OLYMPIC

OLYMPIC REVIEW

OFFICIAL PUBLICATION OF THE OLYMPIC MOVEMENT

APRIL-MAY-JUNE 2014 NUMBER 91

LIVING THE
OLYMPIC
ODYSSEY
OLYMPIC REVIEW LOOKS AT HOW THE
RECENTLY REDEVELOPED OLYMPIC MUSEUM
IS PROVIDING VISITORS WITH AN ENGAGING
AND ABSORBING EXPERIENCE OF OLYMPISM
AND THE OLYMPIC GAMES
APRIL MAY JUNE 2014 NUMBER 91

WWW.OLYMPIC.ORG

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 OLYMPIC REVIEW

CONTENTS
OFFICIAL PUBLICATION OF THE OLYMPIC MOVEMENT
APRIL-MAY-JUNE 2014

07 FOREWORD
By IOC President Thomas Bach.
08 SNAPSHOT
Eye-catching sporting images from the past quarter.
12 NEWS EXECUTIVE BOARD
President Thomas Bach
The latest news and events from around the Olympic Movement. Vice-Presidents Nawal El Moutawakel, Craig Reedie,
John Coates, Zaiqing Yu

26 WHAT’S TRENDING? Members Sam Ramsamy, Gunilla Lindberg,

Ching-Kuo Wu, René Fasel, Patrick Joseph Hickey,
In a new regular section, Olympic Review highlights social media updates Claudia Bokel, Juan Antonio Samaranch Jr,
Sergey Bubka, Willi Kaltschmitt Luján,
posted on the IOC’s Olympic Athletes’ Hub over the past quarter. Anita L. DeFrantz, Ugur Erdener
OLYMPIC REVIEW
28 COVER STORY: THE OLYMPIC MUSEUM Communications Director Mark Adams
Editor-in-Chief Kathleen Di Giacomo
As the Olympic Museum reopens its doors following extensive renovations, French Edition Aurélie Eichler, Blandine Potemsky
Spanish Edition Dolores Vázquez
Olympic Review looks at how the new exhibition areas and ultra-modern Production Agency Touchline
presentation techniques enable the museum to tell the history of Olympism Production Michael Stoneman, Glyn Wilmshurst
Design John Paul Yetton, Liam Yeoh
and the Olympic Games like never before. Image retouching Jason Dutch
Sub Editor Laura Adcock

40 CLASSIC OLYMPIC IMAGES Translation Denis Echard,

Laura Nadal Obrador, Ros Schwartz
Striking images from past Olympic Games. Also on pages 42, 50, 58, Proofreading Libero Language Lab
ISSN: 0377-192X
66 and 72. Printed in the UK
IMAGES
44 OLYMPIC MARKETING Cover Image Corbis
Inside IOC; IOC/ Christophe Moratal;
Olympic Review looks at how the IOC’s multi-faceted marketing programme IOC/ Alexander Hassenstein; IOC/ Arnaud Meylan; IOC/
contributed to the success of the Sochi 2014 Olympic Winter Games. Catherine Leutenegger; IOC/ Richard Juilliart; IOC/ Jean-
Jacques Strahm; IOC/ Ian Jones; IOC/ John Huet; IOC/

52 ROAD TO RIO
IOC/ Quinton Meyer; Kishimoto/IOC/ Kishimoto Tsutomu;
As the countdown to Rio 2016 begins, Olympic Review speaks to US fencing
world champion Miles Chamley-Watson, Lithuania’s world and Olympic
modern pentathlon champion Laura Asadauskaite and Germany’s double
equestrian gold medallist Michael Jung.
Jason Evans; IOC/ Chris Graythen; IOC/ Greg Martin;
All Sports UK; Getty Images; Corbis; AFP; UN Photo/
Mark Garten; UN Photo/ Violaine Martin; UNOSDP/ Ben
Taylor; Tokyo 2020; PyeongChang 2018; World Curling
Federation/ Richard Gray; ITTF
CONTACTS
Please send your letters to: Olympic Review,
IOC Department of Communications,

60 OLYMPIC SOLIDARITY Château de Vidy, 1007 Lausanne, Switzerland.

website: www.olympic.org,
email: olympicreview@olympic.org
We turn the spotlight on how the Olympic Solidarity programme is helping tel +41 (0)21 621 6111 fax +41 (0)21 621 6356
young athletes reach their potential and speak to two Scholarship holders Olympic Review uses PEFC-certified paper stock
as they prepare for the Nanjing 2014 Youth Olympic Games. sourced from sustainable managed forests.
Olympic Review is published by the International Olympic
68 OLYMPIC FLASHBACK Committee. The articles published in Olympic Review
do not necessarily reflect the opinion of the International
Take a step back in time and relive the highlights of the 1992 Olympic Olympic Committee. No articles may be reproduced
without the permission of the IOC Department
Games in Barcelona. of Communications.

74 MY GAMES
Great Britain’s pentathlon gold medallist Mary Peters looks back at the three
Olympic Games in which she competed.
79 OBITUARIES
Olympians and figures from the Olympic Movement who have passed away.
80 BOOK REVIEWS After 10 years as Editor-in-Chief of the Olympic Review,
Kathleen Di Giacomo has decided to move on to
Our bookworms run the rule over the latest Olympic-related publications. the next exciting chapter of her life, making this
edition of the Olympic Review her last in charge.
82 THE PODIUM Kathleen’s passion for her work, commitment to
excellence and personality will not soon
The three most decorated athletes in Olympic history take their places be forgotten. We bid her a fond farewell and wish
her nothing but the best in the future.
on The Podium in our new regular feature.

4 OLYMPIC REVIEW

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FOREWORD BY
THOMAS BACH
PRESIDENT, INTERNATIONAL OLYMPIC COMMITTEE
E
Top right arly this summer – on 23 June – the
Children in International Olympic Committee
Mozambique will mark its 120th anniversary. The
celebrate founding of the modern Olympic Movement
Olympic Day at the Sorbonne in Paris in 1894 attracted
in 2013 little attention at the time.
Pierre de Coubertin and the 14 other
original IOC members were optimists with
big dreams, but even they could not have
foreseen that their young organisation
would be so successful. More than a
century after that Paris gathering, the
Olympic Movement is truly universal and
in excellent condition.
Thanks to the good work of National
Olympic Committees and other sports
organisations, communities all over the
world annually commemorate the founding
of the IOC with Olympic Day celebrations.
Whilst the Olympic Games serve as a global
platform for the world’s best elite athletes,
Olympic Day is a grassroots celebration
of inclusion that is open to everyone,
regardless of ability.
Activities include Olympic Day runs,
group exercise sessions, backyard games
and even tricycle races – whatever it takes
to get people moving and demonstrate
the value of physical activity. Some
countries have incorporated Olympic
OLY050_P0007EDeng.indd 7
Day activities into the school curriculum.
Others have added concerts and
exhibitions to the sports activity.
The IOC’s founding members would
undoubtedly be surprised to learn of
the many other ways that the Olympic
Movement is fulfilling its mission of placing
sport at the service of humanity. They
certainly could not have anticipated the
close collaboration that would develop
between the IOC and the United Nations,
not only because the UN was only
created in 1945.
In late April, the two organisations raised
their relationship to a new level with a
historic Memorandum of Understanding
pledging further cooperation. This
agreement recognises the goal of the IOC
to build a peaceful and better world through
sport without discrimination of any kind. It
also calls for the respect of the autonomous
organisation of sport. Sport can change
the world but it cannot do so alone and the
IOC is ready to make its contribution to
the efforts of the United Nations for peace
and social change.
The Olympic Movement continues to
thrive more than a century after its birth
– and the Olympic Games continue to
be the world’s premier sporting event. Our
PRESIDENT BACH FOREWORD
Movement has always looked to the future
whilst respecting traditions and holding true to
the values and mission of the IOC’s founders.
Olympic Agenda 2020 is an important
part of this essential process of renewal and
adaption. We have received many innovative
proposals from IOC members as well
as from our key stakeholders and the
general public. Fourteen working groups
will frame the key recommendations
that after further broad consultation will
be submitted to an Extraordinary IOC
Session in Monaco in December. Each
group is made up of stakeholders of
the Olympic Movement, including IOC
members, athletes and representatives of
the International Federations and National
Olympic Committees. As part of the ongoing
open and inclusive process, a number of
experts have also been included from civil
society, including representatives of leading
international organisations, NGOs and
business organisations.
Looking to the future and anticipating
change is the best way to ensure that the
work that began in Paris 120 years ago
continues well into the next century. ■
OLYMPIC REVIEW 7
06/06/2014 10:06
 SNAPSHOT

30/03/2014
ROWING

It was an early start for crews

at the Sydney International Re-
gatta Centre as they returned
from training before the final
day of the 2014 World Rowing
Cup 1. The competition was
dominated by Australia, with
the host nation winning six
events and 14 medals in all.
Photo: Getty Images

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 SNAPSHOT

11/04/2014
GOLF

Denmark’s Thorbjørn Olesen

tees off on the 17th hole at
Augusta National Golf Club
during the second round of
the 2014 Masters Tournament.
Olesen went on to finish tied
44th in the year’s first major,
with the USA’s Bubba Watson
claiming the famous green
jacket awarded to the winner.
Photo: Getty Images

