MASTER MARKETING BUDGET

JAN-YY FEB-YY

BUDGET ACTUAL BUDGET

Product Marketing 100.00 150.00 100.00

Content 100.00 150.00 100.00
Paid Advertising 100.00 150.00 100.00
Public Relations 100.00 150.00 100.00
Branding & Creative 100.00 150.00 100.00
Events 100.00 150.00 100.00
Other 100.00 150.00 100.00
TOTAL $700.00 $1,050.00 ₱700.00

AMOUNT
EXPENSE SUMMARY BUDGET ACTUAL
LEFT
JAN-YY ₱700.00 ₱1,050.00 -₱350.00
FEB-YY ₱700.00 ₱1,050.00 -₱350.00
MAR-YY ₱700.00 ₱1,050.00 -₱350.00
APR-YY ₱1,050.00 ₱700.00 ₱350.00
MAY-YY ₱4,200.00 ₱2,100.00 ₱2,100.00
JUNE-YY ₱3,360.00 ₱2,800.00 ₱560.00
JULY-YY ₱0.00 ₱0.00 ₱0.00
AUG-YY ₱0.00 ₱0.00 ₱0.00
SEPT-YY ₱0.00 ₱0.00 ₱0.00
OCT-YY ₱0.00 ₱0.00 ₱0.00
NOV-YY ₱0.00 ₱0.00 ₱0.00
DEC-YY ₱0.00 ₱0.00 ₱0.00
TOTAL ₱10,710.00 ₱8,750.00 ₱1,960.00
G BUDGET

FEB-YY MAR-YY Q1
AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT
150.00 100.00 150.00 300.00 450.00 -150.00
150.00 100.00 150.00 300.00 450.00 -150.00
150.00 100.00 150.00 300.00 450.00 -150.00
150.00 100.00 150.00 300.00 450.00 -150.00
150.00 100.00 150.00 300.00 450.00 -150.00
150.00 100.00 150.00 300.00 450.00 -150.00
150.00 100.00 150.00 300.00 450.00 -150.00
₱1,050.00 ₱700.00 ₱1,050.00 ₱2,100.00 ₱3,150.00 -₱1,050.00

CUMULATIVE CUMULATIVE
BUDGET SPEND MARKETING BUDGET vs
₱700.00 ₱1,050.00
₱1,400.00 ₱2,100.00 $4,500.00
₱2,100.00 ₱3,150.00
$4,000.00
₱3,150.00 ₱3,850.00
₱7,350.00 ₱5,950.00
$3,500.00
₱10,710.00 ₱8,750.00
₱10,710.00 ₱8,750.00 $3,000.00
₱10,710.00 ₱8,750.00
₱10,710.00 ₱8,750.00 $2,500.00
₱10,710.00 ₱8,750.00
$2,000.00
₱10,710.00 ₱8,750.00
₱10,710.00 ₱8,750.00 $1,500.00
₱89,670.00 ₱77,350.00
$1,000.00

$500.00

$0.00
JAN-YY FEB-YY MAR-YY APR-YY MAY-YY JUNE-YY JULY
 $500.00

$0.00
JAN-YY FEB-YY MAR-YY APR-YY MAY-YY JUNE-YY JULY

CUMULATIVE MA
BUDGET vs. ACTU
$12,000.00

$10,000.00

$8,000.00

$6,000.00

$4,000.00

$2,000.00

$0.00
JAN-YY FEB-YY MAR-YY APR-YY MAY-YY JUNE-YY JULY-YY AU
 APR-YY MAY-YY JUNE-YY

BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL

₱150.00 100.00 ₱450.00 ₱300.00 ₱480.00 ₱400.00

₱150.00 100.00 ₱450.00 ₱300.00 ₱480.00 ₱400.00
₱150.00 100.00 ₱450.00 ₱300.00 ₱480.00 ₱400.00
₱150.00 100.00 ₱450.00 ₱300.00 ₱480.00 ₱400.00
₱150.00 100.00 ₱450.00 ₱300.00 ₱480.00 ₱400.00
₱150.00 100.00 ₱450.00 ₱300.00 ₱480.00 ₱400.00
₱150.00 100.00 ₱450.00 ₱300.00 ₱480.00 ₱400.00
₱1,050.00 ₱700.00 ₱3,150.00 ₱2,100.00 ₱3,360.00 ₱2,800.00

