Downtown Oakland Association and Lake Merritt/Uptown District Association

Joint Board of Directors Meeting

Wednesday, January 27, 2020 – 8:30 a.m.
Virtual via Zoom
Agenda

1. Call to Order – Michelle Lane and Deborah Boyer; Presidents

2. Public comment and announcements

3. Michael Berne - Retail Landscape Overview and Strategy Presentation

4. Approval of the minutes of the January 22, 2020 meeting Action Item

5. Year-end financial report

a. DOA Action Item
b. LMUDA Action Item

6. Approval of 2021 operating budgets

a. DOA Action Item
b. LMUDA Action Item

7. 2021 Focus Areas

8. Clean and Safe Updates

9. Marketing and Branding Updates

10. Other

11. Next Meeting – Not Yet Scheduled

12. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The
Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available
from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special
assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting

________________________________________________________________________________________________

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
 Downtown Oakland Association and Lake Merritt/Uptown District Association
Joint Board of Directors Meeting
Wednesday, January 22, 2020 – 8:30 a.m.
Kaiser Center 1st Floor Conference Room, 300 Lakeside Drive
Minutes

Present: Deborah Boyer, Michelle Lane, Laurie Berberich, Courtney Belanger, Jamie
Choy, Sara de la Riva, Greg Pasquali, Jamie Flaherty-Evans, Mike Guerra, Matt
Klimerman, Chris Kwei, Sara May, Grant Rockwell, Don Rogers, Ruth Simon,
Ramsey Wright, Nicole Price, Kim Bardakian, Tanicia Jackson, Ke Norman,
Terry Wood

Absent: Adam Chall, Karissa Obeso, Ramsey Wright, Shirin Raza, Dan Pitcock, Elisse
Douglass, Charise Fong, Yvette McCoy

Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner, Mauton Akran

General Counsel: Daniel Schacht

Guests:

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to order The meeting was called to order at 8:33a.m.
Public comment and Ke Norman announced that Oakland Rotary is hosting African
announcements American Jazz Dinner at Geoffrey’s Inner Circle on Feb 6, 2020.
Strategic Planning Session Staff briefly discussed the facilitated Strategic Planning Session
Overview with the Joint ORG Committee and Chris Beynon of MIG on
January 8, 2020.
Approval of the minutes of The minutes of the December 4, 2019 meeting were presented Deborah Boyer moved,
December 4, 2019 to the board for review. and Laurie Berberich
seconded the motion to
approve the minutes of
December 4, 2019. The
motion was approved
unanimously.
Year-end Financial report The reports were presented to the boards for review. Staff noted Tanicia Jackson moved
a. DOA that the reports were reviewed and recommended for approval and Laurie Berberich
b. LMUDA by the ORG Committee. seconded the motion to
approve the DOA year-
DOA cash available: $1,842,066.00 end financial report. The
Total Marketing and Branding expenses: $143,897.00 motion was approved
Total ORG expenses: $355,144.00 unanimously.
Total Clean & Safe expenses: $1,343,025.00

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org

2
 Total Expenses: $1,842,966.00
Cash remaining: $0.00
Non-Assessment Funds: $87,592.57

LMUDA cash available of $1,423,541.00 Terry Wood moved and

Total Marketing and Branding expenses: $96,281.66 Jamie Choy seconded
Total ORG expenses: $335,047.34 the motion to approve
Total Clean & Safe expenses: $992,212.00 the LMU year-end
Total Expenses: $14,23,541.00 financial report. The
Cash remaining: $0.00 motion was approved
Non-Assessment Funds: $55,351.81 unanimously.
Approval of 2020 operating The 2020 Operating Budgets have been reviewed by the Joint Mike Guerra moved,
budgets. ORG Committee and recommended for approval. and Michelle Lane
a. DOA seconded the motion to
b. LMUDA As with the preliminary budgets, these final versions include an approve the DOA
increase to annual assessment collection over 2019 due to operating budget. The
additional building square footage assessed in each district as a motion was approved
result of recent development – for DOA that translates into an unanimously.
additional $75,384 and for LMUDA, an additional $92,721.

