Professional Documents
Culture Documents
I
I GROUP COMMUNICATION
I Objectives
i1 9.4
9.5
Summary
9.1 INTRODUCTION
Communication occurs in five broad contexts. These are interpersonal or dyadic, small
group, organizational,public and mass communication.As NGOs managers, understanding
the dynamics of interpersonal and group communication is important in order to increase
our awareness and efficiency of cohmunication in these contexts.
I/
This unit focuses on interpersonal and group communication highlighting the components
and dynamics of each.
9.2 INTERPERSONALCOMMUNICATION
Twd people is all it takes for human communicatioil to occur. A dyad or a two person
context is the smallest unit of human interaction. Dyadic communication can range from
the most casual, fleeting interactions to the most intimate, intense and long lasting ones. [
Some examples of dyads are a bus conductor-passenger, friendship pairs, couples, business
associates, parent-child, supervisor-supewisee, and a service provider-client.
Just as dyads provide opportunity for more involvement, more satisfaction and more
participation they can also pose challenges to the participants when the transactions cause
hurt, pain or trauma. Our most important relationships have the scope to be satisfying
and meaningful, but they also carry the risk of being potentially damaging and bringing
extreme dissatisfaction and pain to both partners. Let us examine the key components of
inter-personal communication.
Involvement
Self-Disclosure
We reveal a great deal about ourselves through our nonverbal communication. This is
often unintentional and sometimes unknown to us. Intentional self-disclosureon the other
hand occurs more frequently in interpersonal communication than in any other context.
Authentic self-disclosure is possible when-thereis trust and reciprocity in the relationship.
This is a gradual procesiand increases as the relationship progresses. At times, however,
we are likely to disclose information about ourselves to people we hardly know. This type
of disclosure is known as 'no risk self-disclosure'. For example, it is not unusual for us to
Y -
share our concern about closed spaces to a stranger. This is because we do not have
anything to lose. Butwe may not reveal this information to a prospective employer for
fear pf losing a job. .
Have you come across a person who has revealed something more than you wanted to
know or at an inappropriate stage of the relationship? People use these tactics, sometimes
unconsciously, as manipulation. They are~eithertrying to strike an instant relationship,
wanting you to reveal intimate details a b u t yourself or wish to win acceptance and
approval.
Known to others
I Quadrant 1 Quadrant 2
Areas where aspects are Area blind to self but
Known to others
The larger the Quadrant 1, the c F e r is the individual to self-realization. Such persons
are effectively able to meet their own needs, utilize their potential, abilities and interests
Communication Skills while making the same available to others. This however does not mean that one 'lets it
all hang out or wear one's heart on the sleeve!' Rather, the emphasis is on personal
freedom and capability of maximizing our ability to work with others and enjoy interpersonal
experiences. Such relationships result in greater understanding, cooperation and
productivity, particularly at the workplace. For example, a boss may be unaware that s h e
is perceived by others as favouring some colleagues more than others. As a result, sthe
may experience animosity at the workplace the reasons for which are inknown to him/
her. But if there is greater self-awareness about one's motivations and behaviours, it is
possible to reduce the gap between our own perception of ourselves and others' perception
of us.
The Johari Window is thus a useful model to examine our behaviours in relation to others.
The model can be applied to both interpersonal and group situations.
Activity 1
Do the following activity with different people'at different times. These should
include those who know you intimately, those who know you moderately well and
those who do not know you well.
...............................................................................................................................
...............................................................................................................................
...............................................................................................................................
Method
,
1. Cut out a brown paper in the shape of a T-shirt which you can slip on over
your head
2. Ask someone to write what they know about you on the front
' 9
3. Ask the person to write how they perceive you on the back of the brown
paper T-shirt
4. On the inside front, you write things about yourself that others do not know
Note: The inside, outside front and back portions of the brown paper T-shirt
represent the 4 quadrants of the Johari Window.
All human beings have a need to belong. Our interactions in interpersonal relationships
are based on how strong our need for aff~liationis. For some, th/e need is very high and
28 is evident throu@their gregarious, friendly, outgoing behaviour. For others, the need may
be low and such persons may be perceived as asocial and unfriendly. It is important to Interpersonal and Group
Communication
strike a balance along the continuum of affiliation needs, particularly at the workplace
for sustaining meaningful relationships. The context however needs to be kept in mind.
An overfriendly supervisor may make others uncomfortable or may not be taken seriously.
