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The Business Game
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Mann Pandya
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189678870
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Prof. Pelham Matthews

ADMN 1207
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Date: April 2020


To: Thunderbird Manufacturing Company
From: Mann Pandya
Subject: Thunderbird Manufacturing Company has just released the new game “The Business
Game” and needed to spread it by keeping the production cost as low as they can.

Short Term Recommendations:


1). As Bonnie Muio was new to the production manager position, she should have a meeting with
John Love to know the working skills, the task of the designated position and effective measures
to keep the production cast of The Business Game as low as they can.

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Medium term Recommendations:

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1). The Vice President of finance must be informed about the investment because she assumed

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3,600 units monthly, which will approximately cost $72,000.
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2). There should be more workers working on Assembly Operation E and F because it cost
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maximum production cost from all Assembly Operation (Exhibit 1). That’s why she should
appoint more workers on E and F Assembly Operation as she can hire as many workers she can.
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Long Term Recommendations:


1). After a year, Thunderbird manufacturing Company can start the “Buy Back” policy in which
old games manufactured by the company should be replaced by the Business game. In this way,
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they can increase the sales of the business game.


Control/Feedback: Feedbacks of the customer can always help to improve. To improve the
loopholes, the distribution channel should be properly monitored. When the demand increases,
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people should be divided to perform different tasks and channels as well so that to facilitate with
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her plant, Muio does not have to burden herself.


Contingency Plan: If she cannot afford more workers to be appointed at E and F Operation, then
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she must innovate a new format for that (Exhibit 2). Also, the Company should increase the
budget for Marketing Production so that the new game will be promoted on a large scale and
upcoming games too.

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Executive Summary
The Business Game from Thunderbird Manufacturing Company was a new adult game that the
marketing department believed that it would be an immensely popular product, competing with
games like Trivia Pursuit and Pictionary. Bonnie Muio was the new production manager and has
to work with John Love on The Business Game. All the responsibilities of the new game were on
Muio.

Problem Statement: Thunderbird Manufacturing Company has just released the new game “The
Business Game” and needed to spread it by keeping the production cost as low as they can.

Short Term Recommendations:

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Bonnie Muio, new production manager should arrange a meeting as soon as possible with John

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Love because it is very important to know the working style of them. This is needed as she was

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appointed production manager and all the task of production was on her head, so The company
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cannot grudge any mistake during its production, So, I think it is better to go through the
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working style for any interruption in future.
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Medium-Term Recommendations:
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Finance is the main organ of any Company. So, to keep it updated is very important. The vice
president of Finance Department told that he should be informed of the investment exceeding
$40,000. And according to Muio, 3,600 units of cost $72,000 will be relished every month. Also,
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it is very necessary to inform about this. This is because as it is a new game, very less investment
should be done on it as they don’t know whether it will be liked or hated by the people. That’s
why he should be informed first. Secondly, it can be noticed that Assembly Operation E and F
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have maximum cost, so it should be done with 100% precision. So rather than done by three
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persons, it should be operated by 5 people, three people working on it and 2 people having an
eye on the whole process (Exhibit 1).
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Long Term:
People nowadays in this generation don’t want to save things that they used once, they tend to
resell it or give back that thing by having a new one. The company should start Buy Back policy

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after some time, at least after six months of launching The Business Game, so that customer
gives back the old games and buy Business Game. They should charge some amount on it like
sales tax and give it to the customer by only taking sales tax instead of MSRP (Manufacturer’s
Suggested Retail Price). This will create a significant place for the Company in the heart of
Customers.

Control/Feedback: Feedbacks of the customer can always help to improve. To improve the
loopholes, the distribution channel should be properly monitored. When the demand increases,
people should be divided to perform different tasks and channels as well so that to facilitate with
her plant, Muio does not have to burden herself.

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Contingency plan: The recommendations given are appropriate for the current situation. If this is

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not working as a desire, there should be something a substitute for it. The cost of it should be

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lowered if three persons are working on it. They should create a new format of Assembly
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Operation (Exhibit 2). The budget for the Marketing Production was $40,000. But it should be
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improving as there is a need to promote the new game in much a better way that will need a more
fund to spend on.
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Exhibits are on page 5 and 6.


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Exhibit 1

EXHIBIT 1 TIME AND MATERIAL COSTS

TIME REQUIRED (MINUTES)

Assembly

Operation one person alone three person team material costs

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A 1 0.5 $1.00

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B 4 2 2.50

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C 2 1 0.50
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D 2 1 1.00

E 3 1.5 5.00
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F 3 1.5 10.00
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15 7.5 $20.00
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E and F should be done with 5 people instead of it.


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Exhibit 2

EXHIBIT 2 TIME AND MATERIAL COSTS

TIME REQUIRED (MINUTES)

Assembly

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Operation one person alone three person team material costs

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A 1
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B 4 2 2.50

C 2 1 0.50
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D 2 1 1.00
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E 3 1.5 3.00

F 3 1.5 4.00
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15 7.5 $12.00
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By doing E and F by maximum 3 people, their


should be decrease in Production Cost as shown in Exhibit
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2.

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