SUMMER INTERNSHIP REPORT

TITLE: “A Study on the effective promotional strategy influencing customer for the
products.”

Submitted by

YASHPAL SAINI
A031143720013

M.Com (F/M/H)
Class of 2022

Under the Supervision of

Faculty guide Name Dr. GEETA MISHRA Ashwin Kukreja

Designation- Ass. Professor Marketing Manager, Big Bazaar

In Partial Fulfilment of the Requirements for

the Degree of
Master’s in commerce
(Finance)

AMITY COLLEGE OF COMMERCE AND FINANCE

AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH,
INDIA
 DECLARATION

I, the undersigned, hereby declare that the Dissertation report entitled “A Study on the
effective promotional strategy customer for the product” of “BIG BAZAAR” written
and submitted by me, in partial fulfilment of the requirement for the award of the degree
of MASTERS IN COMMERCE under the guidance of Dr. Geeta Mishra is my
original work and conclusion drawn there in are based on the material collected by
myself.

Dr. Geeta Mishra Yashpal Saini

(Assist. Professor)

CERTIFICATE FROM FACULTY

GUIDE
 This is to certify thatYashpal Saini student of M.Com(F/M/H) programme at Amity
College of Commerce and Finance, Amity University Uttar Pradesh has completed
Summer Internship Project on “A Study on the effective promotional strategy
influencing customer for the products.” in Partial Fulfilment of the Requirements for
the Degree of M.Com(F/M/H) under my guidance.

The report has been checked for the plagiarism and it is acceptable.

Dr. Geeta Mishra

Assistant Professor
Amity College of Commerce and Finance
Date :…

CERTIFICATE FROM
INDUSTRY GUIDE
 This is to certify that Yashpal Saini student of M.Com (F/M/H) programme at Amity
College of Commerce and Finance,Amity University Uttar pradesh has completed
Summer Internship Project on- “A Study on the effective promotional strategy
influencing customer for the products.” in partial fulfillment of the requirements for
the course of M.Com (F/M/H) under my guidance.
The report has been checked for the plagrisim and is acceptable

Ashwin Kukreja
Marketing Manager

Date :…

ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate enough
to get support from Big number of people to whom I shall always remain
grateful.
I would like to record my gratitude to “BIG BAZAAR, DELHI” for the
allowing me to understand this project. I take this opportunity to thanks for
providing me an opportunity to work for “BIG BAZAAR, (DELHI)”.
I am also desirous of placing on record profound indebtedness to Dr. GEETA
MISHRA (Assistant Professor) of AMITY COLLEGE OF COMMERCE AND
FINANCE for the valuable advice, guidance, precious time and support that s he
offered.
I would be failing in my duty if do not acknowledge the gratitude to Dir.
SUJATA KHANDAI (Director) of AMITY COLLEGE OF COMMERCE
AND FINANCE who motivated us a lot in carrying out this project.
Last but not least, I like to thanks all the respondents for their precious time &
relevant information and experience, as and when required without which this
project would not have been possible.

YASHPAL SAINI
 EXECUTIVE SUMMARY

Indian retail region is seeing maybe the most hot Marketing works out, things being what they
are. The associations are fighting o win the hearts of consumers who is 'God' said by the
business financial backers. There is reliably a 'first mover advantage' in an approaching region.
Here, that advantage goes to "Big BAZAAR". It has accomplished many changes in buying
affinities for people. It has made associations, which gives everything under one roof at low
rates, or somewhere around there it claims! In this assignment,& we have considered its
exhibiting philosophies and uncommon activities.

The errand named 'A Study on the convincing restricted time technique impacts customer for the
consequence of “Big Bazaar” helps us with understanding the effect of unique approach which is
responsible for attacting consumers towards Big Bazaar. This assessment is valuable to high
level out organization to chip away at the current restricted time strategy of “BIG BAZAAR”.

