SIVANANDA SARMA MEMORIAL RV COLLEGE

ACCREDITED by NAAC with “A” GRADE

(Affiliated to Bengaluru Central University)

4th among Top 5 colleges in India for BEST VALUE FOR MONEY

(India Today – MDRA Survey 2019)

(As part of partial fulfillment of the requirements of BANGALORE CENTRAL

UNIVERSITY for the award of Internal Marks in the subject – Industrial Visit Report
as part of Skill Development for I Semester BBA)

Industrial Visit Report

On

COCA-COLA AND BRITANNIA

2019-20

SUBMITED BY

Bharath R

UNDER THE GUIDANCE OF

PAVANA R KULKARNI

Department of Business Administration

SSMRV COLLEGE

No 17 36th cross, 26th main, 4th T block Jayanagar, Bangalore – 560041

Ph: 080-22453665 Email: office.ssmrv@rvei.edu.in

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 SIVANANDA SARMA MEMORIAL COLLEGE

ACCREDITED by NAAC with “A” GRADE

STUDENT PROFILE

Name Bharath R
Class & Sec Ist BBA ‘B’ SEC
University Register Number

DECLARATION

I hereby declare that the Industrial Visit Report submitted to the college, is a record of a original work
done by me and is submitted in the partial fulfillment of the requirement of the University for the
award of Internal marks under Management UG program.

Signature:

Date:

CERTIFICATE

This is to certify that the above student has visited 2 Industries as part of Skill Development exercise
in 1st year BBA for the Academic Year 20….20…. (as per the requirements of Bangalore Central
University)

ASSESSMENT CREDENTIALS

Industry Visit Report (40 marks each)

Viva –voce (10 marks each)
Total marks (100)
ASSESSMENT CREDENTIALS

Industry Visit Report (40 marks each)

Viva –voce (10 marks each)
Total marks (100)

GUIDE IN CHARGE HOD PRINCIPAL

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 TABLE OF CONTENTS

INDUSTRY 1: COCA-COLA

SL NO. PARTICULARS PAGE NO

1 Introduction – Industry 4-9
profile
2 Company profile 10 - 12
3 Organisation 12 - 18
Structure, Vision,
Mission, Values
4 Review of Department 19 - 20
5 Summary of findings, 20 - 24
Suggestions &
Conclusion

INDUSTRY 2: BRITANNA

SL NO. PARTICULARS PAGE NO

1 Introduction – Industry 25 - 27
profile
2 Company profile 28 - 29
3 Organisation 29 - 36
Structure, Vision,
Mission, Values
4 Review of Department 37 - 38
5 Summary of findings, 38 -40
Suggestions &
Conclusion

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 INTRODUCTION

Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on
May 8, 1886. Coca-Cola Company is the world manufacturer, marketer and distributor of non-
alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells
beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and
fountain wholesalers.

The Company’s beverage products comprises of bottled and canned soft drinks as well as
concentrates, syrups and not-ready-to-drink powder products. In addition to his, it also produces and
markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in
the 1920s.

Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system
has successfully applied a simple formula on a global scale “Provide a moment of refreshment for a
small amount of money- a billion times a day

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The Coca-Cola Company and its network of bottlers comprise the most sophisticated and
pervasive production and distribution system in the world .More than anything, that system is
dedicated to people working long and hard to sell the products manufactured by the Company.

This uniqueworldwide system has made The Coca-Cola Company the world’s premiersoft-
drink enterprise. From Boston to Beijing, from Montreal to Moscow,Coca-Cola, more than
any other consumer product, has brought pleasure to thirsty consumers around the globe.

For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds
of millions of people every day. They aim at managing their business well with people who
are strongly committed to the Company values and culture and providing inappropriately
controlled environment, to meet business goals and objectives.

The associates of this Company jointly take responsibility tonsure compliance with the
framework of policies and protect the Company's assets and resources whilst limiting business
risks of the company.

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 CHAPTER 1 INDUSTRY PROFILE

A BRIEF INSIGHT - THE FMCG INDUSTRY IN INDIA

Fast Moving Consumer Goods FMCG (Fast Moving Consumer) also known as Consumer Packaged
Goods Consumer Packaged Goods (CPG) are products that have a quick turnover and relatively low
cost. Consumers generally put less thought into the purchase of FMCG than they do for other
products.