With regards to the 2020 Operating budgets for each district, Ruth Simon moved, and
nothing substantive has changed since they were reviewed and Jamie Choy seconded
approved as preliminary budgets at our joint meeting in the motion to approve
December. The Clean and Safe allocation was increased by a the LMUDA operating
total $57,384.00 over the 2019 allocation to secure more budget. The motion was
comprehensive insurance benefits for the ambassador team, approved unanimously.
effective immediately. The rent allocation has increased to
account for annual increases as outlined in both office leases,
staffing line items have been increase by an allowable 3% as
outlined in OVM’s 2018 proposal, and the insurance line items
have been adjusted per the 2020 renewal premium.

Income matches expenses for both.

Confirm a recommendation to the Staff discussed the recommendation from the Clean and Safe Deborah Boyer moved,
Boards to approve contracting with Committee to contract with Block by Block for Clean & Safe and Kim Bardakian
Block by Block for Clean & Safe services in 2020. seconded the motion to
services in 2020 approve contracting
with Block by Block for
Clean & Safe services in
2020 The motion was
approved unanimously.
Authorization to sponsor the Staff discussed the importance of the CDA and requested Laurie Berberich moved,
California Downtown Association support from each district in the amount of $1,000 in and Kim Bardakian
Regional conference seconded the motion to

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org

3
 sponsorship. This branding opportunity supports the important approve $1,000
work of CDA and elevates the visibility our organizations. sponsorship from each
district for the California
Downtown Association
Regional Conference
The motion was
approved
unanimously.
Other Staff discussed the concerns and issues facing 13th Street. It is
anticipated that the project will be fully permitted and ready to
activate in early March.

Next Meeting TBD

Adjournment The meeting was adjourned at 9:36a.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org

4
Downtown Oakland Association
YTD Cash Summary - December 2020

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income $1,976,244.44 $1,972,188.00 $4,056.44 Favorable PV - all 2020 disbursements were greater than
budget. 2020 budget was built on an assumed 97%
assessment collection.
Less Reserve $50,477.00 $50,477.00 $0.00 Reserve reflects 3% of budgeted income.

Less Payments Made from Reserve $10,541.99 $0.00 $10,541.99 Reflects payment made to property owner at 1615
Broadway for assessment error.

Total Cash Available $1,925,767.44 $1,921,711.00 $4,056.44 See comment above

Expenses
Marketing and Branding $101,277.61 $144,200.00 $42,922.39 Favorable PV due to strategic projects, such as AMP
Oakland, not being fully implemented as a result of the
pandemic.
Administrative (ORG) $335,546.84 $355,209.00 $19,662.16 Favorable PV due to Annual Event allocation going
unspent and underspend in rent category.
Clean and Safe $1,350,939.86 $1,422,302.00 $71,362.14 Favorable PV due to contracted hours not being met
consistently throughout the year as a result of service
disruption caused by COVID-19.

Total Expenses $1,787,764.31 $1,921,711.00 $133,946.69 See comments above and expense detail attached.
Cash Remaining $138,003.13 $0.00 $138,003.13

Current Current
District Profit to
Contract Amount Notes
Date
Non-Assessment Funds - Contracted Services Amount Invoiced

1111 Broadway $118,572.33 $105,216.99 $3,779.56

Clorox $180,949.94 $37,934.07 $0.00 Additional services modified due to COVID-19.

EBALDC $39,266.86 $31,257.43 $337.63 Additional services modified due to COVID-19.

Total Available Non-Assessment Funds as of 12/31/2020 $36,274.22
*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.

