Seminar In Coporate Strategy

Assignment.2

(Section-M1)

Submitted by:

Rabia Ghafoor L1F21MBAM0023

Nadia Tariq L1F21MBAM0063

M. Hamza Asif L1F21MBAM0085

Submitted to:

Sir Abdul Waheed

OPPURTUNITIES OF KHAADI IN PAKISTAN

 New lines of production:

For now, Khaadi majorly deals in producing clothing lines for women and men and it can
also add children’s and new born clothing to have the advantage in the revenue section.
 Establishing outlets across the world:

This is another aspect that leads to larger revenues. The more expanded a business line is
the more revenue and opportunities to flourish are available to it.

 Goals :

Since the demand for the company’s produce is higher, it can develop more ways to
increase sales by achieving new markets to target.

 Higher demand:
Khaadi is one such fiber whose demand is constantly intensifying which is why there are
various options available for the company to expand its line of production through new
policies and functioning.

 The online mode of sales:

Nowadays selling goods through online mode is a convenient and easy way for the
business to gain popularity. It also allows establishing their presence in the market.

Opportunities Weight Rating Weighted

Score
New lines of production 0.09 3 0.27
Establishing outlets across the world 0.08 4 0.32
Goals 0.07 2 0.14
Higher demand 0.06 1 0.06
The online mode of sales 0.05 1 0.05
Advanced technology 0.03 1 0.03

New lines of production and establishing new outlets across the

world are the most important opportunities for Khaadi.
OPPURTUNITIES OF BONANZA SATRANGI IN PAKISTAN

 Demand for handbags:

Demand for handbags industry is developing at a fast pace. Bonanza Satrangi can
introduce a competitive product range of women’s handbags.

 Add Skin Care products to existing Makeup products:

Bonanza already have a wide variety of makeup products and perfumes, it can tap into
the skin care industry too and can introduce cleansers, scrubs n masks.

 New Line Expansion:

More revenues can be generated after tapping into new line expansion.

 Enter into Shoes Industry:

Bonanza can tap into the shoes industry by providing with new and stylish summer and
winter shoes.

 Establishing new outlets:

The more expanded a business line is the more revenue and opportunities to flourish are
available to it.

 International brand of designer wear:

Opportunities Weight Rating Weighted

Score
Demand for handbags 0.09 4 0.36
Add Skin Care products to existing Makeup 0.08 3 0.24
products
Enter into Shoes Industry 0.07 2 0.14
New Line Expansion 0.06 1 0.06
Establishing new outlets 0.04 1 0.04
International brand of designer wear 0.03 1 0.03
Demand for handbags and Add Skin Care products to existing Makeup
products are the most important opportunities for Bonanza Satrangi in
Pakistan.

OPPURTUNITIES OF NISHAT LINEN IN PAKISTAN

 New Market segments:

There is a great opportunity for Nishat to introduce their own fragrances and Makeup.
 New Styles and demand:
Nishat can avail this great opportunity to launched their sportswear and custom made
dresses.
 Brand Expansion:
Nishat can also introduce their outlet in different countries around the world and create
brand image.
 Affordable Prices:
They can launch affordable apparels section for those who can’t afford high prices so;
they can also enjoy nishat dresses.
 Advanced technology:
Nishat linen can introduce their own Mobile application for Orders and deliveries it is
convenient for customers to catch them they can also offer 10% discount on first order.
 Nishat Pre-loved Outlets:
It is the biggest opportunity for nishat to launch their own pre-loved outlets so anyone who
can’t afford new products can buy the pre-loved one.

Opportunities Weight Rating Weighted

Score
Advanced technology 0.09 4 0.36

Nishat Pre-loved Outlets 0.08 3 0.25

New Styles and demand 0.07 2 0.14

Brand Expansion 0.06 2 0.12
 New Market segments 0.04 1 0.04

Affordable Price 0.02 1 0.02

Advanced technology and nishat pre-love outlets are the most important
opportunities for Nishat linen.