The Indian FMCG industry witnessed significant changes through the 1990s. Many players had been
facing severe problems on account of increased competition from small and regional players and from
slow growth across its various product categories.

As a result, most of the companies were forced to revamp their product, marketing, distribution and
customer service strategies to strengthen their position in the market.

By the turn of the 20th century, the face of the Indian FMCG industry had changed significantly.
With the liberalization and growth of the Indian economy, the Indian customer witnessed an
increasing exposure to new domestic and foreign products through different media, such as television
and the Internet.

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A part from this, social changes such as increase in the number of nuclear families and the growing
number of working couples resulting in increased spending power also contributed to the increase in
the Indian consumers' personal consumption.

The realization of the customer's growing awareness and the need to meet changing requirements and
preferences on account of changing lifestyles required the FMCG producing companies to formulate
customer-centric strategies. These changes had appositive impact, leading to the rapid growth in the
FMCG industry. Increased availability of retail space, rapid urbanization, and qualified manpower
also boosted the growth of the organized retailing sector.

HLL(Hindustan Latex Limited) led the way in revolutionizing the product, market, distribution and
service formats of the FMCG industry by focusing on rural markets, direct distribution, creating new
product, distribution and service formats. The FMCG sector also received a boost by government led
initiatives in the 2003 budget such as the setting up of excise free zones in various parts of the country
that witnessed firms moving away from outsourcing to manufacturing by investing in the zones.

Though the absolute profit made on FMCG products is relatively small, they generally sell in large
numbers and so the cumulative profit on such products can be large.

Unlike some industries, such as automobiles, computers, and airlines, FMCG does not suffer from
mass layoffs every time the economy starts to dip. A person may put off buying a car but he will not
put off having his dinner.

Unlike other economy sectors, FMCG share float in a steady manner irrespective of global market
dip, because they generally satisfy rather fundamental, as opposed to luxurious needs.

The FMCG sector, which is growing at the rate of 9% is the fourth largest sector in the Indian
Economy and is worth Rs.93000 cr. The main contributor, making up 32% of the sector, is the South
Indian region. It is predicted that in the year 2010, the FMCG sector will be worth Rs.143000 cr. The
sector being one of the biggest sectors of the Indian Economy provides up to 4 million jobs.

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A BRIEF INSIGHT - BEVERAGE INDUSTRY IN INDIA

In India, beverages form an important part of the lives of people. It is an industry, in which the
players constantly innovate, in order to come up with better products to gain more consumers and
satisfy the existing consumers.

BEVRAGES IN INDIA

Alcoholic, on-alcoholic and sports beverages.

Natural and Synthetic beverages.

In-home consumption and out of home on premises consumption.

Age wise segmentation i.e. beverages for kids, for adults and for senior citizens.

Segmentation based on the amount of consumption i.e. high levels of consumption and low levels of
consumption.

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If the behavioral patterns of consumers in India are closely noticed, it could be observed that
consumers perceive beverages in two different ways i.e. beverages are a luxury and that beverages
have to be consumed occasionally. These two perceptions are the biggest challenges faced by the
beverage industry. In order to leverage the beverage industry, it is important to address this issue so as
to encourage regular consumption as well as and to make the industry more affordable. Four strong
strategic elements to increase consumption of the products of the beverage industry in India are:

The quality and the consistency of beverages needs to be enhanced so that consumers are satisfied and
they enjoy consuming beverages.

The credibility and trust needs to be built so that there is a very strong and safe feeling that the
consumers have while consuming the beverages.

Consumer education is a must to bring out benefits of beverage consumption whether in terms of
health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category.

Communication should be relevant and trendy so that consumers are able to find an appeal to go out,
purchase and consume.

The beverage market has still to achieve greater penetration and also a wider spread of
distribution. It is important to look at the entire beverage market, as a big opportunity, for
brand and sales growth in turn to add up to the overall growth of the food and beverage
industry in the economy.

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 CHAPTER 2 Company profile

History of Coca-Cola

The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a
drugstore in Columbus, Georgia by John Pemberton originally as a coca wine called
Pemberton’s French wine coca. He may have been inspired by the formidable success of
VinMariani a European coca wine.