Similarly a cold, emotionally.distant colleague will be an ineffective member of a team
working together. Our need for affiliation should not be played out in such a manner at
the workplace that it prevents meaningful interactions and maximizing our potential.
Power and Control
In communication, power and control are not synonymous. While the communicators
bring their personal and social power to the communication event, a great deal of power
is also given to the person by others with whom slhe interacts. For example, in certain
kinds of partnerships, too much power is given to the partner to determine and affect
one's happiness. Each opinion, comment, criticism and appreciation affects the other,
thereby determining her / his state of mind. .
Control on the other hand is a person's need for dominance. Like the need for affiliation,
this too could be high or low along a continuum. In human transactions one thus sees
people who are highly dominating and others who are submissive. Sometimes such dyads
thrive on and complement each other. At other times, the submissive partner could feel
resentful and angry but remains helpless to change the style and pattern of communication.
Johnson (1972, cited in Tubbs & Moss, 1930) has listed some typical behaviours associated
with the needs for affiliation and dominance. These are presented in Table 9.1.
Table 9.1: Behaviours Associated with Needs for Affiliation and Dominance
High Dominance Low Dominance
Activity 2
Observe your own style of communication over time in terms of the needs for
affiliation and dominance, in at least 3 relationships meaningful to you. Which of
the above behaviours do you notice frequently in yourself? Pay attention to your
need for bonding v i s - h i s how you transfer or retain power to your role partner.
How does this affect your interpersonal communication? What do you learn about
yourself? If you feel the need to change your style of communication what and how
will you do it? ,
...............................................................................................................................
...............................................................................................................................
................................................................................................................................
Communication Skills Structured Interpersonal Communication - The Interview
As NGO managers, interviewing for differe1:t purposes is almost a daily activity. One
could be interviewing prospective entrants to the organization, counselling clients, conducting
research or reviewing performance. In each of :hese tasks, the manager is required to
'interview' the personls sitting across. Such dis~.ussionoften goes beyond gathering
information and encompasses understanding values and beliefs, problem solving and
exploring alternatives. Some key interviewing objectives are presented in table 9.2.
Table 9.2: Some Key Interviewing Objectives
Objective Details
Problem solving Identify the problem, possible causes and seek a solution
communicatingempathy and trust and a positive disposition are important. The interviewer
could begin with a brief introduction of self and move on to describethe purpose and brief
content of the interview.
Reducing suspense and increasing transparency of the interview process helps
interviewees relax and be less guarded. It is also important to set boundaries of time and
mention interviewee's rights during the interview. Assurance of confidentiality of
-. - -
Communication Skills - information shared, absence of coercion tc respond and sharing expected outcome of the
interview win over people, motivating them w participate actively in the dialogue.
The middlephase constitutesthe body of tbe interview and considerable time is spent on
this. It is important to prepare for and plan the session in advance, anticipating possible
difficultiesand ways ofdealing with these. At the beg~nning,posing broad, neutral questions
helps, gradually moving to more sensitive topics. Pri3r to emtfarking on a sensitive topic,
a brief introduction to the topic and assurance of confidentiality conveys respect for the
interviewee and serves as a motivating factor to participate. The structure of the middle
phase (depending on the purpose of interview) could lust for upto 35-40 minutes or may
extend to several sessions over a period of time.
Terminating the interview is as important as initiating a discussion. Boundaries of time
set in the initial phase help both participants anticipate closure. Unpleasant, difficult I
topics should be effectively dealt with as one draws closer to the end of the session.
Never start a fresh topic towards the tail end of the interview. Paying attention to these
details is important in order to avoid carrying on with unpleasant, unfinished business
outside of the interview session. Ensuring emotional safety of the interviewees is the
resvonsibilitv of the interviewer.
he last few minutes could be utilized to summarize the content of the discussion. The
interviewee could be asked to share his 1 her thoughts on the process, particularly if the
interview is to extend into future sessions. A final word of acknowledgement is called for
to end the interview on a positive note.
9.3- ROUP (
- ATION
Each on ;us has had aIn experience of belc~ngingto more than one gror
be pirim groups (fannily), social groups (friendship), work. groups
- - - -
iv) Organization (Does each member have a specialized role e.g. parent, sibling, boss,
colleague, leader, and so on?)
vi) Interaction (Is the group size conducive to facilitate face to face interaction?)
A group may meet some or all of the above criteria. Tubbs (1978) defines small group
communication as 'the process by which three or more members of a group exchange
verbal and non-verbal messages in an attempt to influence one another'.