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 IOC AND UN AGREE HISTORIC DEAL TO WORK
TOGETHER TO USE SPORT TO BUILD A BETTER WORLD
O
n 28 April, International
Olympic Committee
(IOC) President Thomas
Bach and United Nations Secretary-
General Ban Ki-moon signed
a historic agreement aimed at
strengthening collaboration
between the two organisations
at the highest level.
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The agreement underlined that
the IOC and the UN “share the
same values of contributing to
a better and peaceful world
through sport.”
The IOC, which was granted UN
Observer Status in 2009, has long
enjoyed strong ties with individual
UN agencies, working with them
globally on a number of initiatives
that use sport as a tool for
development and peace. The
agreement means the IOC will now
work with the UN Secretariat on a
range of projects around the world.
Speaking at the announcement,
IOC President Thomas Bach said,
“Sport can change the world, but it
Left IOC President Bach (right) and
UN Secretary-General Ban Ki-moon
take part in the Olympic torch relay
in Sochi Right Announcing the
historic agreement between the
IOC and the UN
cannot change the world alone.
When placing sport at the service
of humankind, we need and we
want partnerships with other
players in society. The Olympic
Movement is willing and ready to
make its contribution to the most
laudable efforts of the United
Nations to maintain and build
peace and to bring along social
change.”
The agreement, which was
signed in the presence of the
President of the UN General
Assembly, recognises the goal of
the IOC and the Olympic
Movement to contribute to building
a peaceful and better world by
educating youth through sport
without discrimination of any kind.
It also calls for respect of the
autonomous organisation
of sport.
The two organisations call for
sporting initiatives to promote
social integration and economic
development, including:
• Access to sport for all among
communities, in particular the
most disadvantaged and
marginalised populations
• Quality physical education in
school settings
• Youth empowerment, education
and skills development
• Girls’ and women’s empowerment
• Peace-building and community
dialogue
• Healthy lifestyles promotion
• Environmental sustainability
06/06/2014 10:15
 Within this framework, the IOC,
together with National Olympic
Committees, International
Sports Federations, Organising
Committees and individual
athletes, will work together
with UN member states, UN
Special Envoys, Special Advisors
and Goodwill Ambassadors,
UN Specialised Agencies and
UN Funds.
“The first ever Memorandum
of Understanding between our
organisations is a logical and
historic step after years of ever
closer collaboration in using sport to
promote development and peace,”
said Secretary-General Ban Ki-
moon. “Sport has great power to
bring people together, improve
public health and promote
teamwork and mutual respect.”
On the occasion of the signing
it was also announced that IOC
Honorary President Rogge was
appointed as the Special Envoy
of the Secretary-General for Youth
Refugees and Sport. The overall
objective of the role will be to
support the United Nations
Secretary-General in advancing
peace, development and an
inclusive society through sport.
On substantive issues, the
Special Envoy will work closely
with the UN High Commissioner
for Refugees.
In his speech the IOC President
reiterated his plea from the opening
and closing ceremonies for the
Olympic Winter Games in Sochi
when he called on political leaders
of the world to “respect the
Olympic message of goodwill, of
tolerance, of excellence and of
peace.” He once again urged all
those implicated in confrontation to
OLY050_P0012EDeng.indd 13
act on the Olympic message of bring hope to refugee camps and Ban Ki-moon praised the joint
dialogue and peace. peace to regions plagued by efforts of the UN and the IOC to use
“Please have the courage to have violence. I know that these efforts sport as a tool for social change,
a direct personal dialogue at the are making a difference.” describing the two organisations as
highest level in the spirit of mutual In an Olympic first, UN Secretary- teammates. “That team – the United
respect, good will and peace,” General Ban Ki-moon addressed the Nations and the IOC – are not
he said. IOC Session on 6 February in competing on the ski slopes or
Accompanying President Bach advance of the Olympic Winter skating rinks,” he said. “We are
were IOC Honorary President Games in Sochi. joining our forces together for
Jacques Rogge, IOC member in “Today I am in Sochi to witness our shared ideals. Sustainability.
Norway and Olympic champion countries uniting in a spirit of friendly Universality. Solidarity. Non-
Ole Einar Bjørndalen, United States competition and goodwill,” he said discrimination. The fundamental
Olympic Committee Secretary on the eve of the Games’ Opening equality of all people.” After his
General Scott Blackmun and US Ceremony. It was the first time that a speech Ban Ki-moon attended the
Olympic marathon runner Meb UN Secretary-General had attended Session’s debate about the IOC’s
Keflezighi. an IOC Session. role in society.
The delegation took part in a
meeting convened by the United
Nations Secretary-General on Sport
for Development and Peace at the
United Nations Headquarters,
marking the International Day of
Sport for Development and Peace,
the first edition of which took place
on 6 April.
Keflezighi, a silver medallist at the
2004 Athens Olympic Games and
most recently the winner of the
Boston Marathon on 21 April, spoke
of how sport changed his life after he
was first exposed to organised sport
after moving to the United States
from Eritrea at the age of 10.
“Sport is its own school of life,
and some say I have earned a PhD.
Sport taught me self-discipline,
commitment and perseverance. It
taught me that success is achieved
in small steps, through hard work
and lessons learned from your
mistakes,” Keflezighi said. “In
addition to these life skills, sport
gave me something else that was
extremely important to a refugee
from a war-torn country. Sport gave
me hope. I want to commend the
IOC and the UN for using sport to
OLYMPIC REVIEW 13
06/06/2014 10:15
 IOC PRESIDENT VISITS KUWAIT,
QATAR AND SAUDI ARABIA
In late March IOC President
Thomas Bach travelled to the
Persian Gulf, making stops in
Kuwait, Qatar and Saudi Arabia.
In Kuwait, President Bach
was received by the Emir of
Kuwait, Sheikh Sabah Al-
Ahmad Al-Jaber Al-Sabah.
During their meeting, the two
leaders, accompanied by
Crown Prince Sheikh Nawaf
Al-Ahmad Al-Sabah, discussed
various sports-related issues.
The Emir emphasised the
power of sport to “educate and
bring people together and to
build bridges.” President Bach
was accompanied by IOC Vice-
President Nawal El Moutawakel
and IOC member the Grand
Duke of Luxembourg.
The IOC President also took
part in a joint press conference
at the Olympic Council of
Asia (OCA) headquarters with
IOC member, OCA President
and Association of National
Olympic Committees (ANOC)
PRESIDENT OF SWITZERLAND VISITS IOC
On 9 May, IOC President Thomas
Bach welcomed the President
of the Swiss Confederation,
Didier Burkhalter, to the IOC
headquarters before a visit to the
Olympic Museum.
The two leaders discussed a
number of items of common
interest, including the long ties
between the Olympic Movement
and Switzerland. They also
assessed the highly successful
Olympic Winter Games in Sochi,
with the Swiss President having
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OLY050_P0012EDeng.indd 14
President Sheikh Ahmad Al-
Fahad Al-Sabah.
From Kuwait, President Bach
travelled to Qatar, where he
was received by the Emir of
Qatar, Sheikh Tamim Bin Hamad
Al-Thani, who is also an IOC
member and President of the
NOC. During this meeting, at
which Vice-President Nawal El
Moutawakel was also present,
the two men discussed the vital
role sport plays in society and
the Olympic Agenda 2020.
President Bach appreciated
the many initiatives of the
Qatar Olympic Committee in
particular Olympic School Day
combining sport and education
and the National Sports Day
as well as the state-of-the-art
Anti-Doping laboratory. The
Emir outlined various measures
of improvements regarding the
labour laws in his country in the
run up to the football World Cup.
The IOC President’s
programme also featured
just returned from meeting
President Putin in Moscow, where
he led the OSCE (Organization
for Security and Co-operation in
Europe) delegation.
President Bach observed that
“the ties between Switzerland
and the IOC are based on great
cooperation in the past. We feel
at home here in Switzerland,
and we certainly hope that it will
be possible for this to continue,
and this is a sentiment echoed
by many of our partners from
IOC HOSTS
PRESIDENT
OF SINGAPORE
several meetings with Qatari On 9 May, President Bach received
sports leaders, including NOC the President of the Republic of
Secretary General Sheikh Saoud Singapore, Tony Tan Keng Yam. The
Bin Abdulrahman Al-Thani, the two leaders also toured the Olympic
NOC Executive Committee Museum. During the meeting, the IOC
members and national sports President, who was accompanied by
federation presidents, plus IOC member in Singapore Ser Miang
a visit to the Qatar Olympic Ng, thanked Singapore for all it had
Academy building and the anti- done for the Olympic Movement,
doping laboratory. particularly in staging the first edition
President Bach ended his of the Youth Olympic Games.
Persian Gulf trip with an
informal visit to Saudi Arabia, Below IOC President Bach welcomes
where he met IOC member and the President of the Republic of
NOC President Prince Nawaf Singapore, Tony Tan Keng Yam
Faisal Fahd Bin Abdulaziz. The
two men discussed various
issues relating to the future
development of sport and
presented a strategy for
sports development in the
Kingdom until the year 2020.
President Bach promised full
support for the plan, which
also included proposals to
increase women’s participation
in the Olympic Games and in
sport in general.
International Federations and
other sports organisations who
followed the IOC’s lead and
set up their headquarters in
Switzerland.”
Discussions also touched
upon the celebrations
surrounding the 100th
anniversary of the IOC being
headquartered in Lausanne,
which will be marked next year.
Right IOC President Bach meets
Swiss President Didier Burkhalter
06/06/2014 10:15
 IOC EXECUTIVE BOARD
MEETS IN TURKEY
The IOC Executive Board (EB) met
in April in Belek/Antalya (Turkey)
alongside the SportAccord
Convention.
Following concern expressed by
many of the summer sport
International Federations (IFs) over
preparations for the Olympic Games
in Rio in 2016, the EB discussed and
agreed on new measures that will
support the organisers of Rio 2016.
“There is strong commitment from
both sides to make the Games in Rio
a success,” said IOC President
Thomas Bach, referring
to the Olympic Movement and its
counterparts in Brazil. “The measures
approved today are intended to
support the local organisers by
putting at their disposal the
experience of previous organisers of
the Olympic Games and those with
expertise on how different levels of
government can work together in
seamless cooperation. We are
leading by example, as facilitators
and partners.”
“We do remain confident on the
successful delivery of the Games in
Rio in 2016,” he added.
During its meeting, the EB also
heard the status reports on Games
IOC’S “IBIS” HAILED BY
INTERNATIONAL FEDERATIONS
The IOC’s new betting intelligence
system, “IBIS”, was hailed by
International Federations at the
SportAccord Convention.
This recent initiative of the IOC,
which runs the platform and covers
the related technological costs, aims
to set up an intelligence system
linking all stakeholders involved in
OLY050_P0012EDeng.indd 15
NEWS
OLYMPIC ATHLETES
GET ACTIVE ON
IN BRIEF OLYMPIC DAY!
preparations for PyeongChang Kasper elected
2018 and Tokyo 2020, and was President of AIOWF
particularly impressed by the speed IOC member Gian-
and quality of preparations for the Franco Kasper was
Youth Olympic Games in Nanjing elected President
this summer. of the AIOWF at its
The EB approved the resignation general assembly in
of IOC Vice-President Craig Reedie Belek. Kasper had
as member of the IOC Ethics served as AIOWF
Commission to avoid any possible President between
conflict of interest with his position 2000 and 2002
as President of the World Anti-Doping before passing the
Agency (WADA). Reedie will be baton to fellow IOC
replaced by IOC member Pierre- member René Fasel. Above Usain Bolt joins other Olympians
Olivier Beckers-Vieujant. getting active on Olympic Day
Updates from the IOC Craven made
administration included a report Officer of the When would you see gold medallist
from the IOC Medical Department Legion Michael Phelps swim backwards,
on the final drug-testing figures International Olympic champion Usain Bolt play
from the Sochi 2014 Olympic Paralympic cricket, gold medallist half-pipe boarder
Winter Games that underscored Committee (IPC) Iouri Podladtchikov skateboard or gold
the IOC’s firm commitment to President Philip medallist hammer thrower Koji Murofushi
protecting the clean athletes. There Craven has been play golf? On 23 June for Olympic Day!
was an increase in both the quantity made an Officer of The IOC’s 2014 Olympic Day Get Active!
and quality of testing during the the Legion of Honour Campaign encourages people to do some
Games with a record of 2,812 tests by French President form of physical activity on Olympic Day
conducted and more than half the François Hollande. as part of its continued commitment
tests carried out (52 per cent) being Craven, who has to use sport and physical activity as a
pre-competition tests, making it headed the IPC since tool for good.
the most stringent anti-doping 2001, received the Olympic champions from around the
programme in the history of the title in recognition of world answered the IOC’s call to action
Olympic Winter Games. his work for the IPC, and are showing how they intend to get
his role as an IOC active on Olympic Day – from volleyball to
member, and his table tennis. The slogan of the campaign
contribution to the is “All you need is you” to demonstrate
success of the 2012
Paralympic Games
that no fancy equipment is required and
that anyone, of any age, can get active.
in London. He was In 2013 the IOC’s cross-platform
the fight against corruption presented with this campaign, starring US basketball star
and manipulation through betting distinction by the Kobe Bryant, reached some 400 million
on sports. All seven International Grand Chancellor of people in one way or another.
Olympic Winter Federations the Legion of Honour, This year the IOC is also encouraging
are already using IBIS and the Jean-Louis Georgelin, people to “try something new” such as a
objective is to have all International at a ceremony at the new sport or activity. The whole point is
Olympic Summer Federations French embassy in to get active and have fun. Watch the
linked to the system by the end London on 28 March. clip on Youtube/Olympics and post your
of 2015. photos using #OlympicDay
OLYMPIC REVIEW 15
06/06/2014 10:15
 100 YEARS OF THE OLYMPIC FLAG!
The Olympic flag – one of the
most recognisable symbols of the
Olympic Games – is celebrating
its centenary this year. The flag
was created for the Olympic
Jubilee Congress in 1914 in Paris in
celebration of the 20th anniversary
of the Olympic Movement.
The interlocking rings were first
drawn by Pierre de Coubertin – the
founder of the modern Olympic
Games – on a letter in July 1913.
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OLY050_P0012EDeng.indd 16
Soon after, the rings made their
debut on the first Olympic flag,
which was raised in Alexandria’s
Chatby stadium at a sporting event
commemorating 20 years since the
founding of the modern Olympic
Games. That flag now hangs
proudly in the newly renovated
Olympic Museum in Lausanne.
Coubertin later presented the
rings and the flag at the Olympic
Congress in Paris on 17 June 1914,
where they were officially adopted
by the IOC.
Due to the outbreak of the First
World War, however, it was not
until the 1920 Games in Antwerp
that the flag and its five rings
could be seen flying in an Olympic
stadium for the first time.
The Olympic symbol
representing the union of the five
continents and the meeting of
athletes from throughout the world
at the Olympic Games has gone
on to become one of the most
recognised symbols in the world
and the symbolic passing of the
Olympic flag from one host city to
another has become a key tradition
at the closing of the Games.
Above The Olympic flag was
created for the Olympic Jubilee
Congress in June 1914 and first
flew in an Olympic stadium in 1920
06/06/2014 10:15
OLY050_P0017EDeng.indd 1 06/06/2014 11:24
 FIRST INTERNATIONAL
DAY OF SPORT
FOR DEVELOPMENT
AND PEACE
Local communities, national and
international sports bodies and
organisations from Albania to
Zimbabwe joined in the global
celebrations of the first International
Day of Sport for Development and
Peace on 6 April.
Launched by the UN last year, with
the support of the IOC, this new
annual event marks the opening of the
first modern Olympic Games in 1896.
This first edition saw an
overwhelming response from
thousands of people across all
continents, as they took part in runs,
sports tournaments, educational
and peace-building activities,
exhibitions or discussion forums to
address and highlight the power of
sport as a catalyst for social change,
development and peace.
The IOC also ran an awareness-
raising campaign on its website
www.olympic.org and its social
media platforms, featuring key
messages on the benefits of sport
as a driver for social change and
encouraging all to spread the word
through any media or political
platform available to them.
Below The UN Office in Geneva
held a run/walk in Ariana Park to
mark the occasion
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OLY050_P0018EDeng.indd 18
IOC AWARDS BROADCAST RIGHTS TO
NBCUNIVERSAL THROUGH TO 2032
The IOC has awarded NBCUniver-
sal (NBCU) the broadcast rights in
the USA for the Olympic Games
through to 2032.
NBCU has acquired the broad-
cast rights across all media
platforms, including free-to-air
television, subscription television,
internet and mobile. The agree-
ment from 2021 to 2032 is valued
at USD 7.75 billion which includes
a USD 100 million signing bonus
to be used for the promotion of
Olympism and the Olympic values
between 2015 and 2020.
The agreement is a major con-
tribution to the long-term financial
stability of the entire Olympic
Movement. The IOC distributes
more than 90 per cent of the rev-
JEAN-CLAUDE KILLY STEPS DOWN AS IOC MEMBER
Jean-Claude
Killy announced
on 28 March that
he is stepping
down as an
IOC member
after two
decades of service to the
Olympic Movement.
The three-time Olympic gold
enue it generates to support the
International Sports Federations
(IFs); the 204 National Olympic
Committees (NOCs) and
their Olympic teams; and the
Organising Committees of each
Olympic Games.
IOC President Thomas Bach,
who led the negotiations, said:
“This agreement is excellent
news for the entire Olympic
Movement as it helps to ensure
its financial security in the long
term, in particular future host cit-
ies of the Olympic Games, the
athletes of the 204 NOCs and the
IFs. The IOC has worked in close
partnership with NBC for many
decades, and we are thrilled we
will continue to work with them
medallist joined the IOC in
1995. He was a member of a
number of IOC commissions,
most recently chairing the
Coordination Commission for
the XXII Olympic Winter Games
in Sochi in 2014.
IOC President Thomas Bach
said: “Having already been a
sporting legend as an athlete,
through to 2032. NBC’s expertise
in sports broadcasting, as well
as their passion for the Olympic
values, will mean we shall be able
to continue to offer first-class
broadcast coverage of the Olym-
pic Games to the widest possible
American audience for many
years to come.”
NBCU, which in 2011 had ac-
quired the right to broadcast the
Olympic Games until 2020, will
now broadcast every Olympic
Games through to 2032, the host
cities of which are yet to be elect-
ed. In addition, NBCU also has
acquired the broadcast rights for
every edition of the Youth Olym-
pic Games through to 2032.
By 2032, NBCU will have cov-
ered a total of 23 editions of the
Olympic Games, since its first
Games broadcast in Tokyo in
1964. This unprecedented long-
term agreement demonstrates
the confidence the IOC has in
NBCU’s expertise and the excel-
lent broadcast coverage it has
delivered over many years.
Above Comcast Chairman and CEO
Brian Roberts and IOC President
Thomas Bach sign the agreement
he later dedicated himself to the
IOC, its values and ideals – also
with great success. In this re-
spect, I could mention many of
his accomplishments, but I know
that he himself would consider
his unique contribution to the
fantastic success of the 2014
Sochi Olympic Winter Games as
his greatest achievement”.
06/06/2014 10:16