RKETING BUDGET vs. ACTUAL SPEND

BUDGET
ACTUAL

YY MAY-YY JUNE-YY JULY-YY AUG-YY SEPT-YY OCT-YY NOV-YY DEC-YY

YY MAY-YY JUNE-YY JULY-YY AUG-YY SEPT-YY OCT-YY NOV-YY DEC-YY

CUMULATIVE MARKETING
BUDGET vs. ACTUAL SPEND

CUMULATIVE BUDGET
CUMULATIVE SPEND

MAY-YY JUNE-YY JULY-YY AUG-YY SEPT-YY OCT-YY NOV-YY DEC-YY

 Q2 JULY-YY AUG-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT
1,080.00 800.00 280.00
1,080.00 800.00 280.00
1,080.00 800.00 280.00
1,080.00 800.00 280.00
1,080.00 800.00 280.00
1,080.00 800.00 280.00
1,080.00 800.00 280.00
$7,560.00 $5,600.00 $ 1,960.00 $0.00 $0.00 $0.00
AUG-YY SEPT-YY Q3
AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $ -
 OCT-YY NOV-YY DEC-YY

BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00

 Q4 YYYY TOTAL
AMOUNT AMOUNT
BUDGET ACTUAL BUDGET ACTUAL
LEFT LEFT
0.00 0.00 0.00 1,380.00 1,250.00 130.00
0.00 0.00 0.00 1,380.00 1,250.00 130.00
0.00 0.00 0.00 1,380.00 1,250.00 130.00
0.00 0.00 0.00 1,380.00 1,250.00 130.00
0.00 0.00 0.00 1,380.00 1,250.00 130.00
0.00 0.00 0.00 1,380.00 1,250.00 130.00
0.00 0.00 0.00 1,380.00 1,250.00 130.00
$0.00 $0.00 $ - $9,660.00 $8,750.00 $ 910.00
 PRODUCT MARKETING BUDGET

JAN-YY FEB-YY

BUDGET ACTUAL BUDGET

PRODUCT / MARKET FIT

Paid research 100.00 100.00 100.00
Competitive analysis 100.00 100.00 100.00
Focus groups 100.00 100.00 100.00
PRODUCT TESTING
User testing sessions 100.00 100.00 100.00
Testing software 100.00 100.00 100.00
PRODUCT RELEASES
Product management/release software 100.00 100.00 100.00
Launch event 100.00 100.00 100.00
Paid advertising 100.00 100.00 100.00
PR 100.00 100.00 100.00
CONTENT
White papers 100.00 100.00 100.00
Case studies 100.00 100.00 100.00
Product demo videos 100.00 100.00 100.00
TOTAL ₱1,200.00 ₱1,200.00 ₱1,200.00

AMOUNT
YEAR-TO-DATE SUMMARY BUDGET ACTUAL
LEFT
PRODUCT/MARKET FIT ₱900.00 ₱900.00 ₱0.00
PRODUCT TESTING ₱600.00 ₱600.00 ₱0.00
PRODUCT RELEASES ₱1,200.00 ₱1,200.00 ₱0.00
CONTENT ₱900.00 ₱900.00 ₱0.00
TOTAL ₱3,600.00 ₱3,600.00 ₱0.00
GET

FEB-YY MAR-YY Q1 APR-YY

AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
₱1,200.00 ₱1,200.00 ₱1,200.00 ₱3,600.00 ₱3,600.00 ₱0.00 ₱0.00

PRODUCT MARKETING YEAR-TO-DATE SUMMARY

$4,000.00

$3,500.00

$3,000.00

$2,500.00

$2,000.00
$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
BUDGET ACTUAL
 APR-YY MAY-YY JUNE-YY Q2

ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL

0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

DATE SUMMARY

PRODUCT/MARKET FIT
PRODUCT TESTING
PRODUCT RELEASES
CONTENT
 PRODUCT/MARKET FIT
PRODUCT TESTING
PRODUCT RELEASES
CONTENT

ACTUAL
Q2 JULY-YY AUG-YY SEPT-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 Q3 OCT-YY NOV-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 DEC-YY Q4 (INSERT YEAR HERE) TOTAL
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱3,600.00 ₱3,600.00
EAR HERE) TOTAL
AMOUNT
LEFT