5
 10:27 AM Downtown Oakland Association
7/28/2020
Cash Basis December 2020 Expenses

DOA YTD Variance Report - December 2020

*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments
Operating Expenses Variance - 10% and $10,000 - Summary Line Items

Marketing and Economic

Enhancements
Marketing and Branding
Marketing & Communications 25,305.62 40,000.00 14,694.38 37% Favorable PV as a result of strategic projects such as small business mixers and social
media campaigns not happening in 2020 due to COVID-19.
Digital Media Coordinator 41,200.00 41,200.00 0.00 0%
Public Space Programming 34,771.99 63,000.00 28,228.01 45% Favorable PV as a result of strategic projects such as AMP Oakland and 1300 Broadway
activation not happening in 2020 due to COVID-19.
Total Marketing and Branding 101,277.61 144,200.00 42,922.39 30% Favorable PV in overall category - please see notes above.
Administrative Expenses
Accounting Expenses 3,450.00 3,500.00 50.00 1%
Computer Service & Support 321.74 3,000.00 2,678.26 89%
Consulting & Legal Expenses 0.00 1,500.00 1,500.00 100%
Fees & Permits 2,138.90 2,000.00 -138.90 -7%
Insurance
Directors & Officers 630.00 630.00 0.00 0%
General Liability 3,613.00 3,548.00 -65.00 -2%

Misc. 1,785.13 3,000.00 1,214.87 40%

Rent 65,402.74 70,000.00 4,597.26 7%
Office Furniture & Equipment 4,646.33 5,000.00 353.67 7%

Postage, Shipping & Delivery 965.75 400.00 -565.75 -141%

Printing & Copying 2,831.28 3,000.00 168.72 6%

Supplies 1,617.51 2,500.00 882.49 35%
Telephone & Telecommunications 2,724.48 2,750.00 25.52 1%
Annual Stakeholder Event 0.00 5,250.00 5,250.00 100% Favorable PV - event did not take place in 2020 due to COVID-19.
Staff Personnel 241,131.00 241,131.00 0.00 0%

Staff and Board Development 4,288.98 8,000.00 3,711.02 46%

Total Marketing and Administrative 436,824.45 499,409.00 62,584.55 13% Favorable PV in overall category - see notes above.
Expenses
Clean and Safe Enhancements
Clean and Safe 1,105,568.25 1,147,265.00 41,696.75 4% Favorable PV due to contracted hours not being met consistenly throughout the year as a
result of service disruption caused by COVID-19.
Misc. 3,309.97 5,000.00 1,690.03 34%
Program Director 43,469.00 43,469.00 0.00 0%
Program Coordinator 79,812.00 79,812.00 0.00 0%
PROW Maintenance 118,780.64 146,756.00 27,975.36 19% Favorable PV as a result of strategic projects such as 13th Street activation and Latham
Square landscaping not happening in 2020 due to COVID-19.
Total Clean and Safe 1,350,939.86 1,422,302.00 71,362.14 5%

TOTAL EXPENSE 1,787,764.31 1,921,711.00 133,946.69 7% Favorable PV in overall category - please see notes above.

6
Lake Merritt Uptown District Association
YTD Cash Summary - December 2020

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income $1,580,399.72 $1,555,481.00 $24,918.72 Favorable PV - August disbursement, received in
September, was greater than expected as 2020 budget
was built on an assumed 97% assessment collection. Will
carry forward into 2021 as additional Reserve.
Less Reserve $38,887.00 $38,887.00 $0.00 Reserve reflects 3% of budgeted income.

Total Cash Available $1,541,512.72 $1,516,594.00 $24,918.72 See comment above

Expenses
Marketing and Branding $125,124.78 $142,200.00 $17,075.22 Favorable PV due to strategic projects, such as AMP
Oakland, not being fully implemented as a result of the
pandemic.
Favorable PV due to Annual Event allocation going
Administrative (ORG) $328,198.57 $352,020.00 $24,070.80
unspent and underspend in rent category.

Clean and Safe $1,022,374.00 $1,022,374.00 $0.00 Fully expended - projected underspend allocated to median
project at 27th and Broadway as approved by Clean and
Safe Committee.
Total Expenses $1,475,697.35 $1,516,594.00 $40,896.65 See comments above and expense detail attached.

Cash Remaining $65,815.37 $0.00 $65,815.37

Total Available Non-Assessment Funds as of 12/31/2020 $37,723.98

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.