PYEONGCHANG MARKS 1,400
DAYS TO GO TO 2018 WINTER GAMES
The Olympic flag was
raised in front
of the Gangwon
Provincial
Government Building
in a ceremony to mark 1,400 days
to go until the PyeongChang 2018
Olympic Winter Games.
The event follows the arrival
in the Republic of Korea of the
Olympic and Paralympic flags
from the Sochi 2014 Winter
Games and was held in the
region where the host and
venue cities of the 2018 Games
are located.
The event was attended
by more than 500 people,
including representatives of the
COORDINATION COMMISSION EXECUTIVE
COMPLETES FIRST OFFICIAL VISIT TO TOKYO
From 2 to 4 April, the Executive
of the IOC Coordination
Commission for the Tokyo 2020
Olympic Games made its first
official visit to the Japanese
capital. Led by Commission
Chair John Coates, the IOC
delegation included Vice-Chair
Alex Gilady, Olympic Games
Executive Director Gilbert Felli
and Deputy Olympic Games
OLY050_P0019EDeng.indd 19
Republic of Korea’s sports
industry, officials, athletes and
other Games stakeholders. Two-
time Olympic champion speed
skater Sang-hwa Lee, and Seung-
Executive Director Christophe
Dubi. During this first Project
Review, the IOC delegation met
the Minister in charge of the
Tokyo Olympic and Paralympic
Games and Minister of
Education, Culture, Sports,
Science and Technology
Hakubun Shimomura, Tokyo
Governor Yoichi Masuzoe, as
well as the members of the new
hwan Jung, a member of the
national ice sledge hockey team,
helped to hoist the Olympic and
Paralympic flags, as the Olympic
Anthem played in the background.
Tokyo 2020 Executive Board,
including President Yoshiro
Mori, Director General and CEO
Toshiro Muto and Vice-President
Tsunekazu Takeda, who is also
an IOC member. At the end of
the visit, John Coates said: “We
have been very impressed with
what we have seen this week
during our visit. The current level
of planning; the venue layout;
the involvement and integration
of the Government authorities at
all levels; and the experience
and diversity of the new
Executive Board all leave
us confident in Tokyo’s ability
to deliver great Games for the
athletes in 2020.”
Above The IOC delegation visited
a number of venue sites, including
the Olympic Stadium
TOKYO 2020
EXECUTIVE BOARD
COMPOSITION
FINALISED
The 34 members of the Executive
Board of the Tokyo Organising
Committee for the Olympic and
Paralympic Games (Tokyo 2020) have
finalised the composition of the
Board, with the appointment of six
Vice-Presidents, a Director General
and three Senior Executive Board
Members.
Below Members of the Tokyo 2020
Organising Committee Executive Board
RIO 2016 COORDINATION
COMMISSION COMPLETES
SIXTH VISIT
The sixth visit of the IOC Coordination
Commission for the 2016 Games took
place from 19 to 21 March in Rio de
Janeiro. Led by its Chairwoman, IOC
Vice-President Nawal El Moutawakel,
the Commission met the Games
Organising Committee chaired by
IOC honorary member, Carlos Arthur
Nuzman, and its public authority
partners to learn about the latest
progress made in the preparations for
the Games. With just over two years
to go until the Opening Ceremony
on 5 August 2016, the Commission
indicated that a constant, concerted
and integrated effort is required for
the successful delivery of the Games
and their legacy.
OLYMPIC REVIEW 19
06/06/2014 11:15
 YOUNG AMBASSADORS
WILL ROCK NANJING 2014
Above Young Ambassadors for
the 2014 Youth Olympic Games
In March this year, the International
Olympic Committee invited over
100 inspirational young people to
gather in the Chinese city of
Nanjing to learn more about their
roles as Young Ambassadors (YAs)
for the second Summer Youth
Olympic Games (YOG).
Nominated by their National
Olympic Committees and aged
between 18 and 25, these 104 YAs
will help the athletes get the most
out of their YOG experience by
encouraging them to meet new
people, soak up new cultures and
take part in activities on topics
20 OLYMPIC REVIEW
OLY050_P0020EDeng.indd 20
such as healthy eating, careers in
sports and ethics.
During the four-day
information-sharing and team-
building seminar, the eclectic
group of former Olympians, YOG
alumni, sports coaches, students
and young professionals heard
from previous YAs and sampled
Chinese culture while testing and
giving feedback on the workshops
that will be on offer to the athletes
during Games-time.
Summing up at the end of the
week, Philippe Furrer, Head of the
IOC’s YOG Culture and Education
Programme (CEP) and Creative
Services, said to the YAs: “We
have empowered you to inspire
your athletes to compete, learn and
share this summer. Now it’s over
to you. Will you rock the YOG?”
The answer from the YAs was
a resounding “Yes!”
Now in its third cycle, the
Young Ambassadors programme
has grown from 30 YAs at the first
Summer YOG in Singapore, in
2010, and 33 at the first Winter
YOG in Innsbruck, in 2012, to
now 104 in Nanjing.
A recent survey conducted of
the former YAs showed that even
after the Games the spirit of the
YOG lives on, with 95 per cent still
feeling empowered by the YOG
DNA and almost half believing it
had helped them in their careers.
FLAME LIGHTING
SPARKS THE
COUNTDOWN TO
NANJING 2014
The countdown is on to Nanjing 2014,
with the lighting of the Youth Olympic
flame, which took place on 30 April at the
Panathenaic Stadium in Athens, Greece.
Taken from the Olympic tradition, the
Youth Olympic flame was lit by the sun’s
rays reflected in a parabolic mirror, with a
priestess from the Temple of Hera
passing the torch to the first relay runner.
Four young athletes from Greece and
China then performed a mini torch relay
within the stadium before igniting the
Virtual Torch Relay – a new initiative which
allows users to take the flame where they
wish via a mobile application, available
on www.nanjing2014.org. After this 98-
day digital journey, the Youth Olympic
flame will arrive in Nanjing for a short
actual torch relay before marking the start
of the Games on 16 August.
SOCIAL MEDIA HUNT
TO FIND THE NEXT
YOG MASCOT
To mark two years to
go to Lillehammer 2016,
on 12 February, the
organising committee
launched a worldwide search on Facebook
for their ‘face of the Games’ – the trusty
mascot! Designs of all descriptions from
all age groups came flooding in from over
50 countries, making it a tough decision
for the jury to make their shortlist.
The jury, made up of a young
Norwegian clothing designer, a sports
TV anchor, a young Paralympic athlete
and a design student, gathered in March
in Lillehammer to draw up a shortlist of
three mascot designs which were then
put to the public vote via the Facebook
app. The three mascots in the running
are a lynx, a moose and a weasel and it
is up to the fans to decide! Visit www.
lillehammer2016.no in the coming weeks
for the winning design!
06/06/2014 10:16
 LITHUANIAN NOC STAGES WINTER
GAMES VIDEO COMPETITION
As part of its Olympic education
programme, the Lithuanian NOC,
in collaboration with the National
Olympic Academy, organised a
video competition on the theme
of Winter Games in Sochi.
Children from all over the
country sent in videos illustrating
their interpretation of the
Olympic values, winter sports
and the Olympic Games.
A commission composed
of Olympic medallists, sports
journalists and visual arts
experts picked the eight best
NEW COACHES GRADUATE FROM ICECP
Twenty four coaches have
graduated from the
International Coaching
Enrichment Certification
Programme’s (ICECP’s) class
of 2014 at the IOC headquarters
in Lausanne.
The sixth edition of the
ICECP – an intensive coaching
education programme
developed by the United States
Olympic Committee (USOC),
the University of Delaware and
the IOC – included coaches
from five continents, 24
countries and 12 sports.
The ICECP is conducted in
partnership with Olympic
Solidarity and aims to assist
national-level coaches in
developing proficiency in the
areas of sport sciences, talent
identification, athlete
development, safe sport,
coaching education, coaching
management and grassroots
sport development. Over the
last six years, the programme
OLY050_P0020EDeng.indd 21
videos, and the young winners
received their prizes at the NOC
headquarters on 25 March.
has been completed by 161
participants from 23 sports
and 84 countries.
“Congratulations to the
newest class of ICECP
graduates,” said USOC CEO
Scott Blackmun. “These 24
coaches represent the future of
the Olympic Movement, and
their development helps create
a stronger global sports
community.”
Held at the University of
Delaware, the US Olympic
Training Centre in Colorado
Springs, apprenticeship sites
around the US, and the IOC
headquarters in Lausanne,
Below Winners of the
competition received their
prizes at the NOC headquarters
the ICECP began on 28
September 2013 and was
conducted in four modules.
The 2013-14 programme
included coaches from
Bangladesh, Bhutan, Chile,
Chinese Taipei, El Salvador,
Ethiopia, Fiji, Georgia, Ghana,
Guatemala, Guyana, Iran,
Jordan, Latvia, Lesotho, Oman,
Pakistan, Philippines, Serbia,
Sierra Leone, St. Lucia, St.
Vincent and the Grenadines,
United States, and Uzbekistan.
Below Coaches from 24
countries gathered for the
sixth edition of the ICECP
FOK RE-ELECTED
AS HONG KONG
NOC PRESIDENT
Timothy Tsun Ting Fok has been re-
elected as the President of the Sports
Federation & Olympic Committee of
Hong Kong at its annual meeting.
Fok, an IOC member who sits on
the Coordination Commission for Rio
2016, was the only candidate and
earned 57 of the 58 votes.
Fok is also Vice-President of
the Olympic Council of Asia and
President of the Hong Kong,
China, Football Association.
The Sports Federation & Olympic
Committee of Hong Kong also
elected its Executive Board at the
meeting. The 14 elected officers will
occupy their posts until 2016.
ARGENTINEAN NOC
LAUNCHES SPORTS
ADMINISTRATION
COURSE
On 21 March, the Argentinean NOC
organised its first advanced sports
administration course, with support
from Olympic Solidarity and the national
body for elite sport. At the opening
ceremony, NOC Secretary General
Mario Moccia stressed the importance
of training for the management and
running of sports institutions. Lasting
nine months, the course features
monthly meetings and case studies
for distance learning with tutors.
OLYMPIC REVIEW 21
06/06/2014 10:16
 GERMAN NOC HOSTS
9TH YOUTH LEADERSHIP
CAMP IN BERLIN
Thirty young adults from Africa
and the Middle East took part
in the 9th Youth Leadership
Camp in the German village of
Kienbaum near Berlin. The
Camp, placed under the
auspices of the UN Special
Adviser to the United Nations
Secretary-General on Sport for
Development and Peace,
Wilfried Lemke, is part of the
Youth Leadership Programme
of the United Nations Office on
Sport for Development and
Peace and the NGO Right To
Play. This ninth edition was
organised in cooperation with
Germany’s Federal Ministry for
Economic Cooperation and
MALAWI NOC RE-ELECTS KANJALA
AS PRESIDENT
Oscar Kanjala has been
re-elected unopposed as
President of the Malawi
Olympic Committee (MOC)
after elections in March in
Mangochi. Kanjala was the
22 OLYMPIC REVIEW
OLY050_P0020EDeng.indd 22
Development, the German
NOC and the German Society
for International Cooperation,
a federal enterprise to support
the German government in
achieving its objectives in
the field of international
cooperation for sustainable
development. The aim was to
provide the participants with
leadership and social skills
that will contribute to personal
development and help to
initiate positive social change
in their home countries.
Below Participants at the
9th Youth Leadership Camp
in Kienbaum near Berlin
only candidate on the
nominated list endorsed by
the MOC’s Judicial
Commission and
will serve another four-year
term in office.
FERBEY, HUERLIMANN AND
RAMSFJELL INDUCTED INTO
CURLING HALL OF FAME
Canada’s Randy Ferbey,
Switzerland’s Patrick Huerlimann
and Norway’s Eigil Ramsfjell are
to be inducted into the World
Curling Hall of Fame. The World
Curling Federation (WCF) made
ITU DEVELOPMENT CENTRE
OPENS IN CAIRO, EGYPT
The International Triathlon Union (ITU)
has announced the opening of an ITU
development centre in Cairo, Egypt,
in collaboration with the African
Triathlon Union (ATU), in the presence
of Marisol Casado, ITU President and
an IOC member. The centre’s staff will
assist in implementing development
MOSER-PROELL INDUCTED INTO
THE SKI RACING HALL OF FAME
The International Ski Federation (FIS)
has announced that the most successful
female Alpine ski racer in history,
Austria’s Annemarie Moser-Proell,
was inducted into the International
Ski Racing Hall of Fame as the 2014
Legend of Honour. During the course
of her 12-year career, she amassed a
record 62 individual victories, winning
six FIS World Championship medals,
three of them gold, as well as three
Olympic medals.
the announcement at an on-ice
ceremony during the World
Curling Championship 2014 in
Beijing, People’s Republic of
China. Ferbey is a four-time world
champion, while Huerlimann won
a gold medal at the 1998 Winter
Games in Nagano and was WCF
Vice-President from 2010 to 2012.
Ramsfjell, who won a bronze medal
in Nagano, is the co-holder of the
record for the most World Men’s
Curling Championship medals,
which stands at nine.
Above Patrick Huerlimann with
WCF President Kate Caithness
programmes in African and Arab
regions, focusing on educating
coaches, officials and athletes.
The centre opened thanks to the
support of the ITU and of the
Egyptian government and the
Egyptian Minister for Sports and
Youth, Khaled Abd El-Aziz.
Below Moser-Proell won three
Olympic medals
06/06/2014 10:16
OLY050_P0023EDeng.indd 1 06/06/2014 11:25
 IAAF APPOINTS
ETHICS COMMISSION
Following the approval by
the International Association
of Athletics Federations
(IAAF) Congress last year
of the IAAF Code of Ethics,
which came into force on
1 January 2014, the seven
FIH ANNOUNCES NEW
HOCKEY FORMAT
The International Hockey
Federation (FIH) has
ITTF LAUNCHES LEGENDS TOUR
A new event, the ITTF
Legends Tour, has been
added to the calendar of the
International Table Tennis
Federation (ITTF). This
Tour will give table tennis
fans across the globe the
opportunity to watch great
players such as Sweden’s
Olympic champion Jan-Ove
Waldner, his compatriots
Jörgen Persson and Mikael
Appelgren, China’s Jiang
Jialiang, Belgium’s Jean-
Michel Saive and Frenchman
Jean-Philippe Gatien.
The first stop of the new
Tour was at Jemeppe-sur-
24 OLYMPIC REVIEW
OLY050_P0024EDeng.indd 24
members of the IAAF Ethics
Commission have been
appointed by the IAAF
Council for a four-year term
of office. The Commission
is chaired by Michael Beloff
from Great Britain.
announced changes to its
match format, moving from
two 35-minute halves to four
15-minute quarters. This new
format will be applied as of
1 September to all the
major FIH competitions,
including the Champions
Trophy, the World League
final and the qualifying
events for the 2016 Olympic
Games in Rio.
Meuse, in the Belgian province
of Liège on 7 May 2014.
Below 1992 Olympic singles
champion Jan-Ove Waldner
FIBA LAUNCHES 2019
WORLD CUP BID PROCESS
The International Basketball
Federation (FIBA) has launched
the international tender process to
identify the host nation for the 2019
FIBA Basketball World Cup, with an
invitation for expressions of interest
distributed to all National Federations.
The FIBA Basketball World Cup is
the flagship event of the basketball
calendar, with a global TV audience
of 800 million across 171 countries.
The 2019 event marks a new era,
and will see its greatest field of 32
countries line up, increasing the pool
of world famous stars and the global
appeal of the event. The 32 teams
will meet for 16 days of competition,
playing 92 games in total.
WHO’S READING
OLYMPIC REVIEW?
Who: Singapore’s three-
time Olympic table tennis
medallist Feng Tianwei takes
a break from competition
to enjoy the March issue of
Olympic Review.
Where: ITTF World Tour
Philippines Open, Subic Bay,
Philippines
06/06/2014 10:18
OLY050_P0025EDeng.indd 1 06/06/2014 11:26
 OLYMPIC ATHLETES’ HUB
WHAT’S
TRENDING?
THE LATEST SOCIAL MEDIA POSTS ON
THE OLYMPIC ATHLETES’ HUB FROM
AROUND THE WORLD
Maria Sharapova
3 April
Who is ready for Summer
to arrive? Spending a few
days in the sun before it’s
back to work. Russian
tennis star Maria
Sharapova on Facebook
26 OLYMPIC REVIEW
OLY050_P0026EDeng.indd 26
Miki Ando
5 April
I had my retirement
ceremony at the
Nagoya Figure Skating
Festival. Thank you so
much for supporting me
for such a long time. I
was very happy. I am
grateful to my family
and all the people who
have supported me.
Thank you very much.
Retiring Japanese
figure skater Miki Ando
thanks her fans on
Face
Faceb
Facebook
06/06/2014 10:21
 OLYMPIC ATHLETES’ HUB