Dr John S Pemberton

Eagle drug and chemical house in Columbus, Georgia

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He invented coca-cola on 8th may 1886 in Atlanta,Georgia.Dr Pemberton tried out on consumers at
his local chemist Jacob’s pharmacy it proved so popular it immediately went on sale at five cents a
glass. It was Dr Pemberton’s friend and business partner. Frank M Robinson, who came up with the
name Coca-Cola. He wrote it out by hand in the spencerian script use as our logo.

Coca-Cola, or Coke, is a carbonated soft drink manufactured by. The coca-cola company
Originally intended as a patent medicine, it was invented in the late 19th century by john
Pemberton and was bought out by businessman. AsaGrigs Candler whose marketing tactics
led Coca-Cola to its dominance of the world oft-drink market throughout the 20th century.
The drink's name refers to two of its original ingredients: coca leaves, andkola nuts (a source
of caffeine).

In 1886, when Atlanta and Fulton country passed prohibition legislation, Pemberton
responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine
Coca. The first sales were at Jacob's Pharmacy in Atlanta, Georgia on May 8, 1886. It was
initially sold as a patent medicine for five cents a glass at soda fountains, which were popular
in the United States at the time due to the belief that carbonate water was good for the health.
Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia
neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the
beverage on May 29 of the same year in the Atlanta Journal.

In later years it became longest running commercial Coca-Cola soda fountain anywhere was
Atlanta's Flee-man's Pharmacy, which first opened its doors in 1914. Jack Flee-man took over
the pharmacy from his father and ran it until 1995; closing it after 81 years. On July 12, 1944,
the one-billionth gallon of Coca-Cola syrup was manufactured by The Coca-Cola Company.
Cans of Coke first appeared in 1955.

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However in future years in 2012, Coca-Cola resumed business in Myanmar after 60 years of
absence due to U.S.-imposed investment sanctions against the country. Coca-Cola's bottling
plant will be located in Yang-ton and is part of the company's five-year plan and $200 million
investment in Myanmar. Coca-Cola with its partners is to invest US$5 billion in its operations
in India by 2020.In 2013, it was announced that coca-cola life would be introduced in
Argentina and other parts of the world that would contain Stevie and sugar. However the
drink was discontinued in Britain on June 2017.

CHAPTER 3 Organization Hierarchies

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  Chairman:-T. Krishna Kumar.
↓
 General Manager:-AnoopManohar.
↓
 Marketing Manager:-Vijay Parasuraman.
↓
 Factory Manager:-Dinesh Ratnam.
↓
 Production Manager:-Manish Sawhney.
↓
 Sales Manager o/s:-Narayan S.
↓
 Sales Officer:-AyanDatta.

Vision and mission of the company

MISSION:

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and
serves as the standard against which we weigh our actions and decisions.

 To refresh the world...

 To inspire moments of optimism and happiness..

 To create value and make a difference.

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VISION:
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality growth.

 People: Be a great place to work where people are inspired to be the best they can be.

 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.

 Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.

 Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.

 Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.

 Productivity: Be a highly effective, lean and fast-moving organization.

Winning culture

Our winning culture defines the attitudes and behaviours that will be required for us to make our
2020 vision a reality.

VALUES :

Our values serve as a compass for our actions and describe how we behave in the world

 Leadership: The courage to shape a better future.

 Collaboration: Leverage collective genius.

 Integrity: Be real.

 Accountability: If it is to be, it's up to me.

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  Passion: Committed in heart and mind

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FOCUS ON THE MARKET:

 Focus on needs of our consumers, customers and franchise partners.

 Get out into the market and listen, observe and learn.

 Possess a world view.

 Focus on execution in the marketplace every day.

 Be insatiably curious.

Products manufactured by HCCB

The beverages manufactured by HCCB

HCCB is one of India's largest FMCG companies. It manufactures, packages and sells, some of
India's most loved beverages – Minute Maid, Mazza, Smart Water, Kinley, Thums Up, Sprite,
Coca-Cola, Limca, Fanta, Georgia and several others.

Production process

We monitor our production with sophisticated control equipment and testing programs in order to

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meet and exceed our customers and consumers expectations.

Our quality standards

Our commitment to producing and bottling high-quality drinks is underpinned by the

international standard ISO 9001 and ISO 22000, as well as by our own Quality and Food
Safety policy and the global standards of .The Coca- Cola Company.

