\

i": Elffit
s

GouBnuxxxr rlF JrHHs t'l{mltml*'

lfl foniitiloH D EFf,nTtIHrT'
Sivtr EEeHEriiRttI, J& t("

Erlbjec* Adwrdmmrnt PolicY : $8Ifi"

fiefareRoa: S|gta Adrtir*i*{ratiue Seu{ftl PtcbiFn l{o. ttf#'IE{E dthd'

€onntnr*ffit Sffrrlilol $S * lD uf g0t$'

i

D*hd: 0tl t *-i[ * 8fit8.

,

ffitrnnraril ,ff6- l.lo. 6e.tD sf= i S06 delpd- *$.S?'lHSSr ry4 ttt{t+lt
6[tq6i16B1il Ortei lto. de+o U m$i dated t7"S+.?00t, $qlcfiffi lu hareby
fi;,ffi;-fr;fdtmpd,71g6t8rhn s{ fi,#,faitmrt Adverrkerrrqt Foticy of the
rtro.*"rio;[BatmFrt aB per Alne4rre - A ta thlr order'
Byor6ersf the Govsrfllllsr{i of Jammu E lftshrnir"
fidI*
(ts*E.*lro*Ht#.
Financia I EoEwniEEiQrirE r.
{nfsnfi fltron DsPsrmsnt.

ttlo. 1P1g1B*Il7-tlt. Sated; 04 - 0,S- 3P16.

t,B frrB:-
r- ' Ftinciod Sgcrutrrrvb Hon'bla
Cf,py ;

Ggrprmr'
-to--,rri#arrirnern
n' iii'ffi Gentral ndminlsfttisn
--;- _SE_EBS"IAS4[. _ i

e Goryeffim€nt, Depsrment of ["4W, B

ColwnhtiefErJsetretalY 'lts$oe
- Farliamentary Alfaka "
S' Ernctor Genpr*{ ln.forr,nsllom' J&K
,f;,, Joint tslrrstsf !nmt*.Oon, Jarnr+irll{Hshrt{r'
{3: CHt;fEi HerEf,Ef;H' *nt FrEsE, J&K Jar*rnu fo{ flrblicatiorr in fi}F
rGxt itslts o{ Bfircrnnruafit Gszeite.
PrMam &er*.sry WC|IW $ewtarY,-
t
f rfurtr Saereffi FinunUal Cunnini*eoner, I nform+tbn DeBaffnsnt'
lrdrargeW#te GAtr"
10, Gorsenmrent Ord*r llle {w"2,r,c' }'
ii. Stocf( f'h.

Additional to Goryernrneni,
I nfermatipn DePartme nt-
\!

trB6gtsirg * fr b Emrc-rnmcnt orrler|so ilo "re 6f zn16 {EtEd s+'g!'Ifi[6'

Introdrdion
1) -i*purt**nt
The FeparBlrent of InfunnqEon & fubllc Rel&ns (DIpR) It th*
nodal fot' dlsahtltbn of adveffsement of the
gwernrfier* *f larnmu ard lftdrr-nlr anogfftrs si,nsle wlndow and
,Iott;ffiectite prrntxrtv m silI BIe sam Ggtmrnn nt de tffi,
punmr seffir *nu.p1lies, Aubnonuus ard ldffil Fodls,jl"Fhfiq
dvertiserlent ln fore ileutlsFapers Efd oHer raedp ttrlthin and
ouEide ttre'Sate ffi FBr Ure policy otffie trOrgrrrnent' :

l.U 6mrernrient advefiising is. undertakel fur a ur'u& and diwrse

afitq
rarue
,# p,rltp*rfu, ,mainly f-* fre finnrn of recru{h{Teilt Fr#"
'eoffio "nottnL{ n@ 'lnryng gryffir smutury*fi#iry1
-
urgpnt pqnim tream or rafety amuryIrrcSs.'Pflblh anr.arerffi56
tr*'*#t*tt #a oilffirs. rile pEr,r e *s &0.fI#mhISrP1[e
puunc at [a,gge, Inforrn aueut gq nlffigfit ptwr$tnme+
|oficlm ot ffiEnm ard a7ry puH$e hmlttr ur safety itsue"

r.2) In releasrtru ad$er-tiserHefinE.h

-MiUGi the rIEd[a, DIpry ilffi$t not Hke ]nto
r ur edltcm:lal pfiliqes uf ffie
ac€s{,r1il-trft amiu n?Ed.ia,

