Evidencia

Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA
SOLICITADA
Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma
inglés, referente a oferta y demanda.
ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste.
1. Match the Word with the corresponding meaning:

a. SUPPLY c EXPANSIVE
b. Demand b DESIRE TO BUY ANY PRODUCT
c. High price d_ ALL PEOPLE
d. Mass Market e THE LIFETIME OF GOODS AND
SERVICES
e. Life Cycle a DISPOSITION TO OFFER
PRODUCTS

2. According to the text, mention the things people take into account to
determine the demand.
To determine demand, people take into account the following aspects:
1. Tastes or preferences
2. Number of consumers
3. Income
4. Consumer expectations
5. Price of related goods

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (x )
b. As greater the expectations are, the lower will be the offer from the
companies. F ( ) V(x)
c. One of the four Ps of marketing mix is Package F ( ) V ( x)
d. Price is the amount a customer pays for the product F ( ) V (x )
e. Planning is to transform and develop marketing objectives to marketing
strategies F ( ) V (x)

This study source was downloaded by 100000836358884 from CourseHero.com on 11-26-2021 17:25:15 GMT -

https://www.coursehero.com/file/62922921/Taller-de-comprensi%C3%B3n-de-
 4. Answer the following questions.

a. What is Benchmarking?

Benchmarking is the procedure of determining who the best one is. It is an

amount of the quality of company’s products, policies, programs, tactics, etc.,
and their contrast with standard measurements, or similar amounts of others.

b. What is the process of Benchmarking?

1. Planning
2. Analysis
3. Integration
4. Action

c. Number the aspects to be taken into account in Benchmarking:

1. Product
2. Price
3. Sales systems
4. Payment systems
5. Advertising
6. Promotion
7. Location
8. Organization
9. Planimetry

5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the meaning of
each word.

1. Advertising: Es una forma de comunicación utilizada para alentar

o persuadir a una audiencia para que continúe o tome alguna acción
nueva.
2. Benchmarking : Benchmarking consists in taking "comparators" or
benchmarks to those products, services and work processes that belong
to organizations that demonstrate best practices in the

This study source was downloaded by 100000836358884 from CourseHero.com on 11-26-2021 17:25:15 GMT -

https://www.coursehero.com/file/62922921/Taller-de-comprensi%C3%B3n-de-
 area of interest, with the purpose of transferring knowledge of best
practices and their application.
3. Consumer expectations: refers to the perceived value or benefits
that the customers seek when purchasing a good or availing a service
Once established, these expectations can
hold significant influence in decision-making processes and can be
very hard to change.
4. Demand: in economics is the quantity of goods and services bought at
various prices during a period of time. It's the key driver of economic
growth.
5. Economy: the state of a country or region in terms of the
production and consumption of goods and services and the
supply of money.
6. Feature: a distinctive attribute or aspect of something
7. Geographic: based on or derived from the physical features of an area
8. Higher : the more advanced of the two main levels of the Scottish
Certificate of Education
9. Income: money received, especially on a regular basis, for work or
through investments.
10. Location : a particular place or position.
11. Marketing: the action or business of promoting and selling products
or services, including market research and advertising.
12. Negotiation: discussion aimed at reaching an agreement.
13. Organization: an organized group of people with a particular
purpose, such as a business or government department.
14. Price: the amount of money expected, required, or given in
payment for something
15. Returns: come or go back to a place or person.
16. Servicies: the action of helping or doing work for someone.
17. Transport: take or carry (people or goods) from one place to
another by means of a vehicle, aircraft, or ship.
18. Variables: ot consistent or having a fixed pattern; liable to
change.

This study source was downloaded by 100000836358884 from CourseHero.com on 11-26-2021 17:25:15 GMT -

https://www.coursehero.com/file/62922921/Taller-de-comprensi%C3%B3n-de-
 6. Write a ten lines text that summarizes the topic of the activity.

the term demand refers to the quantity of goods or services that are
requested or desired in a given market of an economy at a specific price.
Offer refers to the quantity of goods, products or services offered in a
market under certain conditions.
he marketing mix is a strategy analysis of internal aspects and commonly
developed by companies. Four main business variables are taken into
account: product, price, distribution and promotion.

Realizado por : Edita Lengua Ballestas

This study source was downloaded by 100000836358884 from CourseHero.com on 11-26-2021 17:25:15 GMT -

https://www.coursehero.com/file/62922921/Taller-de-comprensi%C3%B3n-de-