The errand was finished by the method for Marketing Research. The well solid targets were set
for the assessment. To meet the objections fundamental assessment was embraced. The data
collection approach embraced was test examination and study . The target respondents were the
visitors of “BIG BAZAAR”, with the model size of 50 for the examination of arrangements the
leaders of the association. Tables and outlines were used to make a translation of responses into
huge information to exploit the accumulated data. Taking into account those the enlistments have
been drawn with peer solid data.

INDEX
Chapter TOPIC PAGE

No. No.
ACKNOWLEDGEMENT I
EXECUTIVE SUMMARY II
1 INTRODUCTION
1.1 INRODUCTION OF BIG-BAZAAR
1.2 LITERATURE REVIEW
1.3 COMPANY PROFILE
2 RESEARCH METHODOLOGY
2.1 RESEARCH METHODOLOGY
2.2 RESEARCH OBJECTIVES
2.3 DATA COLLECTIONS METHODS
2.4 SAMPLING METHOD
2.5 INDUSTRY ANALYSIS
3 FINDING

4 SUGGESTION
5 LIMITATION
6 CONCLUSION
7 BIBLIOGRAPHY
ANNEXURE
CHAPTER -1

INTRODUCTION
 [1.1] INTRODUCTION TO THE TOPIC:

Big Bazaar Store

“Pantaloons Retail (India) Ltd”, is India`s driving retail association with

presence across various lines of associations. The association claims and

manages diverse retail plans that consider a wide cross-portion of the

Indian culture and can get essentially the entire use canister of the Indian

customer. Gotten comfortable Mumbai (Bombay), the association works

through “6 million square feet of retail space”, has in excess of 332 stores

across 50 metropolitan networks in India and uses in excess of 18,000

people." The association enrolled a turnover of Rest 2,019 corer for FY

2010-11. It has and works various retail orchestrates including Pantaloons,

 “Big Bazaar, Food Bazaar, Central, E-Zone, Fashion Station, Depot” &

various others.

“Pantaloons Retail forayed into present day retail in 1997” with the beginning of plan corporate
store, Pantaloons in Kolkata. “In 2001, it dispatched Big Bazaar, a hypermarket chain that joins
the look and feel of Indian Bazaars”, with parts of current retail, like choice, solace and neatness.
“Food Bazaar, food Central, a first of its sort steady retail plaza” arranged in the center of huge
Indian metropolitan regions, followed this. A part of its various associations join, Collection I
(home improvement things), E-Zone (buyer contraptions), Depot (books, music, presents and
fixed), All (style clothing for Bigr size individuals), Shoe Factory (footwear) and Blue Sky (plan
decoration). It has actually dispatched its retailing experience, futurebazaar.com."

Future Group

“Pantaloons Retail” is a lead adventure of the Future Group, which is arranged to

consider the entire Indian usage space. The Future Group works through six verticals:
Future Retail (consolidating all retail associations), Future Capital (financial things and
organizations), and Future Brands (the chiefs of all brands had or directed by bundle
associations), Future Space (the leading body of retail land), Future Logistics (the leading
body of store organization and scattering) and Future Media (improvement and the chiefs
of retail media).

Future Capital Holdings, the social affair's money related arm, revolves around asset the
chiefs and buyer finance. It administers two land theory saves (Horizon and Kshitij) and
client related private worth store, Indecision. It similarly plans to get into security, client
credit and other purchaser related financial things and organizations soon.

Future Group's vision is to, "Pass on Everything, Everywhere, Every an optimal chance
to every Indian consumer in the most useful manner." One of the fundamental
convictions at Future Group is, 'Indian's' and its corporate way of thinking is - Rewrite
rules, Retain regards.
Urban communities where stores are found are, Agra, Ahmadabad, Allahabad,

Ambala, Asansol, Bangalore, Bhubaneswar, Chennai, Coimbatore, Palakkad,

Kolkata, Delhi, Durgapur, Ghaziabad, Gurgaon, Hyderabad, Indore, Lucknow,

Kanpur, Mangalore, Mumbai, Nagpur, Thiruvananthapuram, Vishakhapatnam.

