AISHWARYA INSTITUTE OF MANAGEMENT AND IT

CROSS CUTTING ISSUE

MBA III SEM

SUB: SALES, DISTRIBUTION AND LOGISTICS

MANAGEMENT

TOPIC: E-COMMERCE LOGISTICS

 E-COMMERCE LOGISTICS

e-commerce logistics, or e-logistics, represents the logistics of internet sales. This activity
involves setting up specific processes to respond to a particular flow management. Just like
logistics and transport in general, the e-commerce supply chain must be mastered and
optimized from start to finish. Often, going through an outsourcing can be an effective
solution. Some points must still be taken into account in order to be as effective as possible.

 The price, on one side for the brand but also for the consumer. The e-merchant wishes
to offer its customers a fair delivery price, but that does not cost too much. Consumers
are looking for a great rate. The price of delivery is a constraint and sometimes it is
too high, it can lead to abandonment of basket. It is therefore necessary to be able to
offer several offers with prices adapted to the needs.
 The speed of preparation, shipping and delivery of the order must be as fast as
possible. The consumer is impatient and wants to receive his order right away. He is
even ready to pay for his more expensive delivery in order to benefit from a fast
delivery in D + 1 or D + 2, even express. Here again, it is important to offer various
offers corresponding to the various needs.
 The management of the returns precisely, corresponds to a specific flow and must be
perfectly controlled by the logistics provider. This activity has gained considerable
weight in recent years and has forced brands to optimize this flow. Beyond a complex
process that must be mastered in its entirety, e-merchants are looking for a low-cost
solution for their business. This concept of cost also plays another role, since the
consumer wants to return his articles for free which implies an effort on the part of the
brands.
 The environmental approach has become important in the minds of consumers. It is
no longer a question of going through a brand that will send products in packaging
that is too big, with all sorts of settings and not adapted to possible returns. We must
therefore rethink the entire offer in this sense: transport, packaging and returns.
  Real-time traceability has become a necessity to meet the needs of consumers and to
solve possible problems of delivery or loss of parcels. IT tools make it possible to
control flows and anticipate needs. Our transport control tools give you the
opportunity to know the exact location of a package to inform your customers.
 Our expertise and the number of our partnerships allows us to manage large volumes,
often complex, on a daily basis. We support 25 partners, all from the equipment of the
person and with very specific needs. This allowed us to acquire a unique know-how
and an ability to manage the peaks of activity in an organized and reactive way. This
concept of volumes also allows us to offer attractive and adapted prices, both in terms
of e-commerce logistics and e-commerce transport.
 These partnerships are also made with specialists destocking on the internet,
accustomed to ephemeral sales. Our ability to manage this type of complex flows in a
very short time allowed us to gain agility and speed.
 This expertise is also found for e-commerce with a specific e-commerce offer for
textiles and ready-to-wear. We propose a solution including logistic and transport e-
commerce tailor-made.
 As a freight forwarder, we offer you a complete and tailor-made solution for transport
solutions, particularly based on last mile delivery, but also solutions based on the
nature of your product, its specificity and its value.
 We support you in the optimization of your e-commerce supply chain, by studying all
of your flows. We are able to help you in the design of your packaging, adapted to the
value of the product and the market.
 Customer relationship plays an important role in the quality of your customer
experience. C-LOG accompanies you with its dedicated transport service team.
 Certified ISO 14001, C-LOG is committed every day to make its supply chain activity
as environmentally friendly as possible.

E-Commerce Logistics Models

In developed economies, e-commerce logistics represents the latest big driver of change in
logistics and physical distribution networks, which have evolved substantially over the past
40 years or so. Currently, it remains the case that as e-commerce continues to grow, most
shippers, particularly multi-channel shippers, are still only just beginning to work out what
this will entail for their distribution network infrastructures.
E-Commerce Logistics in Developed Markets

In developed economies the growth of online retail has been stronger in sectors such as
fashion, electrical and ICT goods, as opposed to food.

In the former, where purchased items are typically distributed via a postal, parcel or freight
network, e-commerce logistics models have led to a wave of new demand for four distinct
types of logistics functions:

1. Mega e-fulfilment centres where the merchandise is stocked and picked at item level.
These facilities, which are either operated by the retailer or a logistics service
provider, are typically 500,000 sq ft to one million sq ft in size, or even larger. They
often operate 24/7.

2. Parcel hubs/sortation centers which sort orders by zip or post code so that they can be
delivered to the relevant parcel delivery center for final delivery to the customer’s
home or designated collection point.

3. Parcel delivery centers which handle the ‘last mile’ delivery to the customer

4. Seamlessly integrated technology where shopping carts connect via API, web xml or
some other connection to a transportation management system so shoppers are getting
the exact price quote of shipping of larger items more suited for less than truckload
modes, as these technology products for logistics, such as a TMS, must accomplish
along with the shopping cart for better management:

1. Ability to organize and track shipment no matter what mode

2. Online order status and documentation

3. Online dispatch documentation and invoice, such as a bill of lading and freight
invoice

4. Auto reminder for payments

5. Seamless interface with existing SCM or ERP system

6. Online alerts for critical information via text or mobile

 7. Information systems reports on past data analysis, delivery history, etc.

These types of e-commerce logistics systems, based on the above considerations, ensure the
following benefits to shippers, customers, and 3PL service providers:

 Improved communication

 Transparency into the supply chain

 Improved customer satisfaction

 Cost reduction

 Improvement in efficiency

 On-time delivery

We will go further into the benefits of setting up an effective e-logistics structure and
operation in this ongoing series. However, these are the top things to consider when looking
to set up a program.
Feedback:-
1. The Logistics in e-commerce very useful and related topic to marketing subject.
All the information was clear and effective. I have gained good relatable
knowledge from this class.
- Neha Chouhan
2. The easy explanation of topic and gained extra knowledge beyond syllabus.
- Jaswant
3. I really enjoyed the class and learned a lot.
- Saurabh Jain
4.  Provide depth knowledge with good practical example logistics so it becomes
very easier to understand the concept.

- Nikhil Bahrani

MBA III SEM

S.N NAME
1. Jaswant
2. Neha Chouhan
3. Nikhil Bahrani
4. Archit Bhardwaj
5. Saurabh Jain