7
10:27 AM Lake Merritt-Uptown District Association
07/28/2020
Cash Basis December 2020 Expenses

LMUDA YTD Variance Report - December, 2020

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments
Operating Expenses Variance - 10% and $10,000 - Summary Line Items
Marketing and Economic
Enhancements
Marketing and Branding
Marketing & Communications 23,813.65 40,000.00 16,186.35 40% Favorable PV as a result of strategic projects such as small business mixers
and social media campaigns not happening in 2020 due to COVID-19.
Digital Media Coordinator 41,200.00 41,200.00 0.00 0%
Public Space Programming 60,111.13 61,000.00 888.87 1% Favorable PV as a result of strategic projects such as AMP Oakland and
other public space activation not happening in 2020 due to COVID-19.
Total Marketing and Branding 125,124.78 142,200.00 17,075.22 12% Favorable TV in overall category - please see notes above.
Administrative Expenses
Accounting Expenses 3,450.00 3,500.00 50.00 1%
Computer Service & Support 374.80 1,500.00 1,125.20 75%
Consulting & Legal Expenses 0.00 1,000.00 1,000.00 100%
Fees & Permits 2,058.90 2,000.00 -58.90 -3%
Insurance
Directors & Officers 600.00 600.00 0.00 0%
General Liability 4,958.00 5,107.00 149.00 3%

Misc. 3,953.05 3,000.00 -953.05 -32%

Rent 65,402.75 70,000.00 4,597.25 7%

Office Furniture & Equipment 1,685.51 5,500.00 3,814.49 69%

Postage, Shipping & Delivery 649.35 350.00 -299.35 -86%
Printing & Copying 461.16 3,000.00 2,538.84 85%
Supplies 1,666.14 3,000.00 1,333.86 44%
Telephone & Telecommunications 2,854.79 3,000.00 145.21 5%
Annual Stakeholder Event 0.00 5,500.00 5,500.00 100%
Staff Personnel 236,963.00 236,963.00 0.00 0%
Staff and Board Development 3,121.12 8,000.00 4,878.88 61%
Total Marketing and 453,323.35 494,220.00 40,896.65 8%
Administrative Expenses
Clean and Safe Enhancements

Clean and Safe 859,790.10 865,480.00 -5,689.90 1%

Misc. 3,622.13 3,083.00 539.13 -17%
Program Director 32,793.00 32,793.00 0.00 0%
Program Coordinator 60,213.00 60,213.00 0.00 0%
PROW Maintenance 65,955.77 60,805.00 5,150.77 -8%
Total Clean and Safe 1,022,374.00 1,022,374.00 -0.00 0%
TOTAL EXPENSE 1,475,697.35 1,516,594.00 40,896.65 3%

8
 DOA 2021 Budget Worksheet

2020 2020 2021

% Variance (2020
YTD Actual Budget Proposed Budget budget and 2021 Notes
proposed budget)

Income
Assessment Revenue (95% 1,976,244.41 € 1,972,188.00 € 2,117,772.00 € 7% Additional assessment income of $4,056.44
collection) received in 2020 will carry forward.

Prior Year Carry Forward 177,938.00 €

(Reserve) -50,477.00 € -50,477.00 € -105,889.00 € 110% 2020 remaining Reserve of $39,935.01 will
carry forward.

Covid Mitigation Contingency -7,763.00 €

Total Assessment Revenue $ 1,925,767.41 € $ 1,921,711.00 € $ 2,182,058.00 €

Total Income $ 1,925,767.41 € $ 1,921,711.00 € $ 2,182,058.00 €
Expenses
Clean and Safe Enhancements
Clean and Safe 1,105,568.25 € 1,147,265.00 € 1,220,984.00 € 6% Allocation reflects 57% of BBB 2021
proposal, inclusive of new leadership
structure and 7 day a week service.