We have installed electronic bottle inspection equipment on all refillable bottling production

lines to identify and reject even the tiniest irregularity in our beverages

There are 6 lines of productions

2 lines for producing pet bottles,glass bottles

4 lines for producing CSD (Carbonated Soft Drinks)

The process

The production cycle starts with sugar, fruit juices, flavors and concentrate or beverage
base. The finished products will be packaged in PET or glass bottles, metal cans,bag in box

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or kegs.

Per day 1, 50,000 cases in average are produced and per minute 600 bottles will be filled

Consisting of 30 bottles in a case.

Water treatment

The water used in the production process is subjected to special treatments that ensure the
microbiological safety and the correct concentration of naturally dissolved salts, in
compliance with specific compositional and sensory characteristics.

The syrup

The syrup is prepared in special tanks by dissolving sugar in the treated water, then filtering
the water to remove any impurities. Only after this, this simple syrup is mixed
with concentrate   or the various basic preparations used for the various drinks, thus
becoming final syrup.
A flash pasteurization thermal process ensures that even the most sensitive products will not

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alter their sensory characteristics during their shelf life.

Filling and packaging

The treated and cooled water is mixed with the final syrup and, for sparkling drinks, with
the carbon dioxide that gives the product its characteristic effervescence.The drink is then
ready to be packaged: every hour, tens of thousands of perfectly clean containers are filled,
hermetically sealed, labeled, coded and tested in modern automatic plants. The glass bottles
are placed in boxes, while the nonreturnable glass bottles, PET bottles and cans go into

various multi-packs.

The quantity of workers involved in the process

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The production in the company depends of seasonal variation in seasons when the product is
in high demand the count of employees reaches till 1000 to 1200 employees and in of
seasons where the product has less demand it reaches till 450 to 500 employees.

CHAPTER 4 REVIEW OF THE DEPARTMENT

 FINANCE DEPARTMENT:

The Finance Department assists the company in making number-based decisions by providing
accurate information about financial statements, analyses and consultations. We turn such numbers
into meaningful information for useful analyses as well as consultations, besides, we ensure a close
management, risk control and insurance, and full processes to minimize risks and maintain the
system sustainability.

The Finance Department always aim to perfect services, providing with full, accurate, promptly
financial information and improving processes to continuously raise the whole system the service
quality, we always welcome the best candidates.

 HR (HUMAN RESOURCE) DEPARTMENT:

With important contribution to building and developing human, assets and the most essential
foundation of the company, the HR Department always ensures to achieve human goals in business
operations by HR and organizational structure Planning, Attract and Develop Talents, Manage HR
Policy, Administration, Schedules and other staff activities. By strategic connection and
partnerships, the HR Department is able to well and effectively recruit, develop and retain its

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Human Resources; Create and maintain a fun, good, safe and effective workplace to maximize the
human and organization potentials as well, turn CCBVL into one of the most popular employers in
market.

This is the place where HR job is an art, let's join in and fell this as a member of HR Department of
CCBVL

 SALES DEPARTMENT:

The Sales Department always try to satisfy the customer and consumer needs by improving the
engagement level with them, implementation of effective markets at stores and maintaining its sales
schedules to reach the Coca-Cola's goal.

If your working and learning dream is in an international standard sales training environment as
well as valuable practical sessions of top Vietnam's FMCG experts, please kindly send the Sales
Department your CV asap!

 PURCHASING DEPARTMENT

By the cost and value optimization strategy, we always try to purchase the best products at the
cheapest prices. We connect both internal and external customers by maintaining and improving our
business relationships with good partners and meeting our departments' needs by fully and timely
providing standard products/ services as required.

Besides professional standards such as the purchase of quality, saving, profit maximization
products, the Purchasing Department and Finance Department are always energetic and active in
CCBVL's activities. If you like "WORK HARD - PLAY HARD", this will be a perfect place to
choose the company.

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 Summary and findings

 Coca-Cola is the product that has given its best known taste to the world .It was
invented by Dr john S Pemberton on may 8 th 1886 in eagle drug and chemical house
in Columbus Georgia .

 Now Coca-Cola is operating in more than 200 countries and also producing nearly
400 brands .Coca- cola industry comes under Fast Moving Consumer Goods
(FMCG) .

 There are 6 lines of production involved in the process 2 lines for glass bottles and pet
bottles ,4 lines for pet bottles,CSD (Carbonated Soft Drinks) and 1separate line for RGB
(Returnable Glass Bottle).