Ho,,*eo*t; trIPR ;hati rlot r#ease a$m$re'Yry'=q *oh ndia'

nerleh #ft* on tet# to' lSrqte ffinrmunql_Pamlon' Pryc6 uiolerm,
meiid tfie towrergrt{l and lnffirtfr of Indh ry socialFy affie#ed
,sr*I"f pffi+#fo:anO n&+iior and vldffi. the Fumaryt
-_ mde uf e*hisi---

1.3) The ffivwrrgetlt *ertiserrnnt H not lntmdd e prroulde financlal

*pdut m ;ii-*-dne Unrt to help lH growtft. and d-amloprnElt ffiq
tn *xp*,rOirrfi trE ;Osretlon in a- healtfuYr -PIOfSEiorffil ard
so4Trpetirive env{ronr,riliii"-Ufpn shali Fmiiltain-t
m* of medie under
rrarlorls Efltsgories appnormO Uy *fr* EntFanefrnsnt Ccunnrlttee aftd
isge #trerfisements-:in a Judleious rfiarlngr ffi per ffie $otremnrcilt
It F.l,g,y-- ufr,"lOing ttie liroad sffilal rbi;ertives of prornoting
li
vFt
 " ,lyqolghk, oonrtmcfirre End h-1*s,, tsr*rnallsm ln lammtl Bnd
l(aslrnnir.

41 Every Stste furcrrrnent a#ertsernent slrailt u*.yw throulgh

ffFR' tnsructrons tB *1rg ffi (GeD) I'IhercW- f,.ll Governyent
have beesl IEstId.,Fy Fe Gerreral
*drninlstritlo; ilepaftnleni
departnnents f P'SUs / Affiffinur$s I ,:[ssa! Bodles have $i.-,,.t
;ffigd i*t h under BnY
'B $€-' n-Mta
'c*5qnrlsHffi, B-rue
theffi
sffidat
,dtdmmrnenL *l@y ^ryyte
'mst&ad
"*rla
drcular tnsmremons and rBprt motmonE In this reqard, If ainy, to
the Ciovemnnmt.
?

11

,i3,,,, rr-r'!E,Enrpanelmmt, cunnffi hr-f$?qi,ry ry---ffmiryFt*

=,1',
: ;E.- 'tur* r#lb #,d-u ryrrylryq Bepa -
ryfory#gn ,
q,zu$F
Rgilfidii ffiilffi'r*dE ghmhm ffier f{o; lfdn gf frsr5*
dar-ed: iisltbts;silrafl mA wlttr, €{tsleit$f ar-d emranelrnqnt of
mp1tt
,nedia d; reffii*irie, @rylpery adver*seniry'b. ]F
[*pa.nH
f;offi*it[e ;hetl frffi'flE IBB-sf orlffi a y*at to re\'f$et'd and *#dats
ft *ist of rredia fur emPanelrrert.

Elioibility fsr EnlPafielment of NewsaaPGTEI ]'Iagarlnes

"'S3.- ' Tf,re,, Enpgrylnt"at,,fumtmes *f*['ffiq fmflfinelmfftt:
nf
",',,,;
,', ''
:,rmonepa eg"tif,r@d ptu ffih,Ed- tT F".ffi,w
ta#mnltintt'iffif*mtr niainly gF qq haqls t# tlqlr. clrctrlatlm,