0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
₱0.00
 CONTENT BUDGET

JAN-YY FEB-YY

BUDGET ACTUAL BUDGET

SOFTWARE
Design (e.g. InDesign) 100.00 100.00 100.00
Project management (e.g. Basecamp) 100.00 100.00 100.00
Analytics (e.g. TrackMaven) 100.00 100.00 100.00
Marketing automation (e.g. HubSpot) 100.00 100.00 100.00
Webinar hosting (e.g. WebEx) 100.00 100.00 100.00
PUBLISHING TOOLS
Blogging platform (e.g. HubSpot) 100.00 100.00 100.00
Landing page/CTA system (e.g. HubSpot) 100.00 100.00 100.00
Premium content platform (e.g. Vimeo Pro) 100.00 100.00 100.00
SERVICES
Storage/file-sharing (e.g. Box) 100.00 100.00 100.00
Stock photography subscription (e.g. ThinkStock) 100.00 100.00 100.00
Licensed/syndicated content (e.g. NewsCred) 100.00 100.00 100.00
Content curation (e.g. Curata) 100.00 100.00 100.00
FREELANCERS
Writers 100.00 100.00 100.00
Designers 100.00 100.00 100.00
Developers 100.00 100.00 100.00
TOTAL ₱1,500.00 ₱1,500.00 ₱1,500.00

AMOUNT
YEAR-TO-DATE SUMMARY BUDGET ACTUAL
LEFT
SOFTWARE ₱1,500.00 ₱1,500.00 ₱0.00
PUBLISHING TOOLS ₱900.00 ₱900.00 ₱0.00
SERVICES ₱1,200.00 ₱1,200.00 ₱0.00
FREELANCERS ₱900.00 ₱900.00 ₱0.00
TOTAL ₱4,500.00 ₱4,500.00 ₱0.00
FEB-YY MAR-YY Q1 APR-YY
AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
₱1,500.00 ₱1,500.00 ₱1,500.00 ₱4,500.00 ₱4,500.00 ₱0.00 ₱0.00

CONTENT YEAR-TO-DATE SUMMARY

$5,000.00

$4,500.00

$4,000.00

$3,500.00

$3,000.00

$2,500.00
$4,000.00

$3,500.00

$3,000.00

$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
BUDGET ACTUAL
 APR-YY MAY-YY JUNE-YY Q2

ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

UMMARY

SOFTWARE
PUBLISHING TOOLS
SERVICES
 SOFTWARE
PUBLISHING TOOLS
SERVICES
FREELANCERS

ACTUAL
Q2 JULY-YY AUG-YY SEPT-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 Q3 OCT-YY NOV-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 DEC-YY Q4 YYYY TOTAL
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱4,500.00 ₱4,500.00
YY TOTAL
AMOUNT
LEFT

0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
₱0.00
 PAID ADVERTISING BUDGET

JAN-YY FEB-YY

BUDGET ACTUAL BUDGET

SEARCH
CPC 100.00 100.00 100.00
CPM 100.00 100.00 100.00
DISPLAY & RETARGETING
CPC 100.00 100.00 100.00
CPM 100.00 100.00 100.00
AFFILIATE
CPC 100.00 100.00 100.00
CPM 100.00 100.00 100.00
SOCIAL
Facebook Ads 100.00 100.00 100.00
Twitter Ads 100.00 100.00 100.00
LinkedIn Ads 100.00 100.00 100.00
Pinterest Promoted Pins 100.00 100.00 100.00
Instagram Ads 100.00 100.00 100.00
LEAD GENERATION
Content discovery platform (e.g. Outbrain) 100.00 100.00 100.00
Dedicated email send - fixed cost 100.00 100.00 100.00
Dedicated email send - CPL (cost per lead) 100.00 100.00 100.00
TOTAL ₱1,400.00 ₱1,400.00 ₱1,400.00

AMOUNT
YEAR-TO-DATE SUMMARY BUDGET ACTUAL
LEFT
SEARCH ₱600.00 ₱600.00 ₱0.00
DISPLAY & RETARGETING ₱600.00 ₱600.00 ₱0.00
AFFILIATE ₱600.00 ₱600.00 ₱0.00
SOCIAL ₱1,500.00 ₱1,500.00 ₱0.00
LEAD GENERATION ₱900.00 ₱900.00 ₱0.00
TOTAL ₱4,200.00 ₱4,200.00 ₱0.00
GET