Javier Gómez Noya

9 March
Enjoying the open water training
i i surrounded by
these amazing landscapes. Spanish triathlete
Javier Gómez Noya on Facebook while
training in New Zealand

Fabian Cancellara
6 April
The race is not over.!!!!! Just won the Ronde
van Vlaandern for the third time. #crazy
Swiss road cyclist Fabian Cancellara
on Twitter after winning the Tour
of Flanders for the third time

Lexi Thompson
7 April
Skiing in Thomas Ulsrud
6 April
What an amazing week at the Sölden!! #fun
FINALLY! WANTED THIS SO MUCH!
@KNCGolf!! A dream come true Dutch speed skater Norwegian skip Thomas Ulsrud on Facebook after
for sure :) thank you so much to winning the WCF World Men’s Curling Championship
everybody involved for making Ireen Wüst reveals
it possible!:)
US golfer Lexi Thompson on
her holiday plans
Twitter after winning the first on Twitter after a
women’s major championship
of the year long winter season

Valerie Adams
8 March
NZ shot-putters dominating the world... #sopot2014
New Zealand’s Valerie Adams on Instagram
after winning shot put gold at the World
Indoor Athletics Championships in Sopot.
Her compatriot Tomas Walsh (also pictured)
won bronze in the men’s event Scan to visit
hub.olympic.org

OLYMPIC REVIEW 27

OLY050_P0026EDeng.indd 27 06/06/2014 10:21

 THE OLYMPIC MUSEUM

LIVING
THE OLYMPIC
ODYSSEY
THE STUNNING REDEVELOPMENT OF THE
OLYMPIC MUSEUM ENSURES IT RANKS AMONG
THE MOST INSPIRING MUSEUMS OF THE 21ST
CENTURY, WRITES JOHN GOODBODY

28 OLYMPIC REVIEW

OLY050_P0028EDeng.indd 28 06/06/2014 10:41

 THE OLYMPIC MUSEUM

OLYMPIC REVIEW 29

OLY050_P0028EDeng.indd 29 06/06/2014 10:41

 T
he Olympic Museum has been
reborn. Alongside the many
thousands of artefacts and hours
of historical footage from the Olympic
Games, visitors can now experience what
it is like to be an Olympian. Compare
your track speed with Usain Bolt and
find out how your diet compares with
an Olympic athlete. Wander through the
Olympic Village, visit the resting place of
the Olympic flame, discover the Olympic
medals and iconic memorabilia and seize
the chance to step on to the Olympic
podium.
After five years of planning and 23
months of work, the temple of sport
and culture has reopened to the public
to international acclaim. Featuring the
30 OLYMPIC REVIEW
OLY050_P0028EDeng.indd 30
latest innovations from the worlds of
museographics, audio-visual immersion
and film – with a database of more than
1,000 video clips – it is a technological
triumph as well as a tribute to Olympism.
Still on the original site in Lausanne,
with its spectacular views across Lake
Geneva to the Alps beyond, the Museum
has been extended and developed to
embody the three pillars of Pierre de
Coubertin’s visionary inspiration of
culture, sharing and education through
sport. The founder of the Olympic
Movement would have relished the
ingenuity that now places it among
the most inspiring museums of the
21st century.
The permanent exhibition area has
Above been fully remodelled and almost doubled
The Museum in size to 3,000 square metres. There
celebrates are 750 square metres for temporary
the careers exhibitions and two learning zones of 150
of great square metres. There are 53 audio-visual
champions stations and 50 interactive facilities, and
through the building now also boasts a conference
photos, centre and two restaurants.
mementoes With more than 1,500 artefacts and
and video so many stories to tell, it was vital for
clips the curators and exhibition designers
to ensure that the displays were easily
digestible for visitors. One of the early
decisions was to divide the story over
the three floors of the permanent
exhibition, with each examining a
different aspect of the Olympic
Movement: the Olympic World, the
06/06/2014 10:41
 THE OLYMPIC MUSEUM

Olympic Games and the Olympic Spirit.

The exhibition designers have also
used lighting, cutting-edge graphics and
digital technology to create changes of
pace and atmosphere to keep visitors
engaged. Film, photography and graphics
are displayed on over 150 screens and
a number of spectacular large-format
presentations. The immersive films reflect
the excitement, passion and atmosphere
of the Games. The 180-degree surround-
sound film “Inside the Race”, directed by
Daryl Goodrich, is a powerful example,
successfully conveying the feeling
of being an athlete and what sets
Olympians apart.
The experience starts with a chance to
discover the redeveloped Olympic Park, ➤

OLYMPIC REVIEW 31

OLY050_P0028EDeng.indd 31 06/06/2014 10:41

 which includes the work of leading
contemporary artists such as Mitoraj,
Eduardo Chillida, Berrocal, Botero, Niki
de Saint-Phalle, Tapies and Jean-Michel
Folon. These are interspersed with
sporting elements such as a shot put
circle and pole vault and high jump bars,
set at the height of the current world
records. In addition, there is a 100-metre
athletics track on which visitors can try
to match the speed of Usain Bolt, whose
world record is indicated through a
32 OLYMPIC REVIEW
OLY050_P0028EDeng.indd 32
Above series of lights alongside the track. On the first floor of the permanent
The Museum Immediately outside the Museum exhibition, the theme is the Olympic
has outdoor stand a statue of Pierre de Coubertin World. The visitor’s first experience
and indoor and the cauldron in which the Olympic is a set of striking films that recreate
facilities, fire burns between the celebrations of the Ancient Olympic Games, followed
including the Games. The entire site was designed by a section devoted to the vision of
a section to capture the philosophy of Olympism, Pierre de Coubertin in founding the
devoted to while communicating its fundamental Modern Olympic Games. On display
Pierre de message through excitement and are his fencing mask and boxing gloves
Coubertin education, the key means to convey as well as the first Olympic flag, which
the understanding of the “Olympic was officially presented to the Paris
ideal”. Congress in June 1914. You are then
06/06/2014 10:41
 THE OLYMPIC MUSEUM

‘THE ENTIRE SITE WAS

DESIGNED TO BLEND
INTO A PHILOSOPHY
OF OLYMPISM, WHILE
COMMUNICATING ITS
FUNDAMENTAL MESSAGE
THROUGH EXCITEMENT
AND EDUCATION’

able to see the history of the Olympic

Movement, the immense commitment
made by the host cities, the creative and
architectural challenges, the Opening
Ceremonies and the artistic productions
created for the Games.
There is a display of Olympic torches,
including the arrow used to ignite the
cauldron during the Opening Ceremony
of Barcelona in 1992, fired by the
Spanish archer Antonio Rebollo.
Interactive touchscreen displays enable
visitors to learn more about its design
and the journey it took from Greece
to the host city. There are costumes,
posters and mascots including Waldi, Left and
the German dachshund from 1972, which above
launched the tradition of mascots used Permanent
by host cities. And the importance of exhibits are
television is shown by the display of divided over
a camera used at Cortina d’Ampezzo three floors
in 1956, the first Winter Games to with each
be televised live. The interactive examining
touchscreens encourage visitors to a different
learn about the major political and aspect of
social stories at the time of each edition the Olympic
of the Olympic Games, placing them in Movement:
historical context. the Olympic
The ground floor is devoted entirely to World, the
the Olympic Games themselves. Here Olympic
you can see the sporting careers of Games and
the great champions through the vast the Olympic
database of video clips, as well as Spirit
pictures and mementoes. There are
sections for not only the Summer and
Winter Games but also the Paralympic
Games and the Youth Olympic Games.
Among the many exhibits are the two-
man bobsleigh belonging to the Swiss
team of the 1920s, the iconic golden
speed skating kit of Eric Heiden, the
costumes worn by Jayne Torvill and
Christopher Dean, signed javelin
equipment of Jan Zelezny, the bat of
Deng Yaping and the judogi of David
Douillet.
Finally, the basement is devoted to
the “Olympic Spirit”, where visitors
can discover what it takes to become
an Olympic champion and how it feels ➤

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 audio-visual show that extols the Olympic
values, and which provides a memorable
climax to the visit.
Creating displays that work for
a range of ages and interests was
central to the success of the project.
The information is layered, which allows
visitors to engage on the level they want –
they can get right to the core story or they
can go into detail to discover more. Such
interactivity is part of a worldwide trend,
but at the Olympic Museum this is not just
technology for technology’s sake – it gives
visitors more control over their experience.

‘THE TRANSFORMED OLYMPIC

MUSEUM COMBINES A
LOGICAL VISITOR ROUTE
WITH AN EXPERIENCE THAT
HAS ENOUGH SURPRISES
AND CHANGES OF PACE TO
KEEP VISITORS INTERESTED,
ENGAGED AND INSPIRED’

to win or lose. Interactive exercises

help the visitor understand how the
competitor pushes him or herself to the
limit. There are games to test the speed,
agility and balance of the visitor as well
as a display asking people to “vote” on
a series of ethical sporting questions.
There is the vest worn by Usain Bolt
when he won the 200 metres in Beijing
in 2008. Among the other items is the
football made of paper, plastic bags
and string by the children of the shanty
towns of Nairobi and presented to the
2009 Olympic Congress in Copenhagen
to symbolise the co-operation between
the IOC and the United Nations.
There is also a display of Olympic
medals which are presented in a
“showcase” that features a 180-degree

34 OLYMPIC REVIEW

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 THE OLYMPIC MUSEUM

The Museum attracts people of

all ages and many different nationalities.
All the exhibitions are presented
bilingually in French and English
and audio-guides are available in
French, English, German, Spanish,
Arabic and Chinese. The temporary
exhibition space, a key part now of
all major museums, gives the curators
the opportunity to develop new
exhibitions, encouraging people to
make repeat visits. More than 70
companies worked on the project and
the result is a transformed Olympic
Museum that combines a logical visitor
route with an experience that has
enough surprises and changes of
pace to keep visitors interested,
engaged and inspired.
In the four-month period following
its reopening on 21 December 2013,
90,000 visitors flocked to the Olympic
Museum. In the same period in 2010, Left and COMING UP AT THE OLYMPIC MUSEUM
there were 60,000, and the projection above
for the first year after reopening is The Museum CHASING TIME competition, and how time is experienced
240,000 visitors, compared to 185,000 has 50 05 June 2014 – 18 January 2015 differently by sprinters, marathon runners
in 2010. The Olympic Studies Centre, interactive How is time perceived by athletes, and boxers.
which reopened earlier, welcomed 3,500 facilities and neuroscientists, philosophers,
researchers compared to 3,000 for the includes sociologists and artists? How is time BROADCASTING
same period in 2011. equipment measured in sport, and how is it divided THE OLYMPICS
The splendidly renovated and worn by into thousandths of seconds? How do 05 February 2015 – 16 August 2015
expanded cluster of facilities on the Olympic athletes experience and manage the time “Broadcasting the Olympics” looks
banks of Lake Geneva surely fulfils heroes such spent in competition? This exhibition at the constantly increasing resources
the words of Pierre de Coubertin: “In as Usain Bolt aims to shed light on these questions, deployed by broadcasters to
the days of Olympia’s splendour, the (top left) and focusing on the intimate relationship provide coverage of the Games. The
humanities and the arts combined Norwegian between time and movement. advancements in digital technology allow
harmoniously with sport to ensure the figure skater Visitors will learn how races involve Olympic fans to enjoy more coverage
greatness of the Olympic Games. Sonja Henie both an objective measurement of than ever before. In addition to traditional
It must be the same in future.” ➤ (skates time and, paradoxically, a certain television broadcast, online and mobile
pictured timelessness, a moment outside of time. coverage give fans new ways to watch
Additional reporting by Simon Stephens bottom left) They will see how sport, philosophy the Games. What new developments can
of “Museums Journal” magazine and science come together in sporting we look forward to in the future?

OLYMPIC REVIEW 35

OLY050_P0028EDeng.indd 35 06/06/2014 10:41

 IN WITH
THE KIDS
ENGAGING WITH YOUNG
PEOPLE IS A KEY FOCUS OF THE
REDEVELOPED OLYMPIC MUSEUM

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T
eamwork. Discipline.
Responsibility. Self-respect.
Respect for others. Dealing
with success and failure. Overcoming
adversity. Setting and reaching your
goals. These are among the many values
that sport can instil in us at any stage
of our development but especially
when we are young, and the Olympic
Museum has made youth a key focus
of its redevelopment as it aims to
engage young people with the Olympic
Movement and the Olympic values.
The recent renovations have seen two
educational areas built within the
Museum – “The Gym” and “The Studio”
– which will help enhance the range of
educational facilities on offer. Each 150m2
space has been equipped with the latest
educational equipment and techniques
and will allow more than 30,000 young
people each year to discover a number
of different themes while also taking
part in activities related to the Museum’s
exhibitions.
The Gym, which is aimed at younger
visitors, will enable pupils to learn about
the Olympic themes and work on them in
the context of their daily life. “Coaches”
– who accompany pupils throughout
their visit – suggest a number of activities
OLY050_P0028EDeng.indd 37
related to history, citizenship, science,
technology, health and creativity, which
will allow visitors to think about what they
can learn from Olympic champions,
while also having fun.
The Studio, meanwhile, is designed to
resemble a TV studio and will focus on
photography, with several audio-visual
aspects and multimedia interactivity.
Pupils attending workshops here will take
part in studies and work on producing
and editing images. Depending on the
programme, they can assume the role
of journalists conducting an interview,
a sports commentary, the creation of a
sporting newsletter or even a TV report.
The Olympic Museum also provides
tablets with suggested routes through
the exhibits and activities to teachers who
would like to visit the Museum without
a “Coach”.
But teachers and young people
interested in learning more through
Olympism and the history of the Olympic
Movement are no longer limited solely
to the Museum grounds. A new website
has also been launched as part of a
new digital ecosystem that is being
developed to create a comprehensive,
internationally recognised online
Olympic Museum.
THE OLYMPIC MUSEUM
The first phase of the new website was
built around three themes – “Visit”,
“Collaborate” and “Explore” – and
supported the reopening of the Museum
by focusing on everything it has to offer.
The next phase is intended to offer the
website’s visitors full digital immersion
into the world of Olympism, including its
history, message and values, in addition to
special themes and interactive resources.
This version will offer a genuine digital
experience through its exclusive dynamic
content.
The Olympic Museum is also launching
its own accounts on social media
networks, which will further enable it
to create an off-site discussion area to
promote dialogue with the general public
and cultural experts.
The Museum’s extensive audio-visual
collections and recent productions are
also now being published on the IOC’s
YouTube channel and shared on the
Olympic Museum’s social media platforms,
bringing exciting content to young people
on platforms they feel comfortable using. ➤
Above and ‘THE RECENT RENOVATIONS
below HAVE SEEN TWO
A variety EDUCATIONAL AREAS
BUILT WITHIN THE MUSEUM
of new
– “THE GYM” AND “THE
interactive STUDIO” – WHICH WILL HELP
exhibits aim ENHANCE THE RANGE OF
to engage EDUCATIONAL FACILITIES
young people ON OFFER’
OLYMPIC REVIEW 37
06/06/2014 10:41
 THE OLYMPIC MUSEUM

METAMORPHOSIS
JACQUES ROGGE, LAMBIS V. NIKOLAOU AND FRANCIS GABET OUTLINE
THE VISION BEHIND THE REDEVELOPMENT OF THE OLYMPIC MUSEUM

JACQUES ROGGE To enter resolutely into the 21st century

HONORARY PRESIDENT
OF THE OLYMPIC MUSEUM
FOUNDATION AND IOC
HONORARY PRESIDENT
“The Olympic Museum is both the
universal centre of the memory of the
Olympic Games and a place that invites
people to meet, talk and think, thus
making its visitors aware of the real scope
of sport and the Olympic Movement.
and to correlate with the technological
development of society today and
tomorrow, the Museum needed to
undergo a metamorphosis.
“Our ambition was to make the
Museum, equipped with brand new
interactive and multimedia technology,
a real invitation to delve into the history,
legacy, dreams, challenges and values
that have made the Olympic Movement
what it is today.”