CahgorlmffiEn flmlhffionfifr ffipnFsBrftIl*hilq

of tleu*rogpEit' putH*hinf *sY tur dav fos tlEl'lsPaFlEE
Englirh RcruiPaget=' psnnihed in Uldu, Hlrdi,
l(*rhmlrlr lsdafth! er
a,ny other rccngnld
of
ilulewspapers wlth i
Heuuspaperr with illewspapers
circulation of U5000 cirzulation *f 20fiffi I

ard above ard aEsve lirilth at i

fb,
 with at teast for.lr ffi* -F;ur Pages tn
i

rB'cateEForv ffif
greu*'bdbn of 15000
Pers wrrr
of 1[SBS and
[circutation
ind aUae, U,.t i** 1.**g but less.-. thaa
ttran 1$CI08 copls lf0AU$ aqplm nr"lffi at
lE ffilsur. i
t'-Eategory i!{€t{spaeffi ' ffir,rrpapm wtth
ryv,}ttt

lclrcuilffen sf ffi[F ctruulafion rf {fiCI0 and

and ab$Er bt$t'ffis fifumle, ,btst tess than
I
-ff sateEory frnumBnpm ufittt f*lellusfap€fs
cIffi sf tr0HI cimrlfiion sf S60 *nd
and #,8 mpier, hbgrru mPles, but lffis
but kss than 5000 tthan ffi00 ffiH, '

3,tr) A rranspFq in ErEIish should harae a miniruPm Pald drtulatisn

s'f nffi'ffi nan iUOU mges per fupffi#hi1lg duU f'nr being
ln HeultsfaF€rs-
crr*lger*A dlglble fur" enipandment, Hcnr*erler,
U*d*., f*i:"*if Bogrin lgrhsrtd, lsdaktri' Dr E IT ffiher
ilil*in*-e*l ilrngrfiEi of Jammu ard"'Hmshr*ir srmil{d lF*:*
"

rnintrnurn p*iU iirEnHfun of EOr mpia* Pclp:tl-blisttip"dty-ry

heing cotr,iidered ;dffiiHe fur erynelmen!:-t-?toryteuf$re€klv
etnatiio r*efu i
miniltium *ig skcrdntioti sf 2000 mpieslper $Egk'
i*fr"rs)trt 3dffi paia bsq
per h* y#
,4-_s mratfi!:1
;hAfiri*r-affi minifoum FEid urdu*atun ff 3.0m mfles per rnmth
;
rur UeI*g ffin$deld eliglble furemparwlrnertt'
printed and
l.e)
-'-' l;6-uuryapers and prtod{ca{s with u1!-11ffi circufaElon,
tiffi
in tJre EEp'"yd ltst sf E{reetnrate
pqUlirofu ostside-l&K and
F *O*ertl*iog and Vlsual pubtFriry pffi,
GovemrnEnt of lftdia,
can also lru frruiger,e6 mr. releani oi adveft**rrffiirts as
alld uuhen
reguttred by the Gorrerfirnent. #lowever, advertisernerlt' to su$
ne**spupeoi / periodkals would he released only sn the specific
tnstructions ofthe Departrnent seetilrrE ptlilication ffre of
tcl
 adrreGlsenlqnt In the fl,e-simapq*E I periorlEah frur,n *nfiside fte
@;srih ksjed on fiA\tP r,Etes. ' ',,,i" ,

"fire,fAg;d,t6-tr0[#H
3.3} lHhe,f;irculaffin,dmlm sf a fr.#ieHon ruill ,be aemptsd+ sn!Y. ff,lt is
*rtt*g h RegigtrEr of lfts,'rsmpgrs Sor India, (Bltgl arrd $Udit
,fiurexu ot'eirrulation lArCi, Tte cFq.Ilafion Ceffifi(pte t1{ll be
mngdffid valid up t0 fhrce- l@rs fory fu
d3te of 'bpue for the
purFOSe, In t*# the *iurgpaper is ilot
tsgq$fiEd hy
hnf/*fC, tfte,Enrpanellttsfit,f*mrnfllgs uri[[.tn!* inftP
'*i{tir-H
nf ,clrctllaffcfl' cerffi*d hr :s
.,r-l
s#ldsrriffon fia
r=wgnlzed Ghal$red fimuntant end Ule oerilfha$ of the
ednfing prum alon i,,', illG ,'r,pfiflt. erdGr ff tfre
/pafisdicfil
- ffitE d. - *t
;
tfte
--
nepEfficrn-pf'fnf .fi Suhlic Hsffilop* thall a*ro
*ffinnthe rfgtftffi ,he$E:' r*ftgi5lu*ofclffiIt pr{ntrngg
€ EErtus ,prir*t tEuf s4 #tlG pno
Irqi{|fid ftrusgh arry Indeptr#nft nlfiE, fiu *fqrcffi *f
irrytmffirorf* tf
puUitfuanr *, urpuffi hc tultd
appruptate* !