 They are 3 stages of filtration by using Cauvery water before using it production .There,
machines produces 600 bottles per minute .

 The industry produces around 1, 50,000 cases per day which contains 30 bottles in it . they
even produce 9 bottles of 2.5 litres .

 Juice process also known as hot water process.

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  It is treated with activated carbon and it takes 8 hours for mixing .

 At a time around 660 are sent for moulding.

 Pasteurization is done 98 degree Celsius (373 k).

 The moulded form will be heated till 102 degree Celsius to form a Koto Shape.

 Secret syrup is mixed with the beverages called simple syrup.

 Quality lab does the inspection of water and sugar before mixing of the beverages.

 Cleaning process takes place every 2 hours.

 60 plants are there all over India of coca-cola.

 The main supplier of coca-cola is mother diary.

Suggestions or recommendation

The company should involve more in CSR Activities like construction of house, educational
institutions, building and maintenance of lakes and other natural resources. Since, water is the most
used resources for soft drinks, the company should ensure that they protect the local interest.

 The company should focus in bringing health drinks and other low-calorie drinks.
 The company should be aware on the market competitors inorder to compete with them in
the business field.
 The company should be always in a position to receive feedback and suggestions from its
customers and try to solve it without any delay.
 The company should use attractive system for advertisement to keep the general awareness

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 of the customers.
 The company should make more employment opportunities in rural areas so that the
people out there will be employed.
 The company should stop using plastic bottles and start using renewable plastic or more
tetra packs in order to the welfare of the environment and society.
 The company should updatethere company website with the latest activities taken place in
the company .
 The company should know the reviews and the false statements made by some people
and should form a committee to know the reviews and statements made to the people and
in social media and to justify it so that the public has no wrong information about compan

Conclusion

Though there were certain limitations in the study that was conducted. The sample allowed for
some conclusions to be drawn on the basis of analysis that was done on the data collected.

The data has clearly indicated that Coca-Cola products are more popular than the products of
Pepsi mainly because of its TASTE, BRAND NAME,INNOVATIVENESS and
AVAILABILITY, thus it should focus on good taste so that it can capture the majorpart of the
market. The study also indicated that the consumers aresatisfied with the Coca-Cola products and
purchase them without any specific occasions.

In today’s scenario, customer is the king because he has got various choices around him.If you are
not capable of providing him the desired result he will definitely switch over tothe other provider.
Therefore to survive in this cutthroat competition, you need to be thebest. Customer is no more
loyal in today’s scenario, so you need to be always on yourtoes.

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 BIBLIOGRAPHY

The Websites

www.hccb.in
www.bloombeg.com
www.hccb.com
www.google.com
www.slideshare.net
www.owler.com

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Introduction

Bangalore based Paramount Nutrition is a success story of two friends from divergent backgrounds.
One fine morning, Mr. Krishnappa& Rakesh kumar Agarwal thought of venturing into

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entrepreneurship to do something challenging. They decided to plunge into the food processing
sector. All they have was an unfailing commitment to good business practices and set benchmarks to
deliver unquestionable quality. They set up a unit and decided to make biscuits. They impressed upon
the biscuit giant ‘Britannia’ that all they has was a commitment to time and quality. Soon their
enterprise became the most-preferred business partner of Britannia. There was no looking back since.
Today, they manufacture the premier line of biscuits for Britannia. They now have an eye on the
global majors to embark on large-scale expansion program.

Manufacturing of food products is always a challenging duty. We need to maintain consistent quality
in the procurement of raw materials and process control. Maintaining right color, right appearance,
right flavor, right taste, correct packing etc. are very important till the end product is consumed.

CHAPTER1: Industry profile

A BRIEF INSIGHT- THE FMCG INDUSTRY IN INDIA

Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG) are
products that have a quick turnover and relatively low cost. Consumers generally put less thought into
the purchase of FMCG than they do for other products.

The Indian FMCG industry witnessed significant changes through the 1990s. Many players had been
facing severe problems on account of increased competition from small and regional players and from
slow growth across its various product categories. As a result, most of the companies were forced to
revamp their product, marketing, distribution and customer service strategies to strengthen their
position in the market.