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LAMBIS V. NIKOLAOU
CHAIRMAN, IOC COMMISSION FOR
CULTURE AND OLYMPIC EDUCATION
How significant is the role of sport
in society?
Today, sport has increasing importance
in society. It helps to forge the character
of those who practise it. We often repeat
that sport is a school of life that teaches
values such as friendship, solidarity, fair
play and excellence. Today, more than
ever before, sport is a tool serving
education and culture.
Why is it important for people to
learn about the Olympic Games?
The Olympic Games are recognised
Left world-wide as the largest sports event.
A statue of However, what is less well known is that
Pierre de the Games also incorporate 100 years
Coubertin of Olympic culture and arts programming.
stands over These programmes play a growing
the Olympic role in respective Olympic host cities’
cauldron cultural policies, the production of local
outside the symbols and the reinforcement of
redeveloped cultural values.
Museum
How does the redeveloped museum
celebrate Olympic culture?
While many museums focus on just
one subject, the Olympic Museum
embraces culture, education and
sport. The Museum is a representation
of history, technology, civilisation and
all the creative arts, such as architecture
and theatre, which are celebrated
every two years at the Olympic Games
and have played a key part in the
Olympic Movement.
OLY050_P0028EDeng.indd 39
FRANCIS GABET
DIRECTOR OF THE IOC CULTURE
AND HERITAGE DEPARTMENT
What was your vision for the
development of the Ouchy site?
We had a 360-degree vision, looking at
all facets of the Culture and Heritage
Department, of which the Olympic Museum
is the most visible element. The Museum is
like the bit of an iceberg above the waves.
There is also a large and important part
below the surface, including the patrimonial
collections and Olympic Studies Centre. We
wanted to construct a world-class “cultural
campus” which would retain the highest
standards for the next 10 to 15 years.
How did you formulate the new
vision for the Olympic Museum?
We wanted it to be 100 per cent flexible,
which meant being able to include ways to
introduce new elements and new stories
easily and when necessary. We also needed
to be flexible as we have so many target
groups visiting the Museum, from children to
older people, people from different countries
and with varying degrees of Olympic
knowledge and interest.
We wanted people to take home
something of the Olympic ideals to make
their lives a bit better. That is why the
Museum tells so many human stories, and
why we display so many quotes. As
Wilma Rudolph (the American sprinter
who won three gold medals in 1960)
said: “Never underestimate the power
of dreams”.
We also wanted to present a full
picture of Olympism in motion – not just
the big stars like Usain Bolt and Michael
THE OLYMPIC MUSEUM
Phelps, who are also present of course, but
to make place for the volunteers, artists,
designers, architects, media, sponsors, or
other less known endeavours like Olympic
Solidarity… all facets of the Olympic
Movement.
What are some of the highlights
that visitors can look forward to?
There are of course the “classics” that
already existed in the previous Olympic
Museum, like the stories of the Ancient
Games or the equipment the athletes used
and the stories of the champions that we
improved here by using new technology.
Then there are the new elements. An
example is the display of the Olympic
cities, which we have designed to try to
give to visitors the cultural, historical or
political context of the time and the vision
behind each edition. This gives the visitor
an idea of the interaction between the
Olympic Games and the world in which
they took place.
Can you talk us through some of the
educational facilities that have been
installed for young people?
Every year, we get about 30,000 pupils in
school groups. There are two routes for
them in workshops that complement their
visit to the Museum. The first consists of
the more physical and educational activities
in “The Gym”. The second is in “The Studio”
with an approach based on working with
images. Every programme proposed is
based on teaching objectives taken from
school curricula as well as Olympic content.
How will the Olympic Museum be using its
new website and social media platforms
to reach out to people and why is it
important to do that?
Lausanne is not a big city like New York
or Paris and our primary market is limited.
Also being an official platform of the IOC
leads us naturally to be international.
So we need to make the content reach
people across the world and go toward our
potential audiences through the web and
social media, so they effectively take part in
our programmes, understand the Olympic
Movement and “share the dream”. And
incidentally, they may also be inspired to
come visit us in Lausanne. ■
OLYMPIC REVIEW 39
06/06/2014 10:41
 1912
CLASSIC OLYMPIC IMAGES
STOCKHOLM
TENNIS

The 1912 men’s tennis

competition belonged
to South Africa – and in
particular, Charles Winslow.
First, the 23-year-old teamed
up with Harry Kitson to win
gold in the doubles final
against Austria. The next day,
the pair were on court again,
this time on opposite sides of
the net, with Winslow getting
the better of his countryman
in the singles final.
Photo: Getty Images

OLY050_P0040EDeng.indd 40 06/06/2014 10:28

OLY050_P0040EDeng.indd 41 06/06/2014 10:28
 2012
CLASSIC OLYMPIC IMAGES
LONDON
HOCKEY

Japan’s Keiko Manabe

and Lidewij Welten of the
Netherlands keep their eyes
on the ball during their group
match at London’s Riverbank
Arena, which the Dutch won
3-2. While Japan bowed out
in the preliminary round,
the Netherlands topped the
group before going on to beat
Argentina in the final to win
gold. Photo: Getty Images

OLY050_P0040EDeng.indd 42 06/06/2014 10:28

OLY050_P0043EDeng.indd 1 06/06/2014 11:27
 OLYMPIC MARKETING

A TEAM
EFFORT
OLYMPIC REVIEW LOOKS AT HOW
THE SUCCESSFUL STAGING OF THE
2014 OLYMPIC WINTER GAMES WAS
MADE POSSIBLE BY THE OLYMPIC
MARKETING PARTNERS

44 OLYMPIC REVIEW

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W
hile fans around the world
celebrated the inspirational
performances of the athletes,
Sochi 2014 also highlighted the continued
strength of the Olympic marketing
programmes. The success of Sochi
2014 proved once again how important
commercial partnerships are to the Games,
with record-breaking broadcast and
sponsorship programmes, as well as hugely
successful ticketing and licensing activities.
Ever since the first modern Games were
staged in Athens in 1896, the Olympic
Movement has received contributions from
commercial entities in order to support the
“SOCHI 2014 staging of the Games. Nowadays, the IOC
ONCE AGAIN operates a multi-faceted Olympic marketing
DEMONSTRATED programme built on the unique global
THE APPEAL OF marketing platform created by the Olympic
AN ASSOCIATION
brand and the Olympic Games.
WITH THE OLYMPIC
BRAND FOR THE The IOC’s long-term marketing initiatives
WORLD’S LEADING play a key role in the promotion of the
COMPANIES.” Games and the Olympic values, while also
GERHARD HEIBERG, generating revenue which is redistributed
IOC MARKETING
COMMISSION by the IOC in order to ensure the future
CHAIRMAN financial security and stability of the
(FEBRUARY 2014) Olympic Movement as a whole. ➤
OLY050_P0044EDeng.indd 45
OLYMPIC MARKETING
Did You Know?
The IOC distributes 90 per cent of
the revenue it generates to support
sport at all levels, including:
• direct funding to support the
Organising Committee of each
Olympic Games
• to National Olympic Committees to
help them support their athletes at
national and local levels
• to International Federations to run
and promote their sports globally
• via Olympic Solidarity, funding is
provided to help individual athletes
and coaches, and to support sport
around the world
To generate and manage these
resources, and all of the IOC’s
sport-related programmes, the IOC
retains less than 10 per cent of the
revenue it generates.
OLYMPIC REVIEW 45
06/06/2014 10:32
 OLYMPIC MARKETING
BROADCASTING
“RATINGS CONSISTENTLY
ACROSS THE WORLD SHOW
THAT THIS IS BY FAR THE
MOST-VIEWED OLYMPIC
WINTER GAMES EVER, AND
THE REACH OF THESE GAMES
IS UNPRECEDENTED.”
YIANNIS EXARCHOS, CEO,
OLYMPIC BROADCASTING
SERVICES (OBS)
With billions of viewers tuning in around
the world to watch coverage of Sochi
2014, the global interest in the Winter
Games was higher than ever before.
“The number of people who watch
some coverage continues to increase
and we are getting into more and more
non-traditional winter markets,” explains
Timo Lumme, Managing Director, IOC
Television and Marketing Services. “We
have had good pick-up by broadcasters
in various places like South East Asia,
sub-Saharan Africa and Latin America,
so the demand for the Winter Games
continues to increase.”
Sochi 2014 marked a turning point
in the way that audiences consume
major sporting events and underlined
how broadcasters are embracing new
technologies to deliver more coverage to
more people than ever before. For the first
time at any Olympic Games, the amount
of digital coverage available exceeded
that of traditional television broadcasts,
representing another step towards the
digitalisation of modern sporting events.
The broadcast of the Games broke
other records too, with more hours of
coverage than any previous Winter Games
and more channels around the world
showing Games action than ever before.
In total, more than 100,000 hours of Sochi
46 OLYMPIC REVIEW
OLY050_P0046EDeng.indd 46
2014 coverage was shown around the Right
world – far exceeding the 57,000 hours Both the
that were shown of the Vancouver 2010 Opening
Olympic Winter Games. and Closing
Of the total output, approximately Ceremonies
42,000 hours were shown on television, enjoyed huge
with 464 channels showing coverage TV audiences
around the world, while 230 dedicated Left
digital channels – including 155 website More than
and 75 apps – carried a total of 60,000 100,000 hours
hours of digital broadcast coverage. of Sochi 2014
Sochi 2014 also saw the highly coverage
successful launch of the Olympic Video were shown
Player (OVP) app, which was developed globally
by Olympic Broadcasting Services (OBS) Below (left)
to provide live streaming and on-demand Sochi 2014
video, including integrated statistics, of coverage
every Games event, allowing coverage was shown
from Sochi to be enjoyed in territories that on 464 TV
had never experienced the Winter Games channels and
before. Over the two weeks of the Games, 230 dedicated
users in 95 countries and territories digital
downloaded the OVP app, consuming channels
over 2 million hours of video and audio. around the
world
“THE OLYMPICS CONTINUE
TO BE A MUST-SEE PROPERTY
ON TELEVISION.”
MARK LAZARUS, NBC SPORTS
GROUP CHAIRMAN
Did You Know?
Olympic Broadcasting Services used more than 450
cameras to produce approximately 1,300 hours of live
coverage during Sochi 2014, with 31 High Speed Slow
Motion cameras (up from 16 in Vancouver) and a number
of other special camera systems helping to capture
unique and original angles of the Winter Games.
09/06/2014 16:58
 OLYMPIC MARKETING

SPONSORSHIP
Left The successful staging of the Sochi 2014
Sochi 2014 Olympic Winter Games would not have
provided a been possible without the support of
spectacular the 10 Worldwide Olympic Partners,
stage for who provided a wide range of products,
the Olympic services, technology and expertise, as well
brand as financial resources, while the Partners’
innovative marketing programmes also
helped promote the Games and the
Olympic values around the world.
In addition to the funding and support
offered by the Worldwide Olympic
Partners, Sochi 2014 also benefited from
a domestic sponsorship programme –
managed by the Sochi 2014 Organising
Committee – which granted exclusive
marketing rights within Russia to further
help fund and stage the Games.
It proved to be the most successful
domestic sponsorship programme in
the history of the Winter Games, raising
USD 1.3 billion to support the staging of
Sochi 2014 while also providing help and
expertise for specific operational needs
and financial support for Russia’s National
Olympic Committee and its Olympic team. ➤

“OUR WORLDWIDE OLYMPIC PARTNERS NOT ONLY PROVIDE

ESSENTIAL CONTRIBUTIONS FOR THE STAGING OF THE
OLYMPIC GAMES, THEIR FINANCIAL SUPPORT ALSO
ENSURES THAT ALL NATIONS AND THEIR ATHLETES ARE
ABLE TO TRAIN FOR, TRAVEL TO, AND COMPETE IN,
THE WORLD’S GREATEST SPORTING EVENT.”
THOMAS BACH, IOC PRESIDENT