FEB-YY MAR-YY Q1 APR-YY

AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
₱1,400.00 ₱1,400.00 ₱1,400.00 ₱4,200.00 ₱4,200.00 ₱0.00 ₱0.00

PAID ADVERTISING YEAR-TO-DATE SUMMARY

$4,500.00

$4,000.00

$3,500.00

$3,000.00

$2,500.00
$3,500.00

$3,000.00

$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
BUDGET ACTUAL
 APR-YY MAY-YY JUNE-YY Q2

ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL

0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

TE SUMMARY

SEARCH
DISPLAY & RETARGETING
AFFILIATE
 SEARCH
DISPLAY & RETARGETING
AFFILIATE
SOCIAL
LEAD GENERATION

ACTUAL
Q2 JULY-YY AUG-YY SEPT-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00
0.00

0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 Q3 OCT-YY NOV-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 DEC-YY Q4 (INSERT YEAR HERE) TOTAL
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱4,200.00 ₱4,200.00
EAR HERE) TOTAL
AMOUNT
LEFT

0.00
0.00

0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
₱0.00
 PUBLIC RELATIONS BUDGET

JAN-YY FEB-YY
BUDGET ACTUAL BUDGET
SUBSCRIPTIONS
Press release service (e.g. PRWeb) 100.00 100.00 100.00
Research/contact service (e.g. Cision) 100.00 100.00 100.00
Reputation monitoring software (e.g. Vendasta) 100.00 100.00 100.00
CONTENT
Press releases 100.00 100.00 100.00
Newsletters 100.00 100.00 100.00
Reports 100.00 100.00 100.00
Guest posts 100.00 100.00 100.00
EVENTS / TRADESHOWS
Admission 100.00 100.00 100.00
Transportation 100.00 100.00 100.00
Accommodations 100.00 100.00 100.00
Meals 100.00 100.00 100.00
MEDIA RELATIONS / AWARDS
Dinners 100.00 100.00 100.00
Gifts 100.00 100.00 100.00
Award entry fees 100.00 100.00 100.00
AGENCY
Retainer fees 100.00 100.00 100.00
Expenses 100.00 100.00 100.00
Other 100.00 100.00 100.00
TOTAL ₱1,700.00 ₱1,700.00 ₱1,700.00

AMOUNT
YEAR-TO-DATE SUMMARY BUDGET ACTUAL
LEFT
SUBSCRIPTIONS ₱900.00 ₱900.00 ₱0.00
CONTENT ₱1,200.00 ₱1,200.00 ₱0.00
EVENTS / TRADESHOWS ₱1,200.00 ₱1,200.00 ₱0.00
MEDIA RELATIONS / AWARDS ₱900.00 ₱900.00 ₱0.00
AGENCY ₱900.00 ₱900.00 ₱0.00
TOTAL ₱5,100.00 ₱5,100.00 ₱0.00
T

FEB-YY MAR-YY Q1 APR-YY

AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
₱1,700.00 ₱1,700.00 ₱1,700.00 ₱5,100.00 ₱5,100.00 ₱0.00 ₱0.00

PUBLIC RELATIONS YEAR-TO-DATE SUMMARY

$6,000.00

$5,000.00

$4,000.00
$5,000.00

$4,000.00
SU
CO
EV
$3,000.00 M
AG

$2,000.00

$1,000.00

$0.00
BUDGET ACTUAL
 APR-YY MAY-YY JUNE-YY Q2
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL

0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

TE SUMMARY
 SUBSCRIPTIONS
CONTENT
EVENTS / TRADESHOWS
MEDIA RELATIONS / AWARDS
AGENCY

UAL
Q2 JULY-YY AUG-YY SEPT-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00
0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00

0.00
0.00
0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 Q3 OCT-YY NOV-YY
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
 DEC-YY Q4 (INSERT YEAR HERE) TOTAL
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱5,100.00 ₱5,100.00
EAR HERE) TOTAL
AMOUNT
LEFT

