Conclusion

Companies should implement a few measures

to be eco-friendly and to attract customers
such as-

Recycling is a big part of any eco-friendly

marketing strategy. It is also one of the
easiest ways to implement.

Successful participation in environmentally-

focused events will help build the company's
visibility and establish an image of an eco-
friendly company. Such an approach will be
beneficial for all parties involved as well as the
planet.

Companies should try to use recycled paper

for business cards, flyers, etc.
They should opt to do business with green-
friendly brands and companies to create a
more environmentally conscious workplace.

Taking alternative modes of transportation to

and from the office—such as walking or
carpooling with fellow colleagues.

‘Going green’ is a rising trend for businesses,

but more than that it, is one of those ideas
that can encourage long-term sustainable
changes and savings.