OLYMPIC REVIEW 47

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 OLYMPIC MARKETING
WORLDWIDE OLYMPIC PARTNERS
COCA-COLA
Coca-Cola supported the Olympic Torch Relay on its
journey to the Games, with more than 2,000 of the
14,000 Torchbearers being selected through a
national campaign organised by Coca-Cola. Coca-
Cola also leveraged its Olympic partnership to
launch its Active Healthy Living platform in Russia.
During the Games, the Coca-Cola Active Healthy Living Showcase – a
mobile display that promoted active healthy living while also engaging
consumers with the Coca-Cola brand – was installed in the Olympic Park.
DOW
Solutions from Dow were present in all competition
venues in the Olympic Park, as well as two of the five
competition venues in the Mountain Cluster. Dow
chemistry also enabled the impressive infrastructure
improvements that took shape in Sochi and around
the region, with products ranging from wire and ca-
ble and piping to coatings and plastics, and mitigated the carbon footprint
of the Organising Committee in record-breaking time.
McDONALD’S
As the Official Restaurant of the Olympic Games,
McDonald’s built two 24-hour restaurants in the
Olympic Village and Main Media Centre, which were
staffed by its Olympic Champion Crew. McDonald’s
also launched a social media campaign to connect
fans from around the world with Olympic athletes
and gave children a chance to experience the Games first-hand through
the McDonald’s Champions of Play programme. McDonald’s also donated
a new children’s playground to the city of Sochi.
PANASONIC
For 25 years, Panasonic has been the Worldwide
Olympic Partner in the Audio Visual equipment
category, acting as an exclusive supplier of high-
tech professional audio and video products for the
Olympic Games. In Sochi, Panasonic installed five
LED screens, with a total area of 745m2,
at the Olympic venues, while Panasonic’s latest P2HD broadcast
equipment was used in the International Broadcast Centre. Panasonic
surveillance cameras were also installed at the Olympic venues.
SAMSUNG
As the official Olympic Games phone for Sochi 2014,
the Samsung GALAXY Note 3 was provided to all
Sochi 2014 athletes for the first time in Olympic
Games history. Samsung’s Wireless Olympic Works
(WOW) also ensured every member of the Olympic
Family was provided with real-time Games-time
information, aiding the smooth operation of the Sochi 2014 Olympic
Winter Games. During the Games, the Galaxy Studio in the Olympic
Park enabled around 240,000 fans to interact with Samsung’s latest
smartphone technology and connect with the Olympic Games.
48 OLYMPIC REVIEW
OLY050_P0044EDeng.indd 48
ATOS
Atos successfully integrated, managed and secured
the vast Olympic IT systems that were crucial to the
Sochi 2014 Olympic Winter Games. Atos was also
responsible for developing applications, such as the
accreditation system and the volunteer portal, as
well as integrating teams from different technology
partners, the Organising Committee and the IOC into one flawless IT
ecosystem. Atos also launched its new digital marketing campaign,
“Today for the Games, Tomorrow for You”, during the Games.
GE
GE equipment was at work in all sporting and non-
sporting venues at Sochi 2014, including the Olympic
Village. Two GE advanced technology aeroderivative
gas turbines provided both base load and peak
load power for the Olympic Games, while GE also
equipped the Polyclinics with best-in-class imaging
technology and monitoring systems, which helped aid in earlier diagnosis
and treatment of competing Olympic athletes.
OMEGA
The Sochi 2014 Olympic Winter Games marked
Omega’s 26th time assuming the timekeeping and
data-handling responsibilities of Official Timekeeper.
During the Games, Omega used 230 tonnes of time-
keeping, scoring and data-handling equipment and
more than 70km of copper and fibre-optic cables
to accurately measure Games performances, and also introduced a
number of innovative timekeeping technologies. The Omega Pavilion in
the Olympic Park also showcased Omega’s role as Official Timekeeper.
P&G
As the Worldwide Olympic Partner in the personal
care and household products category, P&G and
its brands helped take care of many of the everyday
needs of athletes during the Games. In the build-up
to Sochi 2014, P&G and its brands also supported
athletes from more than 20 countries, while at the
Games, the company hosted athletes and their families in the P&G Family
Home, with P&G brands including Pampers®, Head&Shoulders® and
Pantene® coming together to provide a “home away from home”.
VISA
Visa was the exclusive payment services sponsor
and the only card accepted at the Games. In Sochi,
Visa installed more than 1,600 contactless enabled
point-of-sale devices in merchant locations in
Olympic Games venues and the surrounding area.
Visa also set up 16 ATMs within the Games footprint
and seven Visa Customer Service Booths that offered on-site assistance
to account holders. Visa also used the Sochi 2014 Winter Olympic Games
as a launch vehicle for the company’s new global brand platform, ‘Visa.
Everywhere you want to be’, through Olympic-themed creative work.
06/06/2014 10:32

TICKETING
From the huge cheers that were heard
in venues such as the Bolshoi Ice Dome
and the Iceberg Skating Palace, to the
cowbells that echoed around the slopes
of Rosa Khutor, it was clear that fans
fully embraced the Sochi 2014 Olympic
Winter Games.
The Sochi 2014 Ticketing Programme
was one of the largest in the history of
the Winter Games, allowing as many
people as possible to enjoy the Games
experience.
In total, over one million sports tickets
were sold by the Sochi 2014 Organising
Committee, while an additional 770,000
tickets were also distributed for the
first ever Olympic Park at a Winter
Games, with fans flocking there to enjoy
sponsor showcasing, regional street
performances, hospitality houses,
cultural celebrations and live Olympic
sport on big screens.
Games tickets were available at a wide
OLY050_P0044EDeng.indd 49
OLYMPIC MARKETING
range of prices in order to make Sochi Right
2014 as accessible as possible, with Over one
the least expensive costing 500 RUB million tickets
(approximately USD 17). More than 40 were sold for
per cent of all Games tickets cost less sports events
than 3,000 RUB (about USD 99), while at the Sochi
fans were also able to buy tickets to any 2014 Olympic
sport for 1,500 RUB (about USD 50) or Winter Games
less. Daily tickets to enter and spend
the day in the Olympic Park were also
available for 200 RUB (about USD 6).
The incredible atmosphere during
the Games was not only limited to the
Olympic venues and the Olympic Park, “OVERALL WE ARE HAPPY WITH
with 12 Live Sites set up in Sochi and in THE ATTENDANCE. WE HAVE
REALLY GREAT EXAMPLES
cities across Russia, allowing members
LIKE LUGE, SKELETON AND,
of the public to come together to FOR EXAMPLE, WOMEN’S
watch live Sochi 2014 coverage on big HOCKEY, WHICH WAS THE
screens. These sites proved hugely MOST AMAZING THING FOR
popular with fans across Russia, US AS WELL, SO OVERALL WE
ARE HAPPY. WE ARE FULLY
providing approximately 675,000 non- SATISFIED WITH THE RESULTS.”
ticketed spectators with a live Olympic DMITRY PERLIN, DIRECTOR FOR
experience outside the Olympic venues. TICKETING, SOCHI 2014
LICENSING
From the queues at the Sochi 2014 the largest in Olympic history with 47 types Left
Superstore, to the hordes of fans clad of commemorative coins made, with a total Throughout
head-to-toe in official Sochi 2014 clothing, circulation of more than 86.7 million coins. the Games,
clutching bags of Games souvenirs as they Including the coin, banknote and stamp fans were
made their way through the Olympic Park, programmes, direct revenue for the Sochi eager to
it was clear that the Sochi 2014 Licensing 2014 Organising Committee from Licensing purchase
Programme was a huge success. Programme sales exceeded USD 40 million, official
Fans eager to snap up mementos from with 55 licensees operating in categories Sochi 2014
the Games were spoiled for choice, with such as apparel and footwear, sporting souvenirs
official licensees for the Games issuing goods, toys, souvenirs and many others. ■
approximately 5,000 different souvenir
items with the Sochi 2014 symbols, with
sales of official Sochi 2014 products “THE SOCHI 2014 LICENSING
PROGRAMME SET OLYMPIC
reaching USD 500 million. SALES RECORDS. WE MADE
The Sochi 2014 Retail Programme also EVERY EFFORT TO ENSURE
boasted more officially licensed retail THAT FANS COULD PURCHASE
outlets than any previous Winter Games, A PART OF OLYMPIC HISTORY.
MILLIONS OF MUGS AND
with 4,500 official retail outlets across MAGNETS, THOUSANDS
Russia, while the sale of Sochi 2014 plush OF STUFFED MASCOTS,
souvenirs also broke Olympic records with KILOMETRES OF SWEETS,
over 3.6 million items sold. AND TONS OF ACCESSORIES
The Sochi 2014 Philatelic Programme, HAVE BEEN SOLD.”
ELENA ZEMYATOVA,
meanwhile, saw more than 10 million DIRECTOR OF THE SOCHI
commemorative stamps issued, while the 2014 LICENSING AND
Sochi 2014 Coin Programme was one of RETAIL PROGRAMME
OLYMPIC REVIEW 49
06/06/2014 10:32
OLY050_P0050EDeng.indd 50 06/06/2014 10:29
 1964
CLASSIC OLYMPIC IMAGES
TOKYO
SWIMMING

Competitors in the final of the

women’s 100m butterfly take
the plunge into the pool at the
Yoyogi National Gymnasium.
Within seconds, American
Sharon Stouder was in front.
Age proved no barrier to the
15-year-old, who led all the
way to take gold in a world
record time, followed by
Ada Kok of the Netherlands
and another American,
Kathy Ellis, in third.
Photo: Getty Images

OLY050_P0050EDeng.indd 51 06/06/2014 10:29

 ROAD TO RIO

I have a signature mask, which is what

I fence in every day; it’s my USA flag
mask. Mine is a lot brighter and my flag
is wavier than other people’s, so I’m
the only one with that specific mask.
I used it for the first time [last year] in
the World Championships and I won.

I eat extremely healthily. I have fruit

and oatmeal in the morning, salad
a
with some protein for lunch and
then for dinner I’ll have some
fish. I try to stay away from carbs
and stick to pure protein; that’s
what makes me strong. I don’t eat
any fried food generally. In the
beginning it was kind of difficult and
I wanted to eat fattier foods, but
you need to understand that eating
right is important, so I take it very
seriously. No matter where I am,
I still make sure I eat healthily..

MILES
CHAMLEY-WATSON
AFTER A DISAPPOINTING LONDON 2012, REIGNING FOIL WORLD
CHAMPION MILES CHAMLEY-WATSON OF THE UNITED STATES IS
READY TO SHOW WHAT HE’S MADE OF ON THE OLYMPIC STAGE.
HERE HE REVEALS THE SECRETS TO HIS SUCCESS

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OLY050_P0052EDeng.indd 62 06/06/2014 10:39

 ROAD TO RIO

I use Twitter, Instagram and my Facebook fan

page. The fans have been great to me. I have
lots of little kids in my club and wherever I
go kids look up to me. It’s very motivating
because I’m also doing it for them, so they
can see that fencing can take them to the
places it’s taken me.

I was most nervous before London 2012. I was number two My coach has always told me
in the world and I was fencing amazingly. Then I changed from a young age to not think
routine, which was a terrible idea. I took a year off school about fencing at all near a
and I was only training, not doing anything else, so I was competition. I’ll walk around
burnt out. I ended up losing in the round of eight. I don’t where we’re staying, watch
really get nervous, I’m pretty much nerveless, but that was movies with my room-mate
the one time that I was. and try to take myself out of
the fencing world; that’s my
goal. Usually two to three
hours before my match I’m
up getting ready and thinking g
The main thing in fencing is In my spare time I like to about it a lot.
to be fast. You can be short visit my friends. A lot of my
or tall but I think to have a best friends play in the NFL,
fast hand or fast legs is the so I try to see them play if I
key. In our sport there’s no can. I also like to go to the
real precise physical trait beach in Miami, because
to have, but to be quick and it’s only two hours away
mentally strong is probably y from me, and just hang out
the most important. with friends and not talk
about fencing. I don’t have
that many friends in fencing
because I’m so different, but
it’s great for me because
I have a different outlook.
It’s nice to do other things.
hingss.

OLYMPIC REVIEW 53

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 ROAD TO RIO

Mental strength gives you the ability to fence

b
better; there are a lot of mind games on the
pistes. Size helps in swimming, big hands and
feet help you to propel yourself better. For
riding you need the competition experience,
how to get to know a horse with little time.
For running, hard training is the best way of
getting faster. In shooting you need to free
your mind – this one is all mental.

,,In mode
modern pentathlon you need experience –
champions are not made overnight. Then you
ch
need to be healthy, both physically and mentally,
with strength, speed and endurance. Psychology
also plays a big part in pentathlon. Of course
you need to hone your technique and be good
tactically. The mix of skills and psychology are
what makes you successful or not.

LAURA
ASADAUSKAITE
WORLD AND OLYMPIC MODERN PENTATHLON CHAMPION LAURA
ASADAUSKAITE OF LITHUANIA REVEALS WHAT MAKES HER TICK AND
WHAT MAKES HER SUCH A FIERCE AND SUCCESSFUL COMPETITOR

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 ROAD TO RIO

I am
m a ffirm believer that hard work
gets you results. I am smaller
than a lot of the competitors and
have to make up for it somehow,
so I train a lot. You always have
to be better prepared than your
opponents. There is not much
difference between me or anyone
else, but I think training more gives
me that edge. It helps me feel
strong physically and mentally.
When you feel light on your feet it
gives you confidence – you know
you can cover ground very quick kly.
quickly.

I eat lots of fruit and vegetables

London 2012 was the culmination of
a good season. Everything came together
for me at the right time. The idea of getting
a gold in London had given me such a huge
focus and drive that everything else was
secondary. I am now thinking about gold
in Rio. You can never plan too far ahead
because many things can happen but the
focus now is well and truly on Rio.
of course. No milk. Eggs in the
morning, yoghurt, cornflakes,
brown bread and butter, coffee.
Lunch is meat with vegetables
and so is the evening. If I have
rice or pasta, it is usually bio or
brown as it has the most nutrients.
Sometimes I have a post-training
protein shake because I am small
and my kidneys are small. My
doctors tell me to have additional
protein in my diet because I expend
a lot of energy with all the training.

,, In my k
kit bag, you will not find that much
apart from the essential gear but I wear
ap
compression on my calves during the
,,
When I d drive I listen to whatever music is on the radio. I run
a lot in the forest but never listen to music then, I enjoy the
sound of nature, it’s relaxing. I have my personal Facebook
combined and full legging compression after account but no Twitter and no fan page. I do one beach
competition. It is my first season wearing holiday and one skiing holiday with my husband (and coach
these but I am enjoying them. I like my lip Andrejus Zadneprovskis, the double Olympic medallist) and
balm, I apply a lot, like most girls. I like to my baby. Being a mother takes up all of my time when I’m not
wear perfume when I compete, people might ght training, so being in competition is a relaxing time for me!
think that is weird but I like it, it is forr mys
myself.
elf.

OLYMPIC REVIEW 55

OLY050_P0055EDeng.indd 55 09/06/2014 13:13

 ROAD TO RIO

MICHAEL
JUNG
FOLLOWING INDIVIDUAL AND TEAM EVENTING
GOLD MEDALS IN LONDON IN 2012, GERMANY’S
MICHAEL JUNG REVEALS WHAT KEEPS HIM AT
THE TOP OF THE EQUESTRIAN WORLD

Yo
You
ou have
ha to have a good general
physical condition, as you have to be
ph
able to support your horse during a long
course of more than 6,000 metres. You
need physical strength to keep your
body tension up until the very last jump
and to keep control. You should also
have a good feeling for balance.