The following sections discuss phases and structure of groups, group dynamics and
characteristics of effective groups.
Phases of the Group Life Cycle
Several behavioural scientists have theorized about the phases any typical group goes
through. These can be compared to the life stages of a human being viz. infancy, childhood,
youth, adulthood and old age. Tuckman (1965) believed that the various phases occur
1
even if a group meets only once. Schutz, (1958) theorized that all the phases occur in I
*32
.i:*:*
--
,each group meeting and continue to recur throughout tlie groups lilk liistol).. Literature Interpersonal and Group
Communication
reviewed from different theories on group development suggests that a group experiences
tlie followitig 4 pliase model of development.
Phase Orie is tlie initial pliase of 'forming', tlie group goes tlirougli. Members come
together, break tlie ice, and get to know each other to begin fi~nctioningas a group. They
may seek out other members based on their initial perceptions; resting out li3rcornpatibility.
Dependence on an identified leader is high and members look for guidance and direction
fro111the leader.
P h ~ ~ Tliree
s e is tlie resolution of conflict experienced during-phasetwo. Groups become
cohesive as members begin to negotiate roles and processes for acconiplishing tlie tasks.
New leaders emerge and tlie group becomes ready for collaborative work. Interpersonally
~netiibersbegin to affiliate with each other meaningfi~lly and there is a deeper level of
trust, sharing and self-disclosure. Leadership issues are resolved and interdependence
acknowledged. This is known as tlie 'norming and perfoniiing' phase. The group now
has a sense o f g r o ~ ~identity
p which is a ~~nifying
force for working togetlier.
Groups may proceed tlirougli tlie three stages at different paces. Some groups may t i t
stuck at a pa~ticularpliase while others niay quickly move to the 'perfo~~ning'or prod~~ctivity
phase. Groups may go back and forth through these phases, witli tlie accomplishment of
each task and emerging challenges. For example, entry of new niembers or exit of old
niembers is likely to affect tlie life cycle of tlie.group; similarly change in leadership or
unsatisfactory achievement of goals may require tlie group to reinvent itself, passing
once again tlirougli the 3 phases.
In Phase Four when the stated objectives of tlie group are achieved or tlie time of the
group expires, tlie group is faced with tlie challenge of 'transfor~ning'. Transforming can
take two paths - Redefinition or establisli~nentof a new purpose or structure or
Disengagementor cutting off from tlie existing group. Most times, if tlie experience in
the group is fulfilling and satisfying, members will continue to bond and reniaiii in touch,
even after tlie fornial 'termination' of tlie group. In sollie contexts, for example a
therapeutic group, it is i~nportantto disengage at tlie end of tlie groLlp life cycle so tliat the
process of individual transformation continues.
, Group Structure
Communication Skills Group Dynamics
When groups are to work together productivelj, a certain degree of'tri~st.;ii~tlie~iticitj i~~ld
cohesion need to be present. An important ~ S ~ L I oI'worl.i~ig
C \\ it11 ~ ~ O L is
I ~tlie
S ability t c j
deal with group dynamics. How do me~nbersinteract with each ollicl-? What are the
roles different menlbers play? What facilitates or hinders effectivenesb in groupb? 1.c1
11s understand group dynamics to explore these q~~ebtions.
_
C'or~forrrrrlj~:
The desire for acceptance and affiliation is strong in all hi~manbeings.
Group tiiembers often co~ifonnto groi~p~ l o r ~ for
i i s lkar o f losing mcmbersliip. Coliforniity
i s c\ idcnt iu adolescent groups and is seen through their drebsing. lan:!uage and beliaviour .
Sinlilarly at the \\oI-hplace. employees \vho rc\fu\e to follo\v thc :~cceptcd11or111s cl'ten
find themselvc\ iwlated.
(' O I I I ~ ~ ~Sonle
L I I Igroup L ' ~ nlembers
: may out\\ ard I>agrcc \\ ith the ~naioritju lien in fact
internally they are not co~npletelyconvinced ahoul 1l1cposit1o11 IIICI~I~>CI.~
l i ~ hOI~ '~SSLICS.
This i s an extension ofconfor~nityand has to do IargcI~\r 1111opi~~ion\. \,aIi~e\,ind attitudes.
A ~nembermay pi~bliclycomply but privatelj disagree fix l'ea~.ol'bcir~g outnumbered or
ridiculed as well as to avoid conflict. On the otllcr ha~id,those \\Iio coniplj readily may
value tlie o p i ~ l i o ~ol sf other menlbers. may be more submissive \ v i t l ~high aftiliation and
social approval needs and generally have low conlidcnce.