Big Bazaar isn't just one more hypermarket. It considers each need of customer's
family. Where “Big Bazaar” hits over maximum stores is its motivating force for cash
proposal for “the Indian consumers”. At Big Bazaar, customer will get the best things at
 the best expenses - that is what Big Bazaar guarantee. With the continually extending
bunch of private imprints, it has opened the entrances into the universe of plan and
general item including home beautifications, utensils, ceramic, cutlery, sports stock and
significantly more at costs that will astonish customer. Big Bazaar expects to add
impressively more to complete customers shopping experience."

Chronology

2001

• Three Big Bazaar stores introduced within a time period of 22 days in

Kolkata, Bangalore and Hyderabad

2002

• Big Bazaar - ICICI Bank Card is launched.

• Food Bazaar turns out to be important for Big Bazaar with the
dispatch of the first store in Mumbai at High Street Phoenix

2005

• Launches a special workshop event based on shopping- The Big

Bazaar Exchange Offer, welcoming clients to trade family garbage at
Big Bazaar

2007
 • Store No. 50 of big bazaar was introduced in Kanpur.
• Big Bazaar partners with Futurebazaar.com to open India's most
eminent shopping portal

2008

• Big Bazaar turns into the quickest developing hypermarket design on the
planet with therecord of its 102st store inside 8 years of dispatch

2010

• ⦁ Big Bazaar interfaces more than 30,000 little and medium

Indian makers and business visionaries with around 150 million
clients visiting its stores.

[1.2] LITERATURE
REVIEW

WHAT IS THE MEANING OF MARKETING?

“Advertising is the action set of establishment and cycle for making,

imparting, conveying, and trading offering that have an incentive for clients,

customer, accomplices and society on the loose”.

Advertising is an administration interaction a viability correspondence through which labor

and products move from idea to the client and organizations make an incentive for clients
and assemble a solid client relationship to catch esteem from clients consequently and
furthermore distinguished and fulfilling client prerequisites productively. It includes the
coordination of four elements call the 4P’s of marketing.

• Identification, selection and development of a PRODUCT.

• Determination of its PRICE.

• Selection of a distribution channel to reach the customer’s PLACE.

 • Development and implementation of a PROMOTIONAL strategy.

Promotion Strategy:

Advancement is an endeavor by advertisers to illuminate, convince, or

remind customers and B2B clients to impact their assessment or get a

reaction. Most firms utilize some type of advancement. Since

organization objectives shift generally, so do limited time methodologies.

The objective is to invigorate activity from individuals or associations of

an objective market. In a benefit arranged firm, the ideal activity is for

the purchaser to purchase the advanced thing.

PROMOTION MIX:

The mix of customary publicizing, individual selling, deals advancement, advertising, online
media, and internet business used to advance an item is known as the special blend.

Each firm makes an extraordinary limited time mix for every item.
• Traditional Advertising: Any paid type of non-individual advancement by a
distinguished support that is conveyed through customary media channels.

• Personal Selling: A face-to-face presentation to a prospective buyer.

• Sales Promotion: Promoting exercises (other than close to home

selling, conventional publicizing, advertising, web-based media, and

internet business) that invigorate shopper purchasing, including coupons

and tests, showcases, shows and presentations, showings, and different

sorts of selling endeavors.

 • Public Relations: The connecting of hierarchical objectives with key

parts of general society interest and the improvement campaigning,

exposure, uncommon occasions, inward distributions, and media, for

example, an organization's inner TV station.

• Social Media: The utilization of web-based media stages like Facebook, Twitter,

Pinterest, Instagram, and different online journals to create "buzz" about an item or

organization. The abilities and information required of projects intended to procure

public agreement and acknowledgment

• E-Commerce: The use of a company’s website to generate sales through online

ordering, information, interactive components such as games, and other elements of
the website.

