Netcore’s Content Personalization Suite

helps Reliance General Insurance achieve a

4X conversion rate uplift from repeat
website visitors
About

Reliance General Insurance is one of India’s leading private

general insurance companies with over 94 customized insurance
products catering to corporate, SME, and individual customers

It has an extended network of over 200 offices spread across 173

cities in 22 states, a wide distribution channel network, 24x7
customer service assistance, and a full-fledged website

It is also India’s first insurance company to be awarded the ISO

9001:2000 certification across all functions, processes, products,
and locations; pan-India
CHALLENGES

Lack of personalized content for repeat visitors on the website led them to
exit the website. This resulted in low conversion rates

High bounce rate on the website since visitors had to go through the entire process
of filling up the lead form again from where they last dropped-off

Lack of a website personalization solution that allowed users to continue the

transaction from the same stage where they last dropped-off
NETCORE’S STRATEGY

Deliver a convenient user experience: Ensure that the repeat

visitor wouldn’t have to fill the entire form again. The visitor can
come back and pick up from the stage where he dropped-off

Personalize website banners: Offer a personalized experience

to each returning visitor by showing a banner with details like
name, car model number, and premium amount based on what
he/she enters

Tailor-make buying journeys: Completely personalize the

website journey for each returning visitor based on their
requirements and nudge them closer towards purchase
IMPLEMENTATION

Website banner showing the returning visitor’s premium amount

IMPLEMENTATION

Triggering a personalized banner that enables the returning visitor

to continue from the stage where he/she last dropped-off
RESULTS

1500+ Transactions from repeat visitors

4X Increase in conversion rates from

repeat visitors

57% Decrease in bounce rates

204% Increase in Average Session Duration

57% Increase in Pages per session

TESTIMONIAL

Netcore’s Content Personalization helped us

engage better with repeat website visitors as
we were able to showcase personalized banners
that offered them great personalized user
experiences. With Netcore’s Personalization, we
were able to achieve a 4X Conversion Rate
uplift from repeat website visitors

Ahmar Baig
Segment Head
THANK YOU

Netcore Solutions Pvt. Ltd. +91 22 6662 8100

8th Floor, Peninsula Towers
salesteam@netcore.co.in
Peninsula Corporate Park
Lower Parel (W) netcorecloud.com
Mumbai - 400013

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