To succeed in eventing,
you have to be a real all-
rounder, with skills in
dressage, cross-country and
show jumping. As I compete in
all three equestrian disciplines
– not only eventing, but also in
dressage and jumping – I think
that gives me an advantage.
You also have to know how
to train your horse and how
much work it needs. Every
horse is different.

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OLY050_P0056EDeng.indd 56 06/06/2014 10:37


You have to be able to concentrate
completely on what you are doing.
You must be focused on your next
start and not allow too many other
elements to influence you. As I ride
many different horses every day, I do
not tend to be nervous before I start.
I have about 20 horses in training –
not only eventers but also for Grand
Prix jumping and dressage – so I
have a lot of set routines.
I generally try to eat healthy
ffood, drink a lot of water and
control my weight, but nothing
special. It’s basically just the
things that are recommended for
everybody who wants to keep eep fit.
Before I start in a cross-country
ride, I make an exact plan depending
on what suits my horse best. What
are his strengths, what are his weak
points? There may be a fence, for
example, where everybody takes
the less difficult alternative, but for
my horse the straight route may be
better. Or it may be the other way
around. It is very important to stick
to your plan and not to let other
people’s opinions influence you
too much.
OLY050_P0057EDeng.indd 57
ROAD TO RIO
Wee have
hav a lot of equipment, more
than most other athletes, as you
th
have to take the equipment for your
horse as well. I tend to carry even
more than the usual specialised
dressage or show jumping rider.
That means for me: a couple of white
riding trousers, one for every day,
two pairs of boots for dressage and
jumping/cross-country, tailcoat and
top hat for dressage, sweatshirt and
helmet for cross-country, jacket and
a different helmet for jumping, plus
spurs, whip and gloves. There is
even more equipment for the horse:
two different saddles, bridles, head
collars, different bits, several rugs,
bandages plus food. And you have to
take some reserve tack as very often en
something gets broken.
I like
like to listen to music in the stable or when I am
riding,
i but not really to motivate myself – more
to have a nice sound in the background. My taste
isn’t very sophisticated. I listen to the music on
the radio, such as modern hits and rock songs. gs.
I have no problem unwinding
after a competition. I find it
easy to relax. There is not
much spare time to be honest,
but I try to do some exercise,,
especially athletics.
OLYMPIC REVIEW 57
09/06/2014 13:15
OLY050_P0058EDeng.indd 58 09/06/2014 09:24
 1984
CLASSIC OLYMPIC IMAGES
LOS ANGELES
ARCHERY

With eight World

Championship gold medals
in individual and team events
and nine national titles,
Richard McKinney is the most
successful archer in the United
States’ history, yet Olympic
success proved elusive
throughout his career. Here,
at his home Games in Los
Angeles, the American finished
second behind his compatriot
Darrell Pace, sealing the silver
with a 10 on his final arrow.
Photo: Getty Images

OLY050_P0058EDeng.indd 59 09/06/2014 09:24

 OLYMPIC SOLIDARITY

SHOW OF
SOLIDARITY
THE 2014 SUMMER YOUTH OLYMPIC GAMES IN NANJING
WILL SHOWCASE THE BEST YOUNG SPORTING TALENT
ON THE PLANET – AND A NUMBER OF ATHLETES WILL
BE PARTICIPATING, THANKS IN PART TO THE SUPPORT
OF THE IOC’S OLYMPIC SOLIDARITY PROGRAMME

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I
n August, more than 3,500 of the
world’s best young athletes will
assemble in Nanjing to take part
in the 2014 Summer Youth Olympic Games
(YOG). Four years after the inaugural YOG
in Singapore, Nanjing will host 28 sports
over 12 days of competition. Aged from
15 to 18, the participating athletes will
come from over 200 National Olympic
Committees (NOCs) as well as a variety of
different backgrounds.
Talent alone, however, is not always
enough for some to achieve their dream of
competing at the highest level. A significant
number of athletes competing in Nanjing
will have reached their potential, thanks in
part to the support they have received from
the IOC’s Olympic Solidarity programme.
Set up to manage the NOCs’ share of
the revenue generated from the sale of
broadcasting rights to the Olympic Games,
Olympic Solidarity gives talented athletes
from all over the globe a more equal
chance of competing at the Games.
One key part is to support athletes for
the YOG. For the current quadrennial plan
which runs from 2013 to 2016, covering
the build-up to the 2014 and 2018 Summer
Youth Olympic Games and 2016 Winter
Youth Olympic Games, a budget of USD
12 million has been allocated for YOG
athletes alone.
The programme offers NOCs three
different options: technical and financial
OLY050_P0060EDeng.indd 61
OLYMPIC SOLIDARITY
Left and assistance to identify talented athletes
above and support their training; financial
Athletes aged support for athletes in qualification
15 to 18 will competitions, covering travel costs; and
compete in training grants for those who have already
28 sports qualified for the YOG, helping their final
in Nanjing, preparations.
including “It’s very important for an athlete
sailing and to be able to attend competitions.
cycling Those competitions happen around
the world, there are travel costs,” explains
Olivier Niamkey, Section Head at Olympic
Solidarity. “So despite the fact that
they have the potential to be at the
Games they lack the funds and this
is where Olympic Solidarity can help.
The majority of the athletes who
give us feedback about our programme
tell us that without this funding they
wouldn’t have been able to qualify for
the Games.”
To date, Olympic Solidarity has made
214 grants available across all the options
for the Youth Olympic Games. A total of
176 individual mini-scholarships have
been allocated for Nanjing. ➤
“THE MAJORITY OF ATHLETES
WHO GIVE US FEEDBACK
TELL US THAT WITHOUT THIS
FUNDING THEY WOULDN’T
HAVE BEEN ABLE TO QUALIFY
FOR THE GAMES.”
OLIVIER NIAMKEY, SECTION
HEAD AT OLYMPIC SOLIDARITY
OLYMPIC REVIEW 61
06/06/2014 10:44
 OLYMPIC SOLIDARITY
INTERVIEW
CONSTANCE MBAMBU
UGANDAN ROWER CONSTANCE MBAMBU HAS BEEN ROWING SINCE 2011 AND NOW, THANKS TO HER OLYMPIC SOLIDARITY
SCHOLARSHIP, WILL REPRESENT HER COUNTRY IN NANJING, AND HOPEFULLY AT THE OLYMPIC GAMES IN YEARS TO COME
You will be the first Ugandan to compete
in rowing at the Summer Youth Olympic
Games. What does this mean to you?
It really means a lot. I’m really, really happy
for everyone – my president, my manager
and all the fellow athletes who have helped
me and supported me.
Uganda won one medal at the last
Summer Youth Olympic Games in
2010. Do you think you can repeat this
achievement?
First and foremost, for everything to be
perfect in life, it needs hard training. So
if I get enough training and competition
62 OLYMPIC REVIEW
OLY050_P0060EDeng.indd 62
exposure, I think I can do well. If I can get
a medal, I would be really proud.
How has your Olympic Solidarity
Scholarship helped you?
It has helped me a lot. Last year I went to
Amsterdam to train for three months.
This helped me improve on my time for
qualification for the Youth Olympic Games
and for the World Junior Championships,
which were held in Trakai in Lithuania.
What has been your best achievement
in rowing so far?
I’m very proud to have competed against
athletes from around the world and to
have gained experience from them. This is
where you can learn from your mistakes.
If you compete in the Continental
championships only, you think that is
good, but then when you get exposed
to other people outside that, you see the
techniques they use and you can see the
mistakes you have made and perfect
your own technique. I’m really proud to
have been part of that.
What are your targets for the future?
After the Youth Olympic Games, I hope
I will train for Rio; I would like to go to the
2016 Olympic Games.
What is a typical training week like
for you?
Since I am at school, I train three or
four times a week. I really try to
balance the books with training. I
do my studies mostly on weekdays,
then at the weekends I concentrate
on training.
Who are your sporting heroes?
I have many. The vice-president of the
Above International Rowing Federation (FISA),
Constance Tricia Smith, was a really good rower.
Mbambu She is a great inspiration to me.
competes in
Tunis in the What do you like to do in your
build-up to spare time?
the Youth
Olympic I have been a bit busy recently but
Games when I have time I love reading novels.
Do you use social networks, such as
Twitter and Facebook, to keep in touch
with friends, family and fans?
Very much. I use them to communicate
with my family, manager, president,
vice-president, and my friends.
06/06/2014 10:44
OLY050_P0063EDeng copy.indd 1 06/06/2014 11:28
 OLYMPIC SOLIDARITY
INTERVIEW
FRANCESCO AUFIERI
MALTESE JUDOKA FRANCESCO AUFIERI HAS MADE THE MOST OF HIS OLYMPIC SOLIDARITY SCHOLARSHIP
TO SEAL HIS PLACE AT THE NANJING 2014 SUMMER YOUTH OLYMPIC GAMES, WHERE HE HOPES TO
BECOME THE FIRST ATHLETE IN HIS COUNTRY’S HISTORY TO WIN AN OLYMPIC MEDAL
How did you get started in judo?
When I was doing other sports, my
brother used to do judo. After I finished
my training, I would go watch him and
the others do judo and I slowly got to
like it. About eight years ago I started
competing and then I continued from
there.
What is it like being coached by
your father?
It is good and bad! My father is
my personal coach but then I have
other coaches. Sometimes it’s better
to have someone near to you who can
push you more.
Are you looking forward to the
Summer Youth Olympic Games
in Nanjing?
Yes, of course. My preparation has been
64 OLYMPIC REVIEW
OLY050_P0064EDeng.indd 64
going well and I have been able to train
quite regularly. I have done about three
or four competitions until now but
because I had exams it has not been
possible to compete outside of those.
I try to do more training to keep up
with everything.
What are your ambitions
for the Games?
I want to be an athlete who actually wins
something for Malta because I would be
the first one.
What has been your greatest judo
achievement so far?
I won second place in the Island Games
in 2012. I also managed to go to a World
Cup, which was very nice, and then I got
third place in the Island Games last year.
Those are the biggest achievements and
the ones I enjoyed the most.
What are your targets for the future?
To go to the Commonwealth Games.
I don’t expect to go to the Olympic Games
but that would be amazing.
How has your Olympic Solidarity
Scholarship helped you?
It has been good because it meant I could
go to more competitions throughout last
year. It helps me to go abroad. You can
get more experience.
What is a typical training week
like for you?
I train five or six days a week. Each
training session is about two hours. I don’t
really enjoy the training, but I have to do
it so I can win. If you take it easy, you can
never achieve anything.
Above Who are your sporting heroes and why?
Francesco
Aufieri in There are many athletes but I like Teddy
training for Riner a lot. He is a plus-100kg (judoka).
Nanjing And I like (Giuseppe) Maddaloni from
and with Italy. He won a gold medal at the
Italian judo Olympics (in 2000). I trained with him
champion actually, so that was very nice.
Gianni
Maddaloni What do you like to do in your
spare time?
I like to go out with my friends, but
I don’t have a lot of a time at the
moment. I also like to sleep!
Do you use social networks, such
as Twitter and Facebook, to keep
in touch with friends, family and fans?
Yes, of course. You need to keep in
touch and usually I travel alone, which
can be a bit boring. It’s good to keep in
touch with my friends. ■
06/06/2014 10:44
OLY050_P0065EDeng.indd 1 06/06/2014 11:33
 1900
CLASSIC OLYMPIC IMAGES
PARIS
ATHLETICS

The United States dominated

the athletics competition at
the 1900 Olympic Games
and was expected to add
to its impressive haul with
a discus gold medal from
Robert Garrett. However,
the defending champion
failed to register a legal
throw, leaving the path clear
for Rudolf Bauer to triumph.
The Hungarian’s Olympic
record throw of 36.04m
sealed the gold.
Photo: Getty Images

OLY050_P0066EDeng.indd 66 09/06/2014 13:45

OLY050_P0067EDeng.indd 1 06/06/2014 11:33
 OLYMPIC FLASHBACK

FLASHBACK:
BARCELONA 1992
TAKE A TRIP DOWN MEMORY LANE AS OLYMPIC REVIEW LOOKS
BACK AT THE 1992 OLYMPIC GAMES IN BARCELONA

68 OLYMPIC REVIEW

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 OLYMPIC FLASHBACK

THE GAMES
IN NUMBERS
DATES: 25 JULY TO
9 AUGUST 1992
NOCS: 169
EVENTS: 257
ATHLETES: 9,356
(6,652 MEN, 2,704 WOMEN)

DID YOU KNOW

?
Susi Susanti and
Alan Budikusuma won
Indonesia’s first ever
Olympic gold medals
when they claimed
the women’s and men’s badminton
titles respectively.

Designed by Javier
MASCOT Mariscal in a “Cubist”
style, the Barcelona
1992 mascot Cobi was
an anthropomorphic
Pyrenean mountain dog,
who appeared in a variety
of outfits throughout the
Games.

Left The Barcelona 1992

The Barcelona
MEDALS medals featured the
skyline, traditional goddess of
including victory in a Modernist
La Sagrada style, holding a palm
Família, branch in her left
provided hand and a winner’s crown in her right,
a stunning accompanied by the specific inscription:
backdrop to the “XXV OLIMPIADA BARCELONA 1992”. On
Olympic diving the reverse side, they featured the official
events in 1992 emblem of the 1992 Games.

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 OLYMPIC FLASHBACK

MEMORABLE MOMENTS

Lighting the cauldron

Paralympic archer Antonio Rebollo lit the
Olympic cauldron in spectacular fashion.
After the final torchbearer, basketball
player Juan Antonio San Epifanio, lit
Rebello’s arrow, the archer launched the
flaming projectile over the cauldron
which erupted into a blaze symbolising
the start of the 25th Olympiad.

DID YOU KNOW

?

Badminton, baseball and women’s

judo made their debuts as Olympic
events in Barcelona

MEMORABLE MOMENTS

The Dream Team

Every basketball fan’s dream came true
in Barcelona when professional NBA
players were allowed to compete in the
Games for the first time. This led to the
formation of the USA’s so-called “Dream
Team” – including superstars such as
Michael Jordan, Magic Johnson, Larry
Bird and Charles Barkley – who thrilled
crowds and viewers around the world as
they swept their way to the gold medal.
“You will see a team of professionals
in the Olympic Games again,” said US
coach, Chuck Daly, at the time. “But I
don’t think you’ll see another team quite
like this.”

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 OLYMPIC FLASHBACK

WHAT THEY SAID

“Barcelona has lived through
unrepeatable days thanks to sport,
sportsmen and sportswomen,
thanks to the volunteers, thanks
to the sponsors and thanks to the
public servants who have worked to
ensure everything’s smooth running
over these 16 days. Thanks also
to the creativity of its inhabitants
and the presence of all those
Barcelonans and visitors alike who
have enlivened the magnificent
streets of the city.”