RETAIL MARKETING

Retail is the proposal of work and items from associations to an end customer (called a
customer). Retail exhibiting is the collaboration by which retailers advance care and
premium of their work and items with a ultimate objective to make bargains from their
customers. There are a wide scope of approaches and techniques retailers can use to
grandstand their work and items.
Retail marketing primarily undertakes following activities:

 “Identify the customer and understand his requirements”.

 “Store the needed merchandise or goods”.

 “Attractive presentation of goods for easy identification and convenience”.

 “Provide necessary comfort in purchase i.e., location, price, service etc.”

MARKETING MIX OF BIG BAZAAR:

 Marketing Mix of Big Bazaar analyses the brand/company which covers 4Ps

(Product, Price, Place, Promotion) and explains the Big Bazaar marketing

strategy.

Product:

“The item in the showcasing blend of Big Bazaar can be characterized into the accompanying
classifications – Apparels, Food, Farm Produce, domestic Personal range and Chill Station.
Clothes ordinarily include denims and T shirts, textures and cut pieces, relaxed attire, party
clothing, ethnics wear, extras, under pieces of clothing, dress materials, sarees and the
preferences.” Big Bazaar offers food which contains prepared to eats, prepared to cook bundles,
flavors, chilled beverages, tea and espresso and so on Homestead items incorporate vegetables,
natural products, dairy items and imported natural products/vegetables and extravagance organic
products. Chill stations are at Big Bazaar offering soda pops, bundles squeezes, milk a lot items,
frozen food sources and frozen yogurts. Home and individual consideration incorporate
cleansers, cleansers, creams, antiperspirants, plastic items and ceramics.

Other than this Big Bazaar likewise offers Electronics, Fashion and Jeweler things and Kids and
Child items.

Price:

Big Bazaar has consistently to find some kind of harmony among benefit and worth

estimating of its items. Since significant objective crowds for Big Bazaar involves

working class homemakers, an incentive for cash and cutthroat estimating is the

technique embraced. This related to numerous offers, deals, uncommon limits, and

season offs and so on make buying from Big Bazaar worthwhile.

Place:

Big Bazaar's system of effectively distinguishing regions which have high expected turn of
events and developing buying power and puts resources into land for the launch of their retail
locations. These are typically regions high in populace and traffic development. Their Express
organization has a space of around 15-18000 square feet; their grocery stores generally have a
space of 40-45000 square feet while the super places have up to 1 lakh square feet. Big Bazaar at
present has 100+ stores spread across 34 urban areas.

Promotion:

Big Bazaar is known for advancing its items in exceptionally appealing, simple to

recall ways utilizing critical zingers. For underneath the line advancement, they offer

limits and coupons alongside unconditional promises and a few trade offers. The line

advancement Big Bazaar run publicizing endeavors radio and television while

additionally distributing print advertisements in papers and magazines, other than

online advancement. Consequently, the limited time methodology in the promoting

blend of Big Bazaar is generally a 360 marking strategy.

Big Bazaar is a series of supermarket in India. “As of June 2, 2012 there are 214

stores across 98 cities and towns in India covering around 16 million sq. Of retail

space”. “Big Bazaar is structured as varied marketplace or India market”, with

group offering a wide range of business comprising of confectionary items and

 clothing in accordance to latest fashion, general business, junk food, furniture,

electronics, books, entertainment sections.”

