SN Program Code: Course Title L T P C CH Course Type*

BS205
2 Course Code: Apparel Engineering 0 0 6 3 6 Elective
21FDP-324
Year of introduction 2021
PREREQUISITE Ms-Excel

CO-REQUISITE Adobe Illustrator/Corel Draw

ANTI-REQUISITE NA

a. Course Description

The course deals with the systematic approach required to develop a product and reach to the targeted
customers. Product development, visual merchandising, and customer satisfaction are the important concepts
which are the basis of marketing and merchandising and are discussed in detail

b. Course Objectives

To create understanding, basic concepts and principles in apparel production processes, systems & machinery,
quality assurance techniques also behavioral processes in an organization.

c. Course Outcomes

CO1 Understanding towards the branding will help them to make their place in existing fashion
industry
CO2 Students will understand the concept of Visual Merchandising as a business
CO3 Develop their knowledge about retailing

d. Syllabus

Unit-1 Unit I: Apparel production Contact Hours:30

Industrial Engineering in Apparel Industry
Financial Management for Textile and Apparel Industries
Apparel Costing
Apparel Production Planning and Process Control
Apparel Marketing and Merchandising
Apparel Accessories and Embellishments
Unit-2 Unit II: Application of technology Contact Hours:30
Intimate Apparels
Textile and Apparel EXIM Management
ERP for Apparel Industry
Garment Making ( using Spl. Machines): Women’s Dress ; T-Shirt ; Blazer
Garment Engineering of above mentioned garments (Any Two) : Garment Analysis;
Types of Seams ; Types of Stitches ; Types of machines ; Folders & Attachments ;
Needle & Thread as per the Fabric
Unit-3 Unit III: Profile of Indian Apparel Industry Contact Hours:30
Operation Breakdown & Time Study of above Garments: Calculation of SAM ;
Sequence of Operations; Time Study by using Stop Watch ;
Production Target Setting ; Calculating Efficiency
Line Balancing: Setting up a line as per the Operation sequence ; Operator’s
Allocation as per the SAM ; Machine and Work place Layout
Types of Apparel Producers
Basic Industrial Terminology
 e. Textbooks

T1Easy M, “Fashion Marketing”, Blackwell Science, 1994.

T2 Phillip K, “Marketing Management” Pretice Hall, New Delhi 2000.
T3Barotia V, “Marketing Management” Mangal Deep Publications, 2001.
T4 Jarnow J and Dickerson K G, “Inside The Fashion Business,” Prentice Hall USA 1997
T5Stone E, Jean A samples, “Fashion Merchandising ,” McGraw Hill Books, 1985.
T6Robert C, “Visual Merchandising: “The Business of Merchandise Presentation” Thomas Delmar Learning,
USA.
T7Donnellan,J “Merchndise buying and Management”, Fair Child Publication, New York, 1999.
T8Rabolt Nancy J and Miller Judy K, “Concept and cases in Retail and Merchandise Management”, Fair Child
books, 2009.
T9Stone E, “In Fashion”, Fair Child Books, 2012.
T10Diamond E, “Fashion retailing- A multi channel approach”, Pearson Education, Inc., 2006.
T11Packard S., Winters Arthur A. and Axelrod N., “Fashion buying and Merchandising” Fair Child books, N.Y
1988

f. REFERENCE BOOKS
R1 Keiser, J. and Garner M., B. 2008. Beyond Design: The synergy of Apparel Product Development. Fairchild
Publications, INC. / New York.
R2Castelino, M.1994. Fashion Kaleidoscope,Rupa& Co., New Delhi.
R3Mary G. Wolfe. Fashion Marketing and Merchandising
R4 Marianne C. Bickle. Fashion Marketing
R5Penny Gill, Richard Petrizzi and Patricia Mink Rath.2012Marketing Fashion: A Global Perspective.
R6Marianne Bickle. 2010. Fashion Marketing: Theory Principle and Practice

g. Assessment Pattern

The performance of students is evaluated as follows:

Theory Practical
Internal Mid Term End Term Continuous Mid Term End Term
Components
Assessment Assessment Examination Assessment Assessment Examination

Marks 20 20 60 40 20 40
Total Marks 100 100
Weightage 75% 25%
Internal Evaluation Component

Sr. No. Type of Assessment Task Weightage of Frequency of Final Weightage Remarks
actual conduct task in Internal
Assessment
(Prorated Marks)
1. Practical 20 marks for 8-10 Practical 40 marks Depending upon
Assignment/Workshop each Practical Assignment/Task no. of
and Class-room Learning Assignment/Task projects/experim
ents
2. Mid-Term Jury/Test* 20 marks 1 per semester 12 marks 1 per Semester
3. Portfolio/Discussion 4 marks for each 1 per semester 4 marks NA
Forum/Short Digital task
Assignment
4. Presentation ------- As applicable Non Graded: NA
Engagement Task
 5. Attendance and BB ----- NA 4 marks End Semester
Engagement Score

h. CO-PO Mapping

Course
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
Outcome
CO1 2   2 1  1  1  2  1   1 2  1
CO2  2  1 1
CO3  3  1 1 3 1
CO4                        
CO5                        

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)