3.{} A rmrtmparylmag*alne Srsuffi hal€ ile fulluuy*rlg ldrinim,uln Frint

*rH per FaIIeIHErflbs d FaEEf I*
HHgorT lilfnlmpm Prlrlt ftilixlmunn
H{ttfr.P nf ffi/ t*fi Ea*l n ec fiil.lffi pGr pagE !**r*nher of
ffi
BailHs
'ltr€eH'#
{tl0 ffi ffits s
,e{r0"frf ffns $fi-
ff10 Ctl'fns 24
l*{onfftlies ,10(} ffi finnE 3e

tmgHflffi **H,Hn4al# 0f FuhllEffiotr

4) All rewspaperslllragruzlnes seeklng empanelment fur the flrst tlrnB
L , Ia

shou,id cwnply with the'follmulng;

4.1) 1lq neulspape{magazine rnust be pubtished ,unintsruptedly and

r*gularly for a period of rpt less than 36 montfm. TIle applicant to
(dl

f
 6 r€S6hr Fubligtsthn strnuld,itq* p'rHished the
hH fisfiffiErcd as
.*r$-Sff'on;ihtgtffi dtfu ln each.lonth during the prdiryg
issues durlru ttrc
16 rnor*hs" weeklies should'have flblis{lBd 138
p *rus- i5 *o,rti,r, il*-istqies 69. tssues
and monthlies 33
nronths' The Emperdmeilt
Hues *ilrffu tm ptfualng-36
'ralai
ffii**itic. rftai {il rwutaT{t[ crnditionE in.]he
eucnt ot-anf aig"n"y like na[ural *isafter or any other
aondruon nei'snd the thnfrot of tfte Puhlirtrer'

4.e) In wh}*r is streadY

rce of changre of periudHty qf trrg fublicafion it $hall
app*CIre6 fsr fid'*rti#nrents ertiet fui snmher catsgory,
haw tp *rlt mialroner ff,g y.uar hefure belrg mrsld*.ed ftr new
eategsry IIke Eslly/Bl-wmfEly'ft1lEeE*Y

4.3)
"-t The Fuhlication strouH mrnpu qryIjr* ryfio*t_{, the Priess B'
nq{ffiifition of ffi$ fi#,
LflF;t ang the Rrylstr#ion *t
,- Heq6pp# ifiEtTttnl) rurffi; 1956 ard any ottrqr - hw, rules.
gtste af -hrnmu and
,*g.$;tion as yflay ne appmaUm in Bre
l(fi*tmir,

4.4) The applicant shsuld turnish a mfY -{ th fi GsH of

ptgi,g.51ipn lssr.red ny g,e Rcgisnrni ilf Usurspsfg'f fur trndis
tRr*I) lrr the nar'fie of the Fublblwr.'

4.5) The details ef th9 pap:r like peridicity' ownefs

1f: -language,
ilBfite, Bmce u'f publfuatnn, prtnt arin, numuer of gagffi' dqtts
of
ptffiti$ i@ inrtryu'humbsr Y r*to mr*gtqvry' addre
sf frffi& ni#1*ol#ilffi{t, eurltbarfc*rna'ii uf ap$}cant shall
alffibe funmifr* along wiBr sther documeilE'
,il.S1 ftIrther, frrust be srbstantlaM that sre rEuffipEper hefrng
It
Pubtished is of ruaeonabh stiltrdlerds
which inter-alia meftns i

that: i
i'-

I
4.6.1) The print ffiarerand phatryraphs strgq{d be legib}e, neat and dear t{
'andwithoutsnudges,gerwrltingB'dtampering' i
E

E
!;

(e)

1,
4.s,$ There shuH be no reffithn of nernrs lterru or sftHes from other
or affiicNes
tffiiqs. Et& srr*urd de no-'reprodusion of rpr,nrr ryt
of newslstticl*
fugnn offi#";H,-sprper/nragadi** ard the sourffi
should he menfiffiied.