History:

“Big Bazaar was dispatched on September, 2001 with the launch of its initial four stores
in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Inside a range of ten years,
there are currently 162 Big Bazaar stores in 98 urban regions and cities across India.
Big Bazaar was begun by Kishore Biyani, the gathering CEO and Managing Director of
pantaloons Retail India. However Big Bazaar 0was dispatched simply as a style design
including attire, beauty care products, frill and general product, throughout the long run
“Big Bazaar” has evolved a broad range of products and administration offering under
their corporate store. The current organizations incorporate Big Bazaar, Food Bazaar,
Electronic Bazaar and Furniture Bazaar. The incentive behind this entire retail design
was from Caravan stores, neighborhood stores in T. Nagar, Chennai the stores are
tweaked to give the vibe of mantis and suppers while offering the advanced retail
includes like Quality, decision and accommodation.

On effective finish of ten years UN India retail industry, in 2011, Big Bazaar has
launched a new logo with different slogan: 'Naye India ka Bazaar', supplanting the
previous one: 'issay sastaa aurr achaa kahi nahi”.
Lines of Business of the Above Store

• Crockery

• Food

• Fashion

• Home Solution

• General Business

• Entertainment

• Wellness and Beauty

• Footwear

• Electronics
 • Books and Music

• Children Accessories

Operation:
“Most Big Bazaar stores are staggered and are situated in independent structure in downtown
areas just as inside shopping centers. These stores offer more than 200,000 US in a wide scope
of classifications drove by style and food items. Food Bazaar, a general store design was
consolidated inside Big Bazaar is spread across around 50,000 sq. feet of retail space and
humble communities measure around 30,000 sq. feet. Big Bazaar has the office to buy items
online through its authority page, and offer free transportation on some segemts of there
products.

Mission& Values:

Mission Values
• Customer and partners • Leadership
will be served exclusively • Respect & humble
by making and executing
future content in the
utilization space
prompting financial turn
of events.
⦁ In advancing conveyance • Openness
designs, making retail realty, • Nurturing relationship
making utilization moderate
for all client fragments for
classes and for masses.
• Launch Indian brands • Simplicity & positivity
with certainty and start
aspiration.
• Our uplifting • Adaptability
perspective, • Flow
earnestness, lowliness
and joined assurance
main impetus to make
us effective.
Chapter-2
Research Methodology

Research Methodology
“Since there is the examination on Retail areas”, first the profound scrutiny of the place is being
led about its management group its design the quatiety of, offices which everything brands does
the store has, who are its providers about its stockrooms.”

“on the light of the point the goals were fixed and to show up the result on goals a bunch of 50
surveys were planned of 26 inquiries and reaction is assembled from those “consumers”,who
are coming to the store. In particulars assortment Random Convenient examining technique was
taken on. For this task the space of examination is DELHI.”

• RESEARCH OBJEVTIVE

 To scan customer buying behavior.

 To know the promotional strategy of Big Bazar.

 To know the connection between limited time system and purchasing choice.

 To comprehend the determinants of customer satisfaction.

 To know about the development planned concerning request investigation.

 To analyze product mix.

Data Collections Methods:

Statistical surveying needs two kind of details for example optional information and crucial
information.

Crucial/tough information were used for all in the investigation& All together the arranged polls
were ready and the review was attempted. Input for the overview has been taken by posing
inquiries and perception has additionally done to accumulate essential data.

There is additionally a utilization of optional information, gathered from the different diaries,
websites, books and from Store supervisor

Primary data Field survey

 Secondary data Big bazaar record,

company website
Area of research Delhi
Research approach Survey method

Sampling Method

“since the examination and investigation is limited to Retail area, every one of the departments
of “Big Bazaar”& the respondents were found at the showroom simply so as per the comfort
haphazardly they are being picked so inspecting technique is utilized in this investigation is
Random Convenient Sampling.”

