Repeat purchase is closely related to the concept of

Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the prod
The term_________________ relates to patent, trademarks, copyrights and trade secrets.
If two different brands are distributed by one company, it is considered under:
Jod jo tootega nahin” tagline is related with brand ______
_____________strategy is useful in Growth Stage of Product Life Cycle
______________strategy is used in Maturity Stage of Product Life Cycle
Which of the following statement is True?
Branding is concerned with ____________ component of four ‗P
The first step in the strategic brand management process is
The Second step in the strategic brand management process is
The Third step in the strategic brand management process is
The Fourth step in the strategic brand management process is
The American Marketing Association defines a ________ as "a name, term, sign, symbol, or
design, or a combination of them, intended to identify the goods or services of one seller or group
of sellers and to differentiate them from those of competitors."
_____________is ser of assets and liability associated with Brand.
Brand Equity Pyramid has _____________stages
First Step of Brand Equity Pyramid is ___________________
Second Step of Brand Equity Pyramid is ___________________
Third Step of Brand Equity Pyramid is ___________________
Fourth Step of Brand Equity Pyramid is ___________________
With
Withrespect
respecttotothe
the"Brand
"BrandEquity
EquityPyramid,"
Pyramid,"________
________signifies
describes
how
thewell
extrinsic
the product
properties
or service
of the meets
product
customers' fu
or service, including the ways in which the brand attempts to meet customers' psychological or social
needs.
______________is customer ability to recall and recognize Brand
Brand Salience includes
Brand Image Brand Loyalty
Lable Co-Brand
Trade Intellectual property right
Co-Branding Wholesale
Fevokol M-Seal
Brand Awareness Brand Loyalty
Brand Awareness Brand Loyalty
Branding helps to organize inventory Branding helps in getting a competitive advantage
Product Price
Measuring consumer brand loyalty Identifying and establishing brand positioning
measuring consumer brand loyalty Identifying and establishing brand positioning
measuring consumer brand loyalty Identifying and establishing brand positioning
Grow and Sustaining Brand Equity identifying and establishing brand positioning

Brand Slogan
Brand Equity Brand Loyalty
Four Five
Who are You ? What are You ?
Who are You ? What are You ?
Who are You ? What are You ?
Who are You ? What are You ?
Brand Feeling Brand Judgement

Brand Imagery Brand Judgement

Brand Loyalty Brand Awareness
Depth and Bredth of Awareness Product Category Matrix
Brand Awareness Brand Recognition
Brand Product
Tariff Non-Tariff
Retail Jobber
Ambuja Ultratech
Brand Revitalization Brand Reinforcement
Brand Revitalization Brand Reinforcement
Brand signals a certain level of quality All of them
Place Promotion
Planning and implementing brand marketing Measuring and interpreting brand performance
Planning and implementing brand marketing Measuring and interpreting brand performance
Planning and implementing brand marketing Measuring and interpreting brand performance
planning and implementing brand marketing Measuring and interpreting brand performance

Copyright Trademark
Brand Preference Licensing
Six Seven
What about you ? What about you and Me ?
What about you ? What about you and Me ?
What about you ? What about you and Me ?
What about you ? What about you and Me ?
Brand Salience Brand Performance

Brand Salience Brand Performance

Brand Equity Brand
Both A &B None of them