0.00
0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00

0.00
0.00
0.00
₱0.00
 BRANDING & CREATIVE BUDGET

JAN-YY

BUDGET ACTUAL

SOFTWARE
Design/photo editing (e.g. Photoshop, Illustrator, InDesign) 100.00 100.00
Video editing (e.g. Premiere) 100.00 100.00
Animation (e.g. After Effects) 100.00 100.00
Wireframing (e.g. Balsamiq) 100.00 100.00
Prototyping (e.g. InVision) 100.00 100.00
Project management (e.g. Basecamp) 100.00 100.00
HARDWARE
Graphics-optimized computer (e.g. MacBook Pro) 100.00 100.00
HD display 100.00 100.00
SD cards/external hard drives 100.00 100.00
EQUIPMENT RENTALS / PURCHASES
Camera 100.00 100.00
Tripod 100.00 100.00
Microphone 100.00 100.00
Lighting 100.00 100.00
OUTSOURCING
Freelance design work 100.00 100.00
Freelance video work 100.00 100.00
Crowdsourced work (e.g. 99designs) 100.00 100.00
Voiceover work 100.00 100.00
Actors 100.00 100.00
MISCELLANEOUS
Premium fonts/typefaces 100.00 100.00
Printing (e.g. posters, business cards) 100.00 100.00
Travel (e.g. for on-site video shoots) 100.00 100.00
Supplies (e.g. sketchpads, stencils) 100.00 100.00
Swag 100.00 100.00
TOTAL ₱2,300.00 ₱2,300.00
 YEAR-TO-DATE SUMMARY BUDGET ACTUAL

SOFTWARE ₱1,800.00 ₱1,800.00

HARDWARE ₱900.00 ₱900.00
EQUIPMENT RENTALS / PURCHASES ₱1,200.00 ₱1,200.00
OUTSOURCING ₱1,500.00 ₱1,500.00
MISCELLANEOUS ₱1,500.00 ₱1,500.00
TOTAL ₱6,900.00 ₱6,900.00
UDGET

FEB-YY MAR-YY Q1
AMOUNT
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL
LEFT

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
₱2,300.00 ₱2,300.00 ₱2,300.00 ₱2,300.00 ₱6,900.00 ₱6,900.00 ₱0.00

BRANDING & CREATIVE YEAR-TO-DATE SUMMARY

$8,000.00
AMOUNT
LEFT
BRANDING & CREATIVE YEAR-TO-DATE SUMMARY
₱0.00
$8,000.00
₱0.00
₱0.00
₱0.00 $7,000.00
₱0.00
₱0.00
$6,000.00

$5,000.00

$4,000.00

$3,000.00

$2,000.00

$1,000.00

$0.00
BUDGET ACTUAL
 APR-YY MAY-YY JUNE-YY Q2

BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET

0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

UMMARY
UMMARY

SOFTWARE
HARDWARE
EQUIPMENT RENTALS / PURCHASES
OUTSOURCING
MISCELLANEOUS

ACTUAL
 Q2 JULY-YY AUG-YY SEPT-YY
AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
SEPT-YY Q3 OCT-YY NOV-YY
AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
NOV-YY DEC-YY Q4 (INSERT YEAR HERE) TOT
AMOUNT
ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET
LEFT

0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00

0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
0.00 0.00 0.00 300.00
₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱6,900.00
(INSERT YEAR HERE) TOTAL
AMOUNT
ACTUAL
LEFT

300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00

300.00 0.00
300.00 0.00
300.00 0.00

300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00

300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00

300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00
300.00 0.00
₱6,900.00 ₱0.00
 WEBSITE REDESIGN BUDGET

AMOUNT
BUDGET ACTUAL
LEFT W
BASICS
Domain name 100.00 100.00 0.00
Hosting* 100.00 100.00 0.00
SOFTWARE
CMS* 100.00 100.00 0.00
Blog* 100.00 100.00 0.00
6%
Landing Pages* 100.00 100.00 0.00
Analytics* 100.00 100.00 0.00
CONTENT & DESIGN
Wireframes 100.00 100.00 0.00
Images and custom graphics 100.00 100.00 0.00
Mobile/responsive design* 100.00 100.00 0.00
SEO strategy and redirects 100.00 100.00 0.00
Copy writing 100.00 100.00 0.00
Copy editing 100.00 100.00 0.00
Advanced customization 100.00 100.00 0.00
Style sheets and templates 100.00 100.00 0.00
TESTING
UX testing 100.00 100.00 0.00
EXISTING CONTENT MIGRATION
Blog migration* 100.00 100.00 0.00
Website and landing page migration* 100.00 100.00 0.00
TOTAL ₱1,700.00 ₱1,700.00 ₱0.00