Sampling

Sample size : 120 respondents

Sampling Method : Random Convenience sampling
Sample Unit : Customer of Big bazaar
Measuring Tools : Questionnaire

INDUSTRY ANALYSIS
The “HperMarket” line was demonstrated in India by “Pantaloons Retail (India) LTD”. It was
2001. The essential venture/outlet introduced in “kolkatta & was followed by other storess in
Hyderabad”, in a restricted ability to center 22 days. These stores offered over Rs 43 crore to the
association's “Turnover and over Rs3.89crore” to the “PBIDIT” in the essential year itself. In
2006-2007 extra Indians discovered the advantage of the shopingg in “BIGBAZAAR”.”. While
Big Bazaar continued reaching out in the tremendous metropolitan networks it furthermore
tapped uses potential in more unobtrusive metropolitan networks like “Kanpur, Agra, Panipat,
Coimbatore,& Surat”, By May 2008, there were 89 Big Bazaars spread across various
metropolitan regions and towns the country over."

"Joo bazaar main miltaa voh sabb yehan miltah hain" is the poster in which Rakesh Biyani
Director “Pantaloon Retail (India) LTD” portrays “Big Bazaaar”. The “Baazar” is a word which
oftenly used for market or business focus. Wherever you need any of us need anything the most
un-complex way to deal with get it is to go to the market. Big Bazaar tends to a space where a
consumer can search for any everythinh he/she needs for which he/ would regularly visit a
Bazaar or the business areas."

Analysis and interpretation

SWOT ANALYSIS

Strength

 “Everyday low prices, which attract consumers”

 Wide range of product and service offering.

 Huge investment capacity

 Biggest value retail chain in India

 Availablility of every facility through online modes.

 Strong presence in Indian local market.
 “Big bazaar” has attraction to its consumersr via various offers .

Weakness:

 “Big Bazaaar” is not that famous or known globally and restricted to the Indian market
only.

 Falling revenue per sq. ft.

 General perception: ‘Low price = Low quality’

 Overcrowded during offers

Opportunity:
  Increasing mall culture in India.

 The increase on rural penetration can also benefit “Big Bazaar”.

Threats:

 Competitors with a global presence.

 “Web markets effects the profits of “Big Bazaar”.

 “The Changing Government policies”.

Big-Bazaar

DEVELOPING YOUR PROMOTIONAL STRATEGEY

Fostering a compelling limited time technique requests something beyond monitoring the
devices special. Advancement is a continuous interaction that requires a lot arranging. A
procedure is essentially a cautious arrangement. The adequacy of your procedure relies upon
more than how much cash you put into it. Adequacy results from the meticulousness of your
arranging the regularity with which you complete it.

Promotional Strategies

Where advancement becomes an integral factor. However, what precisely is advancement?

Indeed, the demonstration of advancing or the reality of being advanced; progression. Support of
the advancement, development, or acknowledgment of something, encouragement. Publicizing,
exposure. Basically, this covers everything from business to magazine advertisements and
surprisingly free things given out at displays and career expos. Advancement is preformed
various ways by a wide range of individuals however when everything comes down to it there is
truly just one reason.

• Organizational Structure (Zonal)

Association is a bunch of individuals cooperating for achievement of a typical goal. The job
obligations are expressed plainly with no uncertainty. The positions involved by various people
are introduced as assets.

“An association structure comprises of exercises”, for example, task allotment, coordination and
oversight, which are united to the achievement of its associated points. Which is further be
investigated as the feedback or review frame or through which people see their association and
its current circumstance.

An association can be structure from numerous points of view, contingent upon their goal. The
construction of an association will decide the modes where it works and performs.

Authoritative construction permits the communicated assignment of responsibilities regarding

such elemts like as the branch , division, workgroup,.the Associations structure influences the
authoritve activities in three major manners. First, it gave the establishment on which standard
working methods and schedules rest. Second, it figured out which most people will take an
interest where dynamic cycles.

FINDINGS
⦁ “Most of the clients purchase their necessity in Big Bazaar based on Weekly and month to
month premise. Clients understood that Big Bazaar and d-shop stores give subjective
items/administration with sensible cost.”

⦁ At present time Big Bazaar give various sorts of item collections to the clients.

