As a big company, Sime Darby Plantation (SDP) definitely has a lot of great

competitors such as Golden Agri-Resources, IndoFood Agri Resources, KLK, and Hap Seng
Plantations. However, this is not an obstacle for SDP  to continue to make strides to become
the parent company that dominates the palm oil industry. Sime Darby has create their
positioning statement to help them identify their business to be perceived by the customers as
a Company with Integrity, Respect & Responsibility, Excellence and Enterprise while one of
their competitors, Golden Agri-Resources located in Singapore build in with diverse
positioning statement” Our people share a strong set of values that are at the heart of our
business decisions, every day”

Price
In Malaysia, Golden Agri-Resources sells 2 liters of Filma cooking oil for roughly RM60,
whereas Sime Darby sells Alif cooking oil roughly for RM15. Obviously, Alif cooking oil is
affordable by all walks of life. Moreover, the company plies a combination of strategies
which is market-oriented-pricing and value-based pricing. To decide the prices of market
conditions along with the prices of competitors, SDP applied a market-oriented pricing
strategy. It is important for their product especially for consumer brands because SDP wants
to maintain their performance and quality as they are the linkers of supplying essential
ingredients to the World’s famous brands in food & non-food products like McDonald,
Unilever, Ferrero, Nestle and Barry Callebaut. Nevertheless, the company also plays the
value-based strategy to clarify the price based on the distinguishing of the product value and
quality. They assure the best for their customers based on sustainability, quality, innovation
and integration. 

Competitor
Sime Darby Plantation is the world's largest integrated palm oil company. knownly
competitive. Golden Agri-Resources or Hap Seng Plantations are seeking to advantage
marketplace percentage usage of the identical international advertising and marketing
strategy. SDP faces stiff opposition from the Palm Oil Industry regarding deforestation's
continuous high rate, and how the palm oil sector contributes to the problem. To protect the
environment and biodiversity while maintaining efficiency and production. SDP also
supported this commitment with research and development skills, allowing them to increase
production on existing acreage. SDP's passion to make a difference is what elevates them to
the next level.

Brands
SDP offers a variety for all price points in terms of cooking oil. SDP recognises its
consumers' needs and has developed products that are unique in terms of cost and quality,
reliability, innovation and sustainability. Palm Olein, Blended Oil, Soft Oil, Coconut Oil, and
Ghee, for example, are all included under Consumer Brand Products which has been
developed with detailed research and Development to provide an excellent experience to
consumers. According to Sime Darby Plantation, they are dedicated to a collaboration that is
focused on the success of its consumers. They look into every possibility to ensure the best
solutions for corporate demands, while also seeing new chances and concentrating on the
future.

5.0 Conclusion
One of the most significant concepts in the segmentation, targeting, and positioning
model is that all three processes must be in sync in order to construct a fluid plan.
Segmentation enables you to access the ideal target market, allowing you to develop an
effective positioning plan. If any stage in the STP model changes, it's critical to redo all of the
segmentation work and rework the strategy, otherwise the market strategy will fail.