Misc. 3,309.97 € 5,000.00 € 5,000.00 € 0%

Program Coordinator 43,469.00 € 43,469.00 € 55,190.00 € 27% Includes increased costs related to insurance
for this position.
Program Director 79,812.00 € 79,812.00 € 79,913.00 € 0%
PROW Maintenance 118,780.64 € 146,756.00 € 164,191.00 € 12% Allocation approved by Clean and Safe
Committee and based on identified need for
project maintenance and implementation.
Covid Mitigation Contingency 103,397.00 €
Total Clean and Safe $ 1,350,939.86 € $ 1,422,302.00 € $ 1,628,675.00 € 15%
Enhancements
Marketing and Economic
Enhance.
Accounting Expenses 3,450.00 € 3,500.00 € 3,500.00 € 0%

Annual Stakeholder Event 0.00 € 5,250.00 € 5,250.00 € 0%

Computer Service & Support 321.74 € 3,000.00 € 3,000.00 € 0%

0%
Consulting and Legal Expenses 0.00 € 1,500.00 € 1,500.00 €
Digital Media Coordinator 41,200.00 € 41,200.00 € 41,907.00 € 2%

Fees & Permits 2,138.90 € 2,000.00 € 5,000.00 € 150% Allocation based on identified need,
specifically Flex Street permit renewals.

Insurance
Directors & Officers 630.00 € 630.00 € 600.00 € -5%
General Liability 3,613.00 € 3,548.00 € 3,397.00 € -4%
Marketing and 25,305.62 € 40,000.00 € 40,000.00 € 0%
Communications

Misc 1,785.13 € 3,000.00 € 3,000.00 € 0%

Office furniture & equipment 4,646.33 € 5,000.00 € 7,500.00 € 50% Allocation based on identified need related to
implementing safety protocols as staff
transitions back to the office.
Postage, shipping, delivery 965.75 € 400.00 € 1,000.00 € 150% Allocation based on prior year spend.

Printing & copying 2,831.28 € 3,000.00 € 3,000.00 € 0%

Public Space Management 34,771.99 € 63,000.00 € 63,000.00 € 0%

Rent 65,402.74 € 70,000.00 € 71,960.00 € 3% Allocation based on anticipated need -

assumes additional charges for potential
access agreement.
Staff Personnel 241,131.00 € 241,131.00 € 242,177.00 € 0%

Supplies 1,617.51 € 2,500.00 € 2,500.00 € 0%

Telephone & Internet 2,724.48 € 2,750.00 € 3,000.00 € 9%

Staff and Board Development 4,288.98 € 8,000.00 € 8,000.00 € 0%

Covid Mitigation Contingency 44,092.00 €
Total Marketing and Economic $ 436,824.45 € $ 499,409.00 € $ 553,383.00 € 11%
Enhancements
Total Expenses $ 1,787,764.31 € $ 1,921,711.00 € $ 2,182,058.00 € 14%

($ - )

9
 LMUDA 2021 Budget Worksheet

2020 2020 2021

% Variance (2020
Proposed budget and 2021
Actual Budget Notes
Budget proposed
budget)

Income
Assessment Revenue (95% collection) 1,580,399.72 € 1,555,481.00 € 1,635,760.00 € 5% Additional assessment income of $24,918.72
received in 2020 will carry forward.
Prior Year Carry Forward 104,701.74 €
(Reserve) -38,887.00 € -38,887.00 € -79,789.00 € 105% 2020 Reserve of $38,887.00 will carry forward.
Total Assessment Revenue $ 1,541,512.72 € $ 1,516,594.00 € $ 1,660,672.74 €
Total Income $ 1,541,512.72 € $ 1,516,594.00 € $ 1,660,672.74 €
Expenses
Clean and Safe Enhancements
Clean and Safe 859,790.10 € 865,480.00 € 921,093.10 € 6% Allocation reflects 43% of BBB 2021 proposal,
inclusive of new leadership structure and 7 day
a week service.