⦁ “Bigbazaaar” is a hypermarket as it gives various kinds of products like “garments, staple,

fixed, food things, electronic things, calfskin things, watches, pearls, porcelain, wonderful things,
sport things, chocolates and more”. It fights with all the strength stores of different things which
give stock at a restricted rate all as the year advanced.

⦁ Big Bazaar generally oversees focus pay bundle people who need emotional thing with
reasonable cost.

⦁ There are more than 55 significant business sectors in different urban cities of India; it
has all the earmarks of being that there is an Big improvement of colossal Bazaar lying as
customer's advantage is extending for Big Bazaar.

⦁ “the clients are given reaction for most impressive promotion is “Big-Bazaar”, We can
likewise decipher that the Big Bazaar correlation is all the more influential individuals draw in
with ad like T.V., Hoarding, paper, is long away piece of buying by promotion.”

SUGGESTIONS
 Big market ought to give huge parking spot to its clients with the target that they can
undoubtedly leave their vehicles.
 The Structure should be changed a bit during weekends as hefty group comes in to Big
Bazaar during those days. .
 Big market should keep offers in standard stretches so that there should not be a
somewhat long opening, since offer is the most affecting variable which is obligated for
customer purchase decision.
 They additionally focus on TV ad they should show advertisements and limited time
offers in a normal stretch in dialects like Hindi English.
 Hoarding ought to be put uncovered region.

LIMITATIONS

 This exploration is coordinated on a model pattern, So it would be that much

possiblefor the above all the information driven by all respondents may not arrange
with the replay of complete customer open in the store that time.

 The Study was resisted to just the customer of “BIG BAZAAR”.

 The time oblige was a restricting variable, as additional time was needed to
complete examination on different parts of the point.
  The result and investigation dependent on the client overview strategy and little
example size has taken just 120.

 Findings are identified with specific regions.

CONCLUSION

“Big Bazaar” is a huge shopping complex for the current customers. It is the place where
customers find grouping of things at a reasonable expense. Big Bazaar has a respectable
remaining of itself watching out. It has arranged itself in the market as a restricted store. It
holds a huge customer base. The majority of customers have a spot with average family.
The youthful age moreover appreciates shopping and moving around “Big Bazaar”. Volume
bargains reliably happen in “Big Bazaar”.

“Big Bazaar” is a hypermarket as it gives various kinds of product like garments, staple,
fixed, food things, electric products &precious stone setters, porcelain, excellent things,
which a consumer need to settle himself. It fights with all the distinguishing strength stores
of different things which give stock at a restricted rate all reliably. It holds a gigantic
customer base and it showed up from the examination that the customers are extremely
content with Big Bazaar. As of now there are 34 “Big Bazaar” in different metropolitan
networks of India, it seems, by all accounts, to be that there is a tremendous improvement
of Big Bazaar lying as customer's advantage; growing for “Big Bazaar.” It has emerged as a
middle reason behind shopping uncommonly for common people.

Some different kinds of products starting from a young ones food to pizzas wide reach is
available under one roof. In Delhi it is the common people who generally advance from Big
Bazaar. Undoubtedly,. “People visit Big Bazaar to do shopping just as visit for trip reason as
it gives an astoundingly good climate to its customers. As people go to retail outlets, they
basically will overall move around Big Bazaar whether or not it is for shopping reason or
for outing reason. Staple, garments and food things are the things which are mentioned
most by the customers of Delhi in Big Bazaar”. The critical disadvantage of Big Bazaar is
that it needs giving adequate parking space to their customers. This may weaken the
customers to come to Big Bazaar and shop as they face inconvenience in leaving their
vehicles. Notwithstanding the way that a couple of customers say that they don't feel issue
in leaving their vehicle, it is a consequence of the “parking space” available to them by the
retail plaza.

BIBLIOGRAPHY

Websites

• /www.bigbazaar.co.in
• ://www.pantaloonretail.in/businesses/big-bazaar.html