WhatsApp Marketing 101 with

WhatsApp Business API

WhatsApp is the world’s most used messaging

application with more than 2 billion users worldwide. It
has therefore become the go-to channel for businesses
to engage customers, both new and existing, as it offers
open rates as high as 98% and response rates way more
than emails or SMS.
This is where Chat360 comes to your aid. Chat360
partners with WhatsApp to acquire the WhatsApp
Business API (WABA) for businesses, enabling them to
simplify their marketing efforts and generate better
results. Here are some features that help businesses
achieve their marketing objectives:
1) Lead Generation
Generate qualified leads and store customer
information quicker on a single platform. The data can
be categorized with specialized tags, making managing
data highly efficient.
2) Centralized Dashboard and Shared Team Inbox
WABA has a single dashboard that allows multiple users
to access at the same time. This lets your team
collaborate and resolve queries quicker.

Visit chat360.io to know more about WhatsApp Marketing, WhatsApp

3) Smarter Communication
The rich media messaging, interactive buttons and template
messages make for an engaging way of communication.
Additionally, with quick replies and private notes in
conversations, Customer Support teams can reduce waiting
times and escalate queries effectively . Chat360 lets you
automate more than 80% of all your conversations.
4) Detailed Metrics and Data Analysis
Chat360 offers integrations with numerous popular tools that
help manage and analyse data. It also offers insights on key
metrics and performance indicators that help make marketing
efforts even more fruitful.
5) Personalized Marketing Campaigns At Scale
Create targeted marketing campaigns based on available
customer data and increase ROI considerably. Businesses can
set up retargeting, promotional and various other marketing
campaigns with WABA. It also allows messaging a larger
number of customers which cannot be done otherwise.
6) Omnichannel Presence
With Chat360, WABA can be integrated with multiple channels.
Be it your communication on emails, social media activity or
even your paid ad campaigns.

Most leading brands around the world are utilizing WABA to

improve their marketing efforts and achieve higher targets.
Chat360 can help you revolutionise your efforts too. Chat360
can help you acquire and set up your WhatsApp Marketing
operations with WhatsApp Business API. We would love to help
with your questions and doubts for free! Schedule your free
demo now!
Visit chat360.io to know more about WhatsApp Marketing, WhatsApp