CATEGORY DESCRIPTIPON

BUSINESS Feyr Travel and Tour is a certified travel business that offers a variety of services. Our headquarters
SUMMARY are in Bacolod City. Corporate, Business, and Group Travel, All-Inclusive Resort Stays, and Car
Rentals are just a few of the travel packages we offer for organizations, individuals, and groups to
meet any travel budget. Our travel agency excels at designing one-of-a-kind vacations and
destination events that provide absolutely unforgettable experiences at a reasonable price.

BUSINESS This product wish to aim a high standard of services suitable for individuals seeking relaxing,
OBJECTIVES comfortable and memorable experiences in the hospitality and tourism industry. To raise product
awareness and for people to give good feedbacks and reviews in any social media platforms. Also, to
provide the tourist market with the quality personal required by the tourism industry.

PRODUCT/SERVICE A holiday tour packages that offers a variety of services together to make a single “combined” trip.
They are combined with transport, accommodation, destinations, activities, and meals. They also
include the provision of a tour guide and/or leader. Depending on the customers, they may choose a
one-day or overnight package or could be a period of a month or more. This tour package ensures all
consumers’ needs and desires are met. They will be provided with the hotels and transportation with
the best services but has reasonable cost and is perfect for those who wants to spend frugally and
hassle-free. It is a group tour that follow a fixed and pre-arranged itinerary.

COMPETITIVE Unlike other local travel agencies, this tour package has the best combination of services and is
ADVANTAGE prioritizing risk-free environment from covid-19 virus since a lot of people are still hesitant to travel.
It also offers fixed and pre-arranged itineraries which are perfect for teens and adults who’s planning
to have the best holiday vacation.

TARGET MARKET The agency seeks to offer this product specifically to teens and adults ranging from age 18-60 who
want to travel frugally and hassle-free with a group for recreation or business purposes.

MARKETING Utilizing online marketing will boost the product’s information and could easily spread and market it
STRATEGIES using other social media platforms. There are also website or apps that’s best for customizing
appealing ads and promotions. Since in the travel industry, there are way lots of competitors offering
variety of travel package, it’s best to make the tour package as appealing as it could be. Hiring travel
influencers to promote the product by using their social media influence is the best marketing
strategy as well. Partnering with these famous influencers could really make a business one step
ahead from the others.

PESTLE ANALYSIS The result of pestle analysis shows that there is a need to follow new regulations sets by the
government for travel restrictions. Health and safety of tourist must be ensured due to risk of covid-
19 pandemic. An increase impact of covid-19 pandemic in the travel industry causes stagnation in
economy. And social media must be utilized accordingly.

SWOT ANALYSIS Utilizing digital marketing and partnering with online influencers could be consider a strength,
however having a limited packages to choose for customers needs to be improved. With the risk of
covid-19, developed vaccines would be an opportunity to be able to travel to more destinations but
the growing competition from both local and international companies and the second wave of
COVID-19 infection can pose a serious threat.