27 | P a g e
By the turn of the 20th century, the face of the Indian FMCG industry hadchanged significantly. With
the liberalization and growth of the Indianeconomy, the Indian customer witnessed an increasing
exposure to newdomestic and foreign products through different media, such as televisionand the
Internet. Apart from this, social changes such as increase in thenumber of nuclear families and the
growing number of working couplesresulting in increased spending power also contributed to the
increase in theIndian consumers' personal consumption. The realization of the customer'sgrowing
awareness and the need to meet changing requirements andpreferences on account of changing
lifestyles required the FMCG

Producingcompanies to formulate customer-centric strategies. These changes had appositive impact,

leading to the rapid growth in the FMCG industry. Increased availability of retail space, rapid
urbanization, and qualified manpower also boosted the growth of the organized retailing sector.

HLL led the way in revolutionizing the product, market, distribution and service formats of the
FMCG industry by focusing on rural markets, direct distribution, creating new product, distribution
and service formats. The FMCG sector also received a boost by government led initiatives in the 2003
budget such as the setting up of excise free zones in various parts of the country that witnessed firms
moving away from outsourcing to manufacturing by investing in the zones.
Though the absolute profit made on FMCG products is relatively small, they generally sell in large
numbers and so the cumulative profit on such products can be large. Unlike some industries, such as
automobiles, computers, and airlines, FMCG does not suffer from mass layoffs every time the
economy starts to dip. A person may put off buying a car but he will not put off having his dinner.

Unlike other economy sectors, FMCG share float in a steady manner irrespective of global market
dip, because they generally satisfy rather fundamental, as opposed to luxurious needs. The FMCG
sector, which is growing at the rate of 9% is the fourth largest sector in the Indian Economy and is
worth Rs.93000 cr. The main contributor, making up 32% of the sector, is the South Indian region. It
is predicted that in the year 2010, the FMCG sector will be worth Rs.143000 cr. The sector being one
of the biggest sectors of the Indian Economy provides up to 4 million jobs.

28 | P a g e
 CHAPTER2 :Company profile

The company was established in 1892 by a group of British businessmen with an investment
of ₹295. Initially, biscuits were manufactured in a small house in central Kolkata. Later, the

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enterprise was acquired by the Gupta brothers, mainly Nalin Chandra Gupta, an attorney, and
operated under the name "V.S. Brothers.

In 1918, C.H. Holmes, an English businessman based in Kolkata, was taken on as a partner and The
Britannia Biscuit Company Limited was launched. The Mumbai factory was set up in 1924 and Peek
Freans UK, acquired a controlling interest in BBCo. Biscuits were in high demand during World War
II, which gave a boost to the company’s sales. The company name was changed to the current
"Britannia Industries Limited" in 1979.

A few years later, control moved through a complicated process, which is still not fully understood,
to Rajan Pillai a Kerala-based businessman and a crony of NusliWadia . The two cronies fell out with
each other and an uprorious corporate drama unfolded. It ended after the death of Rajan Pillai in
police custody and the confirmed takeover of control by NusliWadia .Its subsequent corporate history
has also had a full share of controversies.
CHAPTER 3 Mission and vision

Mission

 To determine the food and beverage market in India through a profitable range of “tasty yet
healthy” products by making every Indian a Britannia consumer .
 To be one of the best biscuit company.
 Development of products in partnership with our customer to their specification.
 Flexibility and capability to meet small and large production run.

Vision

 Think of a purpose that spirals forth to create innovation from within this visionary zeal built
on trust and knowledge has empowered the wadia group In various business enterprises for
more than a century it now it now promises more in the new economy
 To dominate the food and beverage market in India with a distinctive range of “tasty yet
healthy ’ Britannia brands
 Every third person in India should be a Britannia consumer.

Company objectives

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Short-term objective

 To improve image to shareholders

 To improve internal processes and controls
 To increases NSV and ROI
 Long –term objective
 To be the lowest –cost producer in the market
 To become the largest volume player in the bakery industry

Quality objectives

 Reduction in customer complaints

 To start documentation of the market returns dealer wise
 To empower the workmen on individual work area to ensure that only quality product are
passed on the next page of production
 Continuous training for the development of human resources
 To minimize the accident level . as part of the growth strategy the company always 9+try to
build on the values of the brands “Britannia ‘ by aggressively pursuing tasty yet healthy
offering of mass appeal and also launching a host affordable products which would help
rejuvenate the mother brand and drive category consumption

