DUYAG, Hannah Shemaine H.

December 12, 2020

BSN 3-5 Prof. Malanum

Corporate Social Responsibility

NESTLE PHILIPPINES (1911)

Nestle Philippines is committed to helping in community and
nation building through programs that help the underprivileged
members of society.

 Agronomy Assistance
- Since the 1960's, Nestle Philippines has been helping coffee farmers in different parts of the
country through imparting knowledge on how they can improve their crops. Members of the
company visit these farmers regularly to reinforce among them the importance of good
plantation management. By improving methods in growing coffee, farmers get better yields
and eventually help increase the coffee supply in the Philippines as well as help the farmers
increase their income.

 Education and Manpower Development

- Nestle is a supporter of the government's pursuit to alleviate the shortage of classrooms in
public schools. It contributes to this advocacy through the Donate-a-Classroom Program. It
also offers practical and theoretical training to selected students, in order to help them acquire
more skills. In relation to this, Nestle also conducts a Technical Skills Scholarship Program
which is a two-year program which combines theoretical and hands-on training. This is
implemented in cooperation with Don Bosco College in Canlubang, Laguna. Nestle also
conducts a program called Academic Linkage Program where it provides training to selected
students from educational students such as the De La Salle University, Dualtech, Meralco
Foundation Institute, and the Xavier University in Cagayan de Oro.

 Community Development
- Nestle develops programs which are relevant to the needs of the communities where it
operates.
- The Nestle Factory in Lipa, Batangas conducts a Cut & Sew Livelihood Project, which
provides job opportunities to community workers by giving them the factory's orders for shoe
covers, rags and uniforms. It also has a Yard and Garden Livelihood Project which caters to
unemployed barangay housewives in the area where the factory operates. This project
provides livelihood opportunities through cut flower production and organic vegetable
farming. In the same area, a Suklay and Gunting Project is being implemented, which
involves a hands-on training on hairdressing for housewives.
- At the Nestle Cabuyao Factory, selected spouses of employees are developed as trainers
under the Misis Kong Trainors Program. The participants of this program conduct livelihood
workshops for other spouses and members of their communities.
 - A showcase for culinary lessons called Julius Maggi Kitchen located in Rockwell Center, is a
venue for lifestyle improvement sessions, which is one way through which Nestle helps its
consumers enjoy its products.
- The Nestle Cagayan de Oro Factory supports the city government's Street Illuminations
Project by providing lighting fixtures installed in different barangays in the area. This is done
to help increase visibility during evenings and promote safety and security in the area.

 Health and Nutrition

- Nestle is an advocate for good health and proper nutrition. It conducts feeding programs and
medical missions in the areas where it operates.

 Environmental Protection and Preservation

- Nestle Philippines is a staunch advocate of environment protection and preservation. Its
commitment to sound environmental practices is reflected in its policy called the Nestle
Environmental Management System, where there is an integration of all environmental
initiatives in the various aspects of business operations. The company also has a company-
wide Solid Waste Management Program which aims to reduce waste not only in the factories
and offices but as well as the houses of its employees.
- The company also conducts the multi-awarded program called Greening the Supply Chain
which is a combination of an outreach and education program aimed to encourage an assist its
business partners in developing and maintaining their own environmental management
systems.
- It is also an advocate for clean air and conducts a periodical free Air Emission Testing on the
vehicles of employees, business partners and community residents where the company
operates, in order to help rid the environment of air pollution.

TOMS SHOES (2006)

TOMS is a shoe company that started in the U.S. TOMS
sells a variety of shoes for women, men, and kids. In addition selling
footwear, TOMS sells other products including, bags, sells
sunglasses, apparel, and more. TOMS was created after, founder,
Blake Mycoskie witnessed the immense poverty and lack of
protective footwear in Argentina. TOMS gained quick recognition
for its’ unique “One for One” philosophy. One for One means that
for every purchase of TOMS shoes, a pair will be donated to
someone in need. Since its inception nine years ago TOMS has taken the shoe industry by storm. Not
only has the company been extremely profitable but it has positively impacted lives around the globe.
At TOMS, Corporate Social Responsibility is at the core of their business model. TOMS believes
their mission isn’t just to make a profit, but also to be socially responsible for those in need. TOMS has
been around for almost a decade now, and is known for its Corporate Social Responsibility thanks to its
philanthropy; however, heading into its second decade, TOMS is working to further their reach and
continue their goal in CSR. TOMS is doing this by not just giving shoes, but using their platform and
profits to give sight, improve access to water, help provide safe birth, and prevent bullying. TOMS
focuses heavily on the environmental and social impacts as well as giving back to the community. Here
are a few ways TOMS gives back:

 The Gift of Shoes: For every TOMS shoe you purchase, a pair of brand new shoes are given to
those in need. TOMS has given more than 45 million pairs of new shoes to children around the
world. In the United States we take everyday commodities, like shoes, for granted; however, in
there are many countries around the world where children and working men and women don’t
even have one pair of shoes. In these impoverished countries children are put into the work force
at a very young age. Working without any protective barrier around one’s feet is extremely
dangerous and can have long term effects on a child’s well being. The people at TOMS recognize
this epidemic of sorts and are on a mission to put a pair of shoes on every foot. TOMS-
give_sight

 The Gift of Sight: Each TOMS eyewear purchase goes to giving prescription glasses and sight-
saving surgery to those in need. In this recent campaign, TOMS has already restored sight to over
325 thousand people in need. TOMS has teamed up with some of the world’s greatest
ophthalmologist who are performing eye saving surgery at no or minimal costs.

 The Gift of Water: TOMS created a coffee line to help the more than 780 million people who
don’t have access to safe water systems. For each bag of TOMS Roasting Co. coffee bought, 140
liters of safe water, a week’s supply, will be given to a person in need. There are many
organizations that work to provide clean water for those who are in need. However, TOMS has a
unique and already existing relationship with many of these villages and cities in need through
their other philanthropic work.

 The Gift of Safe Birth: TOMS bag purchases provide training for their skilled Giving Partners.
This also supports vital materials that are crucial in order for woman to safely give birth.
Hundreds of thousands new born babies and mothers are exposed to disease, sickness, and
irregularities simply due to lack of prenatal and postnatal care. Through TOMS bag program,
they are able to not only educate but provide safe birth practices.

 The Gift of Kindness: TOMS StandUp Backpack Collection provides school staff and
counselors training on how to prevent and respond to various situations of bullying. In fact, one
out of every three students is a victim of bullying, in the United States alone.
TOMS has not only established a strong brand, but have been able to expand and continue the
growth of their brand, by launching various marketing campaigns. On May 21, 2015, TOMS kicked off a
new marketing campaign, One Day Without Shoes. For every person who tagged TOMS in an Instagram
photo of bare feet, a new pair of shoes was given to child in need. This campaign lasted for two weeks
and a total of 296,243 children in need received a new pair of TOMS shoes. This effective marketing
campaign demonstrated TOMS’ commitment to giving back to the community. At TOMS it is important
for their customers to be given the opportunity to make a difference and feel good. The ingenuity of
philanthropic services is quintessential in keeping CSR at the core of TOMS.

References:
Lexielewis. (2015, August 08). Why TOMS Is A Great Example Of A CSR Brand. Retrieved December
11, 2020, from https://footprintimpact.wordpress.com/2015/08/08/why-toms-is-a-great-example-of-a-csr-
brand/

Nestlé in Society. (n.d.). Retrieved December 11, 2020, from https://www.nestle.com.ph/csv