💾

Creative brief
Background

⚗ The client is currently trying to redesign the rotary evaporator to give it a

clean product identity

The Product

💡 is a rotary evaporator for laboratory and industrial use that can be lit by
connected app with scent and an integrated Bluetooth speaker for a variety of
a

scenarios, the diya process should definitely consider a refillable scent

area and a modern look

The product is definitely above average from a simple to a luxury scale in

terms of looks and user experience and is being priced at around $29.99

SWOT

Name Created Tags

🕙 Strengths @June 14, 2021 10:18 AM

⛈ Weakness @June 14, 2021 10:18 AM

📼 Opportunities @June 14, 2021 10:18 AM

📰 Threats @June 14, 2021 10:18 AM

What does the Client Value Primary goals for the project
1. 1.

Key Problems to be solved

Creative brief 1
 These are broken down in to 3 main areas where we talk about how they
can help create a great product

1. Industrial Design

2. Mechanical engineering

3. UX/UI

Project Priority

Primary Secondary Tertiary

1. 1. 1.

2. 2. 2.

3. 3. 3.

Competitors Product 🤗 Image Board

Positioning

The User

The core demographic of the user would be ____________________who

live in ____________on their own and are trying to have a
_____________________object that doesn't bind them into a traditional
box.

The Analogy

Creative brief 2
Creative brief 3