Goals

 To provide consumers the highest standards of food safety and ensure new diversified food
category.
 To increase efficiency
 To provide better customer service
 To capture a bigger market share
 To improve employee training
 To reduce carbon emission

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 CHAPTER3 : Organization chart

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Review of Department

The management team

Mr. krishnappa –chairmen

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Mr .Rakesh kumar agarwal – Managing director

Mrs .Sumankrishnappa - director

Mrs. Indu agarwal

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Food Safety Policy

We at Paramount Nutrition’s India Pvt. Ltd are committed with our resources for manufacturing and
distribution of Safe, High quality and Wholesome Biscuit products with an objective to ensure and
deliver consistent customer delight.

We plan to achieve this objective through

 Continuously working towards the implementation of Effective Food Safety Management

Systems consisting of Good manufacturing practices & quality process and systems.
 Continuous implementation and execution of Britannia food safety polices while meeting all
legal and local regulations and basic food safety norms.
 Continuous focus on capability building of teams to consistently meet quality & foods safety
standards as per the market requirements.
 Continuous review of customer feedbacks pro-actively & strengthening our systems to satisfy
the ultimate consumer.
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  Creating an appropriate work environment & working together with associates and vendors to
implement Farm to Fork way of approach to improve supply chain quality.
 Communicating, implementing & sustaining the quality and food safety requirements to all
relevant internal & external employees at regular intervals. Our food safety policy will be
reviewed annually to ensure that it continues to reflect the aims and aspirations of the
company & to ensure its effectiveness and consistency with our business objectives and to
sustain the desired dynamic environment.

PRODUCT PROFILE

Products Overview

The company's offerings are spread across the spectrum with products ranging from

the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman

Cheese.

 Britannia NutriChoice Oat Cookies • Britannia NutriChoice Ragi Cookies • Britannia Veg
Cakes • Nutrichoice Health Starter Kit • Britannia NutriChoice 5 Grain • Tiger Banana •
NutriChoice SugarOut: Litetime, Chocolate cream, and Orange cream • NutriChoice
Digestive Biscuit • Treat Fruit Rollz: Juicy Apple, Strawberry Surprise, Tangy Orange and
Delicious Dates.

 New Britannia Milk Bikis.

Brands Category

DAIRY PRODUCTS

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Britannia holds an equity stake in Dynamix Dairy and outsources the bulk of

its dairy products from its associate. The products in this segment include

Butter, Milk, Dahi, Diary Whitener, Ghee, Actimind, Tigerzor Choco Milk,

Market Size of Indian Food Industry

Tigerzor Badam Milk, Cheese and Gourmet..

Biscuits

The brand names of biscuits include Timepass, Bourbon, Cookies,

VitaMarieGold, Tiger, Nutrichoice Junior, Good day, 50-50, Treat, Pure Magic,

Milk Bikis, Good Morning, Bourbon, Thin Arrowroot, Nice, Little Hearts, Marie

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Gold and many more.

Market Size of Indian Food Industry

The Indian fast moving consumer goods (FMCG) market is estimated to grow to US$

100 billion by 2025 from US$ 12 billion in 2011, according to market research firm

Nielsen's report titled Consumer 360. The report has identified four key trends that

will drive consumption: premiumisation, consumers switching from commodity to

brands, from indulgence to regular consumption, and acceptability.

Food Processing Industry

The Union Ministry of Food Processing plans to give emphasis on improving supply

chain, by creating large primary collection and distribution centres throughout the

country involving private sector, in the 12th Five Year Plan (2012-17) period.

Food processing industry is of enormous significance for India's development because

it has linked up economy, industry and agriculture in India, efficiently and effectively.

The three pillars being together have synergised the development process and

promoted the growth of the nation to a great extent.

There are 25, 367 registered food processing units in the country whose total invested

capital is Rs 84,094 crore (US$ 15.90 billion), as per a competitiveness report of the

National Manufacturing Competitiveness Council. This information was provided in a

written reply to the Lok Sabha, by Dr Charan Das Mahant, the Minister of State for

Food Processing Industries.

Food processing industry is one of the largest industries operating in India and is

divided into several segments.

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 Chapter 4 REVIEW OF THE DEPARTMENT

 FINANCE DEPARTMENT:

The Finance Department assists the company in making number-based decisions by providing
accurate information about financial statements, analyses and consultations. We turn such numbers
into meaningful information for useful analyses as well as consultations, besides, we ensure a close
management, risk control and insurance, and full processes to minimize risks and maintain the system
sustainability.