Pasqual Maragall, President of the

Barcelona 1992 Organising Committee

MEMORABLE MOMENTS MEMORABLE MOMENTS

Scherbo’s golden haul Redmond’s Olympic spirit

Belarusian gymnast Vitaly Scherbo, In one of the most heart-warming
representing the Unified Team, was moments ever seen at the Olympic
practically untouchable in the men’s Games, Great Britain’s Derek Redmond
artistic events as he won an incredible tearfully limped to the end of his
six gold medals. After winning the team 400m semi-final after tearing his
and all-around titles, the 20-year-old won hamstring on the back straight, with his
the parallel bars, the vault and the rings father leaping from the stands to support
and tied for first place on the pommel him as he struggled to finish the race.
horse to become the first person in “I’m the proudest father alive, I’m prouder
Olympic history to win four gold medals of him than I would have been if he had
in one day. He was also the first gymnast won the gold medal,” said Redmond’s
to win six gold medals at a single father afterwards. “It took a lot of guts
edition of the Games. for him to do what he did.”

OLYMPIC LEGACY
A city transformed
The Games are widely credited with
not only transforming the landscape
of Barcelona itself – thanks to a number
of urban regeneration projects – but
also with rebranding a city that has
since become one of Europe’s most
popular tourist destinations. Barcelona
used the Games as a catalyst to redevelop
more than 100 hectares of former industrial
land into the Olympic Village, providing
residential housing and public facilities
once the Games were over. The city’s
seafront was also reinvigorated, with a
new beach, restaurants and bars, while
transport infrastructure was also improved.

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 1920
CLASSIC OLYMPIC IMAGES
ANTWERP
TUG OF WAR

Twenty years after its first

appearance on the Olympic
programme in Paris in 1900,
the tug of war took its final
bow in Antwerp. Here, Great
Britain pull their way to victory,
winning all six of their pulls
to claim the gold medal. The
Netherlands were the beaten
finalists, while the host nation
Belgium – who lost to Britain
in the semi-finals – claimed
the bronze. Photo: IOC

OLY050_P0072EDeng.indd 72 06/06/2014 10:30

OLY050_P0072EDeng.indd 73 06/06/2014 10:30
 MY GAMES
INTERVIEW: JOHN GOODBODY
MY GAMES
MARY PETERS
GREAT BRITAIN’S MARY PETERS ENJOYED A DISTINGUISHED ATHLETICS CAREER, WINNING COMMONWEALTH GAMES
TITLES IN THE SHOT PUT AND PENTATHLON, AS WELL AS A MEMORABLE OLYMPIC GOLD MEDAL IN 1972
M
y first Olympic Games were in
1964. I found Tokyo a heavenly
city and wept during the
Opening Ceremony. It was so exciting for
me because in those days young people did
not travel as much as they do now. I shared
a room with hurdler Pat Pryce, Ann Packer,
who won the 800 metres, and Mary Rand,
who became the long jump champion. Mary
sang the lullabies that she used to sing
for her daughter at home and we joined in
before going off to sleep at night.
Mary and I were both competing in the
pentathlon, which was being held for the
first time at the Games. Mary won the silver
medal and I came fourth. It was said by a
contemporary that Mary was the ‘Queen
of the Naturals’ and I was ‘Queen of the
Workers’. Throughout my career no one
ever really expected me to win.
In 1968 at the Games in Mexico City, I
captained the British women’s team and fin-
ished ninth in the pentathlon. I had damaged
my ankle in training and was also not really
74 OLYMPIC REVIEW
OLY050_P0074EDeng.indd 74
prepared mentally and physically. Two years
later however I won the Commonwealth
Games title and this gave me a lot of
confidence. In 1972, Northern Ireland was
going through the worst of the “Troubles”
and the track in Belfast, which is now
named after me, was then full of potholes.
Fortunately I got a Winston Churchill Schol-
arship to go to California for preparation.
The negative of this was that I over-trained
and damaged an Achilles tendon.
I was only ranked fifth before the Games
in Munich in 1972. But exactly a year
before, I had watched high jump
competitors using the Fosbury Flop at
a meeting in London. The technique was
just being adopted. My coach ‘Buster’
McShane suggested I try it immediately.
That day I jumped higher than I had ever
done in my life, so I knew I could improve
even more if I worked at it.
The favourite in Munich was Heide
Rosendahl from West Germany.
Fortunately, I had two personal bests on
the first day, the 100 metres hurdles and
also the high jump, when the German
crowd gave me tremendous support
despite my rivalry with Heide. So, after
the first day, I was 97 points ahead of the
European champion Burglinde Pollak,
and 301 points clear of Heide, who had her
two best events, the long jump and the
200 metres on the second day. Heide
jumped only one centimetre less than her
world record in the long jump so it was all
down to the 200 metres. Buster just said
to me, ‘Right, this is it. Go.’ With 70 metres
left, my legs seemed to turn to lead but I
remembered Buster’s advice to use my
arms and the legs would follow. I crossed
the line in 24.08 seconds, 1.12 seconds
behind Heide. We waited for the result but
when Heide came across to put her arm
round me, I knew I had won. ■
MUNICH 1972
Gold: Pentathlon
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 As more than 3,500 of the
world’s best young athletes
take to the Youth Olympic
Games stage in Nanjing,
Olympic Review looks back
at the second summer YOG,
which will be held in the historic
Chinese city from 16-28 August.

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OLY050_P0077EDeng.indd 1 06/06/2014 11:40
OLY050_P0078EDeng.indd 1 06/06/2014 11:39

LODE WOUTERS
Lode Wouters has died, aged 84.
The Belgian cyclist won bronze in
the individual road race at the 1948
Olympic Games in London, while
also leading home compatriots
Léon De Lathouwer (4th) and
Eugène Van Roosbroeck (12th) to
secure gold in the team event. The
trio did not realise, however, that
there was a team race being held
concurrently with the individual
event and left London without
receiving their medals. Wouters
and Van Roosbroeck were finally
awarded their gold medals in 2010.
LÁSZLÓ FELKAI
László Felkai has died, aged 73.
Felkai represented Hungary
at the 1960 Games in Rome,
winning water polo bronze
and participating in the 200m
breaststroke. Four years later he
won water polo gold in Tokyo,
playing six matches and scoring six
goals. In Mexico City in 1968, Felkai
won his second Olympic bronze
medal, playing eight matches and
scoring 24 goals.
HELGA
MEES
TWO-TIME OLYMPIC
FENCING MEDALLIST
FROM GERMANY
German fencer Helga Mees
has died, aged 76. Mees
won two medals at the 1964
Olympic Games in Tokyo,
when she claimed silver in
the individual foil and bronze
in the team foil event. She
also competed at the 1960
Games in Rome and the 1968
Games in Mexico City and
won two team foil medals
at world championships
in 1958 and 1959.
OLY050_P0079EDeng.indd 79
VUJADIN
BOŠKOV
OLYMPIC FOOTBALL SILVER
MEDALLIST AND FORMER
REAL MADRID COACH
Former footballer and coach
Vujadin Boškov has died at the
age of 82. Boškov was part
of the Yugoslavian team that
won silver in the 1952 Olympic
football competition, losing 2-0
to Hungary in the final. He also
played in the 1954 and 1958 FIFA
World Cup tournaments, winning
a total of 57 caps for his country.
After his playing career, Boškov
became a successful coach and
led Real Madrid to the Spanish
league and cup double in 1980,
before winning the European
Cup Winners’ Cup and the Italian
league title with Sampdoria.
He also had four spells as coach
of the Yugoslavian national
team, taking them to the UEFA
EURO 2000.
OBITUARIES
ISMET ATLI
Turkey’s 1960 Olympic wrestling
champion Ismet Atli has died,
aged 83. Atli began wrestling at
the age of 19 and was trained by
Olympic gold medallists Celal
Atik and Yasar Dogu. He went
on to participate in the 1952,
1956 and 1960 Olympic Games,
winning light heavyweight gold
in Rome in 1960. He also won
light heavyweight bronze at
the 1957 World Championships
in Istanbul.
GHEORGHE LICU
Romanian Gheorghe Licu, who
won handball medals at both
the 1972 and 1976 Olympic
Games, has died at the age
of 68. Licu played in all six
matches of the Munich 1972
handball tournament, scoring
six goals as Romania won
the bronze medal. Four years
later in Montreal, he scored 13
goals in five matches, helping
Romania secure the silver
medal. Licu also played in
three World Championships,
winning gold medals in 1970
and 1974, as well as bronze
in 1967. After finishing his
playing career, Licu coached
the Romanian club Dinamo
between 1980 and 1993, as
well as the German club SC
Magdeburg in 2006.
RODNEY WILKES
Rodney Wilkes, the first athlete
from Trinidad and Tobago to
win an Olympic medal, has
died at the age of 89. Wilkes
first competed on the Olympic
stage in London in 1948, where
he won silver in the weightlifting
featherweight division behind
Egypt’s Mahmoud Fayad.
Wilkes went on to win gold
at the 1951 Pan American
Games and bronze at the
1952 Olympic Games. He
later secured gold and bronze
medals at the 1954 and 1958
Commonwealth Games
respectively.
OLYMPIC REVIEW 79
06/06/2014 10:56
 DE CHAMONIX This updated edition
retraces the history
with material from the International Olympic

À SOTCHI:
Committee’s archives, From Chamonix
of the Olympic to Sochi: A Century of the Olympic Winter

UN SIÈCLE Winter Games from

the first edition in
Games is a thoroughly entertaining read, which
will appeal to anyone looking to broaden their
D’OLYMPISME Chamonix in 1924 knowledge of sport in general and the Olympic

EN HIVER (FROM all the way through

to Sochi 2014.
Winter Games in particular.

CHAMONIX TO A lecturer at the University of Franche-Comte

Right The British four-man bobsleigh team in
action at the first Winter Games in Chamonix
SOCHI: A CENTURY
and an expert on the Olympic Movement, Eric
Monnin guides us through the most outstanding
OF THE OLYMPIC performances in the history of the Winter Games,
revealing in his own vibrant style a number of
WINTER GAMES) fascinating anecdotes along the way. Despite
taking a historical approach to his subject, the
author also captures the emotion that is central to
ERIC MONNIN. PUBLISHED BY DÉSIRIS, understanding the Games and indeed all sporting
2013. ISBN: 9782364030664, 223
PAGES, IN FRENCH competitions, bringing to life the joy and despair
felt by athletes over the years. Superbly illustrated

L’HISTOIRE DE SPORTS THE TREASURES

L’ESCRIME:
1913-2013, UN SIÈCLE
DE FÉDÉRATION
INTERNATIONALE
D’ESCRIME (THE
HISTORY OF FENCING:
1913-2013, A CENTURY
OF THE INTERNATIONAL
FENCING FEDERATION)
CŽcile Ottogalli, GŽrard Six, Thierry Terret.
ƒdition: Atlantica, 2013. 9782758804857,
227 pages, in French
Published to mark the 100th anniversary of
the International Fencing Federation (FIE),
this book looks back at the most notable
developments in the history of fencing and
its transformation from an art form into
an international sport. This meticulously
documented and richly illustrated work is the
result of extensive research carried out by three
leading fencing historians, who have sought to
analyse how the cultural, social and political
issues involved in international competition have
evolved since the FIE came into being. The result
is an enthralling analysis of a noble and ancient
pursuit that is now firmly established as
an Olympic discipline.
NUTRITION:
ENCYCLOPAEDIA OF
SPORTS MEDICINE;
VOL. 19
Edited by Ronald J.
Maughan. Published
by Wiley-Blackwell,
2014. ISBN:
9781118275764, 666 pages, in English
Devoted to key themes in sports medicine, The
Encyclopaedia of Sports Medicine has been
published by the IOC’s Medical Commission
since 1988. The 19th volume is given over
entirely to nutrition and its impact on sporting
performance. The authors Ð all of them
internationally renowned experts in the field Ð
focus on aspects central to both individual and
team sports, with the book’s 53 chapters offering
a remarkably thorough and up-to-date look at
the issues involved. An essential reference book,
the encyclopaedia is aimed primarily at medical
science professionals, researchers and students.
Selection proposed by the IOC Library, Olympic Studies Centre, 1, Quai d’Ouchy, P.O. Box 1001
Lausanne, Switzerland. Tel. +41 (0)21 621 66 11. Fax +41(0)21 621 67 18. Visit www.olympic.org/library
to learn more about our services.
OF THE OLYMPIC
WINTER GAMES
The Olympic Museum.
Published by Carlton Books,
2014. ISBN: 9781780973357, 55 pages, in English
This lavish volume, published in conjunction with
the Olympic Museum, takes readers on an
enthralling and entertaining journey through the
history of the Olympic Winter Games, all the
way from Chamonix 1924 to Sochi 2014. Filled
with enlightening tales, this is a book that puts
an emphasis both on the extraordinary spectacle
of the Winter Games Ð from the amateurism
of its early days through to the massive event
it has become in recent years Ð and on the
performances of legendary athletes such as Ole
Einar Bj¿rndalen, Lidiya Skoblikova, Alberto
Tomba and John Curry. The book comes
complete with a selection of pull-out facsimile
documents from the Olympic Museum’s archives
and collections, giving the reader a glimpse
behind the scenes at the Winter Games.

80 OLYMPIC REVIEW

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OLY050_P0080EDeng.indd 81 06/06/2014 10:58
 THE PODIUM

THE PODIUM
IN THIS NEW SECTION, OLYMPIC REVIEW DELVES INTO THE ARCHIVES TO HIGHLIGHT
THE RECORD-BREAKING ACHIEVEMENTS OF ATHLETES AT THE GAMES. HERE, WE FEATURE
THE THREE MOST DECORATED ATHLETES TO HAVE COMPETED ON THE OLYMPIC STAGE

MICHAEL
PHELPS
(USA, SWIMMING)

Total medals: 22 (18 gold,

2 silver, 2 bronze)

After making his Olympic debut as

a 15-year-old in Sydney in 2000,
American swimming phenomenon
Michael Phelps won an incredible
eight medals at the Athens 2004
Games (including six gold). He
returned in Beijing four years
later, eager to beat compatriot
Mark Spitz’s record of seven gold
medals at a single Games, and
duly delivered as he won all eight
of his events. He then underlined
his place in Olympic folklore in
London in 2012, winning six more
medals to become the most
decorated athlete in the history
of the Games.

LARISA NIKOLAI
LATYNINA ANDRIANOV
(URS, GYMNASTICS) (URS, GYMNASTICS)

Total medals: 18 (9 gold, Total medals: 15 (7 gold,

5 silver, 4 bronze) 5 silver, 3 bronze)

The Soviet Union’s Larisa Nikolai Andrianov has won

Latynina dominated women’s more Olympic medals than
gymnastics between Melbourne any male gymnast including
1956 and Tokyo 1964, winning three in 1972, seven in 1976,
18 Olympic medals including and five on home soil in
nine gold and a record Moscow in 1980, when he also
14 in individual events. recited the Athlete’s Oath.

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