4.S,3) tilasthead on its ftront FBBe stmuid mrry the flile of ffie nenfsFapgt
Saffir d;& and day' # Bubticatlsn, l€ar of
puhlkason, *LIII
iiegiitr**on num6*r, ubturne and isrrc number, Rumher uf
pages ard price of ne$rspaper/rnaga:lre'

4,6.4) The 6e+l$Paper stmuH "FilT lrnprlnt llne as requi*ufl under tlp
FregE sttd nruWHon uf Bosks Aft"

paps mwt f,arry ry ttle of the. pftpgr and dah of

4.S.5] ' Enner
fl6fidtrffi;
numher,.
f*" *"m*etition*, flmt of p.rblication rnust be
rner+ttoned lll tr*ner pag€s als.
'- i>.

4,5,6) *ll the publicailors rnust nemmrtrty carry an edibrial ef iE f,$rfi"

4.6.y) A nerruryFper/periodical ,shuld hEVE an established srffice f,ddrw

ln ee aiei from trytrich it E hetng zuilistledl

EmFmHrmq&lr ffiireduh
E) Ff€$ rRpllcatlmt fur enrpar.telrnent rnay u* **,ffi a fBar
i.E. trft ,,i# nrEt **k sf Jan'Hary, The neursPaPerFflblishsr rrlt'tst
norms laid dorun *n ffie
s6gr1g Hit tutslher prJlr*lcstion nimUs afi *ry :the
nfverti$,ngni" Policy bffite, rypfiyiru fur effipa{lelmeflt,
ipArdgo* mrrn rnust hE mrnp{me m.itt ryffiffi T{rt t'lFpo{tlils
aiil"mins. frmrr,l4te apptilci6ons will nst he ffirdderd'
The empanelclent ilr.ffidu g,ranHd ts Fubllcatlsm earllEr
bry
5.1)
the Btreitorate of Inforrn6:t{on, shalt rermain valid fur a maximurn
advertlsernent pdiev
e*img of ose Viai trurn the date tle new
il*C rnto *'necL withl'n one }'ear' th3 Publlshers shall have t0
**piut* all the reqlrlstte forrnaliilet-a_1d-P9et the rlCIrrfis set oLt in
ir-re ?evised gduertisernent
policr t?016) for fr:esh cstegorlEatiorl
and e*npanelrnent'
lfl

L
 ...,

l
I ',.,
s,r) I , $'a rrlrrter h hi#hEr
f*q"$
pub&l*fier has r,ruure tftgo ong tlfie/.q
puhryq
name In the 56rng taftgtl;G;"-fiU, -ir*-triomtity an*
fwrr o# pt*d-#h oE-hlctr pcbHratiwr ryrmuld be mnsiderd

S,g) Ttre Empanelnrent ContrniHee shatl #resil.exarnirre the e$sHng

n$"rryfiperiryrndrcal cireulatlon ls€l and rryrnryf'nd Hte h
Gcftfsmfit;ri tur Fkclng'Hffim u11ffir,#re rppraFrlute ca@ory {fo'$,
C e D) fur release of adwrHsernents.

nrpmffigfWmftamt t E rtgr'e$flqn uf t{ffilnrFrestpf frlrgFf,#r*ffi'

6lr It shai,fi he the dEry nr pw ulr {FB} {q.d1mlr!..,and Deffi

,

. SIrffirter,ripaiielte6
{PR} }arnniu m nrnnnifr ffi
ssmtent afid creatltm $3{*rd
, , l.flftfr ,mnsrraper puhtrHred fin 'thdr rqe$fiE dHfEH E
,, .'- ffi;'Hh"$ fuund-*rii1" ncn'*papr isinrit *H*g ry"
sarffie Bhall
reasmahle etandards of flIbliEatttr.n,$e S.ryryH.Y
me,tnU*.Secr#rv-rErnffinejrnerlt,So{flrflIfr-trt'E'JslntDirmffir
Ir'rrormation (Hqr) lrrnrndiately. ,'

6.1)
--- t Tfre Empanetrilent f.ornmltree strall harle the freedorn ard ry
*r1pe1sncy to dellst any,ffiHd rTel@Bper/pertoldhl.in ffie lrfiermt
sf ttie tati or prnrftss#st ffitics,' f6f1l the apFnovgd il$t.

