
• Subscriptions
• Controlled circulation
• Impact of modern technology [20 marks]

4. Write a guide for trainee journalists on Classic Feature writing.

You may want to include ideas on the following points:
• Questions to ask yourself
• Legalities
• Style
• What to avoid
• Research [20 marks]

Continued overleaf