A different dimension o f risk-taking is the ability and willingness to undertake actions one
would hesitate to, if one was alone. The group affords its members anonymity and
security. Decisions are owned collectively and there is little danger o f being singled out.
This type o f risk-taking is typically seen in mob behaviour involvillg street violence,
destruction and protests.
Group within groups - while working with groups all o f us have seen cliques and sub-
groups bonding more strongly with each other than with the rest o f the group. Cliques
give members a private identity; often agendas and issi~esmay be forced on the larger
group. Sub groups affect the dynamics within larger groups. One needs to pay attention
to ensure that effectiveness and productivity o f the group i s not compronlised by processes
occurring in sub-groups.
Resistunce is seen when members prevent themselves or others from becoming involved
i n the group process. While it is more common for resistance to occur in the beginning o f
group formatio~lcontinued resistance over the life cycle o f the group needs to be addressed
as it can seriously interfere with the group process. Unqualified group leaders, conflict
between co-leaders, autocratic style o f leadership, and inability o f leaders to win group
members' trust are factors that generate resistance among members. Resistance can
manifest in the fonn oftoo much questioning, advice giving, intellecti~alizing,nlo~lopolizing,
story telling, non-participating, hostility and aggression.
Scupegoating occurs when participant/s are blariled for any tlling that goes wrong in the
group. Members who victimize someone as a scapegoat are in fact diverting thc attcntion
o f the group from themselves. Group leaders / facilitators need to intervene in silcli
34 situations and help members face up to their ow11responsibility.
Letrtlership is often described in terms of the special attributes tlic leader possesses. Interl~ersonaI and Gruul
Coliilnunicatiu
Hoivever, we all know tliat an effective leader is one \vlio is able to not olily help liienibers
of the group to perform tlie tasks but also one who creates an emotional climate conducive
to group functio~iillgand satisfaction. Thus an effective leader is not only goal-oriented
but is also people-centric. In order that groups function effectively, tlie leader facilitates
the dynamics and processes within tlie group, paying attention to those tliat may hamper
achievement of tasks or pose a threat to tlie well-being of group members. A leader-
facilitator is thus an effective listener, lias strong verbal and lion-verbal skills, lias a realistic
self-appraisal, is creative in thoughts and actions and has high concern for group members.
Exercise 3: You will need at least 8 members to do this exercise. Divide tlie group in two
concentric circles, choose an issue for discussion and get members in the inner circle to
discuss the issue.
'The outer group members observe the discussion and comment on tlie basis of group
dynamics, phases of group development and leadership issues.
The two groups then switch positions and repeat the process.
The group comes up with a list of communication beliaviours that facilitated or blocked
the discussion.
Characteristics d Effective Groups
Functional groups ensure tliat individual members put in their best effort accordins ':
their ability. Such groups optimize individual potential for tlie larger-hc~iclitot'tlic g1.0111;.
9.4 SUMMARY
This unit describes tlie components of interpersonal andgroi~pcommu~iication.We wcrc
able tBunderstand tlie dynaniics of interpersorial and group co~n~lii~~iication,
with o partici11;~r
foci~son involvement, self-disclosure and needs for affiliation and dominance. The phases
of group development highlighted tlie lifecycle of a typical groilp. Tlie Jollari Witidow
helped us reflect on liow we interact in interperso~ialrelationships, e~iipliasizi~lg liow tlic
learning from this call be extended to group contexts as well. Wliile interpcrsonnl and
group co~nrnu~iicatio~i is discussed separately, we need to itnderstand it as a wliolc because
our everyday co~iimunicationexperiences are not as distinct and separable.
Communication Skills
OC Cl71 W - A C C F C C M l i ' N T nTTK'CTTnNC
3. How does interviewing differ in different contexts? Discuss the similarities and
differences in phases of a research interview and a helping interview. '1
4. How do groilp dynamics affect group performance?
<
J.
Untr,
1IV*~ A n t l - ~ r ~ n ~ a6
uv ~mnrn~yru~tr
nrnnnnc UI..~.
t tV;~~y 0
1 .~VII.
\ur\rltI.~
A i f f e r frnmnrn11nr7n pLc rI r.i h p the lI..--,
~ V U ~
V.V. --awn 1 - 1LLS- -I- V.
l ~~
i f ~ r v rnf g r h
WU-..
of these, highlighting group goals and leadership roles?
36