Misc. 3,622.13 € 3,083.00 € 3,083.00 € 0%

Program Coordinator 32,793.00 € 32,793.00 € 41,634.00 € 27% Includes increased costs related to insurance
for this position.
Program Director 60,213.00 € 60,213.00 € 60,285.00 € 0%

PROW Maintenance 65,955.77 € 60,805.00 € 132,188.00 € 117% Allocation approved by Clean and Safe
Committee and based on identified need for
project maintenance and implementation.
Total Clean and Safe Enhancements $ 1,022,374.00 € $ 1,022,374.00 € $ 1,158,283.10 € 13%

Marketing and Economic Enhance.

Accounting Expenses 3,450.00 € 3,500.00 € 3,500.00 € 0%
Annual Stakeholder Event 0.00 € 5,500.00 € 5,500.00 € 0%
Computer Service & Support 374.80 € 1,500.00 € 1,500.00 € 0%
Consulting & Legal Expenses 0.00 € 1,000.00 € 1,000.00 € 0%
Digital Media Coordinator 41,200.00 € 41,200.00 € 41,907.00 € 2%
Fees & Permits 2,058.90 € 2,000.00 € 5,000.00 € 150% Allocation based on identified need,
specifically Flex Street permit renewals.
Insurance
Directors & Officers 600.00 € 600.00 € 600.00 € 0%

General Liability 4,958.00 € 5,107.00 € 4,916.00 € -4%

Marketing and Communications 23,813.65 € 40,000.00 € 40,000.00 € 0%
Misc 3,953.68 € 3,000.00 € 3,000.00 € 0%
Office furniture & equipment 1,685.51 € 5,500.00 € 7,500.00 € 36% Allocation based on identified need related to
implementing safety protocols as staff
transitions back to the office.
Postage, shipping, delivery 649.35 € 350.00 € 650.00 € 86% Allocation based on prior year spend.
Printing & copying 461.16 € 3,000.00 € 3,000.00 € 0%
Public Space Management 60,111.13 € 61,000.00 € 61,000.00 € 0%

Rent 65,402.75 € 70,000.00 € 71,960.00 € 3% Allocation based on anticipated need -

assumes additional charges for potential
access agreement.
Staff Personnel 236,963.00 € 236,963.00 € 237,356.64 € 0%

Supplies 1,666.14 € 3,000.00 € 3,000.00 € 0%

Telephone & Internet 2,854.79 € 3,000.00 € 3,000.00 € 0%

Staff and Board Development 3,121.12 € 8,000.00 € 8,000.00 € 0%
Total Marketing and Economic $ 453,323.98 € $ 494,220.00 € $ 502,389.64 € 2%
Enhancements
Total Expenses $ 1,475,697.98 € $ 1,516,594.00 € $ 1,660,672.74 € 10%

($ - )

10
 2021 CBD Areas of Focus

As we begin to shift our focus away from the trials of 2020, and towards the challenges and
tremendous opportunities that 2021 promises to bring, we, through strategic budgeting and
thoughtful engagement, will prioritize the most pressing issues facing our community.

Homelessness outreach and coalition building

● Participation in BID Alliance subcommittee on homelessness led by Shifra de Benedictis
Kessner of Temescal BID/Joey Harrison of Village of Love
● Ongoing engagement with Kerry Morrison, former CEO of the Hollywood Property
Owners Alliance, innovator, and leader
● Partnership and workforce development efforts with Downtown Streets Team

Business Retention and Attraction

● Expanded consultation with Michael Berne to develop retail retention and attraction
strategies
● Property owner/landlord education around ground level activation
● Broker engagement around data collection and vacancy database
● Series of ground level experiences and activations on Broadway with key partnership
with groups such as:
○ Black Joy Parade
○ Visit Oakland - Spend. Stay. Love.
○ TheTown Experience
■ Art Murmur/First Friday
○ Tupac Museum
○ Oakland Museum
○ African American Library
● Oakland Central Marketing
○ Oakland Central Merchant Interview Series

Safety Enhanced Services, renewed focus

● Restructured leadership model to provide greater efficiency and accountability
● 7 day/week service delivery
● Exploring the creation of an outreach specialist position to engage with our unsheltered
population
● Updated training modules around Covid-19 safety protocols
● Frank Ogawa Plaza Security management and expanded CCTV program

11