Summer Training Report

ON
A Study Of Digital Marketing At Talent
Shiksha Pvt. Ltd.

Submitted in Partial Fulfillment of the Requirements

for the Degree of

Master of Business

Administration

(3th Sem.)

Submitted By

Deep Gaur

Under the guidance of

MR.
Dinesh Kumar Singh

ALIGARH COLLEGE OF ENGINEERING AND

TECHNOLOGY Affiliated to A.P.J. Abdul Kalam
Technical University
2021-22
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 DECLARATION

I hereby declare that the work, which is being presented in the Project Report entitled
“Customer Opinion towards Two Wheeler with Special reference to Hero
SPLENDOR in Aligarh” is a bonafied record of work carried by me, submitted to
partial fulfillment of requirement for the award of degree Master of Business
Administration from Aligarh College of Engineering and Technology, Aligarh,
U.P.(India).
I have not submitted the matter embodied in this project for the award of any other
degree or diploma.

Sign:
Name: Ayush Agrawal

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 ACKN
OWLEDGMENT

It is a great opportunity & pleasure for me to express my profound gratitude

towards all the individuals who directly or indirectly contributed towards

completion of this report.

First of all I express my gratefulness to Mr. D.K. Singh (HOD), Management

Department, ACET, Aligarh for his thoughtfulness, excellent guidance and

insight which was extended to me at every step of the making of the project and

cozen environment which was available at all points.

My grateful thanks to Mr. Amit Chaudhary (Marketing Manager), Vikas Auto,

Aligarh who in spite of being extraordinarily busy with her duties, took time out to

hear, guide and keep me on the correct path. I am grateful to their sustained

encouragement and his exemplary supervision in my pursuit of his work. I should not

forget to thanks the all employees of Vikas Auto for sharing their valuable time and

information with me in order to complete my project.

I would like to thank Vikas Auto for giving such an excellent opportunity. Last but not

the least, there were so many people who shared valuable information that helped me

in the successful completion of this project. I am grateful to all of them for their time,

energy and wisdom.

Last but not the least my heartfelt thanks to my parents and friends for their support at

my every step and always being with me.

Ayush Agrawal

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 TABLE OF CONTENT

Certificate
Declaration
Acknowledgment

Chapter-1 1-14

Organization Profile

Chapter-2 15-25

Present Market Scenario of Hero Two Wheeler

Chapter-3 26-31

Introduction to the Topic

Chapter-4 32-34

Objectives of Study

Research Methodology

Chapter-5 35-51

Data Analysis and Interpretation

Findings

Chapter-6 52-55

Suggestions, Conclusion and Limitations

Bibliography 56

Questionnaire 57-59

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