AMOUNT
EXPENSE SUMMARY BUDGET ACTUAL
LEFT
WE
BASICS ₱200.00 ₱200.00 ₱0.00
SOFTWARE ₱400.00 ₱400.00 ₱0.00 ₱1,800.00
CONTENT & DESIGN ₱800.00 ₱800.00 ₱0.00
TESTING ₱100.00 ₱100.00 ₱0.00 ₱1,600.00
EXISTING CONTENT MIGRATION ₱200.00 ₱200.00 ₱0.00
TOTAL ₱1,700.00 ₱1,700.00 ₱0.00
₱1,400.00

₱1,200.00
₱1,600.00

₱1,400.00

₱1,200.00

₱1,000.00

₱800.00

₱600.00

₱400.00

₱200.00

₱0.00
T

WEBSITE REDESIGN ACTUAL COST BY CATEGORY

12% 12%

6%

BASICS
SOFTWARE
CONTENT & DESIGN
24%
TESTING
EXISTING CONTENT MIGRATION

47%

WEBSITE REDESIGN BUDGET vs. ACTUAL COMPARISON

₱1,800.00

₱1,600.00

₱1,400.00

₱1,200.00
BASICS
₱1,600.00

₱1,400.00

₱1,200.00
BASICS
SOFTWARE
₱1,000.00 CONTENT & DESIGN
TESTING
EXISTING CONTENT MIGRATION
₱800.00

₱600.00

₱400.00

₱200.00

₱0.00
BUDGET ACTUAL
& DESIGN

ONTENT MIGRATION

ON
E
& DESIGN

ONTENT MIGRATION
 EVENT BUDGET: (Enter Event Name Here)

AMOUNT
BUDGET ACTUAL
LEFT
VENUE
Room/hall rental 100.00 100.00 0.00
Furniture rentals 100.00 100.00 0.00
Equipment rentals (speakers, microphones, etc.) 100.00 100.00 0.00
Decorations 100.00 100.00 0.00
Signage 100.00 100.00 0.00
REFRESHMENTS
Food 100.00 100.00 0.00
Drinks 100.00 100.00 0.00
Other 100.00 100.00 0.00
PROGRAM
Presenters 100.00 100.00 0.00
Performers 100.00 100.00 0.00
Presenter/performer travel 100.00 100.00 0.00
Presenter/performer accommodations 100.00 100.00 0.00
PROMOTION
Paid advertising 100.00 100.00 0.00
Web development 100.00 100.00 0.00
Special offers/giveaways 100.00 100.00 0.00
MISCELLANEOUS
Name tags/badges 100.00 100.00 0.00
Printed agendas/programs 100.00 100.00 0.00
Swag (stickers, keychains, etc.) 100.00 100.00 0.00
Stationary/pens/pencils 100.00 100.00 0.00
Other 100.00 100.00 0.00
TOTAL ₱2,000.00 ₱2,000.00 ₱0.00

AMOUNT
EXPENSE SUMMARY BUDGET ACTUAL
LEFT
VENUE ₱500.00 ₱500.00 ₱0.00
REFRESHMENTS ₱300.00 ₱300.00 ₱0.00
PROGRAM ₱400.00 ₱400.00 ₱0.00
PROMOTION ₱300.00 ₱300.00 ₱0.00
MISCELLANEOUS ₱500.00 ₱500.00 ₱0.00
TOTAL ₱2,000.00 ₱2,000.00 ₱0.00
t Name Here)

EVENT ACTUAL COST BY CATEGORY

₱500.00 ₱500.00

VENUE
REFRESHMENT
PROGRAM
PROMOTION
MISCELLANEO

₱300.00 ₱300.00

₱400.00

EVENT BUDGET vs. ACTUAL COMPARISON

₱2,500.00

₱2,000.00
 EVENT BUDGET vs. ACTUAL COMPARISON
₱2,500.00

₱2,000.00

VENUE
₱1,500.00
REFRESHMENT
PROGRAM
PROMOTION
MISCELLANEO

₱1,000.00

₱500.00

₱0.00
BUDGET ACTUAL
 VENUE
REFRESHMENTS
PROGRAM
PROMOTION
MISCELLANEOUS

ON
ON

VENUE
REFRESHMENTS
PROGRAM
PROMOTION
MISCELLANEOUS