Bulletin #: 21-583

Bulletin Published: 11/16/21

Deadline: 11/16/22

CRC COBRANDED CANS RENUMBER

Author: Victoria Burch

Jobber Bulletin

For many years, we have partnered with CRC on 23 cobranded cans featuring the CRC and
NAPA logos. We have decided it is time to remove the NAPA logo from CRC product and
transition to CRC national part numbers for a couple reasons and we would like to explain.
1. Strength in Brand – Both CRC and NAPA are heavily investing in their brands and
each brand stands on its own. Our NAPA branding strategy moving forward does not
include co-branded packaging with other industry national brands.
2. Inventory Position – The items currently produced in the co-branded package are the
high velocity skus and this inventory is produced in select runs for NAPA. In times of
inventory volatility, like we are experiencing today, it is important that we are able to pull
from all of CRC inventory.
3. Digital Exposure - The expansion of online shopping, research and purchasing, digital
enhancements and SEO, we have the potential to have stronger SEO (Search Engine
Optimization) by leaning into the CRC branded efforts. By using the same brand and
part number we will increase our exposure and ideally drive more traffic to NAPA.

To make it as easy as possible for all parties, this will be a sellout/reorder. CRC anticipates
finishing production on the cobranded can numbers and sell through existing inventory in
January 2022. Inventory levels vary among the DC's and stores by part number. We will
monitor inventory weekly and apply sellout/reorders as needed.

At the right time, we will update all planograms that include the old part numbers below and
update with the new numbers. Because pricing on old and new part numbers will be the
same, until the planogram is updated, please simply place the new item in the slot on the
planogram in front of the old label.

Below is the full interchange for your reference.

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Please do not hesitate to contact your CSG team member or CRC FSM for additional details
or questions! Happy Selling!

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