The Finance Department always aim to perfect services, providing with full, accurate, promptly
financial information and improving processes to continuously raise the whole system the service
quality, we always welcome the best candidates.

 HR (HUMAN RESOURCE) DEPARTMENT:

With important contribution to building and developing human, assets and the most essential
foundation of the company, the HR Department always ensures to achieve human goals in business
operations by HR and organizational structure Planning, Attract and Develop Talents, Manage HR
Policy, Administration, Schedules and other staff activities. By strategic connection and partnerships,
the HR Department is able to well and effectively recruit, develop and retain its Human Resources;
Create and maintain a fun, good, safe and effective workplace to maximize the human and
organization potentials as well, turn CCBVL into one of the most popular employers in market.

This is the place where HR job is an art, let's join in and fell this as a member of HR Department of
CCBVL

 SALES DEPARTMENT:

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The Sales Department always try to satisfy the customer and consumer needs by improving the
engagement level with them, implementation of effective markets at stores and maintaining its sales
schedules to reach the Coca-Cola's goal.

If your working and learning dream is in an international standard sales training environment as well
as valuable practical sessions of top Vietnam's FMCG experts, please kindly send the Sales
Department your CV asap!

 PURCHASING DEPARTMENT

By the cost and value optimization strategy, we always try to purchase the best products at the
cheapest prices. We connect both internal and external customers by maintaining and improving our
business relationships with good partners and meeting our departments' needs by fully and timely
providing standard products/ services as required.

Besides professional standards such as the purchase of quality, saving, profit maximization products,
the Purchasing Department and Finance Department are always energetic and active in CCBVL's
activities. If you like "WORK HARD - PLAY HARD", this will be a perfect place to choose.

CHAPTER5 : Summary of findings

 The Paramount Nutrions is the industry which manufactures Biscuits and Dairy Products. This
industry comes under FMCG [Fast Moving Consumer Goods].
 As per present study, the Paramount Nutriouns Brand Called as Britannia as given a unique
taste to the world.
 The expired products will be scraped/ burnt to ashes.
 They prepare 145 tons of products per shift
 The raw-materials will be checked more number of times, through many levels before starting
the production process.
 The capital invested by the company is around 26 crores, but the companies profit is
estimated as 20,000 crores.

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  The products manufactured their in Paramount Britannia Industry, their all the works
including packing are done by the machines and there is no human intervension.
 They use Palm Oil, Butter and Cashew’s in the production of biscuits,
 When the Raw-Materials comes to the the industry it will be analysed by the weight of
container.

SUGGESTINS AND RECOMMANDATIONS

 The company should make free arrangements for its customers to make
any feed-back or suggestions as and when they feel.
 The waste products should be melted by using water, instead of burning it.
 The company should reduce the temperature in the production are by increasing the
exahust fans.
 The company should perform a survey to know the needs of the customers.
 The company should use attractive advertisements to keep the general awareness for
the customers. EG: environment and Nature.
 The company should make more employement oppourtinities in the rural areas.
 The company should concentrate in knowing the review and false statement made by
some people and should form a committee to know the reviews and statements made
by the people and even in social media’s also need to justify. So, that the public will
not have any wrong information about the company.

The company should always reply for the feed back and suggestions from their customers and try to
solve it without any delay.

CONCLUSION

Though there were certain limitations in the study that was conducted. The sample allowed for
some conclusions to be drawn on the basis of analysis that was done on the data collected.
The data has clearly indicated that Britannia products are more popular than the products
mainly because of its TASTE, BRAND NAME,INNOVATIVENESS and AVAILABILITY,
thus it should focus on good taste so that it can capture the major part of the market. The

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 study also indicates that the consumers are satisfied with the Britannia products and purchase
them without any specific occasions.

In today’s scenario, customer is the king because he has got various choices around him .If you are
not capable of providing him the desired result he will definitely switch over to the other provider.
Therefore to survive in this cutthroat competition, you need to be the best. Customer is no more loyal
in today’s scenario, so you need to be always on your toes.

BIBLIOGRAPHY

Websites

www.paramountnutrions.in

www.paramountnutrions.co.in

www.zaubacorp.com

www.google.com

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