6;),
n'+r , & nernr,Wpperffi.-ryAdnE,.tffit ha 'urisp€nded from empanetrltEnt ,bY
il"Eiliiliiied*i#i$ , weh iihrnesinfie eff6fr #i-

6,8): ffirrnd tn have-de$henately submitEd false inrnr,nnathn rqarding

circuhtiCIn or oilterYrdse,

6,4)
--'r FoqJnd have dEwnffnued its puHlcton' ctmrEed frs perlodlcfty
ts
prernise{pem
-th€ qr cfrp0*djtt
ui 1;s tle or lrave kcorne irreghhr
tilern'hei Secrem'ry of
wnfroffi due fnttroJm*, to Sre:

Em pa n elm€,nt f.o m mittee.

6.s) It has falled to subr"nit lG Annua,l Rffi*rn tp t$re ft.HI or ib A-llnual

' Clrcuiation Certlfieata frnrzr th prescrlbed Agencies.
fs/
U
tr,
fi/
I tr,
tr
 I .:j. :. t..

f.s.I lndulgd ln snethlcal pracficeg or arrti n*iooal mtMUes"

6.7) mucteu ty couftof ,LEr-ry- fof Euch {s-4} acilvltles.

6,S) rwtmpaperlrnagaztne,wlll tttnaln Ergper#q ry a

In such *arim the-bV
I*Jrd- d;*ld"d ifti empandntertt Csrnmgtee, ptuvldd ffint
;t*r CIf susp*ton s-hatl ItHt he hsued wtEhsgt
glving a reasonahle
O,pffunity m the Asnue neryyspppr/-masalp1e in cffie of 6,f,-),
0.i1, 8.3), e 6.4) above.

RnlffiFlF .#H,Hffiffiffiffi,?nffi*

7'I ff eoofi as r,equffion hr rc|rc sf s&r€rfimllleffi b reaeitrEd/ tqPl

E0rrI
varbus co$er;lrngnt Depgr,ffieffi ,{, ffitjs I
il-dl#, Dip,fl sfiall pr€pare a sultaHe '\t*onorl}ryry tlle
rnedla lls,,* mr*sidering
isqf,fi-gfi.t, FH:r,Fse and ttie tfrrget audlerre of the aduerHseruml

7' ,Ll
'
'- DIpR shail a*retully mtm the media B ettsure "ttlflt adverti$rH is
m e,ffeettye as pos6inE and reasres ffie inten#d targeE ald'hnffi.

f.}i ,ffiXF,R drall fnstre ndhercrye b the pr :Heil Wace fti*yrls ryr
'--'#verti*nteon-Theq@rtimmertsnanpreftratW{sgfuEn.in
ffiafi fa;n onty with its full uerdcn hoistid on $le webslH cf tlle
,ffi;;fft #t'frrt* which rtiserneilt requi$tfirn has been mdE'
7.3)
' il{o nmarieapei stra* prltifmn qoryryyrent-adver:flsement t'dtthout
ieffiipt trf'Ste relevant Eehflse S-de' front $I'FR;

'"''
7.4) The nmruspaper will ne onligee m strirtlf a$rytg m-tfie dam of
puUg*aUofi ifUru ad,rertl#nrent as rymtfid b1 ilIFR fn the
:n
Reiease Order. Umostfon of adverttsement 6n dafes fi$ttr trlafi
that given tn tfre Refea,se Order, unffiss :intirrrated odrerwise, trilil
not b* t*grlarieed with revakjattnn of ilelmse Order and HG
payfirlent iryitl be made in such rnses,

r
fr$
 -.[,Efa#"ffi;ffiC-
DIpRsrraffirekaseffi|wadrerfige''.tr'q.telaHdtgEffital
*re rut date-
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